Girl Scouts of the USA (GSUSA) today released a public service announcement that features the two winners of its "Girl Scouts Speak Out: Dear Mr. President" contest, in which girls across the country were invited to make PSAs addressed to the presidential candidates telling them how they can support girls.
The professionally produced 60-second video, which was filmed in Washington, D.C., is narrated by the two Girl Scouts who submitted the winning entries: Amanda, 15, from Girl Scouts of Central Illinois, and Hareem, 14, from Girl Scouts of the Nation's Capitol. The PSA is aspirational, as the girls look to a world "that supports girls so that they reach places where big decisions are made; where one of us gets to sit where you do now."
"Girls are not hearing all the right messages. When I hear 'You're just a girl' it makes me sad," says Amanda. "'Girl Scouts Speak Out' is a really good program because girls can give their ideas and show their opinions. I think it's important for women to be in leadership positions because we need to recognize that both genders can do something to change the world. I want the President to address the diversity issue, how people aren't always accepting of race, gender, and religion. Girl Scouts has taught me a lot about accepting people."
"It (Girl Scouts Speak Out) is addressing presidential candidates," says Hareem. "The problems that are happening to girls and women today, they are not an easy topic to talk about, but they are really the moral challenge of the century. They are not unsolvable, but it takes political will—and that's what the President can do. I want to be a marine biologist as well as a female leader. Girl Scouts helps me to do that through the skills I develop in scouting. It's helped a lot in my everyday life."
The "Girl Scouts Speak Out: Dear Mr. President" contest was designed to provide a national platform for girls to engage with the presidential election. As part of the contest, girls could submit ideas and concepts for PSAs addressed to the presidential candidates telling them how to support girls and the next generation of leaders.
Girls submitted videos, slide shows, and other material that drew more than 10,000 votes. The "Dear Mr. President" contest is part of the "Girl Scouts Speak Out" series, in which GSUSA asks girls to submit PSAs on key national or global issues. The program provides girls with a dynamic platform for their voices to be heard and recognized on issues that are important to them, inviting them to engage in the elements of leadership and their own ability to influence their future.
"We're proud to have girls' voices on important issues such as how to help build female leaders produced into a video that shares their thoughts with a larger audience," says Eileen Doyle, Vice President for Program. "Through the 'Girl Scouts Speak Out' PSA initiative, we are inviting girls to participate in the leadership discussion on a national platform and know that their voices will be heard." via: PR Newswire (http://s.tt/1yDq2)
www.projectwintersurvival.com is dedicated to providing Toronto's homeless and less fortunate with Survival Kits which in turn provide warmth and essential supplies needed for survival on the streets during the winter season.
Credits: Agency: Blammo, Toronto Brand: Project Winter Survival Chief Creative Officer: Andrew Simon Copywriters: Michael Murray, Andrew Simon Art Director: Grant Cleland Account Executive: Amy de Merlis Agency Producer: Gord Cathmoir Production Company: Untitled Films Executive Producer: Chilo Fletcher Producer: Jenn Walker Director: Hubert Davis DOP: Chris Mably Production Manager: Brian Fletcher Edit: Rooster Post Editor: Dave de Carlo Online: Track & Field Flame Artist: Ernie Mordak Sound Design: Pirate Toronto Directors: Chris Tait, Stephanie Pigott
If we all would use a bit more Tolerance the world would be a better place claims SIRE the non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free.
Credits: Advertising Agency: Doom and Dickson, Amsterdam, Netherlands Art Director: Marcel Frensch Copywriter: Rogier Mahieu Agency producer: Hanneke Kampschreur Director: Floris Kingma Production Company: CZAR Amsterdam Producers: Frank Coenen, Collin Maas
A great new ad for Akim, The National Association for the Habilitation of Children and Adults with Intellectual Disabilities. The simple yet so powerful "Thank You for treating us like regular people" commercial was created by Shalmor Avnon Amichay/Y&R Interactive for Akim who are celebrating their 60th year.
Credits: Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel Chief Creative Officer: Tzur Golan Executive Creative Director: Amit Gal Creative Director: Paul Paszkowski Art director: Arbel Berman Copywriter: Orit Bar-Niv Executive Client Director: Adam Polachek Client Director: Daniel Meirovich Supervisor: Anat Ruderman Account Manager: Inbal Stern Agency Producer: Sigal Nugasy Director: Gil Levanon Production Company: OG Productions
This holiday season MADD Canada informs the public that their victim support services are available and that they are here to support those who have lost a loved one or who themselves have been injured in an impaired driving crash with a powerful new PSA ad entitled "Impact — Victim Support."
