Mini Fans The Flame with new Facebook ad campaign, check out the Facebook page here. "A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website."
Credits: Agency: TBWA Creative Director Online: Gert Pauwels Creative Director: Hendrik Everaerts Art Director: Lander Janssens Copywriters: Paul Van Oevelen, Bout Holtof Account team: Bénédicte Ernst, Hadoum Ghassab Online Project Manager: Tine Anthoon Digital project Coordination: Jan Bikkembergs, Stijn Dupas Online Strategic Planner: Rindert Dalstra Flash Development: Ken Kool, Diederik Vanderemoortele HTML & PHP Development: Geert Broeders Motion Graphics: Annelies Eskens
A radiator valve manufacturing company decides to increase they're social media visibility in hopes of growing the business. FedEx and ad agency BBDO create a great new ad highlighting both FedEx's small business expertise and why you don't hire your son Brock and his crew to be the new Social Media Strategists.
Ad Credits: Advertising Agency: BBDO, New York Production Company: Biscuit Filmworks
Google salute's the year's biggest stories with Google Zeitgeist 2011. This a pretty cool run down of exactly how the world searched the internet in 2011 that nicely looks back at the top news stories, people, sports and so much more and yes Rebecca Black.
See how the World Searched with Google's 2011 Zeitgeist (google zeitgeist)
Credits: Music: "Sooner or Later" by Mat Kearney Directed by Scott Chan Produced by Whirled Creative
In a new exclusive music video, Jewel and Pampers pay homage to the beautiful morning moments shared between parents and their babies. From storytime and sing-alongs to feeding horses and spending time with daddy, the video captures Jewel's favorite beautiful morning moments with her son, Kase. With background music from Jewel's most recent children's album, "The Merry Goes Round", this performance of the popular children's song "The Green Grass Grows All Around" is sure to enhance beautiful mornings with baby all the time.
The Cools partnered up with Bobbi Brown to celebrate some of their favorite "Pretty Powerful" girls in NYC. The Cools hosted a skateboarding lesson with pro skater Eli Reed last week in Thompkins Square Park for 10 friends and produced a 90 second video documenting the early morning lesson.
The video featuring Victoria Secret model Jessica Hart, Leandra Medine (The Man Repeller), Natalie Joos, True Blood's Anastasia Ganias, Hannah Bronfman, Annie Georgia Greenberg, Chrissy Rutherford, Logan Horne, and more as they learn some pretty powerful moves in Thompkins Square Park.
The Cools is a New York City startup founded by Parisian entrepreneur Olivier van Themsche, that delivers a social marketplace tailored to your personal style. Follow curators you trust, share inspiration, shop from the community or sell your own things. This social marketplace is a vibrant and shop-able dialogue among tastemakers.
Credits: Filmed by Jason Jenkins Produced by Sydney Reising, and digital ad agency The 88, NY.
Press: The unconditional love between people and their pets is at the center of the new Iams marketing campaign – Keep Love Strong. The new advertising campaign, created by Saatchi & Saatchi out of New York, will feature both television and print ads showcasing the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.
“One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.” “Every day we’re inspired by the stories we hear from our consumers about the love they have for their pets and the important role Iams plays in those relationships,” said Ondrea Francy, Iams general manager. “One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
For the first time ever, Iams allowed its Facebook fans to decide which commercials air first by leveraging crowd sourcing by asking them to choose the stories that spoke to them the most through “liking”, “sharing” and “commenting” on Facebook in November. The winning spots will air on national TV beginning Dec. 3.
“At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” said Francy. “Pet owners continue to love Iams and with the launch of this new campaign, we feel positive it will resonate strongly with even more animal lovers since this bond is universal among all pet owners.”
Winning TV Spots Chosen by Iams Facebook Community:
Iams Dog Food Commercial (above): Keep Love Strong — Welcome Home: Rocky the dog didn't know why Dawn was gone for so long, but when she showed up in military camouflage, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.
Iams Cat Food Commercial (below): Keep Love Strong — Unspoken: Ziggy the cat showed up on Jake's doorstep, and they took him in. Jake's family thought they saved Ziggy, but as Ziggy helped open the doors to Jake's very private world, it became clear that he was the lifesaver. Press via:
Diesel TimeFrames is launching a global campaign, by Crispin Porter & Bogusky, that inspires people to make the most of the time they are alive. A TV ad is supported by an online survey that calculates the number of days users have to live....Great another thing to stress about. If you really must know you, find out how many days you have left to live, so that you may waste them more bravely. Go to Diesels Facebook survey and answer all the questions truthfully for an accurate calculation. www.diesel.com/daystolive
Credits: Creative Agency: Crispin, Porter & Bogusky Client: Diesel Executive creative director: Matt Gooden Creative director: Henrik Delehag Art directors: Martin Jon Adolfsson, Philip Sinclair Writer: Emma Penz Planner: Wojtek Szumowski, Ruth Chadwick Media agency: Mindshare Director: Anthony Dickenson TV production company: Pulse Digital production company: Storythings Exposure: TV, digital, out-of-home retail, social media.
