Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi & Saatchi, Johannesburg.
The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch.
While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern.
Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.”
Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score, directed by Rob Malpage at Frieze Films.
A new ad campaign from BP that will begin airing today, "BP Gulf Coast Update — Our Ongoing Commitment," is the first commercial we've seen from BP since 2010. Their newest spot is a progress report of the cleanup in the Gulf Coast region after the Deepwater Horizon disaster in the spring of 2010.
The first in a series of TV spots features Iris Cross from New Orleans, a 29-year veteran of BP who, among other things, reports that all Gulf beaches and waters are open.
As BP shifts it's efforts from clean up into into an environmental-restoration and research phase Geoff Morrell, BP America's VP-communications said: "We made a commitment not only to restore the Gulf but also to keep the American people informed of that effort. We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation."
In an artistic twist on recycling, Lexus challenged four of today's most exciting designers to create innovative fashion items using parts from the Lexus CT 200h (a car that is 90 percent recyclable). The designers created jewelry, clothing, shoes and a very dramatic and Gaga-esque headpiece from gaskets, floor mats and hose clamps.
The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.
·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket. ·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps. ·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers · “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December. More here.
"Who Cares About This Planet?" is a spoken word poem that expresses this conflict between concern and ignorance for our planet, written and performed by Made Wade.
Made Wade is an emerging artist in Toronto who has performed on both local and international stages, most recently performing at TEDxToronto in 2011. His unique story-telling ability and insightful writing style has inspired and challenged audiences everywhere.
iQ is a line of eco-friendly cleaners that challenges cleaning habits and urges users to re-use their bottles to reduce packaging waste by 80% and the carbon footprint by 70%.
Music Credits: Max Richter Fat Cat Records maxrichtermusic.com
Who cares about this Planet Transcript
Who cares about this planet? All this h20 and soil please... Life's about luxuries. I'm talkin' little plastic bags For little plastic cutleries. I'm talkin' fossil fuel worship into the point we shatter an ecosystem like porcelain'. I'm talkin' 5 cent polyethylene purchasin' because mother-nature nurturin' never did nothin' for my tax bracket. You ask why though? This is social class survival. I need a SUV with an engine that's broaderrr... They claim the effects make the climate get hotterrr. But, so what? I mean wouldn't paradise be so nice? As far as I'm concerned, it can burn baby burn in the name of progress! Oh yes! Our urban centers become more crammed in... So we demolish farmlands... And we call it expansion. Just say goodbye wildlife while I enhance my wild life style. and ain't nobody complainin'... As long as you build them a brand new theatre... Or a state of the art sports arena. Or even as the means get meaner... And the resources get leaner... Who cares about this planet? Well...gluttony aside, Future generations tend to. Plus, women and men who come from cultures that are indigenous still. Not to mention sections of the globe that need to stay frigid and chill... Yet we create landfills of bottles made from synthetics. We spill oil into water bodies and all we can be is apologetic? But man made social bandages won't bring justice to a kingdom where we are the only animals that can speak for ourselves! If we don't respect the butterfly effect... That means we're placin' monetary wealth, above well-being and health... And ultimately life itself. So who cares about this planet? I like to think I do but do I?
Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."
They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes. But it doesn't have to be this way. Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution. Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox. This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth. Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!
17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex — one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe.
As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all hazardous chemicals throughout its supply chain.
The participants, from Bangkok to Buenas Aires, also called on ZARA store managers to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances.
Now the only question is when will the world's largest fashion retailer — which responds so swiftly to changes in fashion trends — react to this global call for toxic-free fashion?
GE fly's into the future with the second ad from their newest ad campaign, "Brilliant Machines" via agency BBDO, New York.
The future of flying is here — and it's not what anyone expected. We've learned how to build airplanes that can fly anywhere in the world, break the sound barrier, and refuel while soaring through the sky. The next frontier in aviation is not a revolution in design but about building smarter planes — brilliant machines that know how to optimize their fuel efficiency on the fly. The GE jet engine featured in this plane has the ability to understand 5,000 data samples PER SECOND. This helps planes get to their destination with less fuel and minimize the time they spend on the ground — and keeps them soaring through the sky, taking you wherever you want to go.