Credits: Brand: MADD Advertising Agency: Uber, Montréal QC, Canada Creative Director: Caroline Barrette Art Directors: Pascal Hamelin, Pascale Dufour Copywriter: Olivier Calonne Director: Jason & Carlos Sanchez DOP: André Turpin Production: Quatre Zéro Un Post-production: Motor Sound design: Boogie Studio
Hockey fan and commercial director (in that order), Steve Chase, is one of the three hockey fanatics behind the trending hockey boycott viral "Just Drop It." Frustrated by the recent lockout and the threat of more games on the chopping block, Chase along with fellow hockey buddies Christian Lalonde (a former pro player) and Mike Devlin (Creative Director/EVP of DraftFCB in NY), came up with the concept of making a simple video asking fans to boycott the NHL.
What was once just an idea between friends is becoming an overnight international success. The grass-root campaign called "Just Drop It," asks hockey fans to take a pledge and boycott one NHL game for every one game the league takes away after Dec 21. The boycott goes beyond game attendance and urges fans not to purchase any merchandising or watch televised games.
Media in the US and Canada have already shown their support by posting the video on their web pages and airing interviews with Chase. Hockey is in Chase's blood. An avid player and supporter of the minor league teams as well, Chase directed a campaign for hockey team Allen Americans. See the all the Allen Americans spots here.
Team owner and NHL superstar Steve Duchesne approached Chase to create and direct the work. The resultant commercials masterfully underline how hockey players possess a passion for the game like no other. Recently quoted as "welcoming the challenge of creating ads in the digital culture," Chase wasted no time and let his passion and conscience drive him.
Just Drop It's Statement: Visit their Facebook Fan page to join the cause. [link] The NHL and the players union have once again insulted the very people who pay their salaries. We the fans have the power to make them listen by taking the Just Drop It pledge. For every game they cancel after December 21st, we will boycott an equal number of games. They cancel 10, we boycott 10. No tickets, no TV, no merchandise. If you want to be heard go to our Facebook page and "like" us to pledge. You can also post your own pledge video. Make them JUST DROP IT!
The American Society for the Prevention of Cruelty to Animals has launched a new public awareness campaign in an effort to get people to stop buying dogs from pet stores.
The ASPCA ads make it clear that puppy mills are horrible places for dogs, where pet shops often overstock the most popular breeds and keep them in an environment as uncaring as the warehouses that store their stuffed counterparts. These puppies suffer a similar fate to unsold toys, when they don’t find owners.
Puppies are not toys. And you should never, ever shop at a pet store that sells puppies. You see, most pet store puppies come from puppy mills—you know, those large scale breeding operations where dogs live in horrible conditions and never receive love. Well, every time you buy anything from a pet store that sells puppies, you're actually supporting this very cruel industry. Visit www.nopetstorepuppies.com to pledge your support.
Our canine friends have the support of cats too. Below, Cats across America are mad as hell. Why are they so angry? Just like us, cats are tired of the way their canine pals (yes, cats and dogs do get along!) are being treated in puppy mills.
Website,Films and images created & copyright of the ASPCA
The Ontario Nurses Association (the union that represents almost 60,000 registered nurses and health professionals in Ontario), and Toronto based ad agency Doug & Serge idolize these health care pros much like sports superstars in print campaign.
Press release: “We know and most Ontarians understand that nurses really are the most valuable players in health care,” says ONA President Linda Haslam-Stroud, RN. “Anyone who has used the health care system has seen the extraordinary skills, dedication and value that nurses bring to the table each and every day. These transit shelter ads continue to make the point that nurses are the heroes of health care.” Haslam-Stroud says that, “Our health care system desperately needs the invaluable skills and care that nurses bring, and the government must recognize the fact that dollar for dollar, nurses are the best value in health care.”
In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. To make the public aware of that acute housing shortage, 6 disabled people decided to squat an old mansion in Brussels. Their motto? You can’t live on a waiting list. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatters also recorded their own version of Madness’ well-known hit Our House. The breath-taking video clip, performed by 1 blind, 3 people with Down syndrome and 2 wheelchair patients, was directed by Guy Goossens. The street of the squatted house was also recreated online on kraakmee.be . People who like the campaign can squat along virtually, letting the house grow and grow.