Here is yet another social media thank you by yet another brand, this time Citroën has passed 100,000 'likes' on its Facebook page and wanted to say a big THANK YOU to all its fans for making it happen.
“Citroën is delighted to have such a large and loyal fan base that is so switched on to all our different activities,” said Marc Raven, communications director at Citroën UK. “Their feedback, support and engagement are hugely appreciated and we hope to provide more rewards for them into next year with more exclusive content and competitions.”
The victory tweet by President Obama did not only go down in history as the most retweeted tweet of all time, but it has a become the Jorg Gray Watch Companies dream come true...if you are in the business of selling watches.
The Tweet by President Obama.
Someone really likes his watch.
The watch is Jorg Gray 6500 and they released a Jorg Gray Commemorative Edition Obama Watch, available at Amazon for under $330. Jorg Gray President Barack Obama Commemorative Edition Mens Watch JG6500
Ready to get yourself a pair of sneakers touting your favorite social media logo? Graphic designer Lumen Bigott creates a line of sneakers (Keds Social Media Shoes)) with the colors and logo for FaceBook, Twitter, Google Buzz, Flickr, YouTube, and even WikiPedia.
The Biggest Dutch retailer Albert Heijn involves consumers in sustainable message with "Groceries with a message" battle on Facebook.
Yesterday Albert Heijn launched a Facebook app with an animation of two sustainable products battling for the most Facebook likes. Fans can vote by liking their favourite product. The sustainable product that receives the most likes will get a 50% discount in stores the week after. After the campaign, an infographic will be given back to the community, providing insights to the effects of the choice made by consumers.
Through this activation, but also by giving the opportunity to ask questions and give tips, Albert Heijn wishes to actively involve their customers in their sustainability message and inspire them to make sustainable choices. After all Albert Heijn feels that, together with their customers, they can make a difference.
The Facebook activation is part of the overall campain “Doing more. Simply at Albert Heijn”, wherein products communicate their sustainable message on receipts, plastic bags, stickers and trucks.
Credits: Ad Agency: TBWA/NEBOKO Client: Meike van Es — Vriesendorp, Sanne Swinkels, Fleur Bernhard Creatives: Ivar van der Hove (CD), Bert Kerkhof (CD), Matthijs Schoo, Rogier Verbeek Strategy: Marc Leurs, Mijntje Cuijpers Account: Esther Brouwer, Danielle Tanchette, Danielle Jonk
FaceBook celebrates one billion users with a new TV ad entitled "The Things That Connect Us". The commercial is their first major ad created by Wieden + Kennedy. Using objects like chairs, doorbells, airplane and bridges the spot brings things together much like Facebook.
Credits: Ad Agency: Wieden + Kennedy Director: Alejandro Gonzalez Inarritu
On Saturday 6 October, you can take part in #YOUDRIVE, a social media first. Using Twitter, you drive the action of a 3-part story, shown this weekend during the commercial break in the X Factor, to introduce the new A-Class. “Our strategy is led by the way consumers now interact with advertising,” stated David George, Marketing Director, Mercedes-Benz UK. “People no longer want just to listen to brands, they want to interact with them, that’s critical.” The campaign’s three ads are from Abbott Mead Vickers BBDO, the first two airing October 6 and the final 90-second ad broadcast Sunday, will recap the first two before revealing the concluding chapter. For the full #YOUDRIVE experience and to find out more visit youtube.com/youdrive
In some respects the business world has never been smaller. Globalization, mass communication and the internet have all put new markets within reach for businesses of all sizes. But linguistic and cultural barriers still remain, and marketers need to take care when venturing across these divides.
