New commercial for Subaru Canada entitled "Strut — Confidence in Motion" not only features the song and music of "The Go" song "Summers Gonna be my Girl" but, some Subaru techs and salesmen who can really dance and strut.
Subaru: "Driving Confidence has been a key and constant ingredient in every Subaru model ever made. It reflects our deeply held belief that you can and should have both maximum safety and total enjoyment, without sacrificing one for the other.
It's about having the confidence, the peace of mind, to go anywhere. It's about enjoying life through exploration, continually setting out on fresh adventures. It's about following one's own path, with a sense of confidence that only a Subaru can deliver."
Credits: Advertising Agency: DDB, Canada Creative Directors: Todd Mackie, Denise Rossetto Associate Creative Director / Copywriter: Matt Antonello Associate Creative Director / Art Director: Paul Riss Agency Producer: Andrew Schulze Accounts: Michael Davidson, Peter Brough, Julia Morris Production company: Corner Store Director: Jorn Haagen DOP / Cinematographer: Jorn Haagen Line Producer: Mary Ann Tevlin Post-Prodction Co.: School Editing Editor: Markt Morton Colourist: Bill Ferwerda SRX / VFX: Topix Audio Company: RMW Music Audio House Engineer: Dustin Anstey Music: The Go “Summers Gonna be my Girl”
The highly anticipated 2013 Subaru BRZ rear-wheel-drive sports coupe makes its debut in Canada with the launch of a new campaign ‘Scorched,’ and car aficionados and passionate drivers will agree, car porn has never looked so good.
Developed by DDB Canada’s Toronto office, the national campaign features a 60-second online film, ‘Scorched,’ shot with Phantom camera technology, creating extreme slow-motion shots. The suspenseful story unfolds inside a garage where an unknown source of heat melts everything in its path. Amplified by a dubstep track, “Execute” by Excision, the final shot reveals the heat source to be the Subaru BRZ emerging out of a drift, demonstrating that the BRZ handles as incredibly as it looks.
“The Subaru BRZ is a hot car, with a great deal of excitement already surrounding its release,” says Todd Mackie, creative director, DDB Canada. “We wanted to create a visual story to mirror that anticipation while captivating both existing fans and reaching new ones.”
Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign; each highlighting the sizzling sports coupe. Selectmedia and bloggers also got the opportunity to feed their gear head inside by attending the ‘Scorched’ shoot, to get a rare, behind-the-scenes peek at the Subaru BRZ in action.
“This is Subaru’s first rear-wheel drive sports coupe and with limited quantities available in Canada this year, it’s the most highly anticipated launch in the category,” says Geoff Craig, director of marketing, Subaru Canada. “We challenged DDB to accelerate the buzz and launch the BRZ with creative that’s just as hot as the car.”
A hologram lenticular in The Grid and attention-grabbing creative in national newspapers and magazines reveals the BRZ burning through the pages. Similarly, online advertising burns up computer screens and tablets to unveil the hot new sports car.
The Subaru BRZ turned heads at the 2012 Montreal Grand Prix (June 8-10), with an ambient street-art installation produced by DDB Public Relations. The BRZ was showcased as part of an eye-popping, movie-style set featuring a burnt mailbox, singed bike rack, melted street lamp and a massive 32’ heat-blasted brick wall. The result was a surreal replica of a Montreal street corner that appeared to have been utterly “scorched” by the hot new sports car.
To enhance the installation DDB Public Relations engagedCanadian NFC tech firm, TAPmeTAGS Inc. to provide NFC enabled tags as part of a test-pilot program to encourage consumer interaction onsite. Singed wild postings surrounding the installation encouraged passersby to “tap or snap” using their NFC phones. This directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.
The Montreal ambient installation is the first of a series, with more coming to major cities across Canada this summer.
