ShowBusinessMan:
Diesel

  • The Pre Internet Shoe Is Back | The Diesel Yuk 20th

    The Pre Internet Shoe Is Back | The Diesel Yuk 20th

    The Diesel YUK 20th anniversary edition shoes are perfect for not doing parkour.
    And not doing parkour is pretty awesome.

    Music is "Drumstep Mix" by Mr Matos.

    Credits:
    Agency: SMFB Oslo
    Client: Diesel
    Creative: Pal Hoyer-Andreassen
    Creative: Magnus Hogberg Hansen
    Designer: Niklas Hellborg
    Web Producer: Kristoffer Lorang Dahl
    Strategist: Kristian Kristiansen
    Production Company: Acne Production
    Director: Anders Jedenfors
    Producer: Petur Mogensen
    Line Production: Picture Farm
    Line Producer: Arianne Culley
    Line Producer: Cris Bren
    Digital Production Company: Nodes Norway

  • Diesel Will Tell You How Many "Days To Live" You Have

    Diesel Will Tell You How Many "Days To Live" You Have

    Diesel TimeFrames is launching a global campaign, by Crispin Porter & Bogusky, that inspires people to make the most of the time they are alive. A TV ad is supported by an online survey that calculates the number of days users have to live....Great another thing to stress about.
    If you really must know you, find out how many days you have left to live,
    so that you may waste them more bravely. Go to Diesels Facebook survey and answer all the questions truthfully for an accurate calculation. www.diesel.com/daystolive

    Credits:
    Creative Agency: Crispin, Porter & Bogusky
    Client: Diesel
    Executive creative director: Matt Gooden
    Creative director: Henrik Delehag
    Art directors: Martin Jon Adolfsson, Philip Sinclair
    Writer: Emma Penz
    Planner: Wojtek Szumowski, Ruth Chadwick
    Media agency: Mindshare
    Director: Anthony Dickenson
    TV production company: Pulse
    Digital production company: Storythings
    Exposure: TV, digital, out-of-home retail, social media.

  • Diesel + EDUN Fashion Film For Vice Magazine

    Diesel + EDUN Fashion Film For Vice Magazine

    Pantsula vs. Puppets is Sean Metelerkamp’s first job since joining Cape Town production company Fly On The Wall. Sean shot this Diesel + EDUN fashion film for Vice Magazine in Soweto, that features The Real Action Dance Crew and the soundtrack is Ndekha, by The Very Best & Moroka.

    Sean directed the original Die Antwoord music video, Zef Side, which has just under 14 million views on YouTube; won a D&AD Yellow Pencil for Best Music Video; and won The YouTube Play competition. Since then, Sean’s exhibited at The Guggenheim museums in New York, Bilbao, Venice and Berlin; had art residencies in New York; signed to agencies in London, Los Angeles and Paris; and been profiled in Playboy and Shots.

    His recent photographic work includes documenting Monte Rosa old-age home and Noupoort rehabilitation centre, as well as Skeef Reënboog, shot across South Africa on borrowed and disposable film cameras. Sean’s also been recording street melodies from homeless people in Cape Town, New York and London.

    “I love and respect Sean’s work,” says fellow director Bryan Little, who co-founded Fly On The Wall in 2004 with producer Filipa Domingues and cinematographer Grant Appleton. “He has always been a friend and someone who shared space and philosophies with us. He makes interesting, relevant work that blows people’s minds.”

    Credits:
    Client: Diesel
    Creative Ad Agency: Vice
    Director: Sean Metelerkamp — His Reel
    Producer: Filipa Domingues
    Art Director: Latisha Duarte
    Agency Producers: Posy Dixon / Jacqui Kavanagh
    Song: Ndekha by The Very Best & Moroka

  • Island of Free Love

    Island of Free Love
    Diesel Island

    The Diesel Island

    Diesel has started new adv campaign «Diesel Island» within the limits of strategy «Be Stupid».
    If you do not manage to advance the outlooks on life in an old society, it's necessary — to keep away from those who does not accept innovative principles, and to organize the own state. Diesel continues to throw brushwood in a movement fire «Be Stupid», starting new advertising campaign «Diesel Island».

    Freedom Island for Free People

    Is a story of desperate young people which were tired of a boring society with all its interdiction dictated by «big brother's mind». The young people has landed on paradise islands to create the new nation to take all best principles of the device of the existing countries and forever to eliminate social injustice.

    Freedom Island
    Freedom
    Free Life
    Free Island
    I Love Diesel!
    Kingdom of Rest
    New Nation
    People
    Own state
    Pioneers
    Young people
    Paradise

    People on a photos, it «the pioneers, which profits on Diesel Island in search of rescue from tyranny, an economic crisis, political corruption and reality shows», begin new life in which there is no place for silly restrictions of the usual world.

    The army of these people consists of pair-three the person, armed with soft pillows, inhabitants of this kingdom of rest project ecological means of transportation (for example, the car which copes from a strength of wind), and also gradually steal Wi-Fi from neighboring countries. Being children of a wind, the sun and freedom, they do not accept all totalitarian powers.