Lost in translation There are numerous instances of companies whose message has been lost in translation. When Pepsi took their slogan “Come alive with the Pepsi Generation” to Taiwan it was mistranslated as “Pepsi brings your ancestors back from the dead” — a claim that even the staunchest of Pepsi fans might have difficulty backing up. Not to be outdone, Kentucky Fried Chicken's famous “Finger lickin' good” was translated into Chinese as “Eat your fingers off.” Companies are advised to check that their actual brand and product names give the right impression abroad. Ikea, for example, brought out a mobile work desk for kids. The name 'Fartfull' suggested speed and mobility in Swedish, but caused more of a stink elsewhere. Good quality translation is clearly essential when taking your brand abroad. This ideally means working with native speaking translators. They will not only avoid linguistic errors, but can also identify any cultural issues and nuances that might otherwise be missed. Attention to detail is obviously important in a major international marketing campaign, but the same rule should also be applied even if you are just localizing your website. Automatic translation tools such as Google Translate can be useful for getting the gist of foreign texts. But they’re prone to misunderstandings, contextual errors, and do not deal well with colloquialisms, slang, linguistic variations or commonly used acronyms and abbreviations. English might remain the single most widely used language online, but it still represents only around a quarter of total usage. Studies have shown that customers place far more trust in websites in their own language. Localization can help you break into new markets, but a badly translated site can do as much harm as good. Cultural issues There can also be issues arising from a lack of cultural understanding or foresight. As well as translating the language, consider the use of images carefully. Sexually charged images and innuendo can end up being more risky than risqué, and even images that may be considered relatively innocuous in your home market can cause grave offence in another. Even the use of color can have different connotations within different cultures. In most of the western world, for example, white is associated with weddings and purity, while in India, Japan and China it is more likely to be associated with death and mourning. In Ireland, orange can have political and religious connotations. Using an inappropriate color scheme is unlikely to cause rioting in the streets but it can set the wrong tone and trigger a negative subconscious response in viewers.
A knowledge of slang, colloquialisms and naughty words in particular can also come in handy. Like many other companies, Swedish medical suppliers Locum sent Christmas cards to their customers. It's a little touch that can mean a lot — but their seasonally loved up logo took on a different meaning in North America and the UK. The above example might have been no more than a faux pas that raised a chuckle and provided a few red faces, but some mistakes are far more serious. They can also occur not just when dealing with foreign markets but also within a single multicultural market. In 2002 the British sportswear company Umbro (which would later be bought out by Nike) was forced to withdraw its Zyklon range of running shoes and issue a hasty apology. 'Zyklon' means 'cyclone' in German, which may have been an appropriate name for a running shoe if not for some unfortunate and horrible connotations. Zyklon B was the trade name of the poison used by Nazis to murder Jews and other concentration camp victims during World War II. Dr Stephen Smith, co-founder of the Beth Shalom Holocaust Centre in Nottinghamshire, said: "Commercial appropriation of words carrying connotations of mass murder is utterly unacceptable.” It’s important to give careful thought to potential cultural oversights and misunderstandings. Native-speaking translators can again help avoid mistakes and faux pas and, at the very least, material should be tested with a sample group from the target market. Without a little attention to detail it can be relatively easy for a company to either make itself a laughing stock or, even worse, to cause serious offence and alienate a huge swathe of potential customers. About the author Christian Arno is the founder of Lingo24, a top translation service in the USA. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
Watch how 5 amazing Vine creators use the HP x360 and its flexible design to #BendTheRules of TV advertising. The first ever 30-second TV ad made entirely of Vines.
Directing collective and production company Strike Anywhere helps to debut Pinterest’s new messaging feature with the truly inspiring “Say Hello” campaign. The just-launched direct messaging system now allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project.
Strike Anywhere worked directly with Pinterest’s in-house creative team to develop and execute the campaign, coming up with a concept that would portray the exchange of ideas and share of discoveries in action. Strike Anywhere weaves three narratives across the globe to deftly illustrate the creative applications of Pinterest messaging, from the simple domestic tasks to complex technological feats.
We watch as one couple partners to create that night’s dinner, a pair adventures on the maiden voyage of a handmade canoe, and one team swaps spaceship concept art to create tomorrow’s blockbuster. The directing collective infuses the spot with a feeling of warmth throughout, as the dulcet tones of the stirring backing track give the action a dynamic drive.
With “Say Hello,” Strike Anywhere crafts a spot that simply and effectively communicates a sense of possibility and celebrates the collaborative imagination of the Pinterest network.
Credits: Client: Pinterest Production Company: Strike Anywhere Director: Strike Anywhere Line Producer: Laura Smith Director of Photography: Michael Gioulakis Director of Photography Japan: Jay Keitel Editor: Josh Rosenfield Editor: Matt Sklar Colorist: Ayumi Ashley Sound Design & Mix: Snap Sound Track: Kishi Bashi “Philosophize In It! Chemicalize With It!” Writer & Content Strategist, Pinterest: Kim O’Rourke Creative Director of Product Marketing, Pinterest: Skip Bronkie
Bus shelter and Instagram print campaign for Hershey's Scharffen Berger Chocolate. Put yourself in a Scharffen Berger ad by uploading your selfie to Instagram and tagging it with #wonderfullycomplicated.