A big thanks to: Joyce, Leen, Dimitri, Peter, Gert, Sammy, (the actors), Guy Goossens (director), Theater Stap, Thomas Buelens, A-sound, Spots, Lucky Cameras, Base Camp Jules Logistics, Chiro Koekelberg, Jan Torsin (the pigeons), Hussein en Nathalie (the interns), Tiny, Gloriant, Michaël en Ruben, Sander Jansens (for the fire)
Our House used courtesy of Union Square Music Ltd under exclusive licence from Stirling Holdings Ltd. Publishing Music Rights: Emi Music Publishing Services Belgium NV.
Credits: Advertised brand: Inclusie Invest Advert title: You can't live on a waiting list Category: Non-profit Advertising Agency: TBWA, Brussels, Belgium Agency website: http://www.tbwa.be Creative Director: Jan Macken, Gert Pauwels Creative team: Bout Holtof, Geert Feytons Account team: Katrien Crabbe, Mieke Michels, Geert Potargent Strategy: Vicky Willems
“Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life. Beautifully animated by Crush, "Emily's Story" is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol.
The creative team at KBS+P Toronto, copywriter Cristina Simonetto and art director John Roberton, developed a wonderful, gentle script before looking for an animation company to bring it to life. The team at Crush team jumped at the opportunity to contribute to such poignant story, and were excited to participate in a project that not only bought a children’s story to life, but also raised awareness for such an amazing cause.
Crush’s Julia Deakin designed Emily and all the characters, and worked with Crush’s Yoho Yue and Jullian Ablaza to bring Emily’s world to life. Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.
Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story. The team at Apollo Music took the pictures and added a beautiful, haunting score.
Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece.
Every child should enjoy a life full of laughter, shared joy, and memories with the people they love. Since 1984, The Children’s Wish Foundation of Canada has granted over 17,000 wishes to children with life-threatening illnesses. Children’s Wish is proud of its tradition of never refusing a wish to an eligible child. The maker of Gravol has been proudly supporting Children’s Wish since 2008, helping kids like Emily.
Donations to the Children’s Wish Foundation of Canada can be made on Gravol’s site: http://gravol.ca/en/highlights/the-children’s-wish-foundation-of-canada/
Credits: Agency: KBS+P, Toronto Creative Director: Dan Pawych Senior Art Director: John Roberton Copywriter: Cristina Simonetto Broadcast Producer: Clare Cashman Account Supervisor : Adam McClare Account Executive: Paige Heathcote Animation and Visual Effects: Crush Creative Director: Gary Thomas Senior Designer & Animator : Yoho Yue Senior Designer & Animator : Julia Deakin Designer & Animator : Jullian Ablaza Animator: Joel Tellier Illustrator & Assistant Animator: Ashley Barron Illustrator & Assistant Animator: Flavia Lopez Assistant Animator: Kyle Steffler Assistant Animator: Errol Colautti Senior Producer : Janice Rebelo Executive Producer: Jo-ann Cook Music & Sound Design: Apollo Creative Director: Yan Dal Santo Sound Design: Harry Knazan Music Composers: Daenen Bramberger and Mike Wise via: GlossyInc.
Is he asking for Change, or is he asking for CHANGE? Follow a man as he affects multiple peoples' lives with just one dollar, proving that it doesn't take much to be the change in someone's life. The homeless man is played by Robert P. Campbell. You can't watch this without getting a little teary eyed, hopefully it will inspire you as it has me to make an effort to make a positive change in someone's life Winner — Best Short Film — Maryville Film Festival Winner — Audience Choice Award — Gateway Film Festival Winner — Audience Choice Award — Moonlight Film Festival Nominated — Best Female Filmmaker Award — Action On Film Intl Film Festival Nominated — Sirrocco Award — Action On Film Intl Film Festival Nominated — Best Silent Film — BareBones Intl Film Festival Credits: Written and directed by Sharon Wright Director of photography/editor Kendal Sinn Composer Christopher Komsthoeft More about Sharon Wright Here.
William Shatner and State Farm present "Eat, Fry, Love," a turkey fryer fire cautionary tale...A cautionary Remix. Last year State Farm teamed up with William Shatner to produce a short video dramatizing an actual accident where the celebrity was burned in a turkey fryer mishap on Thanksgiving. As a result of the video and safety campaign last year, State Farm grease & cooking related fire claims occurring on Thanksgiving Day were carved in half and the daily average for the entire month reached a seven year low. It seems that William Shatner really DID help save the world from exploding turkeys. To get the safety message out in 2012, State Farm worked with John Boswell, aka melodysheep on YouTube, to auto-tune the Shatner turkey fryer video. Called "Eat, Fry, Love: A Cautionary Remix", Boswell injected the perfect blend of creativity and repetition to create a Thanksgiving safety anthem sure to have families clamoring for a moister, tastier and turkey.
