The impatient generation is here! Watch the latest Pepsi TV commercial featuring Ranbir Kapoor, Priyanka Chopra and MS Dhoni. Watch them seize the moment and do what they want in the spot entitled "Jeena Hai Abhi"
Credits: Ad Agency: JWT, India JWT Planning: Bindu Sethi and Pinaki Bhattacharya Executive Creative Director: Surjo Dutt Executive Business Director: Saurabh Saksena VP & Client Services Director: Kundan Joshee TVC Director: Prakash Varma Producer: Sneha Iype Varma Music Director: Dhruv Ghanekar Lyrics: Amitabh Bhattacharya Media Planning: Mindshare
Pepsi Next creates an insane "Party" commercial to air during Super Bowl XLVII. In this ad, typical parents come home to find their house filled with foam and hundreds of people dancing. Their son Brandon quickly distracts his angry parents from the party with Pepsi Next. A guy duct taped to the ceiling? A unicorn DJ?? A jock pouring milk over his own head??? The real cola taste of Pepsi Next successfully overshadows the mayhem and destruction happening all over their property. You're a good kid, Brandon.
New TV commercial for Diet Pepsi entitled "Dance" with actress Sofia Vergara, they come back together again with a new ad campaign that continues to demonstrate that "Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012. The spot is directed by director McG and choreographed by Mark Ballas, of Dancing with the Stars, set to a flirty and uplifting rendition of the iconic song, "Whatever Lola Wants," by Ruby Stewart, Rod Stewart’s daughter.
Credits: AGENCY: TBWA\Chiat\Day, Los Angeles Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Xanthe Hohalek Art Director: Helena Skonieczny Art Director: Mindy Benner Copywriter: Omeed Boghraty Copywriter: Suzanne Sherwood
The New York Jets locker room gets plowed over by a Pepsi Max truck in their newest commercial, the ad features Mark Sanchez and Rex Ryan along with the entire Jets team.
Credits: Advertising Agency: TBWA\Chiat\Day, LA, USA Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Marlon Hernandez Art Director: John Baker Copywriter: Chris Jones Executive Producer: Mila Davis Agency Producer: Lacy Plunk Managing Director: Bill Brooks Group Account Director: Mike Litwin Account Supervisors: Andrew DeBenedictis, Andrew Krensky Account Executive: Brienne Monty Director of Business Affairs: Linda Daubson Business Affairs Manager: Laura Drabkin Talent Payment Coordinator: Nora Said
Get ready for whole lot of Beyonce during the 2013 Superbowl, Pepsi announced the Big Games half time performer will also be appearing on Pepsi cans and I'm assuming we wont be surprised to see here in one of Pepsi's Super Bowl ads this year. Read the full scoop at Brand Channel HERE.
The Fact Brief:
Pepsi is announcing a true creative and wide-ranging global collaboration with worldwide music icon, Beyoncé. Together they will collaborate in developing new content and innovative ways to engage fans, consumers and retailers to benefit both brands.
Beyoncé is our partner and Brand Ambassador for Pepsi. Pepsi has had a relationship with Beyoncé for more than a decade – she first served as a Pepsi spokesperson in 2002.
Since then, she has become a global pop culture phenomenon – arguably one of the biggest pop stars in the world — winning 16 GRAMMY® awards and selling more than 100 million albums worldwide.
The multi-faceted collaboration with Beyoncé includes:
Establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content.
Collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership.
Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013
Beyoncé will be appearing in print and out of home advertisements for Pepsi. She will also be visible in-store and on-premise through materials such as shelf promotions, in-store displays and in-store advertising.
The Beyoncé partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand.
Beyond the partnership with Beyoncé, we are using our global scale and scope to create a platform to support multiple country-specific Pepsi musical artists.
With our music program, we can excite our existing fans and attract new consumers to Pepsi, connecting their love of music with the refreshing experience of drinking Pepsi, driving sales of Pepsi globally.
Our retail partners love music partnerships and are ready to embrace this relationship because Pepsi has a proven record of promotions that drive store traffic and sales.
The Coke vs Pepsi war may never end, but if Alvise Avati's spec ad for Coca-Cola is any indication of what might happen then Coke just won. This thrill ride of an ad has Coke laying a royal beating on Pepsi in a spot that could run with the best of any SuperBowl commercial. Not bad for a guy who claims he created it in his spare time with the help of some very talented friends. Check out his YouTube channel HERE.
It's a Pepsi “Showdown”, with a verbal spar between New Orleans Saints quarterback Drew Brees and One Direction. The superstars meet at a late night talk show green room that unfortunately has only one remaining can of Pepsi. A hilarious throw down of accolades ensues in the popularity contest over the coveted refreshment. The escalating standoff finally comes to a halt when 1D'’s Harry Styles offers Drew a place in the band in exchange for the Pepsi. For all you 1DB fans, go behind the scenes of this odd ball pairing of sport and music in the behind the scenes footage clip after the credits below.
