Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana's Brighter Mornings campaign brightens up Trafalgar Square.
The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.
The new Guinness Beer advert is simply a story about a clock that challenges the ordinary, that's right a clock.
'Clock' is the new Guinness advert released in January 2013, that celebrates the attitude shared by Guinness and its drinkers — that you get more out of life by putting more in. It ad is set in Bohemia in the 1890s and tells the story of a town's clock that doesn't settle for the ordinary; the clock starts to control time to enhance the townspeople's days; accelerating time to make a task go faster, reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer.
Credits:
Ad Agency: AMV BBDO London
Creative Director: Dave Buchanan
Copywriter: Alex Grieve
AD: Adrian Rossi
Producer: Olly Chapman
Production Company: Gorgeous
Director: Peter Thwaites
Prod. Co. Producer: Ciska Faulkner
Post-Production Co.: The Mill
Audio Post: Factory
Editor: Bill Smedley
Editorial Company: Work
Great-Ads Exclusive –Comparethemarket.com Spin-off outtakes advert.
Credit Card Comparison by Maurice Wigglethorpe-Throom, CEO and Founder of comparethemarket.com
Robert Webb, star of cult British comedy TV show Peep Show, plays eccentric CEO Maurice Wigglethorpe-Throom in this outtake that uses the disturbing metaphor of facial hair to explain why you should compare credit card interest rates on comparethemarket.com. This video, yet to be released to the general public, was filmed alongside a separate TV campaign to allow the comedian to run with the role of this peculiar character.
We first met CEO Maurice on Christmas Day when they released this web advert below: This is a film about a heroic young man, who is cursed with being at least six times more handsome, clever and sensitive than anybody else. He also carries a head of the most ravishing hair you ever did see. Despite these troubles, he struggles through life with immense dignity. He is modelled on me, Maurice Wigglethorpe-Throom.
Credits
Starring: Robert Webb
Creative agency: VCCP London
Creative director: Darren Bailes
Director: Simon Cole
Producer: Jeremy Goold
Post-production: Finish
Editor: Alaster Jordan at The White House
IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Room for Your Life’, which examines how good storage can improve your life at home. The work continues the brand’s new strategy to demonstrate an understanding of the everyday challenges that people face in their homes.
‘Make Room for Your Life’, which launches on 19th January, explores IKEA’s storage ranges and highlights a wide range of smart solutions for everyday storage problems. The campaign uses the insight that poor storage doesn’t just cause mess and clutter, it also affects our relationships and the people we live with. By illustrating the effects of poor storage, the new spot demonstrates that making room for your life through good storage can be the first step towards happiness and wellbeing.
The campaign launches with the TV ad ‘Living Together’ in the UK and Ireland on 19 January. The spot, created by the agency Mother, shows a couple kept apart by a maze of mess. However, thanks to smart storage solutions from IKEA, the couple can tidy their way through the maze, removing the clutter from their lives to finally meet across a KIVIK sofa bed.
‘Living Together’ features a cover version of the Bee Gees song ‘Living Together’ by the band An Escape Plan. Three versions of the TV advert have been produced and include 60” and 30” adverts that run until 23 March on TV as well as a full length music video running online at http://www.youtube.com/ikeauk. The campaign also features outdoor, press ads and two filmed documentaries that will be launching on 11 February on the IKEA UK YouTube page.
Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the second burst of our new brand campaign it is our ambition to continue the revitalisation and transformation of IKEA brand in the UK and Ireland. ‘Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody. We hope to show that we are more relevant than ever to help with consumers’ everyday challenges and ultimately for more consumers to choose IKEA more often for their home furnishing needs.”
The campaign is also integrated into the IKEA FAMILY loyalty programme with a series of editorial-style e-newsletters, direct mail and product focused online content, created by agency LIDA. The emails direct members of the programme to further online content packed with ideas and tips to help them ‘make room for your life’ and suggest how they can cut out clutter and get sorted with storage in order to be more organised for the year ahead. They also give a taster of the new products launching in-store.
Freddy Mandy, Creative Director, at Mother, said: “The idea for the campaign came from the observation that mess and clutter in our homes keep people apart emotionally as well as physically. We decided to illustrate this in our TV spot which shows a couple unable to get to each other because their stuff forms a maze keeping them apart. They have to clean up their home in order to be together.”