In honor of Universal Children's Day, this beautiful ad comes to us from ad agency Grey (Germany) entitled "Lost Choir" for the International Children's Fund.
Every 3 seconds the world loses a child due to hunger, disease and contaminated water. To highlight this fact on Universal Children's Day, the Wuppertaler Kurrende Boy's Choir performed Mad World in front of an unsuspecting audience. During the performance a singer left the stage every 3 seconds until only one boy was left to deliver the message to a stunned audience. Credits: Brand: International Children's Fund Title: Lost Choir Agency: Grey Worldwide Düsseldprf, Germany CCO: Roland Vanoni CD: Mark Hendy & Neil Elliot Creative: Dominik Janning Art Director: Michael Kucharski Producer: Anne Parlesch Account Manager: Anna-Christin Saric Production Company: Parasol Island Producer: Kim Düsselberg DoP: Tim Neiser 2nd Unit: Lukas Remie Sound: Class Berger Post production: Dennis Guth Mastering: Marco Manzo, Studio Funk, Düsseldorf.
Metro (about Metro below) released this awesome public service / awareness campaign with a song, "Dumb Ways To Die" encouraging people to be careful around the trains. The animated spot comes complete with a website and Tumblr page with some fun GIF's from the song clip.
Metro is the name of Melbourne's metropolitan rail service. Melbourne’s metropolitan train network operates 203 six-carriage trains across 830 kilometres of track.
The train fleet covers more than 45 million kilometres per year servicing more than 230 million customer journeys. The Metro train network has 15 lines, 215 train stations and a loyal workforce of 4,200 rail professionals including train drivers, mechanical and electrical engineers, network operations specialists and customer service representatives.
A new online ad campaign entitled "Invisible Parents" for the organisation All Out, a global movement fighting for LGBT equality. Invisible Parents was created to raise awareness that same sex families are not legally recognized in Europe.
Viewers are encouraged to support the campaign by sharing the video on Facebook and on Twitter with the hashtag #InvisibleParents and visiting www.invisibleparents.eu to sign a petition to address this situation and ensure mutual recognition of same-sex families, wherever they are.
Credits: Directed by Mike Buonaiuto Music: 'In Your Arms' by Craig Sutherland Voiceover: Kate Hollowood of Sound Disposition Cast: Garry Mannion, Jessica Hopes, James McGregor Editor/Director of Photography: Arthur Lewin Executive Producers: Amber Christina Phillips, Gregor Schmidinger Behind The Scenes: Sam Milletti and Michael Sweeney Web Design and Development: Bradley Hall Online Marketing: ViralSeeding
An emotional and uplifting new TV ad for Toronto's Hospital For Children's (Sick Kids) fall brand campaign. The commercial is wrapped around their signature line "Together We Will," and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is. This spot feature real SickKids patients, families and staff singing along to Roy Orbison's "You Got It" and highlights unconditional love among families and the lengths to which they go, together with SickKids staff, to help make sick children better.
Learn more about the campaign please visit www.sickkidsfoundation.com/together. Full Press Release below.
SickKids campaign rallies community to come together to support children’s health“Together We Will” emphasizes strength in unity Picture this: A four year old leukemia patient braving the MRI table for his next scan. A newborn in an isolet hooked up to oxygen. A child being rushed to the emergency department by ambulance. A dad cradling his baby in a rocking chair in the baby’s hospital room. A teenage cancer patient in her bedroom putting on her wig. A mom and her son doing crafts in a hospital playroom in between his treatments.
These are just some of the scenes portrayed in a new marketing campaign for The Hospital for Sick Children (SickKids) set to launch November 12 for six weeks through to December 31, leading up to the busiest giving season of the year. The campaign is centred on the tagline “Together We Will” and emphasizes the strength of a community coming together to help improve children’s health. SickKids staff, patients and families featured in the ads help capture the strength, compassion and determination that makes the hospital an incredible place to the thousands of families who rely on it each year.
The creative concept is brought to life with a focus on the breadth of people it takes to help a sick child, both at home and at SickKids. Set to the emotional lyrics of Roy Orbison’s You Got It, the television spots feature children, youth and their parents together with SickKids staff in real hospital settings singing along to “…anything you want… you got it… baby.” The spot closes with the caption: We’ll do anything for them. But we can’t do it alone. Together We Will.
