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MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA “MINIACS”). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide NOT NORMAL campaign that reinforces MINI’s unique and “only MINI can do” attitude.

To amplify the NOT NORMAL campaign and MINI’s undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster. The fabrication included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers, which really showcased the hair-raising experience of driving a MINI even while stopped at traffic lights. With all the structural changes to the car, performance tests to ensure safety were conducted at the MINI Test Facility in collaboration with stunt driver coordinator Philippe Létourneau.

Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. In addition to the ear piercing screams, a custom music track created by Didier Tovel from SNDWRX blasted through the exterior speaker system. The reaction? Torontonians laughing, smiling, and whipping out their phones and cameras to capture true excitement and the NOT NORMAL execution.

"The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement.” Said Dave Douglass, Partner/ECD Anomaly. “We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”

The making of...

Credits:
Client: MINI Canada
Director: Adam Shaver
Brand Team: Steve Ambeau, Adam Wexler, Ryan Chu, Shay Li, Rosalind Lo

Agency: Anomaly
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig Mcintosh, Jaimes Zenith
Wrap Design/Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth

Production House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O'Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX
via: Glossy

To tie in with the Olympic Games, WCRS has assembled the Mini orchestra to perform a version of God Save The Queen using just Mini car horns by the London Philharmonic Orchestra. 75-second film features the Orchestra members playing the horns of nine red, white and blue Mini London 2012 Special Editions conductor Gareth Newman and the London 2012 Limited Edition MINI's unique tribute to Team GB.

Credits:
Ad Agency: WCRS
Created by David Dearlove and Richard Nott. Directed by Kjetil Njoten via Betsy Works.

The challenge, how to launch the new Mini 2-Seater Roadster and tell middle aged men that their best adventures are in the future not the past. How? You create a Psychic Mini of course. The campaign sent them signs by way of billboards, and reached out to all the online skeptics, then contextually in the physical world. When people went online to search for answers a Psychic revealed all and then finally giving the user a personalized Psychic reading all thanks to the MINI...nice.

Credits:
Advertising Agency: Profero, USA
Advertising Brand Manager: Anna Kilmurray
Acc Director: Jay Kossifos
Account Executive: Bridie Scriven
Executive Creative Director: Elspeth Lynn
Creative Directors: Dave Newbold, Jim Eyre
Copywriter: Dave Newbold, Spencer Jones
Art Director: Jim Eyre
Music & Sound: Pitch n Sync
Designers: Lionel Agbadou, Luke Till / LEAD
UX / Information Architect: Simon Pan, Dave Regan
Copywriter: Dave Newbold, Spencer Jones
Agency Producer: Jonathan Acton, Silvia Figueirido
Microsite build: LIDA
Production Company: The Mill / Smoke & Mirrors

Apple wastes releasing the first commercial for the iPad Mini, in typical Apple fashion the "Piano" ad is simple and clean.
Created by the ad agency TBWA\Media Arts Lab, the spot speaks no words, just a shot of the a bigger brother iPad playing “Heart and Soul” on a piano app. As the shot pans out it reveals the smaller iPad Mini, playing along in a piano duet and ends as all Apple ads do...."iPad Mini".

Mini Fans The Flame with new Facebook ad campaign, check out the Facebook page here.
"A MINI Countryman was placed on a slope of 15% hanging only on a thick rope.
Under the rope a bunsen burner was placed. Once you have liked the Facebook page
you can watch the live construction, which was build on the parking lot of the
Brussels Motorshow and remote ignite the flame from the campaign website."

Credits:
Agency: TBWA
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

Thanks Rindert

Abe Lincoln's Lincoln
Have you ever been walking through a parking lot and noticed a really nice Lincoln parked there all alone and thought to yourself...wouldn't it be cool to see Abe Lincoln standing next to it, or maybe it was a Mini Cooper and wondered how cool it would be to see Alice Cooper standing there, well wonder know more thanks to Jimm Lasser and Ray Gordon.

The duo created Namesake Motors, a series of impressive photographs of classic cars and the people for which they are named after. See their Namesake Motors site HERE and the rest of their great work.

Alice Cooper's Mini Cooper

Homer's Odyssey

The Lone Ranger's Ranger

Pontiac's PontiacCredits:
Lincoln’s Lincoln, Queen Victoria’s Crown Victoria, Homer’s Odyssey, Alice Cooper’s Mini Cooper, The Lone Ranger’s Ranger, and Pontiac’s Pontiac are all the work of Jimm Lasser, Art Director; Ray Gordon, Photographer; Katherine Ross, Hair & Makeup; Kristin Lane, Costume Designer.