Credits: Advertising Agency: DDB, Toronto, Canada Creative Directors: Denise Rossetto, Todd Mackie Associate Creative Directors: Paul Riss, Adam Bailey Copywriter: Adam Bailey Art Director: Paul Riss Agency Producer: Ken Rodger Account Team: Michael Davidson, Peter Brough, Julia Morris Media Company: OMD Production Company: Radke Director: Common Good Common Good Creative Directors: Eric Makila, Jamie Webster, Jordan Clarke Executive Producers Common Good: Marie-Pierre Touré, Stefanie Kouverianos Executive Producer Radke: Miriana DiQuinzio Line Producer:Dwight Phipps Director of Photography:Chris Mably Editorial: Ross Birchall, Bijou Editorial VFX: Common Good VFX Supervisor: Alex Avram Post-Production: Alter Ego Colourist: Erin Whipp / Alter Ego Online Editor: Darren Achim Music: “Execute” by Excision
A portrait of the artist as a young Subaru owner. In this commercial, a surprise gift awakens a man's passion to capture the beauty he sees from the driver's seat of his Symmetrical All-Wheel Drive Outback.
Music is "The Grandeur of Silver Sky" by Rebecca Gibson
Ad Credits: Advertising Agency: Carmichael Lynch, USA Chief Creative Officer: Dave Damman Executive Creative Director: Randy Hughes Senior Copywriter: William Bloomfeld Art Director / Associate Creative Director: Brad Harrison Director of Integrated Production: Joe Grundhoefer Exec Senior Producer: Brynn Hausmann Business Manager: Vicki Oachs Account Service Team: David Eiben, Krista Kelly Production Company: Park Pictures Director: Lance Acord Executive Producer: MaryAnn Marino Line. Producer: Aristides McGarry Director of Photography: Lance Acord Edit House: Whitehouse Post, LA Editor: Steve Jess Assistant Editor: Tim Quackenbush VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin Telecine: Sean Coleman, Company 3 Audio Mix: Brahmstedt White Noise Sound Design: Brahmstedt White Noise
Should. Could. Did. In this commercial, a young couple's Symmetrical All-Wheel Drive Legacy helps them turn the proverbial corner from talking about doing stuff, to actually doing it.
Music is "Happy Go Lucky" by Aubrey Hainie
Ad Credits: Advertising Agency: Carmichael Lynch, USA Chief Creative Officer: Dave Damman Exec Creative Director: Randy Hughes Senior Copywriter: William Bloomfeld Art Director / Associate Creative Director: Brad Harrison Director of Integrated Production: Joe Grundhoefer Exec Senior Producer: Brynn Hausmann Business Manager: Vicki Oachs Account Service Team: David Eiben, Krista Kelly Production Company: Park Pictures Director: Lance Acord Executive Producer: MaryAnn Marino Line. Producer: Aristides McGarry Director of Photography: Lance Acord Edit House: Whitehouse Post, LA Editor: Rick Lawley Assistant Editor: Brandon Porter VFX House / Online Artist: Volt, Minneapolis / Steve Medin Telecine: Sean Coleman, Company 3 Audio Mix: Brahmstedt White Noise Sound Design: Brahmstedt White Noise
Buckle up and hold on tight! To demonstrate that the all-new 2014 Subaru Forester puts the sport back in SUV, creative ad agency DDB Toronto created the Forester Family Rally. In a nutshell, they put families in a Forester on a rally course. Press:
Toronto, April 10, 2013 — Subaru Forester Campaign Puts Real Families in the Driver’s Seat Subaru Canada is inspiring families to experience the adventure and adrenaline of rally racing with the launch of its new 2014 Forester campaign, “Forester Family Rally.” Developed by the integrated groups of DDB Canada’s Toronto office, the comprehensive national campaign kicks off with the 30-second television spot, “Family Rally.” Playing host to an organized rally event, the agency challenged six families to “hit the road” on a closed track, in the performance-driven Forester. The TV spot follows one of the six families conquering the mountainous terrain. It captures natural bursts of excitement as the family of four cheers on their mother with every twist and turn. The ad highlights some of the Forester’s new features like the X-MODE™, which sees the mother safely navigating the vehicle through challenging terrain with a swift push of a button. The spot drives viewers to visit www.familyrally.ca for a closer look at the new 2014 Forester, highlights from the other participating families’ rally runs and to enter a contest for the chance to compete in Subaru’s next family rally. “With the new Forester launch, we wanted to pay tribute to Subaru's