A Pool Party and 65,000 ping pong balls gives reason to have fun in a pool. UrbanDaddy challenged Red Paper Heart to create a memorable interactive experience in water. The plan was to create animations that party goers could swim through. Initially they had no idea how to make this a reality.
Pools are not exactly the most projection ready surface, and initial brainstorms produced many more challenges than they had anticipated. In researching a solution, they had to overcome the fact that projection doesn’t work on the surface of water, it becomes distorted if you project through it, and pool parties are notorious for more standing than swimming. To make something truly interactive, they needed to get everyone in that pool!
Red Paper Heart reacted as any normal creative would, and promptly put in an order for 65,000 ping pong balls, enough to cover the entire surface of the pool. To go with the new screen, an application was created which mapped to the pool and displayed a floating river of graphics, pulled by an invisible tide. Audio reactive visuals bumped along with the various dj’s and musical acts taking place poolside. The tactile quality of swimming through ping pong balls, combined with animated colors and light created an interactive event worth telling stories about.
To celebrate the launch of the 5th edition of The American Heritage Dictionary, Mechanica and Lollipop have created an interactive experience around the concept "You Are Your Words." The core of the concept is that the words you use are about more than just communicating – they tell the world who you are. And today, through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever.
The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.
One of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers.
Credits: Client: American Heritage Dictionary – 5th Edition Creative Agency: Mechanica, Jim Garaventi, Partner/Creative Director Libby Delana, Partner/Creative Director Brand Director — Julie Carney Executive Producer — Eric Freedman Interactive Production Company: Lollipop, Toronto
Programming plays a huge role in the world that surrounds us, and though its uses are often purely functional, there is a growing community of artists who use the language of code as their medium. Their work includes everything from computer generated art to elaborate interactive installations, all with the goal of expanding our sense of what is possible with digital tools. To simplify the coding process, several platforms and libraries have been assembled to allow coders to cut through the nitty-gritty of programming and focus on the creative aspects of the project. These platforms all share a strong open source philosophy that encourages growth and experimentation, creating a rich community of artists that share their strategies and work with unprecedented openness.
Credits: Off Book | PBS Digital Studios Produced by Kornhaber Brown Featuring: Daniel Shiffman — Interactive Telecommunications Program at NYU http://www.shiffman.net/ Keith Butters — Barbarian Group http://barbariangroup.com/software/cinder_0_8_0 James George & Jonathan Minard — RGBDToolkit http://www.rgbdtoolkit.com/
This Christmas, Vodafone wanted to do something a little different — so they shipped in some cutting-edge laser graffiti technology from Spain and asked Ireland's most talented graffiti artists to paint Christmas messages from their Vodafone Playground Facebook wall on the sides of buildings across Ireland.
Armed with this seriously cool kit the team, including renowned street artist Maser, created spectacular shows in three Irish cities, painting the sides of iconic buildings with lasers, surprising and delighting unsuspecting Christmas shoppers.
In an artistic twist on recycling, Lexus challenged four of today's most exciting designers to create innovative fashion items using parts from the Lexus CT 200h (a car that is 90 percent recyclable). The designers created jewelry, clothing, shoes and a very dramatic and Gaga-esque headpiece from gaskets, floor mats and hose clamps.
The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.
·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket. ·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps. ·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers · “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December. More here.
This video is the making of "Hero," a drawing of Miguel Endara's dad composed entirely out of 3.2 million ink dots. Miguel created this fantastic piece with, believe it or not just one pen, the pen is a micron.005, made in Germany. He states the 3.2 million is not an exact number, but very very close to the real number. He multiplies his speed of plotting (how many dots he puts down per 10 seconds) with the number of hours he worked on each section. Credits: Music by Bonobo — Noctuary Created and Produced by Miguel Endara
Our favorite cereal's and their mascots transformed by illustrator and designer, Guillermo Fajardo and they are fantastic. He call's his collection The Breakfast Time Cereal Collection which includes digital art recreations of Captain Crunch, the Trix Rabbit, Count Chocula and Frosted Flakes's Tony the Tiger. Check out more of Guillermo HERE.
Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.
MORE COWBELL! BC Dairy Association Explores Connection between Music and Milk Production British Columbians to Compose Songs for Dairy Cows in New Online Challenge
The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.
Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.
“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”
Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants — determined through a public voting system — will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.
“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”
The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.
In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.
The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!