This is an update to my previous post about the Mini Fan The Flame Facebook campaign we posted earlier. They created a nice video to promote the campaign as well.

Credits:
Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital Project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

CENTURY 21 Super Bowl Pre-Game Ad: "Mini-Mart" Spot.

CENTURY 21 Super Bowl Pre-Game Ad: "College" Spot.

CENTURY 21 Super Bowl Pre-Game Ad: "Subway" Spot.

CENTURY 21 Super Bowl Commercial: "Wedding" [Official 2013 TV Spot].

This is The Cosmopolitan of Las Vegas' 30-second TV ad, intended to pique the curiosity of our guests and stimulate conversation. It speaks to the power that comes from individuals being distinct and exactly who they are versus what people may think they should be. It's about making unique choices — whether or not they are considered expected or normal. The campaign originally premiered during the British Open (July 2013).

The Las Vegas Luxury Resort's CMO Lisa Marchese told AdWeek this about the ad, "We wanted to create a spot that was radically different in form--the mix of typography to imagery, the way the imagery was shot. The tone is radically different. We wanted it to look like nothing else out there."
The energetic track used in the commercial is a mashup called "Original Don," created by Major Lazer. It is reflective of The Cosmopolitan brand to have music play a leading role, as it does in this commercial.
The type includes mini mantras that peek curiosity and you can fill in your own gaps:

Mutation is progress...
Wrong has more fun...
Correct is a mistake...Right is a Trap
Fight Right...Break some eggs
Make a hot mess...
Wild is laid...
Misfit right in...

The second ad from the campaign is "The Wild Card" and equally entertaining.

Credits:
Creative Ad Agency: Fallon, Minneapolis
Production Company: Gentleman Scholar
Directors: Will Johnson, Will Campbell

You’ve seen on TV how they make mega factories and gigantic machines – now a new online film shows how LEGO Technic shrank a giant Volvo wheel loader into a miniature model.

A new video from LEGO® Technic shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect their latest mini marvels.

With 1,600 individual pieces and the largest individual element ever created for the brand, the remote-control Volvo L350F wheel loader can lift more than 1kg in its bucket and drive over challenging terrain day in, day out – just like the real thing.

LEGO’s hands-on research
The film talks to the development team behind LEGO Technic’s biggest machine for 2014 – from both LEGO and Volvo – charting their passion for getting their latest model as close a representation of the real machine as possible. It also follows LEGO® Technic’s Niels Henrik Horsted, head of marketing and design manager Jeppe Juul Jensen as they conduct hands-on research, visiting the Volvo factory and a construction site and operating a L350F themselves.

“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”

The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.

A new campaign entitled "A Baker’s Dozen" is launching in Ted Baker stores worldwide on Thursday 18th October 2012, (Ted Baker is a global Men's and Women's fashion brand). The campaign consists of 13 illustrations of artwork, commissioned by Ted alongside the prestigious Association of Illustrators. Each print depicts just one of the things that makes Britain great, including fish & chips, village fates, gardening and the full English breakfast. Each print is one of only 1000, and each has been personally signed and numbered by the artist and will be available to a few fortunate customers. The campaign will also have a web film of the making of A Baker’s Dozen which will be available here to view on the 16th of October. And, yes fellow Torontonians, Ted Baker is opening their first store in Yorkdale Shopping Center very soon I'm told!

PRESS RELEASETED BAKER COMMISSIONS THE PERFECT BAKER’S DOZEN
Ted Baker London is proud to announce an exciting collaboration with the prestigious UK-based Association of Illustrators (AOI) to commission ‘A Baker’s Dozen.’ A group of talented artists have created bespoke pieces of artwork, each with a Great British theme, especially for Ted’s loyal customers.
Amongst the themes represented are fish and chips, drinking tea, village fetes and gardening; all of Ted’s favorite pastimes. The beautiful personally signed prints will be gifted to Ted enthusiasts worldwide who spend over $250 on the new Fall 2012 collections from October 18, 2012. Purchasers will need to be quick; each signed and numbered image is part of a print run of just 1000 to be distributed worldwide. ‘A Baker’s Dozen’ is comprised of thirteen prints, with a fourteenth mini print created for online purchases only.
Ted has captured the exciting illustration process on film, from the conception of an idea, through to the artists hard at work, and finally to the printing and signing of the pieces. This unique behind-the-scenes film will be available to view at www.tedbaker-london.com

