Psy's "Gangnam Style" has come to Xbox Kinect's Dance Central 3, no really it is look they got a TV commercial and everything. We knew this was just a matter of time now didn't we, and this should be no surprise either...Psy is actually in the running for Time Magazines Person of the Year, don't believe me huh? See image below from Time's website.
The #1-selling and highest rated dance game for Kinect is back! Check out the new Gameplay video featuring Psys "Gangnam Style". The hottest songs, the hottest moves — prepare to own the dance floor with Dance Central 3. Where better dancers are made.
American Express moves into the gaming world with a co-branded experience with your Xbox Live console. You can sync your eligible American Express® Card with your Xbox LIVE Gamertag on Xbox 360 for exclusive content, offers and more. You can also unlock special experiences and additional offers from American Express by reaching specific achievements in Halo 4. Amex takes its Card Sync technology to Microsoft's Xbox LIVE's "Halo 4" where members can unlock content and for offers...Register...Sync...Unloock. More HERE.
The XBOX Kinect is a super cool gaming system. But clearly it has a chance become much more than that. And twofifteenmccann is showing us the possibilities with the Kinetic Effect. Credits: Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Creative Director: Paul Caiozzo/James Robinson Art Director: Nik Daum Copywriter: Neil Bruce Director of Integrated Production: Tom Wright Senior Producers: Mai Huynh / Colleen Wellman Business Director: Peter Goldstein Management Supervisor: Melissa Hill Account Executive: Justin Charness
Production Company: Anonymous Content Editorial Company: Arcade Original Music: Q Department Mix: Lime Studios via: SFEgotist
Twofifteenmccann unleashes “An Endangered Species," new live action trailer for Xbox’s Forza Motorsport 4 Electrifying skills of award-winning stunt driver Martin Ivanov and the voice of Top Gear’s Jeremy Clarkson deliver an adrenaline-pumping film This week, twofifteenmccann debuted "An Endangered Species," a short live-action film to introduce Forza Motorsport 4 for Xbox 360. Developed by Turn 10 and published by Microsoft Studios exclusively for Xbox 360, Forza Motorsports 4 launches worldwide on October 11. “An Endangered Species” is a rallying cry for car lovers worldwide and a visceral illustration of something many have come to realize — the real world has become an unfriendly place for those who truly love automobiles. Economic concerns, environmental regulations, clogged motorways and a myriad of other restrictions all appear to threaten the very existence of the car enthusiast. Though the opportunities to have heart-racing experiences in the real world are becoming fewer and fewer, Forza Motorsport 4 offers a place to explore car passion freely without fear of speed traps or other impediments. twofifteenmccann brought together an elite team of automotive talent to create “An Endangered Species.” Widely acknowledged as one of the best stunt drivers in the world, Martin Ivanov stars as lead actor and stunt driver. Ivanov’s work in such feature films as Quantum of Solace, The Bourne Supremacy and The Bourne Ultimatum contain some of the most exciting driving sequences ever put to film. Jeremy Clarkson, host of the hit BBC TV series Top Gear, provides the voiceover.
Twofifteenmccann partnered with production company MJZ and acclaimed director Nicolai Fuglsig on the project which was shot on location in Uruguay. The "An Endangered Species" trailer debuted on Monday October 3 on TopGear.com and will be seen on Xbox.com and other digital properties as well. Other campaign elements including TV, online videos, and print will support the launch of the game as well. twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands. Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include: The Coca-Cola Company, HP and Microsoft Xbox, among others. twofifteenmccann’s partnership with McCann Erickson enables the company to deliver creativity at scale Credits: Spot Client: Xbox Product: Forza Motorsport 4 Spot Title: Endangered Species Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Associate Creative Director/Writer: Joe Rose Art Director: Rey Andrade Director of Integrated Production: Tom Wright Senior Agency Producer: Kate Morrison Business Director: Peter Goldstein Management Supervisor: Luke Lamson Account Executive: Stephanie Scott Business Affairs Director: MaryBeth Barney Production Company: MJZ Director: Nicolai Fuglsig DP: Ben Serensin Executive Producer: Emma Wilcockson Producer: Suza Horvat Editorial Company: Final Cut Editor: Rick Russell Executive Producer: Saima Awan Producer: Suzy Ramirez Editorial Assistant: Jacob Keuhl Visual Effects: The Mill 3D Lead Artist: Chris Bayol 2D artists: Tara DeMarco, Andy Bate, Elad Offer Executive Producer: Sue Troyan Producer: Sabrina Elizondo End Titles and Animation: Imaginary Forces Telecine: The Mill Colorist: Adam Scott Original Music: Human Producer: Jonathan Sanford Sound Designers: Rohan Young @ Lime Studios Rick Russell @ Final Cut Mix: Lime Studios Mixer: Rohan Young Audio Producer: Jessica Locke via:scaryideas.com
The official Forza Horizon 2 TV commercial brings the thrilling, massive wide-open world of Forza Horizon 2 to life by breaking free from the track and hitting the open road. Leave your limits while exploring beautiful and exotic locations in the ultimate celebration of speed, style, and action-packed driving with the official Forza Horizon 2 TV commercial. Directed by Adam Berg.
Game Credits: Developer: Playground Games and Turn 10 Platform: Xbox One and Xbox 360 Publisher: Microsoft Studios Commercial Credits: Advertising Agency: twofifteenmccann, USA Chief Creative Officer: Scott Duchon Art Director: Steve Couture Copywriter: Mat Bunnell Production Company: Smuggler Director: Adam Berg Line Producer: Ben Crocker Editorial: Trim Editorial Editor: Paul Hardcastle Producer: Marie Mangahas VFX: MPC LA Deputy Head of Production: Mike Wigart VFX Supervisor: Benoit Mannequin Grade: MPC Audio Mix: Lime Studios Sound Design: Brian Emrich Music Track: “Prisencolinensinainciusol” by Adriano Celentano
Xbox Destiny: The new fragrance by Xbox. The idea of exclusive games, or exclusive downloadable content deals, have been commonplace in gaming for years. But less well known are deals that stop a rival console manufacturer from promoting the fact that a game has been released on their format. One of these is in place for Destiny, which Sony are treating almost like a first party game – despite the fact that it’s also being released on Xbox 360 and Xbox One as well. So another Xbox product had to be created and advertised that just happened to have the same name. Readers could then visit a campaign microsite (has been pulled since) or use the Blippar app to reveal the true story, as well as link to retailers to buy the Xbox version of the game. In just the first few hours, the site had more than 50,000 unique users, but more importantly, with one quick hit just days before the game’s launch, a strong link was forged between the names ‘Xbox' and 'Destiny' in the audience's mind.
![Official Forza Horizon 2 - Live Action TV Commercial: Leave Your Limits [Full Length]](https://i.ytimg.com/vi/8k62OgK4pdU/hqdefault.jpg)
