As part of the 2012 Veloster's global launch, Hyundai transformed New York's Times Square into a giant arcade. By uploading the new adrenaline-fueled game Hyundai Veloster HD into their iPhones, people were able to wirelessly race the Veloster on the massive digital screen overlooking the bustling center of Manhattan.
Credits:
Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea
The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.
Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.
The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."
The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.
Pearl also did one for the release of the X-Men film on the Roosevelt.
A Billboard went up to promote a Miele vacuum, but the billboard was nonexistent.
The task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. They created an online video that shows how the machine can vacuum absolutely everything.
A well-known tunnel in Slovakia was turned into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.
Credits:
Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Director: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško
via: Ibelieveinadv.
Creative digital agency Fullsix knows a thing or two about digital panel display, more specifically interactive panels of the human kind.
First they put an artist inside an outdoor. Not literally, digitally. Then they asked him to draw the passersby in real-time. But instead of paper and pencil, they gave him a Samsung Galaxy Note Tablet. And for the first time, an outdoor became a street artist.
Credits:
Creative Ad Agency: Fullsix Portugal
This new billboard popped up on Sunset Boulevard today for CougarLife, we'll just back and enjoy the fallout from all the Mother F$%#kers.
via LAWeekly by By Dennis Romero
We're not sure what's scarier, the new billboard above Sunset Boulevard that declares "CougarLife.com for MOTHER F***ERS" or the fact that there is actually a site for such classy MILF-chasers and granny-philes.
Okay, they're not all grandmothers. The recommended starting age for a cougar-dating search on the site is 35.
Feel sleazy? Just wait, because CougarLife claims that...the Sunset Strip in West Hollywood, home of said tasteful billboard, is the epicenter of American cougardom.
Cindy Rocker, the site's "head of cougar relations" (really), claims the 90069 zip code (hair city USA) has the most cougars per capita of any other zip code.
It's like the Def Leppard groupies moved there in 1985 and never left, yeah?
Anyway, this is supposed to be about that startlingly shocking billboard. A publicist says it's "controversial" and that it's "turning heads."
Sure.
Who are these bottom-feeding, cougar-hungry people anyway? Oh yeah, men.
Warburtons Half & Half loaf bread took advantage The Chiswick Towers on London's M4 by launching a split poster across the two LED screens with each of the two towers displaying half of a Warburtons loaf. The ad, which was created by WCRS, promotes the brand’s Half & Half loaf, made with equal measures of wholegrain and white flour. It was unveiled this week and builds on the brand’s 2013 breakfast campaign of the Half and Half loaf, with half wholegrain flour and half white flour.
Credits:
Creative Ad Agency: WCRS, London.
Created by Naz Nazli and Rob Welch
Photographed by Andy Gallagher.
The idea: McDonald’s wanted to target people looking for a late night snack. So we made an ad that could only be seen at night. On a billboard, we wrote “open all night” in reflective tape. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.
Credits:
Title: McDonald’s Reflective Billboard
Client: McDonald’s Canada
Agency: Cossette Vancouver
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Producer: April Haffenden
In Toronto, Rashers a sandwich restaurant dedicated to bacon and only bacon turned to ad agency Ogilvy&Mather to create this brilliant ambient poster. Tearaway posters of old came to life when they attached real, cooked bacon strips that could be pulled off by bacon loving purveyors and used as coupons at Rashers.
Credits:
Ad Agency: Ogilvy & Mather, Toronto
Chief Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Ketel One Vodka is launching a unique outdoor live event, by 180 Amsterdam, featuring the world’s only ‘GIF-iti’ artist as part of its international “Do One Thing Well” campaign.
Celebrated British street artist INSA, who creates art in public spaces that is brought to life online, is painting intricate murals in an event space in Amsterdam’s arts district, Roest.
INSA meticulously paints and repaints his images on a wall by hand and photographs each version. The images are then played in sequence online as an animated GIF, in a process he has dubbed “GIF-iti”.
When INSA’s Ketel One animated GIF-iti is complete, it will be projected on screen at a launch party in a bar at the event space on March 22nd. Then the animated work will then be seeded globally online, alongside a making-of film.
Ketel One chose INSA for the campaign because, it says, like the Diageo-owned vodka brand, INSA “has a bold vision and a history of not doing things by the book”.
Al Moseley, Executive Creative Director at 180 Amsterdam added: “INSA's work epitomizes the 'Do One Thing Well' philosophy. And this project is unique in pushing the boundaries between an event, outdoor and digital.”
To view the GIF-iti come alive digitally as an animated GIF, go to: https://www.themoderncraftproject.com/en-us/latest
Ketel One’s “Do One Thing Well” campaign, which first launched last year, celebrates the passion and skill required to achieve success.
The brand is committed to honouring modern craftsmen who bring traditional skills into the 21st century and push their work further.
Credits:
Creative Agency: 180 AMSTERDAM
Executive Creative Director: Al Moseley
Creative Director: –Galen Graham
Art Director: –Ben Bartels
Copywriter: –Joe Craig
Account Director: –Andrew Smith
Agency Producer: –Pam Prior
