We know come Super Bowl XLVII Budweiser is going to run they're big Black Crown ad, so to start building some hype they released two teaser spots...and to be sure we get a really good look the first spot is simply a woman holding two bottles of Black Crown walking towards us, and to be sure we got a really good look from all angles they gave us the second spot where the same woman is seen from behind.
Come on Bud, you could have given us a little than this.
Budweiser has launched its first-ever Twitter account – www.twitter.com/budweiser. The account went live last night.
The iconic brand marked the occasion with another "first" involving the Budweiser Clydesdales – tweeting the first photo of a member of the elite "Budweiser Clydesdales Class of 2013," a beautiful 150-pound baby born the morning of Jan. 16. It was the brand's first-ever Tweet.
Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.
"This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed," said Jeff Knapper, general manager of Clydesdale operations. "A star was truly born on Jan. 16."
More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.
On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, "Brotherhood," which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, "Brotherhood" will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
This is the Clydesdale's 23rd Super Bowl spot since first appearing in a big game spot in 1986.
In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.
Budweiser's Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.
2013 A MILESTONE YEAR
The Clydesdales celebrate a major milestone in 2013 – the 80th anniversary of their association with Anheuser-Busch. The Budweiser Clydesdales have been an integral part of Anheuser-Busch's heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality as well as integrity, achievement, success, perfection and team spirit. They were formally introduced to celebrate the repeal of Prohibition for beer.
"The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses," Knapper said.
How is the baby Clydesdale featured in the commercial doing? Both mother, 7-year-old Darla, and baby are doing well, reports John Soto, supervisor of the breeding operations at Warm Springs Ranch in mid-Missouri.
"We have had two foals born so far this year and they're both doing very well," Soto said.
"We take great pride in each and every one of our horses, and Warm Springs Ranch is a great home," Knapper said. "The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world."
Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.
via: PR Newswire
The 2013 Budweiser Super Bowl Ad, The Clydesdales: "Brotherhood" features the famous horses and introduces us to the 7 day old foul (just 7 days at the time the spot was filmed). The Bud commercial tugs ever so gently on our heartstrings as we watch the love between man and horse, if that wasn't enough the spot also features the classic Stevie Nicks' song "Landslide"...pass the tissues please.
Credits:
Creative Ad Agency: Anomaly
Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting See more of the Bud Puppy here at Bud's SuperBowl spot from last year.
Budweiser creates this tantalizing highlight reel in support of their continued sponsorship of Major League Baseball staring three of our nation's greatest hot dogs: The Dixie, The Detroit and The Chicago.
See the Great-Ads archive of Budweiser ads and other popular brand beer commercials HERE.
Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that "Brotherhood" won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called "Hope." (image via: PRNewsFoto/Anheuser-Busch)
Hope just 21 days old, weighs 200 pounds and starred in an award-winning Super Bowl XLVII commercial for Budweiser seen by more than 108 million people during the broadcast and millions more online.
Last week Budweiser asked its Facebook fans and Twitter followers to send along naming suggestions. The iconic brand was awash in ideas – more than 60,000 tweets, Facebook comments, calls and direct messages. "Hope" was one of the more popular female names generated through the social media crowd-sourcing.
"We were overwhelmed with the response we got," said Lori Shambro, brand director for Budweiser. "Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully."
Other popular names submitted included Landslide (after the Fleetwood Mac song in the commercial), Buddy, Star, Raven, Spirit and Stevie.
On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales appeared in a new 60-second spot, "Brotherhood," which chronicled the bond a Clydesdale foal shares with his trainer. Brotherhood ranked No. 1 on USA Today's Ad Meter, which was based on fan voting on the USA Today website via Facebook and Twitter.
Budweiser also has just released an extended version of "Brotherhood," with a running time of just under two minutes, see it below.
The commercial is the work of creative advertising agency Anomaly, USA. As powerful as the spot is, it doesn't make me want a Bud, it does however make me want a horse!
Here's a great commercial for Bud Beer that will air during the Canadian broadcast of this years Super Bowl. Filmmakers told two recreational hockey teams in Port Credit, Ontario, that they were filming a hockey documentary, it turned out to be Budweiser Canada, who surprised the amateurs by filling their empty stadium with cheering fans, cheerleaders and sportscasters, giving the feel of a pro game, the players were stunned.
Credits:
Ad Agency: Anomaly
