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Features of the Iranian elections
Ceres Beer — Italian #ivoteanyway Campaign
Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe.
The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them.
The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting.
The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway.
Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend.
Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days.
For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000.
Credits:
Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Sergio Spaccavento, Andrea Stanich
Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia
Edit: Danilo Carlani, Alessio DoganaThe large sponsor of presidents is arrested for swindle
The influential collector of donations for Democratic party of the USA is arrested for swindle, writes The New York Times.
According to the investigation, the New York financier-multimillionaire Hassan Nemazee connected with Hillary Clinton and Barack Obama, has fraudulently received from corporation Citibank a loan at a rate of 74 million dollars.
In bodies of Office of Public Prosecutor believe, that criminal scheme Nemazee has been installed in the end of 2006. The swindle essence consisted in false data which the financier has presented in Citibank at loan registration. On Monday, on August, 24th, Nemazee representatives of FBI have interrogated, and the swindler has immediately returned to bank all sum of a loan. On Tuesday under the decision of the judge of the financier have placed under guards, there are negotiations about clearing on the security.
Nemazee, the 59-year-old American of the Iranian origin, heads investment holding Nemazee Capital, but is more known to public as one of visible sponsors of democrats. Close contacts to the power at the swindler have begun with the middle of 1990th years when Nemazee collected means for Bill Clinton presidential campaign. Own donations in funds of democratic candidates on different posts are estimated hundreds thousand dollars.
Cooperation Nemazee with Democratic national committee has helped success of party on intermediate elections of 2006. On the threshold of presidential elections of 2008 the financier sponsored a nominee Hillary Clinton, for what has received in a national staff, a post of the chairman concerning financing. After end of formation of nominees on a post of the new US president, Nemazee it was switched to support of the winner — Barack Obama — and has collected for the party favourite more a half-million of dollars.
As informs Politico, on Tuesday, having heard about scandal around Nemazee, some politicians-democrats, including vice-president Joe Biden, have declared intention to return the donations received from the financier or to give them for needs of charity.The Texas rangers will be engaged in protection of border with Mexico
Special groups of the Texas rangers will be engaged in protection of the American-Mexican border, informs Associated Press.
As the governor of Texas Rick Perry has declared, the federal government could not cope with a growing crime rate on border, and the local government should be protected independently. According to critics, Perry's message has populist character.
According to the governor-republican who earlier repeatedly opposed politicians of the federal government, rangers should block border sites where especially intensively there is a narcotraffic and violence level is high. Besides, a special problem — protection of remote areas where owners of farms and ranches complain of flow of smugglers and gangsters from Mexico with which not in forces to consult local bodies of the law and order and boundary guards.
"Perry's today's statement — the next empty promise about safety of the borders, made in a year of elections", — was declared by representative Kay Bailey Hutchison — the senator from Texas which will compete to Perry on governor's elections-2010. In Perry's answer named position Hutchison "hypocritical" as the woman-politician "is in Washington 16 years", but does not undertake the measures necessary for safety of border in Texas.
Throughout 2009 Perry repeatedly asked the minister of national safety Janet Ann Napolitano and president of Barack Obama to send for protection of the Texas site of border the additional armed contingent of national guards as a part of thousand persons. Till now it have not made, as disputes on an order of financing and placing of guardsmen proceed.
The Texas rangers — the elite law-enforcement department generated in 1835 which are under the aegis of department of public safety of the State of Texas. At present number of rangers — approximately 140 persons. They are engaged in investigation of the important criminal cases, provide safety of the governor, catch especially dangerous criminals. According to Perry, new mission of rangers should become the most important for all their history.Gorbachev has urged the American president to repeat reorganisation in America
Clearing of prisoners Guantanama — accident or law? Destruction of vineyards in California — of what does not remind? And turns in food shop of Seattle? The analysis of these and other data unequivocally speaks — to the USA at full speed there is a reorganisation.
Former Soviet leader Michael Gorbachev hopes, that new US president Barack Obama will undertake reforms and will essentially change the American policy. Already now, for the promised changes in the country, some name Obama "the American Gorbachev"...
"Own reorganisation" is necessary to America, — Gorbachev in interview to news agency Associated Press has declared. With it some ill-wishers of mister Obama agree also: they recollect, that after Gorbachev's liberal reforms in 1991 Soviet Union has collapsed, and wait, that policy Obamy will lead to the USA to crash.Gorbachev, however, is convinced, that strong America is necessary to the world, and financial crisis has clearly shown it. The ex-president of the USSR has urged Washington to use the influence on the blessing of all planet.
