Can MiO Fit new spokescelebrity Tracy Morgan say *#&^%$* on TV? We're not sure, but we know you can change water into a sports drink with electrolytes and zero calories. All you need is MiO Fit. Change is Coming 2.03.13 and with that we have yet another teaser spot for the 2013 Super Bowl Ad Extravaganza.
PR Newswire Press: "With countless millions watching the big game, we couldn't think of a better and more relevant way to introduce MiO Fit," said Doug Weekes, VP Refreshment Beverages for Kraft. "This new line of MiO introduces a world of change for sports drinks and we are so proud to debut it with our MiO Fit "Anthem" commercial during Super Bowl XLVII."
The comical spot features actor and comedian Tracy Morgan who takes a humorous look at all the other things that we have changed in America, beyond just sports drinks. The advertisement was created by TAXI New York and directed by Martin Granger.
The MiO Fit commercial will kick off an integrated marketing effort to introduce the new product to America. The campaign will include strong digital and social media, public relations, sampling, and consumer incentives starting the week before the game and extending through March. The brand will also engage social media fans in a conversation about "change" by asking what other changes they would like to see and why.
Egg Films director Terence Neale’s latest ad for Chicken Licken Slyders will leave audiences asking, “Please, sir, can I have some more?” The concept for this commercial, devised by Net#work BBDO, involves a gloomy orphanage, a cheery couple, and a delightful twist — think M. Night Shyamalalalalalaalan.
Terence jumped at the chance to work on Chicken Licken, with its trademark off-centre approach to humor, again: “Chicken Licken is an amazing brand to work on,” says Terence, “You can feel the trust between the agency and the client. It creates an environment where everyone is working to produce the best possible outcome.”
His knack for directing performance shone through in all of the carefully chosen cast. He shared a special insight on working with children: “I think kids get intimidated when they feel like they are surrounded by people smarter than them, but thanks to the creatives and me, that wasn't a problem at all.”
Credits: Title: ‘Orphanage’ Client: Chicken Licken Agency: Net#work BBDO City & Country: Johannesburg, South Africa Agency Producer: Caroline Switala Executive Creative Director: Rob McLennan & Graeme Jenner Copywriter: Cara Messias Art director: Clayton Swartz Director: Terence Neale Production Co & City: Egg Films, Cape Town Producer: Rozanne Rocha-Gray Director of Photography: Paul Gilpin Post Production & City: Pudding (grade) Blade (online) BFX (3D) Editor & Company: Evi Katz / Left Music & Music Publisher: Robroy Music
Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.
We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.
Credits: New spot is the work of ad agency BETC, London.
What if you could take advantage of every opportunity you ever missed, all at once? The VFX team at a52 and Rock Paper Scissors editor Damion Clayton help Nescafé and creative ad agency twofifteenmccann explore this dazzling concept in a dreamlike: 60 spot.
“Reminders” follows a young father and husband as he strolls past a brick alleyway filled with every flower he never smelled, a radiant sky beaming with every sunrise he never watched, and more arresting moments in a series of increasingly surreal visuals – each progressing toward a heartwarming conclusion.
Credits: Client: Nescafé Spot Title: “Reminders” Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Creative Director: James Robinson Art Director: Nik Daum Copywriter: James Robinson Senior Producer: Brandon Romer Director of Integrated Production: Alex Spahr / Tom Wright Production Company: MJZ Director: Blue Source (Leigh Marlen) Director of Photography: Alejandro Martinez Live Action Producer: Mark Hall Production Designer: Roberto Bonelli VFX Studio: a52 VFX Supervisor: Jesse Monsour 2D VFX Artist(s): Bruno Parenti, Steve Wolf, Colorist: Paul Yacono Associate Producer: Producer: Daughn Godd Ward Executive Producer: Jenn Sofio Hall, Megan Meloth Editorial Company: Rock Paper Scissors Music Company: Human EP: Millie Munro Producer: Jonathan Sanford
Coca-Cola airs a new TV commercial entitled "Coming Together" and addresses they're role in the obesity debate.
Diana Garza Ciarlante, a Coca-Cola spokeswoman told Ad Age "It's the first time we're really leaning into the conversation. We're doing it in a way that's anchored in what people expect of Coca-Cola. They expect us to be part of the dialogue, to lead where we can and to be responsive."