Credits: Advertising Agency: Camp + King Creative Director: Rikesh Lal Photographer: Alex Farnum Where: Bus shelters and kiosks in San Francisco Chief Creative Officer: Roger Camp Associate Creative Directors: Justin Hargraves/Art Director; Casey Brewer/Writer Designers: Dani Saputo/Chelsea Nobbs Print Producer: Amy Guzmán Director of Content Production: David Verhoef Director of Digital Production: Dora Lee Production Company and City (Digital): Unit 9, London, UK and San Francisco, CA Executive Producer (Digital): Alessandro Pula Project Manager (Digital): Sandra Popescu Technical Lead: Paul Lavery Backend Developer: Krzysztof Kokoszka Frontend Developer: Peter Altamirano Brand Director: Dana Rabb Brand Manager: Grace Lazarus
Noah Ritter the 5 year old viral sensation better know as the "apparently kid" stars in his first commercial and he doesn't disappoint.
We teamed up with superstar Noah Ritter to hear his thoughts about Dogs, Dinosaurs, and everything in-between. To further pursue his bright future as a paleontologist, we've set up a college fund for Noah so that he can continue his dream :) Good luck Noah!
At Freshpet, our dogs and cats aren’t just our pets. They’re part of the family. And as our families choose to eat fresh, less-processed foods, we thought it made sense that our pets should too. That’s why we made Freshpet. Freshpet isn’t found on the shelf like every other pet food. You’ll only find it in the Freshpet fridge. Just fresh meats and fresh veggies, and no preservatives.
Behind the scenes with FreshPet, Noah, and the creators of the commercial: Shareability, who btw are the first full service brand agency to focus exclusively on YouTube.
Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.
The “Dare Yourself” initiative challenged customers and fans of the Roxy brand to measure their exciting lifestyles against other women across a range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Contestants participated by submitting a 150-word response along with three photos or a one-minute video demonstrating how they “Dare Themselves” every day. By entering, five women between the ages of 18-28 got a chance to win a trip of a lifetime. Additionally, contestants continue to interact with the brand via the #ROXYDARES Photo Challenge, an Instagram based gallery that invites women to submit photos of themselves completing weekly challenges. To all the ROXY girls who Dare Themselves. This is for YOU!
The global campaign, which went live simultaneously in over 40 countries and 11 different languages, received 2,500 entries and collected some 245,887 “Likes” on Facebook, bringing the total to more than 2,879,000 to date. On Twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES Photo Challenge on Instagram, generating over 686,000 impressions.
As part of a growing trend of user-generated campaigns, “Dare Yourself” succeeded largely through the collaboration between DBA, ClickFire Media and the Roxy brand, which generated an online strategy that engaged fans with a positive message. Digital Brand Architects collaborated closely with Roxy on the aggressive influencer outreach effort, brokering partnerships with targeted media and bloggers – including Wavelength Surf Magazine, The Contrast Magazine, among many others – to secure exposure and engagement for the campaign among targeted audiences. This strategic prowess is matched only by the campaign’s technical underpinnings. ClickFire Media’s team of technologists and developers constructed a multi-lingual Facebook experience that coordinates user uploads, submissions, and voting through a custom-made content-management system. The Facebook experience also featured a dynamic photo gallery that pulls from the ever-growing collection of #ROXYDARES-tagged photos on Instagram, and an interactive map that used Google API to track submissions from Roxy girls across the world.
The new campaign is a logical follow-up to Roxy’s wildly successful 2012 ‘Let the Sea Set You Free’ campaign. “‘Let The Sea Set You Free’ campaign proved Roxy’s fans are not only fun-loving, adventurous, and epitomizing everything the brand stands for, but were also eager to engage and share their own content with the Roxy community,” explained Digital Brand Architect’s Annabelle Smith.
Credits: Client: Roxy Campaign: “Dare Yourself”
Social Media Agency: Digital Brand Architects Digital Design/Development: ClickFire Media
A Twitter ad campaign, developed by BBDO Belgium, to invite people to discover the new Volvo-model XC60 which is characterized with a revolutionary braking system.
View the case study video of how Volvo invited tweeps to discover the new XC60, see how @FollowedByVolvo was able to get some of the most influential Belgium Twitter's to follow them.
Credits: Client: Volvo Cars BeLux Sebastien De Valck: Creative Director Frédéric Zouag: Art Director Nicolas Gaspart: Copywriter Wouter Has: Digital Project Leader Tom Verdeyen: Account Manager Inge Wertelaers: Account Executive Bart Muskala: Head of Digital Jelle Willaert: Social Writer & Publisher Ellen Pottoms: Social Writer & Publisher