Twelve patient ambassadors aged 17 months to 17 years old from throughout Ontario, with conditions ranging from brittle bone disease to organ transplants and various childhood cancers, are featured in the campaign. Although many of them are in active treatment, these young patients muster all of their energy to sing along and lend their help to inspire people to support the hospital through donations.
“These scenes capture some of the most poignant moments between a child and their parents or their medical team, reflecting the family-centred care approach at SickKids,” says Ted Garrard, President and CEO, SickKids Foundation. “This campaign truly illustrates the lengths to which staff and families will go, together, to help improve and save children’s lives. Families know they can count on the multidisciplinary medical teams at the hospital when their children need them. This holiday season we need the community’s support to help SickKids continue to be there for anything our patients need, now and in the future.”
In keeping with the spirit of a community joining forces to help children who need life-saving medical care, a mural featuring leukemia patient Hunter Kemp, 5, and a sampling of 19 representatives from his SickKids circle of care will be installed at Dundas subway station. In the mural, Hunter is joined by his family and his extended SickKids family who have been there for him throughout his cancer treatment, including everyone from his nurse and oncologist to his Child Life Specialist and psychologist. Hospital President and CEO Mary Jo Haddad is also featured. The mural symbolizes the group of people who come together when a child is seriously ill and bears the caption: Together We Will. No Matter How Many of us it Takes. The mural is the focal point of a subway station domination which also includes branded wrapped pillars, stairs and turnstiles.
The ‘Together We Will’ theme is also integrated with the print campaign which features patients photographed with either a parent or someone from their SickKids medical team with aspirational claims of what can be achieved together with community support. Together We Will Make a Hospital Feel Nothing Like a Hospital and Together We Will Search for Answers are examples of how the print campaign aims to inspire people to help SickKids achieve its vision to advance children’s health in Toronto and around the world.
Elements of the campaign include mass marketing with television, print and out-of-home advertising including a branded domination at Dundas subway station and at 10 Dundas St. E., elevator wraps in 35 buildings and presence on 110 elevator screens throughout buildings in downtown Toronto. A: 60 second television spot is the focus of the campaign, with supporting 15-second spots, print ads and digital banner ads. The 60-second spot will run before every movie in six Cineplex theatres in the Greater Toronto Area.
There is also a digital component called SickKids Free Movie Day. People can help fill a virtual theatre online at www.sickkidsfoundation.com/together to send SickKids kids on an exclusive movie experience this holiday season. Cineplex will provide a complimentary movie screening for young patients who are healthy enough to attend the theatre in the new year.
The campaign website will go live on November 9 at www.sickkidsfoundation.com/together and will feature the 60-second television commercial and patient stories. People who wish to support SickKids can donate by visiting the Together We Will campaign website.
The Together We Will concept, creative and digital development was handled by JWT and media planning and buying was handled by Maxus. Partners Film produced the television spots, directed by Kathi Prosser, and photography for the print campaign was done by award winning photographer and filmmaker Mark Zibert.
Credits: Client: Sick Kids Foundation Agency: JWT, Toronto VP/Managing Director: Neil MacLellan Copywriter: Jed Churcher Art Director: Andy Brokenshire Agency Producer: Raquel Rose Account Director: Michelle Ching Production Company: Partners Film Director: Kathi Prosser Executive Producer: Aerin Barnes Line Producer: Amalie Bruun Director of Photography: Tico Poulakakis Editing Company: Panic and Bob Editor: David Baxter Music: Eggplant Producer & Music Director: Adam Damelin Producer: Nicola Treadgold
Ontario students launch "Stick It To Fast Food" campaign and urge everyone to join the fast food boycott.
See all the posters, logos and banners from the Stick It Shout page. I'll give these kids credit for having the courage and the smarts to start this campaign, but it's going to be challenging...as I was reading more about the Stick It campaign and found myself reading the article Helen Branswell of The Canadian Press News wrote on the CTV News website, I couldn't help but laugh at the advertisement that displayed, image below.
Here is the Who, What, Why and How the Stick It To Fast Food Campaign came to be (from their website) WHO A collaborative effort by high school students across Ontario, the Ontario Student Trustee Association (OSTA-AECO) and Key Gordon Communications, a Toronto-based Design firm. WHAT Social media driven fast food boycott and awareness campaign. WHEN Boycott = November. Uncooling fast food = forever. WHERE Today, Ontario. Tomorrow, across the globe. We know what you’re thinking: who the hell designed this campaign? That logo, it’s so obscene! Yeah, it’s a little crude, but that’s exactly how we wanted it to be. That’s why you’re here isn’t it? That’s why it grabbed your attention. That’s also why it empowers individuals and helps to un-cool something that should have been un-cooled a long time ago.