Credits: Client: Pepsico North America Spot Title: "Showdown” Agency: TBWA\CHIAT\DAY Global Creative President: Rob Schwartz Art Director: Chris MacNeil Copywriter: Michelle Lewis Managing Director: Bill Brooks Group Account Director: Grace Hao Execuitve Producer: Anh-Thu Le Assistant Producer: Stephanie Dziczek Production Company: harvest Director: Baker Smith Executive Producer: Bonnie Goldfarb Executive Producer: Rob Sexton Head of Production: Niko Whelan Producer: Vincent Oster DP: Eric Treml Art Director: Charles Infante Editorial: Whitehouse Post Editor: Rick Lawley Director of Post Production: Sue Dawson Executive Producer: Joni Williamson VFX: Framestore Executive Producer: James Razall
All the single ladies will be watching Super Bowl 47 along with football fans thanks to today's announcement that the 2013 Pepsi Half-Time performer is Beyonce
NFL confirmed the news Tuesday afternoon after Beyonce posted a photo of herself sporting eye black, where "Feb. 3" is written on one and "2013" on the other, on her Tumblr page, Pepsi made it it official on their Twitter page. The Super Bowl is set for Feb. 3, 2013 at the Mercedes-Benz Superdome in New Orleans.
Pepsi took out the sugar, doubled up on the caffeine and now their going to Kick us with their newest soda. The Pepsi Kick commercial is the work of FHV BBDO, Netherlands.
Music is by Studio Takt, made for exclusively for the commercial.
Pepsi Kick Credits:
Advertising Agency: FHV BBDO, Netherlands Art Director: Daniel Samama Copywriter: Tim de Waard Illustration: Alex Trochut Strategy: Vincent Seeber Account: Niels Heimens Producer: Friso Schoone Direction: Rogier Hendriks, Kasper Verweij Producer: Pepijn Padberg
Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.
Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.
"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."
This should get pretty entertaining over the next few days. via: SI.com
Credits: Advertising Agency: BBDO, Duesseldorf, Germany Creative Directors: Christian Mommertz, Sebastian Hardieck, Wolfgang Schneider Art Directors / Copywriters: Markus Werner, Christian Mommertz Illustrator: Jurg Neve / Artbox Account Director: Sebastian Koenen Art Buying: Eva á Wengen Production company: The Artbox Producer: Martijn Thijssen
For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn't accept money, only Facebook likes.
The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.
By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.
"That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that," adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. "It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience."
Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.
Credits: Brand: PepsiCo Belgium Agency: TBWA Belgium Campaign Title: Pepsi Like Machine Creative Idea: Diederik Van Remoortere Creative Director: Gert Pauwels Project Manager: Jan Casier Account Director: Yann Billen, Michael Renier Digital Strategy: Rindert Dalstra Event Manager: Sharon Lavaert Back-end Developer: Diederik Van Remoortere Front-end Developer: Alwyn Wymeersch Experience Design: Gilles Vandenoostende Animation Design: Frederik Severijns Graphic Design: Anthony Buyssens Studio Artist: Danny Jacquemin, Jan Van Stappen Production: Willy Hebbrecht Public Relations: Steven Verbeiren Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann
Watch Beyoncé create a fresh, never-before-seen dance routine as she Lives For Now in the newest commercial for Pepsi. In the new ad released today entitled "Mirrors," Beyonce is rehearsing in a dance studio when the mirrors begin to show her reflection dressed in costumes from a bunch of her past music videos. A history of Beyonce's is represented by each mirror image...
Sofia Vergara stars in a new commercial for Diet Pepsi. "Come On" has Vergara getting all googly-eyed for what at first seems to be the handsome young man sitting at the table next her, but it turns out that a can of Pepsi is more her type.
Credits: Ad Agency: TBWA\Chiat\Day, Los Angeles Chief Creative Officer: John Norman Creative Director: Shawn Preston, Xanthe Wells Associate Creative Director/Art Director: Helena Skonieczny Associate Creative Director/Copywriter: Holly Hessler Executive Producer/Producer: Guia Iacomin, Anh-Thu Le Producer: Lacy Plunk Assistant Producer: Alicia Portner, Stephanie Dzicek PRODUCTION COMPANY: Radical Media Director: Tarsem Director of Photography: Brendan Galvin EDITORIAL: Union Editorial Editor: Rachael Waxler Assistant Editor: Ethan Wells Producer: Rob McCool, Joe Ross POST: MPC Flame Artists: Mark Holden, Paul O'Shea Post Producer: Abisayo Adejare Executive Producer: Lexi Stern TELECINE: MPC
With thanks to Steve at Adrants, we got the 2012 Super Bowl commercial for Pepsi featuring X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John, entitled "King's Court".
Credits: Created by TBWA\Chiat\Day Directed by Noam Murro