About Ted Baker London:
Established in 1988, Ted Baker London has grown from its humble roots as a shirt specialist in Glasgow, to a global lifestyle brand with over 200 locations in Europe, the U.S., Australia, Middle East, Far East and Southeast Asia. No ordinary designer label, Ted Baker offers menswear, womens wear, accessories (and everything in between), and is renowned for its quality and distinctive use of pattern and colour. The brand’s unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something... a little out of the ordinary. www.tedbaker-london.com

The Association of Illustrators:
The Association of Illustrators (AOI) is a non-profit trade association with a membership that includes freelance illustrators, agents, clients, students and colleges. Established in 1973, it is the leading body to represent illustrators in the UK and also campaigns for illustrators’ rights, continually working to increase the professional standing of illustrators, commercially and artistically. The AOI works to improve contract content and contracting practice extended to illustrators by commissioners. It publishes a quarterly magazine, ‘Varoom!’ and produces the annual ‘Images’ competition and touring exhibition, now in its 36th year, which celebrates the best in contemporary British illustration.

See what happens when Diet Pepsi lets Josh loose in a LA grocery store and a comedic episode of the mini "Check Out" ad/film.

Judging from the reactions of many of the shoppers it didn't seem they minded getting check out by Duhamel...I wish I knew the when and where.

YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.

YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.

Most watched video ads of the year (eliminating music videos and trailers):
1. VW — The Force

2. T-Mobile — Royal Wedding

3. Chrysler — Imported From Detroit

4. DC Shoes — Ken Block's Gymkhana Four: The Hollywood Megamercial

5. smartwater — Jennifer Aniston goes viral

6. Team Hot Wheels — The Yellow Driver's World Record Jump

7. Old Spice — Scent Vacation

8. Apple — Introducing Siri on iPhone 4S

9. Samsung — Unleash Your Fingers

10. adidas — D Rose: adiZero Rose 2 The Bull

What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.

Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”

Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.

For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.

Cars.com all new digital ad campaign kicks off on Feb. 3, 2013 and encourages users to add a lot of Drama.

Cars.com will be adding some drama to they're 2013 Super Bowl ad campaign. To engage online audiences, Piston created The Dramatizer: a digital experience that gives audiences the power to increase the drama of otherwise ordinary situations with a click. Piston is part of a multi-agency collaboration to produce fully integrated creative for Cars.com across TV, digital, print, radio and social, a preview of what we can expect to see is in the preview spot above.

The saying goes, “Tell me and I’'ll forget. Show me and I may remember. Involve me and I'’ll understand.” That’s the driving force behind the new Cars.com The Dramatizer campaign from Piston. The Dramatizer’s robust media plan includes page takeovers and other high impact units with ESPN, Yahoo News, CBS’ Sports.com, among others. Piston, digital agency of record for Cars.com for over four years, tapped frequent collaborator Superfad as its production partner for the original engagement’s ever-intensifying story lines.

Wanting to create a uniquely interactive and entertaining campaign that rewards the audience for clicking while building the Cars.com brand,” explains David Schafer, Piston’s Executive Creative Director. “Placing the story in the hands of users, viewers can add progressive drama to an otherwise benign scenario. Each ad is like a mini movie. From the production by Superfad to the collaboration with the leadership at Cars.com, this year's Super Bowl creative is by far the most engaging and memorable to date.”

Chevrolet & Leo Burnett Detroit commissioned Kyle Alexander to shoot the lifestyle campaign for the 2014 Chevrolet Silverado.

The 12-day production traveled to a variety of locations throughout the Southwest, including the beautiful Sango de Crtisto Mountains near Santa Fe and an amazing 150,000 acre private ranch in Western Texas. Kyle and his team had a blast caravanning from location to location, each day feeling like a mini road trip adventure.
See more of Kyle's work below and HERE.

via: Vaughan Hannigan

Tallink Silja Cruise Lines is a provider of high-quality mini-cruise and passenger transport services in the Baltic Sea region with a fleet of 18 ships and one very special ship. The Europa ship caters to the Disco lovers and these DiscoHeads are having a 22-hour party cruise.

Credits:
Client: Tallink — Silja Line
Brand: Europa
Agency: LOVELY www.thisislove.ly
Creatives: Magnus Olsson & Avinash Sampath
Production House: Flodell Film, Stockholm
Director: Jorn Haagen
Producer: Mikael Flodell
Editor: Mark Richards
Agency Producer: Mark Baughen
Soundtrack: Kannata by DJ Rocky Rock