“We all have that space in our homes that really isn't a space – it's a dumping ground. The direct mail piece homes in on this insight and shows that with a little help from IKEA's ingenious storage solutions, you might actually see that carpet again” says Nicky Bullard, Executive Creative Director of LIDA.
With the voice of Rutger Hauer Lurpak Butter creates veggiliciously stunning new advert. The commercial inspires us to be wonderful and wise in discovering a new side of our favorite foods with Lurpak.
Credits:
Ad Agency: Wieden + Kennedy London
Client: Lurpak
Directed by Dougal Wilson
Carnival Cruise Lines brand new UK TV advert for 2013, Karmarama has created its first work for Carnival Cruise Lines since picking up the business last year. It is the brand’s debut TV campaign in the UK and shows people being dramatically transported to a cruise ship after pressing a button that reads "switch on fun".
Credits:
Ad Agency: Karmarama
Creative directors Joe De Souza, Sam Walker
Agency producer Jenny O'Connel
Planner Ben Milligan
Account team Stuart Finlayson Anna Borien
Production company Biscuit Filmworks UK
Director Jeff Low
Director of photography Daniel Bronks
Edit house The Whitehouse
Editor Nick Allix
Post-production Chris Batten The Mill
The Co-operative Funeralcare, part of The Co-operative Group, unveils a new integrated advertising campaign today.
The campaign, which includes TV, press, radio, outdoor and digital activity, has been devised by Leo Burnett – lead advertising agency for The Co-operative. It is the agency's first output for The Co-operative Funeralcare, and has been developed following extensive consumer research.
The TV commercial was directed by Peter Cattaneo, Oscar-nominated director of The Full Monty, who has also directed ads for brands including Volkswagen, McDonald’s and The National Lottery.
In the ad, a bereaved wife is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects. The narrator tells us “a funeral is more than just flowers, cars and music”, and at Funeralcare it's about “finding those personal touches”, such as changing the route to prompt a happy memory.
Actress Katherine Kelly provides the voiceover and real-life Funeral Director, Lynsey Ward, from Funeralcare’s Bolton funeral home also stars. The first 40-second commercial will air on ITV and a shorter 30-second execution will also be circulated.
Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading Funeral Director, we ensure that every funeral we arrange is completely personal and unique.”
Credits:
Project name: The Co-operative Funeralcare: ‘Smile’
Client: Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare
Brief: Co-operative Funeralcare wanted to show that the tiniest touches are important to their business of helping their clients as much as possible. This has been achieved in this script by diverting the hearse to show fishermen standing to show their respect to our heroine's husband.
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art Director: Richard Robinson
Creative Directors: Tony Malcolm and Guy Moore
Executive Creative Director: Justin Tindall
Planner (Leo Burnett): Ian Hilton
Media agency: Rocket
Media Planner (Rocket): Faye Turner
Production Company: Academy Films
Director: Peter Cattaneo
Editor: Scot Crane, Quarry
Post-production: MPC
Audio post-production: 750MPH
Exposure: National television; Press, Outdoor, online
Press/Poster Credits:
Designer: Tim Fletcher
MoneySupermarket is set to launch its biggest and most epic ad so far with the latest iteration in its ‘You’'re So Money Supermarket’ campaign with epic Alan starring in the "Astronaut" advert.
An extension of the feel good theme – Save Money, Feel Epic! – the new ad due to launch this Monday (January 7) was created by Mother London and takes money saving into space!
As the brand looks to continue to amplify just how awesome it feels to save money, the latest ad follows the transformation of everyday man ‘Alan’, who feels epic after saving £300 on his car insurance.
Filmed on location, Alan and his family join a crowd of spectators waiting to see a rocket launch. Having grabbed his son’s lunchbox and a cycle helmet, Alan marches straight through security in the direction of the launch pad. In a scene reminiscent of Apollo 13 or Armageddon, no one seems to mind that Alan is wearing a cycling helmet as he walks across the gantry and into his seat.
As the rocket takes off, we see Alan’s wife look for the car keys; failing to find them, the ad cuts to Alan looking on calmly as he notices the key float up past his head.