An Empire State of Pen is a awesomely epic timelapse video of artist Patrick Vale drawing the view of the Manhattan skyline from the Empire State Building. The music and song is Moanin' by Charles Mingus. Patrick did this over a period of 4 or 5 days, You can see more of Mr. Vale's work here at patrickvale.co.uk.
tshirtOS is the world's first wearable, sharable, programmable t-shirt. The original canvas of personal-expression, innovated by Ballantine's and Cutecircuit. A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.
Ballantine's believes in the power of personal expression and want to make tshirtOS available for everybody to buy. You can express your interest on their Facebook page at http://www.tshirtos.com and register your interest.
Credits: Agency: Work Club Director: Kim Gehrig Music: original score by Portasound.
Charles Saatchi has always been a proponent of controversial British art, but there is one particularly provocative artwork on the market that that he definitely won’t want in his collection.
A young British artist (who prefers to remain anonymous) has created a life-size model of Saatchi with a hand outstretched ready to choke anyone who cares to interact with the piece. The work is entitled ‘Playful Tiff’ — the words Charles Saatchi used to describe the infamous incident where he put his hand around his wife Nigella Lawson’s neck at Scott’s restaurant in London. Viewers of ‘Playful Tiff’ are invited to place their neck in Saatchi’s hand and capture the moment by taking a photo on their mobile phones.
In line with the devilish persona that Saatchi has adopted to promote his book ‘Be The Worst You Can Be’, the model is bright red and replete with horns.
The artwork is currently on display at the Jealous Gallery In Crouch End in London.
Trevor Carmick a video editor from Boston creates a sweet collection of animated beer labels of some fine quality crafted ale's. The animated gif's are subtle and worthy of beeing seen and shared web wide. Below are a few of my favorite from Trevor's collection to date. Check out the rest of the Beer Labels In Motion work on Trevor's website here, or follow him on twitter @BeerLabelMotion.
The NRL Mission Control Room was created in partnership with digital agency VML to track, engage, reward and amplify the real-time social conversation during the 2013 State of Origin Series. Generating over 1 Billion impressions of the State of Origin #hashtags and unprecedented interaction/engagement with it's content.
Credits: Created by the digital marketing agency: VML, Australia Music: Flume – On Top (feat T.Shirt)
Fashion photographer Rankin has his images sketched over by illustrator Jo Bird in this fashionably sexy new ad campaign for the French Connections (FCUK) Autumn Winter Collection. The campaign, "From Sketch to Store" features models Milou, Georgia and Harvey who tastefully have their nude images sketched over with fashion designs from the 2013 collection and set to the music of The Beaches song "Loner".
Credits: Creative Ad Agency: The Full Service Client: French Connection Photographer: Rankin Illustrator: Jo Bird, Jelly London
PBS OffBook presents The Art of Logo Design. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
The Art Logo Design features: Stephen Heller, Sagi Haviv, Kelli Anderson, and Gerard Huerta. Produced by Kornhaber Brown.
Chevrolet & Leo Burnett Detroit commissioned Kyle Alexander to shoot the lifestyle campaign for the 2014 Chevrolet Silverado.
The 12-day production traveled to a variety of locations throughout the Southwest, including the beautiful Sango de Crtisto Mountains near Santa Fe and an amazing 150,000 acre private ranch in Western Texas. Kyle and his team had a blast caravanning from location to location, each day feeling like a mini road trip adventure. See more of Kyle's work below and HERE.
The iPhone Concrete case is finally here thanks to the Korean arts & craft designers Posh-Products who are bringing the Luna Concrete Skin to market. There is no pricing up or availability date either on their product page. Not sure I personally would wrap my iPhone in concrete but creatively speaking it does look pretty cool.
To excite the masses about 20th Century Fox's upcoming film 'The Wolverine', Soap created an interactive augmented reality experience using Kinect for Xbox 360 and brought Wolverine's superpowers into your hands. 18 countries around the world are participating simultaneously with custom built kiosks that make the experience as real as it can get. Credits: Created by the digital ad agency Soap Creative
New York Red Bulls soccer star Thierry Henry collaborates with Brooklyn pop-artist Tristan Eaton to create a 24 x 21 ft mural inspired by the City of New York. The result: sports meets art in an urban setting.
Credits: Production Company — RehabStudio, mural artists include Peachbeach, Lucia Ferro, Petros Xristoulias, and Ricardo Drummon.