rich history and renowned reputation in rally racing” says Todd Mackie, creative director, DDB Canada. “By capturing the driving experience of real families on a rally track, we were able to depict the fun and adventurous spirit of the Forester, while demonstrating its high performance and handling.” Via the “Forester Family Rally” hub, developed by Tribal DDB Toronto, users can watch each family’s rally run, switching camera angles for a closer look at the action, monitor each family member’s heart rates as their Forester goes through each turn of the track, view post-race interviews and check-out the results. For the truly adventurous, users can either book a test drive or register for a chance to compete in the next Forester Family Rally event via the microsite. In August 2013, Subaru Canada will fly five qualifying families to Tremblant, Quebec for an action-packed, rally-themed competition. “ Developed by DDB Public Relations, the Forester Family Rally experience will kick off with adventure-themed competitions, including: rock climbing, go-karting and paddle boat racing, followed by a climatic performance family rally event on a closed course. Families will collect points over two days, with the winning family taking home a brand new 2014 Forester. “The new 2014 Forester really puts the ‘sport’ back in SUV,” says Geoff Craig, director of marketing, Subaru Canada. “The campaign cleverly proves how everyday drivers can tackle a variety of terrains with confidence, reinforcing how the Forester is different from other compact SUVs, with its all-wheel-drive and superior road handling capabilities.” Pre-roll, print, digital, social, public relations, radio, direct mail and in-dealership marketing round out this integrated campaign by driving traffic to the Forester Family Rally hub. Each program element contributes to create excitement and conversation surrounding the 2014 Subaru Forester, while encouraging families across Canada to qualify for the next Forester Family Rally event, taking place in August 2013.
Credits: Client: Subaru Canada Inc. Agency: DDB Canada, Toronto Creative Director: Todd Mackie, Denise Rossetto Al Associate Creative Director: Copywriter: Allan Topol, Mark Biernacki Art Director: Pete Ross Agency Producer: Andrew Schulze Account Team: Michael Davidson, SVP, Business Unit Director; Peter Brough, Account Director; Julia Morris, Senior Account Executive; Lindy Scott, Account Coordinator French Partners: Groupe Rinaldi: Jean-Charles Bullot, Creative; Maurice Rinaldi, President; Tanya Fouleman, Account Executive Strategy: Tony Johnstone, SVP Director of Strategic Planning; Sandra Moretti, Senior Strategist; Kevin McHugh, Strategist Social Media Strategy: Melissa Smich, Senior Cultivator; Ed Lee, Director, Social Media Media: OMD: Michelle Jairam, Client Communication Director; Jennifer Thompson, Group Director of Strategy Event Management: Vehicle Dynamics Group Production Company: OPC & Family Style Director: Chris Woods & GoodDearGood Director of Photography: James Gardner Line Producer: Oliver van Beek Post-Production Company: Posterboy Edit Editor: Mark Paiva & Danica Pardo (Pre Roll) Online Editor: Axyz – Joel Saunders Colourist: Alter Ego – Wade Odlum Audio House: Grayson Matthews Casting Agency: Jigsaw Casting – Shasta Lutz
Meet Grant Weber, the star Canine Sales guy in newest ads for Subaru. The comical commercials take selling automobiles to the dogs, who have been driving Subaru vehicles for years. Above is the Dog Tested Intro spot and below two more of our favorites from the campaign: "Last One" which features a surprise Cat driving into the dealership and the "Breeds" spot where Grant shows us no matter the breed of dog, they all agree once you sit in a Subaru, you'll stay.
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Art Director: Jake Bundock
Photographer: Chris Robinson
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin
Building on the popularity of its sizzling-hot scorched video, DDB Canada extended the launch of Subaru’s new purebred sports coupe, the BRZ, this past weekend, August 25/26. DDB PR took to the streets of downtown Toronto to bring the agency’s ‘scorched’ creative to life with a month-long ambient installation guaranteed to turn heads. I wanted to share the attached zip file with you to showcase the photos from the campaign, which will be live until September 16.