The action is set to the famous Top Gun soundtrack of “Take My Breath Away” by Berlin.
Mother has created a full-length 60” and 10’’ ad for the launch, which focuses on car insurance. There will also be a radio version of the ad.
The campaign will also have additional marketing support with activity across PR, CRM, and social media channels.
Paul Troy, Director of Consumer Marketing, MoneySupermarket, said: “Times are pretty tough out there right now for families in the UK. Comparing the cost of household bills can make a real difference to every day family budgets. Saving money, particularly in January when you’re trying to get the new year off to a good start financially, can feel amazing and give you a great sense of achievement. In the ad Alan saved £300 on his car insurance, however, the average amount MoneySupermarket customers can save by using the site is an even more heroic £394. What better way to demonstrate the euphoria you can feel when you get a great deal than to watch our hero waltz onto a space rocket and launch into space?”
Tim McNaughton, Creative Director said: “In this ad our hero Alan from Stoke-on-Trent saves money on his car insurance and feels so totally epic that he strides past the security at Cape Canaveral Space Center and leads a crew of lantern-jawed, Yankee astronauts into space. Go Alan, you sexy, money-saving hero! Go!”
Credits:
Creative Agency: Mother, London
Director: The Glue Society
Production Company: Independent
Producer: Jason Kemp
Editor: Adam Spivey @ The Playroom
Post Production: The Mill
Audio post-production: 750mph
DoP: Don Burgess
MEDIA
Media Agency: Mediacom
William Hill begins 2013 with a humorous campaign created by start-up agency Fabula. The TV and print campaign is Fabula's first work for the UK's biggest bookmaker since winning the account in October 2012.
The strategy is new and created in collaboration with The London Strategy Unit. It brings to life the fact that as the UK's biggest and most trusted bookmaker — William Hill people are full of passion and knowledge of the subject and betting.
The TV campaign consists of a series of ads depicting what it might be like inside William Hill, the Home of Betting. The films give an insight into how dedicated and knowledgeable William Hill is about all sport and betting. Two ads primarily focus on football and horse racing, followed by four ads that push particular offers.
Three main characters feature in the ads – a manager, a trader, and a ‘mobile’/tech expert. The characters and colleagues are as passionate about sport as the viewers and suggest they “unleash your mobiles” and “fire up your ipads”, encouraging betting fans to download the William Hill app and bet online. A horse that finds its way into the office even has its name – “Download the app” – emblazoned across its horse blanket.
Each film ends with new William Hill strapline “You know where to come. William Hill, the Home of Betting”. The spots were directed by Peter Lydon, of production company 76 Ltd.
Says Yan Elliott and Luke Williamson, Fabula founders: “We are very excited to have created this new campaign for William Hill. Since winning the business less than three months ago we have created a series of seven ads straight out of the traps!”
Kristof Fahy, CMO, William Hill plc, adds: “I have always admired the work of Yan and Luke and with this campaign they continue to show the talent that they have. They quickly understood that it's the people and our passion that makes William Hill the UK's number one and have brought that to life through the new campaign.”
Credits
Client: Kristof Fahy, CMO, William Hill
Creative Ad Agency: Fabula http://fabulalondon.com/
Creative Directors: Yan Elliott, Luke Williamson
Art Director: Luke Williamson
Copywriter: Yan Elliott
Agency producer: Tania Kane
Planning: London Strategy Unit
Photographer: Mat Holyoak
Director: Peter Lydon
Producer: Cathy Hood
DOP: Lukas Strebbel
Production company: 76 Ltd
Editor: Spencer Ferszt
Editing company: Marshall Street Editors
Post production: The Mill
Sound design: Wave
Virgin Atlantic launches a great new ad campaign, "Fly In The Face of Ordinary" that celebrates the extraordinary talents of the airlines employees. The multimillion dollar advert highlights the amazing skills of the airline's staff of crew, designers, pilots and everyday pioneers.
The campaign launches as the airline expands it's domestic flying program in the United Kingdom with service between London Heathrow and Manchester, Aberdeen and Edinburgh. Virgin Atlantic is also looking for 150 new staff for the launch and the epic two minute commercial gives us an insight into the kind of people that make Virgin Atlantic "fly in the face of ordinary" and provide prospective passengers a welcome splash of red in a weary world of grey.