The Stick It logo was developed by the guys at Key Gordon Communications. Stick It was designed to grab attention with its racy logo and simplify the too often conflicting health messages directed at today’s youth. The quality of the food you eat matters. It’s not the only thing that matters, but it is freaking important. It really shouldn’t take a team of scientists to figure out that fast food isn’t good for you to eat everyday. You’re better off bringing a lunch.
In May, 2012, Grant Gordon, Founder of Key Gordon, was invited by the Ontario Student Trustees` Association (OSTA-AECO) to speak at their annual conference. This group of peer-elected super-students represent Ontario’s 2.4 million students and bring the student voice to the Ministry of Education, school boards, and education-stakeholders. Grant’s passionate remarks about the food industry and the health problems related to poor eating habits inspired the students. They asked Grant how they could make a difference. Grant shared the germ of an idea – the badass logo.
The student trustees were immediately engaged. Key Gordon was flooded with emails!
So Grant and OSTA-AECO began to collaborate on the idea for a boycott of fast food and soon the campaign was born. The Stick It to Fast Food campaign is simple, clear and has an achievable goal: to empower youth to take care of their health through cooking for themselves and swearing off fast food junk. We don’t want to ban fast food but we do want it to be ‘de-normalized’. Too many people eat it everyday.
We’re pretty stoked about how it worked out. It’s student driven, it’s grassroots, and it developed organically – just the way an activist campaign should. Only this one has a sweet logo and website.
More about Stick It To Fast Food on their website and Facebook page HERE and HERE.
My Food My Way gets interactive with Foodagram, a new web app invites users to play with puppets in the name of healthy eating. Toronto Education Workers and the Toronto District School Board recently launched the My Food My Way campaign, the initiative strives to engage students on the subject of nutrition.
Now, as a way of reaching out to those kids aged 13-17, the campaign has developed an interactive web application called Foodagram that allows users to record and share puppet video messages.
"One of the ways that My Food My Way differs from other student nutritional campaigns is its philosophy of engage first, educate second," says John Weatherup, President of the Toronto Education Workers.
The app works like this: you choose a food puppet, record your voice through your computer's microphone, and then presto: the puppet says whatever you want in a video clip. The resulting messages can be sent via email or shared on Facebook and Twitter.
The cast of puppet characters includes a slice of pizza named Papa Roni, a milkshake named Molly Moo, and a hamburger named Pattie.
"Foodagram as an experience is one we think will resonate loudly with students; inviting them to learn about nutrition in a non-traditional way," says Ahmad Ktaech, the managing director of the marketing firm behind the campaign.
Marvin Greenberg, the campaign's chair, stresses the importance of this engagement: "By using fun and innovative technology, we can develop the relationship with students so that a discussion on healthy eating can begin".
To try Foodagram for yourself, visit: www.foodagram.ca.
The Rome based Latte Creative Ad Agency recently created a 2 minute PSA promo spot for Solidar entitled "Rights First".
Solidar is a European network of NGOs working to advance social justice in Europe and worldwide. The 59 member organisations in 25 countries which include national NGOs in Europe, as well as some non-EU and EU-wide organisations, brought together by its shared values of solidarity, equality and participation.
SOLIDAR voices the concerns of its member organisations to the EU and international institutions by carrying out active lobbying, project management and coordination, policy monitoring and awareness-raising across its different policy areas.
One Nation of Complainers, Founded by Malcontents, Indivisible, with Bitching and Bellyaching for All. Strong words from improv comedian T.J. Miller who narrated the ad for Real Complainers Vote. The posters for the campaign are pretty cool too, check them out below.
Credits: Creative Advertising Agency: Third Street, Chicago, USA Chief Creative Officer: David T. Jones Associate Creative Director: Max Mearsheimer Director of Relationship Marketing: Phil Robinson Foundation Content Production Credits: Executive Producer: Samantha Hart Creative Director/Motion Designer: Kyle Shoup Artist: Ray Noland Editor: Steve Morrison Mixer: Dave Kresl Associate Producer: Lily Tomczak
Poster Design by: "If you aren't complaining about something then you're not paying attention to anything" designed by Adam Bluming. "Real Complainers Vote: Close the curtain before you open your mouth" poster designed by Blaise Vincz. "Give a f*ck then give 'em sh*t" and my personal favorite was designed by Danielle Riendeau.
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