GE puts robots on the move in a new TV ad created by BBDO. The ad features famous robots from the past and introduces innovative brilliant machines to come.
The robots are coming out of the woodwork to attend a mega-summit at an unknown location. A star-studded group that includes Data (Star Trek: The Next Generation), B-9 (Lost in Space), K.I.T.T. (Knight Rider), and Robby the Robot (Forbidden Planet) has gathered to get their first glimpse of the next generation of artificial intelligence — the "brilliant machines."
The robots want to a firsthand look at the technology that will make machines work better and smarter. Join them to see how the new products from GE are integrating innovative technology with the ability to communicate, making the world work in ways never seen before. Join the revolution.
New TV ad campaign for The SodaStream Effect entitled "Set The Bubbles Free".
SodaStream International, the leading manufacturer and distributor of home carbonation beverage systems, announced today the launch of its first global TV campaign. With the tagline 'If you love the bubbles, set them free,' SodaStream's provocative new television commercial will air today in the US across major broadcast and cable networks, and will later roll out into many of SodaStream's 45 global markets. Their goal is clear; to make a bold statement to confront "Big Soda" and take market share from the soft drink giants.
With SodaStream, you can save 2,000 bottles and cans a year. If you love the bubbles set them free. To learn more about the home soda maker that saves the world from bottles while making soda in over 60 delicious, better for you flavors.
"The SodaStream Effect is aimed at establishing a strong brand image and distinct lifestyle positioning," stated Ilan Nacasch, CMO of SodaStream. "We are on a mission to empower consumers to make the world a better place by eliminating bottles and cans, and to enjoy bubbles without the bottles."
Credits: The campaign was developed by Alex Bogusky and Rob Schuham of the COMMON ad agency. Directed by Daniel Benmayor.
For those times when holding that perfectly fake smile is important Canadian Green Beaver Toothpaste will keep your teeth pearly white as we see in this new ad campaign for the Beaver toothpaste. Above is the "Wedding" commercial and below the "Politician" and "Office" spots. See all of Green Beaver's product line made with all natural ingredients at www.greenbeaver.com.
Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.
This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.
Credits: Agency: Untitled Content, Toronto Creative Directors: James Davis, Jamie Travis Art Director: Daniel Del Toro Copywriters: Adriana Leite, Ridley Yung Production Company: Untitled Films, Toronto Director: Jamie Travis Director of Photography: Sean Valentini Line Producer: Tom Evelyn Editorial Company: Rooster Editor: Paul Jutras On-line: Mike Bishop, Track & Field Color: Wade Odlum, Alter Ego Music and Sound Design: Grayson Matthews
IKEA begins an ambitious sustainability strategy, People & Planet Positive, the strategy is an integrated part of the IKEA Group long-term growth direction and builds on the company’s long history of working with sustainability by outlining a new set of goals and actions for delivery up to 2020.
New strategy will see IKEA Group become energy independent and help millions of people live an affordable, sustainable life at home.
A $1.95 billion investment in solar and wind projects, the retailer plans to gather 70% of its energy demands from renewable energy sources by 2015, leveraging wind farms in six European countries that generated 152 gigawatt hours of electricity last year, about 12% of the total needed for its stores and distribution centers.
“We want to create a better every day for the many people. A better life includes living more sustainably. We have been working towards that goal for many years and have already done a lot, and we are now ready to take the next big step. People & Planet Positive will help us to do that; transforming our business and having an even greater positive impact on the world,” said Mikael Ohlsson, President and CEO, IKEA Group.
Solar energy is great. But in a 'low-on-sun' country like Belgium, you're better of with a system which combines solar and traditional energy.
TBWA Belgium's new commercial shows ever so gently how renewable energy and natural gas go together very well, hand in hand, as best friends. Thumbs up to whomever did all the knitting for this spot, it must of been a long process but well worth it, the ad is a joy to watch.
Credits: Advertised brand: Aardgas www.gaznaturel.be Advert title: Best friends Advertising Agency: TBWA, Brussels, Belgium www.tbwagroup.be Art director: Michael Mikiels Copywriter: Eric Maerschalck Creative Director: Jan Macken Account Manager: Thomas Vande Velde TV production: SAKE TV producer: Mieke Vandewalle, Johanna Keppens
A 300m super tanker longer than the Empire State building has inevitably crashed into the shoreline of the Great Bear Region of coastal BC sending thousands of barrels of toxic diluted bitumen directly into the heart of the Great Bear Sea.