"That is bad for America, is bad for all world", — he has noted.
Earlier Gorbachev already declared, that only by means of new reorganisation it is possible to win world financial crisis, and also asserted, that the future US president should change seriously a former course to restore balance on a planet.
Now Gorbachev has added, that many world leaders, including heads of Russia and Iran, aspire to improvement of relations with Washington, and has urged the president not to miss this possibility.
He has suggested a policy to reconsider the decision on placing of systems ABOUT in Poland and Czechia. Making comments on threat of president Dmitry Medvedev to place a short-range missile in Kaliningrad, Gorbachev has noticed, that it was not attempt to check up on durability of the new US president.
— It was simple an echo of the past epoch, — he has declared.
— If you will make it to us, we will answer you the same...
— It it is not necessary To us.Speaking about, whether Vladimir Putin can return to the Kremlin by early election, Gorbachev has told: "To tell the truth, I do not think...
It all the same that the United States initiate new elections right after these". He has added, that many Russian consider Putin as stronger leader, but has underlined, that Putin and Medvedev is one command. "To Russia a tandem, a normal tandem, it does not represent danger", — Michael Gorbachev has calmed.Related Posts: USA
Children do not allow to look on...
French agency Publicis Conseil (Paris) has developed new campaign for bras Wonderbra, using fresh enough and cheerful idea. Sons care...
Thus, children too "protect" the fathers from Wonderbra effect.Related Posts: Brand
A Three Football Legends
Legendary Football Men
Luxury brand Louis Vuitton in June has placed in fashionable magazines the adv print, representing football legends — Maradona, Zidane, Pele.
The print where legends play desktop football in the Madrid bar is presented within the limits of adv campaign «Journeys».
Photosession in the Madrid Bar
Thus, the legendary brand has rallied three best football players of the World.Related Posts: Brand
The American president creates «NEW RACE»
Soon after elections of the American president on the country the wave of propaganda processions of gays and lesbians has swept.
They demanded equality. If to face the truth, they have equality, anybody does not punish them for in what they are engaged in the personal bedrooms, but they have not enough of it, they constantly excite the public, drawing to themselves attention, propagandising the sexual life, imposing the given type of sexual relations all and all.
Impose by means of a megaphone of mass-media. Some weeks all television screens, even rather serious news programs, were shaken with war round the Ms. of America. Well the statement of the Ms. of America was not pleasant to one of gays, he has expressed in this occasion rather cynically, but what for to make around it noise all over the country?Have pulled together huge forces, put a microphone to lips of stars and inhabitants, millionaires and politicians.
The Ms. of America has decided «to beat out a wedge a wedge»: has declared, that the same sights at marriage at an idol of the country of Barack Obama.
But campaign did not stop, because with arrival of liberals to all double-entry bookkeeping takes place: two we write — one in mind. Officially the president has the wife and children, but informally (because the official press does not discuss this problem) on book shelves there was Larry Sinclair's book «Barack Obama and Larry Sinclair — Cocaine, Sex, Lie and Murder?» About unisex sex of the author with «the future Supreme commander in chief». Why the white House is silent? In his hands the unknown power is concentrated... Probably to the White House it is favourable, that in air hung — "perhaps". After all it too voters.
Meanwhile, Gay and Lesbian Alliance Against Defamation — GLAAD with pride has informed on the achievements: «this year after three-year recession number of gays and other representatives of sexual minorities in films more than will double. Programs with heroes LGBT will make 2,6% from all displays of TV in 2009 in comparison with 1,4% in 2005, 1,3% in 2006, and 1,1% in 2007». Active workers of sexual minorities are happy with work of television channels ABC and NBC, but criticise cable networks where the number of their heroes has decreased with 40 to 32, and also channels CBS and Fox.Owners of the White House throw down a challenge of traditional morals.
According to approximately 2,8% of men and 1,4% of women lesbians or bisexuals are identified as gays. Thanks to huge advertising last years of men of 9,1% and 4,3% of women participated in unisex sexual relations at least once. Why participated without physiological predisposition? Because it is fashionable.
The percent grows thanks to propagation influence. The propagation, the come to power liberals. US State Secretary Hillari Clinton has published an explicit statement on the occasion of a month of gays and the lesbians, founded by her husband in 2000 in which the governmental plans accurately appear: «... I highly appreciate courage and resoluteness of gays, lesbians and the bisexuals, shown by them within last forty years, and I offer our support in that important work, which else it is necessary to execute».