"Our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and this campaign celebrates them," said Sir Richard Branson, President of Virgin Atlantic and went on to say: "We're always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them."
Credits:
Creative Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creative Partners: Pip Bishop, Chris Hodgkiss
Business Director: Vicky Jacobs
Producer: Jody Allison
Production Assistant: Flo Clive
Music Producer: Dan Neale
Production Company: Partizan
Director: Antoine Bardou / Jacquet
Producer: David Stewart
DOP: Andre Chemetoff, Damian Morisot
Production Designer: Nick Ellis
Editing House: Work Post
Editor: Bill Smedley
Post production: MPC
Post Production Producer: Julie Evans
Sound Studio: Wave Studios
Sound Engineer: Aaron Reynolds
Composer: Guy Farley
Havas Worldwide London is behind a major new ad campaign for car maker Peugeot, promoting its ‘Just Add FuelTM’ finance package.
The idea behind the campaign is that Peugeot takes the stress out of buying a new car. It shows that people don’t need to worry about things that don’t affect them, and that with Peugeot’s ‘Just Add FuelTM’ finance package, they also do not need to worry about the car insurance for three years.
In the TV ad, ‘Gary’s Cat’, we are told the sad story of a worried man looking for his missing feline in the pouring rain, before the voiceover tells us: ‘Hang on. You don’t know Gary do you. Well, don’t worry then.’ It cuts to a couple driving a new Peugeot 208, having a great, worry-free time, and explains the benefits of the ‘Just Add FuelTM’ package, a single monthly amount that covers car tax, warranty, breakdown cover and comprehensive insurance for three years.
Dom Gettins, Creative Director at Havas Worldwide London, said: “Hunting through car insurance deals isn’t everyone’s idea of a good time so Peugeot’s ‘Just Add FuelTM’ is a brilliant idea, and we wanted to create an ad that would appeal to people who have better things to do with their lives than worry.”
Morgan Lecoupeur, Marketing Director at Peugeot UK, said: “With a unique and highly-attractive product in ‘Just Add FuelTM’ we needed a great idea, with a serious and an amusing aspect, also saluting our ‘Motion & Emotion’ signature, and I think Gary’s Cat will give us the awareness we seek from Christmas Day, as it airs for the first time.”
Credits:
Creative Ad Agency: Havas Worldwide, London
Creative Director: Dom Gettins
Art Director: George Brettel
Copywriter: George Brettel
Account Director: Jess Tarpey
Agency Producer: Laura Middleton
Director/Production Co: The Sniper Twins / Smuggler
Producer: Nick Fewtrell
Editor: Andy Mcgraw
Post Production: The Mill
Sound Design: Angell Sound
DoP: Jan Richter Friis
Here is a funny commercial for Cockburns Special Reserve Port, entitled the 12 Inch Pianist, and be sure to pronounce responsibly when making a wish with your Genie.
Credits:
Advertising Agency: BETC London, UK
Creatives: Neil Dawson, Clive Pickering
Production Company: Hungry Man
Director: Neil Dawson
Producer: Camilla Cullen
Post House: Framestore
Editing: Marshall Street
Sound: Angell Sound
via: Ads of the World
Hornby, the model/toy railway and train maker releases their first advert in three years, the ad was created by sassy Films. The heart-warming ad, "Hornby generations", launched on Friday and focuses on the generations of children that have enjoyed playing with a Hornby train set.
The 30-second spot starts in black and white, before showing one man growing up using a Hornby train set as a young boy, through to becoming a grandfather. The strapline reads: "A passion for every generation and the next". The spot will be shown before this years Christmas blockbusters in cinemas around the UK, including Hugo, Happy Feet 2, Puss In Boots, Alvin & The Chipmunks.
Nat Southworth, marketing director at Hornby Hobbies, commented: "This campaign is the beginning for Hornby. We focus on the generational love for Hornby trains and our proud history. The closing frame focuses on our future."
Credits:
Created by Sassy Films
Media planning & buying by Arena Media
Creative and art director: Steve Kemsley
This short film/advert entitled "What A Wonderful" for BBC, all set to beautiful song "What A Wonderful World" by Louis Armstrong, the lyrics and ad are narrated by David Attenborough.