WWF, Canada (World Wildlife Foundation) launches a new public awareness ad campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on "The Inevitable News", a news channel that covers the news "before it happens". A series of 4 segments will roll out on WWF-Canada’s Facebook page over the next two weeks – capturing the "breaking news" of an "inevitable" oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the disaster.
Credits: Advertising Agency: John st., Canada Creative Directors: Angus Tucker, Stephen Jurisic Ass. Creative Director / Art Director: Nellie Kim Ass. Creative Director / Copywriter: Chris Hirsch Producers: Christine Stephens, Shawna McPeek Digital Producer: Cas Binnington, Ryan O'Hagan Account Team Lead: Melissa Tobenstein Account Executive: Amelia MacGregor Director: Christopher Hutsul Production Company: Soft Citizen Editor: Ross Birchall / Bijou Editorial Visual FX: Track & Field Music / Audio: Vapor Music Colour: Redlab Digital 2nd Unit: Nicole Dorsey Photography: Todd Duym
A new print ad campaign for Killer Jeans claims to be a real "Water Saver". The ads include a bold statement that Water Saver Jeans save 80% of water, and thanks to doing so "I can water a nursery for an entire week, shower longer with my man, make infinite ice cubes for my MojitoPartay and provide water for an entire village in East Africa". The other two ads from the campaign created by the ad agency Karan Rawat, make similar statements about water and what you can do with it thanks to their jeans. Thumbs up to them if these are facts and not just more greenwashing.
When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels. Brief The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio. Approach Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic. The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion. Post production and animation was expertly handled by the talented team at Analog.
Creative Credits: Production Company: ATYP Directors: Merlin Nation, Chris Angelkov Executive Producer: Debbie Crosscup Client: Toyota Campaign: The Turning Point Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Neil Heymann Creative Director: David Gibson Creative Director: Nathan Lennon Copywriter: Johan Gerdin Digital Designer: Devin Croda Chief Creation Officer: Sally-Ann Dale Head of Broadcast Production: Ben Davies Broadcast Producer: David Fisher Group Brand Strategy Director: David Gonzales Communications Strategist: Elsa Stahura Junior Brand Strategist: Emily Mulvey Group Account Director: Steven Panariello Account Director: Bola Adekoya Account Manager: Dave Murphy Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner Post Production/Animation: Analog Grade: The Mill Producer: Heath Raymond Telecine: Matt Osborne/Mikey Rossiter Music: Rob Burger Music Composer: Robert Burger Sound: Heard City Mixer: Phil Loeb Voiceover: Brian Bascale
Norman, a house cat is the new Eco-Warrior for WWF (World Wildlife Foundation) Canada in this new web film created by the Toronto based agency John St.
Meet Norman. He's not your everyday house cat. Little by little he's helping to save our oceans.
There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them. Learn more about him and his mission at http://www.wwf.ca/seafood
Credits:Ad Agency: John St. Toronto, Canada Co-Creative Director & Partner: Stephen Jurisic & Angus Tucker Art Director: Denver Eastman Copywriter: Jacob Greer Account Team: Melissa Tobenstein & Amelia MacGregor Producer: Shawna McPeek Production Partners: Aircastle Films, Will Beauchamp & Jamie Cussen Sound Company: The Dark Studio, Grant Edmonds and Gabe Knox Press:
Some Canadians might not know how important it is to choose sustainable seafood. But WWF-Canada has found someone who does: Norman the Eco-warrior cat. Norman and WWF-Canada have teamed up to promote Loblaw Companies Limited’s commitment to sustainably source 100% of seafood sold in its retail locations by the end of 2013. Why use a cat? “The idea that even the fish in cat food will be sustainable is a great way to communicate the scope of the commitment,” said Stephen Jurisic, Co- Creative Director at john st. “And who cares more about fish than a cat?” “Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime WWF partner, is making it easily available across the country,” said Hadley Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that Norman will encourage Canadian consumers to choose sustainably-sourced seafood at their local grocery store, thanks to Loblaw’s world-leading commitment.” The campaign’s centerpiece is a short online documentary that chronicles Norman’s commitment to living a more sustainable life – one that includes upcycling, energy and water conservation and in-home garbage sorting programs. The film will be promoted through social media channels and leveraging WWF’s passionate fans and followers. You can watch it on WWF-Canada’s facebook page: http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.” john st. Team
Plant the tree that your great grandchildren will swing from.