"Beating obesity will take action by all of us, based on one simple common-sense fact — all calories count, no matter where they come from, including Coca-Cola and everything else with calories," the voiceover says in the ad. "If you eat and drink more calories than you burn off, you'll gain weight." via: Natalie Zmuda @ Ad Age
Funny new commercial for Delissio Pizza, watch as the father forbids this wheel of temptation. In this spot for Nestle's Delissio, we see a drab family clad in beige, anticipating yet another bland, boring dinner. Switching up their regimented routine, mom surprises the family with a delicious Delissio pizza and their lives take a major turn. The commercial was shot with the creative folks at DraftFCB Toronto and edited by Chris Parkins at Rooster Post Production.
Credits: Advertising Agency: DraftFCB, Toronto, Canada Creative Group Head: Joe Piccolo Art Director: Jonathan Hotts Writer: Matt Prokaziuk Agency Producer: Anna Neilson Management Director: Sunil Sekhar Account Director: Patricia Paravantes Account Supervisor: Joline Christiani Production Company: The Corner Store Director: Stephen Pearson DOP: Barry Parrell Executive Producer: Susi Patterson Producer: Mary Ann Tevlin Editorial Company: Rooster Post Production Editor: Chris Parkins Assistant Editor: Nick Martin Executive Producer: Melissa Kahn Colourist: Bill Ferwerda @ Notch Online: Andrew Rolfe @ Track and Field Music: RMW Music
The impatient generation is here! Watch the latest Pepsi TV commercial featuring Ranbir Kapoor, Priyanka Chopra and MS Dhoni. Watch them seize the moment and do what they want in the spot entitled "Jeena Hai Abhi"
Credits: Ad Agency: JWT, India JWT Planning: Bindu Sethi and Pinaki Bhattacharya Executive Creative Director: Surjo Dutt Executive Business Director: Saurabh Saksena VP & Client Services Director: Kundan Joshee TVC Director: Prakash Varma Producer: Sneha Iype Varma Music Director: Dhruv Ghanekar Lyrics: Amitabh Bhattacharya Media Planning: Mindshare
Diet Coke celebrates 30 years by bringing back the sexy hunk in new "Gardener" TV spot. The new Coke hunk is Andrew Cooper, and the music is the Etta James song "I Just Want To Make Love To You." A group of women spot the "hunk" mowing the grass and one of them rolls a can of the drink towards him as part of their master plan to get our "Hunk" to remove his t-shirt...mission accomplished ladies.
Credits: Creative Agency: BETC, London Art Director: Neil Dawson Director: Rocky Morton of MJZ
To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. Developed by DDB Canada's Toronto office, the integrated campaign encourages women to take better care of their health. Full press below.
Toronto, January 24, 2013 — Heart disease and stroke is a leading cause of death for women in Canada1, yet 80 per cent of the risks can be reduced through lifestyle changes. To encourage women to prioritize their own well-being, Becel® recently launched a heartwarming integrated advertising campaign encouraging moms to take action and take better care of their health.
Becel® is the founding sponsor of the Heart and Stroke Foundation’s The Heart Truth™ campaign, which calls on women to put their own health first by assessing their risk for heart disease and stroke, talking to their doctor, and making heart healthy lifestyle choices in order to enjoy a long and healthy life with their loved ones.
“Heart disease and stroke take one in three Canadian women before their time2, resulting in too many children losing their mothers,” says Margaret McKellar, senior marketing manager – Spreads Canada. “Becel wants to drive home the relevance of heart disease and stroke with women and provide them with the tools necessary to make positive changes in their lives.”
With moms more likely to listen to their children than a marketing message, Becel® enlisted the help of elementary school students of an Ottawa public school to surprise their moms by reading aloud heartfelt letters explaining, in their own words, how well their mothers take care of them. The emotional live event created in partnership with the Heart and Stroke Foundation, was filmed for the campaign.
“Women put too much pressure on themselves and sometimes are so focused on the health and happiness of their family that their own health is sacrificed,” says Denise Rossetto, mother of twins and creative director at DDB Canada. “If a woman doesn’t look after herself, she may not be around for her family.”
Developed by DDB Canada’s Toronto office, the national integrated campaign, includes English and French versions of the spot “Love Letters,” an online video, entitled “It’s OK Mom” that people can personalize to encourage a mom and share with their social networks, and digital advertising, which is being supported with public relations and a blogger outreach program. To learn heart healthy tips, get a behind-the-scenes look of the commercial and read the children’s love letters, consumers can visit the campaign site: Becel.ca/EncourageAMom.
The campaign is the result of collaboration between Becel’s agency partners, with DDB Canada’s Toronto office responsible for the strategy, mass, digital and social executions, working closely with DDB Canada Montreal (French adaptation), Edelman (public relations and social media), Mindshare (media), Integrated (shopper marketing) and Ariad Communications (eblast), in partnership with Sapient who is responsible for Becel.ca.
