ShowBusinessMan:
cats

Cats are the stars of the newest Litter Genie commercial/music video, that's right Walter and the Awful Pawfuls apparently signed a deal with Genie Records and gave us this video: "I Haz a Pie Row Tek Nik" from their debut CD Nine Lives Left. See the earlier Psychedelic '60s video of Walter and the Wizards off the album Litter Trippin' after the credits.

Do you wanna rock? Then grab your owner's milk and tear up the town like it's made of silk. Rock out to Walter and the Awful Pawfuls new music video from the album Nine Lives Left, brought to you by our cat litter brand Litter Genie.

Lyrics
Ohh! Sing it to me.
Come on kitty gonna make you purr.
This Friday night's gonna be a blur.
There's a reason for my good mood.
My litter box don't got a stinky attitude.
My human uses Litter Genie to...
Scoop it up, drop it down,
Come on
Close and pull, all over town.
Ohh Sing it to me!
Its five-layer bag,
That's right
Makes smells wave a white flag.
It holds two weeks of poo.
It's so easy, who knew?
Ohh Litter Genie!

Credits:
Advertising Agency: JWT, New York, USA
Executive Creative Director: Sarah Barclay
Creative Director: Billy Faraut
Art Director: Hope Jordan
Copywriter: David Canavan
Chief Creative Officer: Jeff Benjamin
Co-Chief Creative Officers: Matt MacDonald, Ryan Kutscher
Planner: Mariam Dilawari
Head of Production: Sergio Lopez
Senior Producer: Mustafa Imam
Director of Music: Dan Burt
Project Manager: Jen Schockett
Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum
Director: Keith Schofield
Production Company: Caviar
Post-Production: Final Cut, The Mill
Editing House: Final Cut
Music House: Amber Music
Media Agency: MEC

A love-struck protagonist cat and a feel-good car are the makings of the one of best commercials I've seen this year, the best one starring a cat that is. This fantastic new commercial for the 2013 Toyota Corolla entitled "Feels Good Inside" features a curious cat who seems to have some bad luck with his curiosity, from being run over by a lawn mover to diving into wet cement. But the best part is this cat's dive attack on the dog. The ending, well let's just say this cat will be back.

Credits:
Ad Agency: Saatchi & Saatchi, New Zealand
Client: Toyota
Executive Creative Director: Antonio Navas
Creative Director: Corey Chalmers, Guy Roberts
Creative: Sarah Litwin-Schmid, Emily Drake
GAD: Mark Cochrane
AD: Emma Guadagni
Production Company: Goodoil
Director: Hamish Rothwell
Producer: Sam Long
DOP: Crichton Bone
Editor: Peter Sciberras
Online: Nigel Mortimer
Audio Post: Liquid Studios
Music Composition: Elliott Wheeler
Music Composition: Turning Studios
Audio Post: Liquid
Sound Engineer: Craig Matuschka

Purina Cat Chow was giving out free cab rides in New York City, all you had to do was share your own personal cat story.

The Purina Cat Chow "Cat Cabs" hit the streets of New York City last week to give free rides to any cat person who was willing to share their cat relationship story. These are just a few of the great stories that were collected!

Have a story to share? Visit www.yourcatstory.com to participate

Work It Kitty, a great multi-phase campaign for the Temptations cat treat full press and credits below:
TEMPTATIONS TREATS LAUNCHES THE PURRFECT CAT WORKOUT: WORK IT KITTY

The cat’s out of the bag! The makers of TEMPTATIONS® treats, the irresistible snack cats love, is shaking up the feline fitness world in order to encourage Canadians to get more active with their cats. The leading Canadian cat treat brand quietly soft-launched its WORK IT KITTY™ campaign with the release of a cat workout/music video and www.workitkitty.com microsite.
The WORK IT KITTY™ video is the exclusive meowzercise workout for cats and features fictional characters Kate and George— cat hotel owners and premier cat workout professionals. Reminiscent of a 1980s workout, sweatbands included, cathletes Banjo, Fritz, Harley, Pumpkin and Tom, demonstrate the hottest feline fitness moves, including ‘paw rotations’; ‘jumping box squats’; and ‘paw extensions’.
“The TEMPTATIONS® All Natural treats brand wants to encourage Canadians to find simple ways to keep their cats active in a fun way,” says Brittany Compton, Senior Brand Manager, TEMPTATIONS®, Mars Canada Inc. “The WORK IT KITTY™ campaign video and microsite have generated great consumer response, and we’re thrilled that the campaign is gaining so much organic attention.
The WORK IT KITTY™ campaign, created by the TEMPTATIONS® treats’ creative agency DDB Chicago, officially supports the TEMPTATIONS® All Natural treats product portfolio.

Created in partnership with Ultra Music and produced by Biscuit Filmworks, the WORK IT KITTY™ video features the song I Don’t Wanna Dance by Alex Gaudino ft. Taboo. The video was seeded out to consumers through Ultra Music’s YouTube channel and encourages viewers to visit www.workitkitty.com. The video and microsite are currently supported with public and media relations by Fleishman-Hillard Toronto, and Proximity Canada is communicating the campaign through the TEMPTATIONS® treats Canada Facebook page.
The WORK IT KITTY™ campaign officially launches mid-July 2013 and targets Canadian cat owners and lovers, ages 18-49 years old. It will feature the video repurposed into a national, English and French 15 second ad by DDB Chicago that will run on a national television and pre-roll media buy co-ordinated by MediaCom. Match Ignite developed and will execute an in-store UPC collection and redemption promotion and in-store display tools as well as mass direct-to-target consumer sampling.
Agency Credits:
Title: WORK IT KITTY™
Client: Mars Canada Inc. TEMPTATIONS® All Natural Treats
Creative Ad Agency: DDB, Chicago
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Music Video Seeding: Ultra Music
Public Relations: Fleishman-Hillard Toronto
Media Buy: MediaCom
In-Store Marketing / Direct-to-Consumer Sampling: MatchIgnite
Facebook: Proximity, Canada

For the cat lovers — New Whiskas Big Cat Little Cat TV ad features a typical house cat that transforms into a beautiful Leopard when it roams the snow covered world outside.

Credits:
Ad Agency: AMV BBDO
Writer and Creative Director: Paul Brazier
Director: Chris Palmer

Behind the scenes is equally entertaining to watch, ad was shot in an old airplane hanger in LA, California.