She has noted and State department work: «We are grateful to our employees-lesbians, gays, bisexuals and the transsexuals working in Washington and worldwide».
Proceeding from this extremely frank statement, the government is going to entrust these people any extremely important work, important in universal scale...Related Posts: USA
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Wafer Jesus
The idea of a virus has arisen after messages in mass-media about the images of Jesus Christ on various unexpected subjects (for example on a piece to a pizza, a map) have become very frequent. All these messages invariably drew the big attention of an audience and caused rough discussions of bloggers.Big Jesus watches for you!
On a wave of general insanity Kit Kat has written the letter on behalf of the inhabitant of Amsterdam, in the letter was told about detection of an image of Jesus Christ in a chocolate. On the eve of Easter on Passionate Friday the letter have sent to edition of two largest Dutch newspapers, having attached as the proof two photos. News has been published and has there and then scattered on all Internet: news about unusual Kit Kat have published more than 150,000 blogs.The majority parodied a known slogan of a brand «Is having rummaged, is Kit Kat»: «Have a break, have a Jesus Kit Kat», «Give Jesus a break» and so forth.«Have a break, have a real glitch»
Related Posts: Brand
2012 Google Zeitgeist The Year In Review
Google this morning released its annual “Zeitgeist 2012: Year in Review” list and accompanying video that looks back at the most popular and fastest rising search terms of the year. To create the video, for the third year in a row, Google tapped LA-based creative agency, Whirled, and the company’s founder, Scott Chan as director.
The goal of the Zeitgeist videos is to connect with people through the story and emotion of the year’s highlights, which in 2012 includes news making events and culture across politics, sports, pop culture, music and more that range from Felix Baumbarter’s supersonic free fall, the Olympics, elections around the world, Hurricane Sandy to pop music sensations, all in a less than three minutes. The Zeitgeist videos for 2010 and 2011, also created by Whirled, have become two of the most watched videos from Google.
The 2011 Google Zeitgeist has had over 8 million views, see it HERE .1.2 trillion searches in 146 languages, What did the world search for in 2012?
Visit Google's 2012 Zeitgeist here http://google.com/zeitgeistCredits:
LA-based creative agency Whirled .
Directed by Scott Chan.Audrey Tautou — new person of Chanel №5
The French actress Audrey Tautou embodying modern representation about the French elegance and refinement, became new person Chanel №5.Audrey Tautou for Chanel №5
As well as all previous preview trailers of this brand, a new fairy tale on love have entrusted to remove not to the usual director, and eminent and besides traditionally having a cinema generality with the actress.One more remarkable fact — Audrey Tautou has played itself Coco Chanel in a biographic film "Coco avant Chanel".Elegant & graceful Chanel №5
Soundtrack: "I'm a Fool to Want You" Billie Holiday.Related Posts: Brand
Mr. President
Vote responsibly. Drink responsibly
If vodka brand Svedka was noted by the participation in presidential elections of the USA at a stage of rivalry Obama and Clinton Jack Daniel’s did not begin to spend gunpowder for pre-election debate and has presented the political views just now.
Political Whisky
Agency Arnold from Boston, the USA, has developed the whole series of "political" posters Jack Daniel’s which, in their opinion, reflect outlooks on life of the Jasper Newton Daniel, the brand founder.
1. Drinking champagne is a perfectly acceptable way to celebrate being elected president. Of France.
2. Jack supports all parties.
3. Vote responsibly. Drink responsibly.Related Posts: Brand
Ray-Ban: the Ball with a surprise
Ray-Ban And agency Cutwater San Francisco continue summer campaign "Colorize".
The basic offer of a cult brand of sun glasses in this season are multi-coloured versions of the most known sun glasses Ray-Ban Wayfarer. Colour palettes in a collection infinite set which Cutwater and Ray-Ban have tried to show at the first stages of campaign. In the end of March on YouTube there was a roller about improbable abilities of a chameleon to change colour under colours of frame Wayfarer.In new virus preview trailer Cutwater has concentrated on one colour of sun glasses — on red.Mockery at a chameleon
Two guys have thrown off a huge ball of red threads from the pickup. The ball has started to be unwound, going down on abrupt descents of streets San Franciscos and as a result has untangled the guy in red sun glasses Ray-Ban.Red ball of threads
Related Posts: Brand