Credits:
RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.
Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Ted Heath, Paul Angus
Business Directors: Jo Bacon, Holly Smith
Account Director: Josh Harris
In Mother's first TV and web campaign for Castello Cheese, we are introduced to the Marquis de Castello, a man with a passion for cheese, women and wild parties. Set in a lavish castle, the spot is set in the 18th Century with a modern twist. Each cheese brings a different mood to the party at the House of Castello seducing the revelers until dawn.
Everyone is talking about the Marquis de Castello®...
Take a deeper look inside the House of Castello®, an adventurous world of decadence and extraordinary cheeses.
This is the world where Castello® was created. From rich and feisty Creamy Blue to the invigorating and full-bodied Herrgård®, from the fiery and experimental Black Pepper Halo to the seductive Creamy White.
Credits:
Client: Castello Cheese
Spot Title: "Marquis De Castello"
Ad Agency: Mother London
Production Company: RSA London
Director: Jonas Akerlund
DP: Tim Bret-Day
Producer: Scott Horan
Editorial Company: Fresh Editorial/Los Angeles, CA
Editor: Richard Cooperman
Executive Producer: Sean DeVeaux
Post Production: The Moving Picture Company, London
Sound Production: Siren, London
Music Production: Massive Music, Amsterdam
The new Harvey Nichols advert wants us party going ladies to "Turn a Walk of Shame into a Stride of Pride".
Those proud enough can share your walk of shame on twitter using #walkofshame.
The music in the Harvey Nichols commercial is an instrumental version of the song "Morning has Broken" originally done by Cat Stevens.
This years Harvey Nichols 2012 Christmas ad is an all out war between two ladies caught in the same dress. It's that all too familiar scenario. You've spent weeks, months even, searching for that seemingly perfect party outfit and arrive feeling fabulously festive — only for someone else to show up wearing the exact same dress.
This year, the Harvey Nichols Holiday video explores the dilemma of a #samedress situation, heightening the drama by extending the initial death stare, so that this fashion face-off is played out with laser beams and explosive energy bolts!
Credits:
Ad Agency: Adam & Eve
Leo Burnett's new ad for McDonald's this Christmas is the charming story of a postman — in many ways the modern Santa Claus — who braves the elements to deliver festive joy to the British public. After a tough day's work, he rewards himself for his efforts with a delicious Winter Warmer and some banter with his workmates.
Credits:
Client McDonald’s
Creative agency Leo Burnett
Copywriter Alison Steven
Art director Liam Bushby
Creative Directors Tony Malcolm & Guy Moore
Planner (creative agency) Livia Stefanini
Media agency OMD UK
Planner (media agency) Grace Cowey
Production Company MJZ
Director Jim Gilchrist
Editor Ben Campbell, Cut and Run
Post-production MPC
Audio post-production Soho Sound Studios, Simon Capes
Exposure National television, outdoor
The new Boots Christmas TV advert entitled "Let's Feel Good" is simply a series of brief vignettes of family and friend gift giving. The commercial seems to make the "ah crap I forgot to get a gift, better run to the drugstore and find something..." moments look perfect and does a nice job of reminding us what the holidays are really all about.
Created by the ad agency Mother, London and features the music of Elton John and the song "Are You Ready For Love". Behind the scenes footage below.
B&Q unveils it's Christmas ad campaign that takes a light-hearted look at home during the holiday season. The advert was created by McCann London, the 60 second spot shows Mum and Dad carefully putting the finishing touches to their home to create the perfect Christmas ambiance. What they haven’t bargained for is that their young daughter has decorating plans of her own, and her aesthetic standards are not quite as high.
The film, shot by Christian Bevilacqua at Stink, reveals a genuine, very human truth that many parents will recognize and empathize with. The song is "Our House Is A Very Fine House", if anyone knows the artist please let us know.
Credits:
Ruth Harrison-Wood. Head of Advertising at B&Q
The Brief: Get your home ready for Christmas with B&Q
Creative Agency: McCann London
Director: Christian Bevilacqua
Executive producer: Blake Powell
Producer: Annie Hart
Production manager: Polly Hartley
Location manager: Emma Woodcock
Assistant director: Justin Travers and Jai Lusser