Creative Credits: Advertising Agency: Big Communications, London, UK Creative Director: Dylan Bogg Art Director: Tim Jones Copywriter: James Cross Photographer: Matt Walford
The WWF (World Wide Fund for Nature wants us to Cycle for Life with their newest commercial via the ad agency JWT and Seven Sunday Films.
Credits: Client: World Wide Fund for Nature Product: WWF Title: Cycle for Life Agency: JWT Director: Bo Krabbe DOP: Torben Forsberg Executive Producer: Rodney Louis Vincent Produced at Seven Sunday Films
The latest print ad campaign for the WWF (World Wildlife Foundation) consists of three prints featuring a Lion, Polar Bear and a Chimpanse covering their eyes — “What on earth are we doing to our planet?”
Credits: Creative Advertising Agency: UncleGrey, Denmark Executive Creative Director: Jimmy Blom Creative Director: Jesper Joergen Hansen Art Director: Katrine Jo Madsen, Carl Angelo Copywriter: Jesper Joergen Hansen Account Director: Charlotte Porsager
Looking to shed light on the disastrous effects plastics are having on the world’s oceans, the international environmental advocacy non-profit group Natural Resources Defense Council (NRDC) turned to leftchannel – the motion design studio led by Executive Creative Director and President Alberto Scirocco. Leftchannel was challenged to craft an entertaining yet informative public service announcement that would be a call to action for viewers to “reduce, reuse and recycle” plastic packaging. “The skills leftchannel brought to this project are valuable for translating a complex issue like this, to visually show this system and how we can make positive changes,” Leila Monroe, a Staff Attorney with the NDRC Oceans Program, says. After the organization approached leftchannel to translate the complex issue of plastic pollution to a visual platform with a positive message, Scirocco and leftchannel’s creative team (which included designer/animators Taehee Lee and Nick Schoener) set to creating a concept and script that avoided the usually negative tone found in most environmental PSAs. Rather, they harnessed the studio’s abilities to marry 2D and 3D character animation with motion design to inform viewers in a positive way. “Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them,” Scirocco says. “Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.” That new approach can be seen in the PSA entitled “The Great Plastic Purge” — a two-minute animated piece that was inspired by after school specials from the 1950s. The character animation style keeps the tone light, which helps engage the audience, while expressing important facts in a way that is never boring. The PSA opens with a shot of a young boy happily ripping open a birthday present that’s wrapped in numerous layers of plastic, all of which he cheerfully throws away. From there the piece follows the packaging from the boy’s home to the ocean floor, while a chipper voiceover informs about how Americans waste $8 billion a year due to plastics making it into the nation’s waterways.
This project presented several challenges. According to Schoener, from a story telling perspective, effectively illustrating why the system was broken was challenging. “We had to first understand it ourselves,” he says, “then communicate it in a way viewers could easily connect with and understand.” For Lee, the most challenging scene to animate was the underwater scene. “It was complex because it contained a lot of different 2D animated trash objects that all needed to be integrated carefully into the scene. Because the scene connects to a 3D scene afterwards, the integration of the two was tricky — both 2D and 3D had to look consistent,” Lee says. Scirocco says, “It was a challenge to take a bleak story and turn it into an optimistic one. Overall, the animation needed to address three main points in a memorable, engaging manner: bring awareness to the issue; suggest that manufacturers be held responsible for coming up with innovative packaging solutions; and get consumers to take action to reduce, reuse and recycle.” Creative Credits: Client: Natural Resources Defense Council — www.nrdc.org/oceans/plastic-ocean Project: “The Great Plastic Purge” (2 minute PSA) Agency: Natural Resources Defense Council, New York (client direct) Animation/Design/Post: leftchannel, Columbus, OH — www.leftchannel.com Executive Creative Director/President: Alberto Scirocco Designers/Animators: Taehee Lee, Nick Schoener
