Mini Fans The Flame with new Facebook ad campaign, check out the Facebook page here. "A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website."
Credits: Agency: TBWA Creative Director Online: Gert Pauwels Creative Director: Hendrik Everaerts Art Director: Lander Janssens Copywriters: Paul Van Oevelen, Bout Holtof Account team: Bénédicte Ernst, Hadoum Ghassab Online Project Manager: Tine Anthoon Digital project Coordination: Jan Bikkembergs, Stijn Dupas Online Strategic Planner: Rindert Dalstra Flash Development: Ken Kool, Diederik Vanderemoortele HTML & PHP Development: Geert Broeders Motion Graphics: Annelies Eskens
This is an update to my previous post about the Mini Fan The Flame Facebook campaign we posted earlier. They created a nice video to promote the campaign as well.
Credits: Agency: TBWA\Agency.com, Belgium Creative Director Online: Gert Pauwels Creative Director: Hendrik Everaerts Art Director: Lander Janssens Copywriters: Paul Van Oevelen, Bout Holtof Account team: Bénédicte Ernst, Hadoum Ghassab Online Project Manager: Tine Anthoon Digital Project Coordination: Jan Bikkembergs, Stijn Dupas Online Strategic Planner: Rindert Dalstra Flash Development: Ken Kool, Diederik Vanderemoortele HTML & PHP Development: Geert Broeders Motion Graphics: Annelies Eskens
The challenge, how to launch the new Mini 2-Seater Roadster and tell middle aged men that their best adventures are in the future not the past. How? You create a Psychic Mini of course. The campaign sent them signs by way of billboards, and reached out to all the online skeptics, then contextually in the physical world. When people went online to search for answers a Psychic revealed all and then finally giving the user a personalized Psychic reading all thanks to the MINI...nice.
Credits: Advertising Agency: Profero, USA Advertising Brand Manager: Anna Kilmurray Acc Director: Jay Kossifos Account Executive: Bridie Scriven Executive Creative Director: Elspeth Lynn Creative Directors: Dave Newbold, Jim Eyre Copywriter: Dave Newbold, Spencer Jones Art Director: Jim Eyre Music & Sound: Pitch n Sync Designers: Lionel Agbadou, Luke Till / LEAD UX / Information Architect: Simon Pan, Dave Regan Copywriter: Dave Newbold, Spencer Jones Agency Producer: Jonathan Acton, Silvia Figueirido Microsite build: LIDA Production Company: The Mill / Smoke & Mirrors
MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA “MINIACS”). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide NOT NORMAL campaign that reinforces MINI’s unique and “only MINI can do” attitude.
To amplify the NOT NORMAL campaign and MINI’s undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster. The fabrication included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers, which really showcased the hair-raising experience of driving a MINI even while stopped at traffic lights. With all the structural changes to the car, performance tests to ensure safety were conducted at the MINI Test Facility in collaboration with stunt driver coordinator Philippe Létourneau.
Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. In addition to the ear piercing screams, a custom music track created by Didier Tovel from SNDWRX blasted through the exterior speaker system. The reaction? Torontonians laughing, smiling, and whipping out their phones and cameras to capture true excitement and the NOT NORMAL execution.
"The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement.” Said Dave Douglass, Partner/ECD Anomaly. “We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”
The making of...
Credits: Client: MINI Canada Director: Adam Shaver Brand Team: Steve Ambeau, Adam Wexler, Ryan Chu, Shay Li, Rosalind Lo
Agency: Anomaly Executive Creative Directors: Pete Breton, Dave Douglass Creative Team: Craig Mcintosh, Jaimes Zenith Wrap Design/Illustration: Omar Morson, Jeremy Thompson Senior Integrated Producer: Jen Mete Junior Integrated Producer: Sharon Langlotz Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth
Production House: Asymetric Executive Producers: Geoff Cornish, Kristina Anzlinger Line Producer: Dwight Phipps Director: Finn O'Hara Director of Photography: Mark Peachey Car Modifications: Performance Solutions Precision Driving Supervision: PLB AutoSport Casting: Steven Mann Editorial House: Bijou Executive Producer: Stephanie Hickman Editor: Mel Hider Assistant Editor: Cian McDevitt Telecine: Alter Ego Colourist: Wade Odlum Post House: Fort York Online: Ernie Mordak Music and Sound Design: SNDWRX via: Glossy
To tie in with the Olympic Games, WCRS has assembled the Mini orchestra to perform a version of God Save The Queen using just Mini car horns by the London Philharmonic Orchestra. 75-second film features the Orchestra members playing the horns of nine red, white and blue Mini London 2012 Special Editions conductor Gareth Newman and the London 2012 Limited Edition MINI's unique tribute to Team GB.
Credits: Ad Agency: WCRS Created by David Dearlove and Richard Nott. Directed by Kjetil Njoten via Betsy Works.