The “Love Letters” TV spot launched on January 21, 2013, followed by cinema and digital campaign elements in market the first week in February for Heart Month.
DDB Canada has partnered with Unilever Canada as Becel’s agency of record since 2009.
Just in case you plan on deep frying a turkey for your Super Bowl XLVII party, Amanda Hesser teams up with Visa and the Visa NFL Fan Offers ad campaign to make sure you do it right. Remember kids...deep frying a turkey requires extreme kitchen safety.
McDonald's creates some wacky new ads promoting the Big Mac with a series of spots ranging from "Sexy Time" to "Mouthopia". — Are you mouthinker enough to start thinking with your mouth? Mouthinking is a concept that's easy to understand—pick up a Big Mac. And then eat it. Now you're thinking with your mouth. TWYM.
Big Mac — "Mouthopia"
Big Mac — "Big Mac Attack"
Big Mac — "Mouth Soirée"
Credits: Advertising Agency: Translation, New York, USA Chief Creative Officer: Chris Cereda Associate Creative Director, Copywriter: Brad Harvey Associate Creative Director / Art Direction: Ryan Boblett Senior Content Producer: Tennille Teague Account Supervisors: Kent Rademaker, Katie McNulty Group Account Director: Ben Gladstone Head of Content Production: Miriam Franklin Directed by BUCK Executive Creative Director: Orion Tait Creative Director: Thomas Schmid Executive Producer: Anne Skopas Producer: Katie Boote Art Direction: Thomas Schmid, Fede Reano Design: Thomas Schmid, Fede Reano Editorial: Gareth O’Brien Animation: Nicolo Bianchino Props & Construction: Fede Reano, Emmanuelle Leleu, Martina Stiftinger, Sebastian Iglesias Composite: Seth Ricart, Fede Reano, Eric Conception, Alex Mapar Lead Colorist / Color Correction: Seth Ricart Directed by BUCK ARF & Co DIrector: Alex Fernbach Sound Mixing Co: Heard City Sound Mixer: Keith Reynaud Music: PT Walkley
Watch as Gerry Dee pulls of one of the funniest advertising pranks as pretends to work behind the counter at a local Juice Bar as he attempts to convince people adding a slice of bread to their veggie juice is a good thing.
Who wouldn't want extra vitamins in their smoothie? What if it was a wad of bread? This funny prank featuring funny man Gerry Dee for Dempster's Bread shows that even though bread has as many vitamins and minerals as fruit, people would prefer eating it to drinking it.
More great work from Toronto ad agency Cundari for Dempster's Bakery after the credits.
Credits: Advertising Agency: Cundari, Toronto, Canada Chief Creative Officer: Brent Choi Group Creative Directors: Mike Sipley, Cory Eisentraut Copywriters: Alexandra Manahan, Cory Eisentraut Art Directors: Andrew Bernardi, Mike Sipley VP Business Director: Kristin Vekteris Account Coordinator: Henry Goodman Broadcast Producer: Kasia Zeniuk Director: Tom Feiler
Dempster's Bread Farmer spot...cuz everyone knows bread grows on trees.
With the voice of Rutger Hauer Lurpak Butter creates veggiliciously stunning new advert. The commercial inspires us to be wonderful and wise in discovering a new side of our favorite foods with Lurpak.
Credits: Ad Agency: Wieden + Kennedy London Client: Lurpak Directed by Dougal Wilson
New Wheat Thins commercial features Stewie and Brian from "Family Guy" doing exactly what they do best: argue and fighting. The ad pays homage to Stewie's ongoing difficulties with a certain pronunciation.
Credits: Client: Wheat Thins Title: "WHheat Thins — Family Guy" Agency: Being, New York Creative Directors: Lisa Topol and Samira Ansari Art Directors: Mitchell Ratchik, Jelani Curtis Copywriters: William Burks Spencer, Christopher Stephens Executive Producer: David Fisher Producer: Dwight Clifford Business Affairs Director: Samantha Norvin Sr Talent Manager: Brian Enright Group Account Director: Caroline Winterton Account Director: Kim Tice Account Manager: Catherine Sweeny Project Manager: Tanya Woods
Editorial: Chop Shop Editor: Daniel de Winter Production: Production Company: Fox Television Animation Executive Producers: Seth MacFarlane, Kara Vallow Producers: Kim Fertman, Shannon Smith Production Manager: Brent Crowe Associate Producer: Charles Song Production Coordinator: Leslie Rider Director: Brian Iles Voices: Seth MacFarlane Editor: Eric Brown Music: "Hair Pie" written and performed by: Ron Jones Trademark Licensor: Fox Film Music Corp / Twentieth Century Fox Film Corp
You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.
Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.
Is Target's grocery aisle ready for its close up?
Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.
In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.
"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."
The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.
For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.
With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.
Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.
One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.
"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."
The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.
Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.
Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.
Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.
Credits: Creative Ad Agency: mono, Minneapolis. Director: Matthew Donaldson Creative Co-Chair: Paula Biondich
Help decide which fan-made commercial will air during the 2013 Super Bowl XLVII. Vote everyday between January 4 and January 29 at http://apps.facebook.com/crashthesuperbowl for your favorite Crash The Super Bowl Ad. The five finalists are in:
Goat 4 Sale: A goat eats Doritos. Goat loves Doritos. No more Doritos. Goat freaks out.
The Outback Steakhouse and creative ad agency Deutsch, NY create "The 12 Days of Leftovers" just in time for Christmas with singing food from our refrigerators. The online campaign comes complete with a series of talking and singing food web ads to get you to forget the leftovers and head on over to Outback instead.
Below are the "Mystery Mashed Potatoes" and "Slab of Slimy Ham" which is an outtakes reel of talking food bloopers. spots for your viewing pleasure, or you could run to Outback!
Holidays come and go, and then you're stuck with leftovers. Crusty, Fuzzy, Icky, Slimy Leftovers--and those are the ones you can recognize.
Take a break from holiday leftovers this season, and head into Outback Steakhouse for a delicious topped steak instead.
"The outtakes reel — some say there is no higher form of cinema. Just like some say there is no lower form of food than the holiday leftover. As a charter member of the past-their-prime portion club myself, I disagree.
But if you just can't spend another night with your old friend Slab of Slimy Ham, then go ahead into Outback Steakhouse for a real meal. I'll be fine. Really. No, I'm not crying..." — Slab of Slimy Ham.
Credits: Ad Agency: Deutsch, NY. Client: Outback Steakhouse Directors: Ben & Julia Art Direction & Puppets: Ben&Julia Studio Assistant: David Huckert Production: Hornetinc Executive Producer: Jan Stebbins Producer: Zack Kortright Line Producer: Joel Kretschman Editor: R.J. Glass & Anita Chao Director of Photography: Ivan Abel Gaffer: Michael Yetter 1st AC: Nathan Spengler Best Boy: Casey Wooden Key Grip: Mike Farino 2nd Grip: Leo Schott Fabricators: Tim McDonald, Nathan Asquith, Connie Chan VTR: Jon Osterman Puppeteer: James Godwin Compositors: Ali Kocar, Peter Fink PA: Tim Kuhl, Dean Ford
"Mount Franklin Lightly Sparkling" & Cozi by Jennifer Hawkins TV Commercial.
Mount Franklin has launched an initiative collaboration with Jennifer Hawkins’ swimwear brand, Cozi and sparkling beverage Australia's premium spring water bottler.
General Mills and The Jolly Green Giant are back in a new ad with the big guy playing in a pick up game of basketball.
The TV Commercial Ad titled Pick Up Game was done by Saatchi & Saatchi, New York for Green Giant Frozen Vegetables and Steamers. The Taste Is Giant.
Creative Credits:
Client: General Mills/Green Giant Title: "Pick Up Game" Ad Agency: Saatchi & Saatchi, New York Animation: Calabash Animation, Chicago Creative Director: Wayne Brejcha Executive Producer: Sean Henry
Australian burger restaurant "Burger Urge has created a controversial marketing campaign by mailing out condoms inscribed with the tagline, "get intimate with our new premium beef."
Urge owner Sean Carthew has unsurprisingly received a fair share of complaints, at least one from a parent concerned that a child might find the condom. Others promised never to patronize Burger Urge. Carthew defended the his ad campaign, saying that the eatery has "some big franchise competitors and we're a small business... We're just trying to be a little bit creative about how we can market."
Burger Urge certainly isn't backing off on the campaign, judging from their website and facebook page many comments appear to be more positive, with some questioning the effectiveness of the gimmick.
I personally don't mind the it, I found the image of the woman licking the cow's face that you'll see as soon as you visit their website, with the text telling you to get more intimate with their beef a bit more bothersome.
Oh wait it's Premium Beef, that makes the thought of bestiality so much easier to digest.
