ShowBusinessMan:
McDonald's

McDonald's creates some wacky new ads promoting the Big Mac with a series of spots ranging from "Sexy Time" to "Mouthopia". — Are you mouthinker enough to start thinking with your mouth? Mouthinking is a concept that's easy to understand—pick up a Big Mac. And then eat it. Now you're thinking with your mouth. TWYM.

Big Mac — "Mouthopia"

Big Mac — "Big Mac Attack"

Big Mac — "Mouth Soirée"

Credits:
Advertising Agency: Translation, New York, USA
Chief Creative Officer: Chris Cereda
Associate Creative Director, Copywriter: Brad Harvey
Associate Creative Director / Art Direction: Ryan Boblett
Senior Content Producer: Tennille Teague
Account Supervisors: Kent Rademaker, Katie McNulty
Group Account Director: Ben Gladstone
Head of Content Production: Miriam Franklin
Directed by BUCK
Executive Creative Director: Orion Tait
Creative Director: Thomas Schmid
Executive Producer: Anne Skopas
Producer: Katie Boote
Art Direction: Thomas Schmid, Fede Reano
Design: Thomas Schmid, Fede Reano
Editorial: Gareth O’Brien
Animation: Nicolo Bianchino
Props & Construction: Fede Reano, Emmanuelle Leleu, Martina Stiftinger, Sebastian Iglesias
Composite: Seth Ricart, Fede Reano, Eric Conception, Alex Mapar
Lead Colorist / Color Correction: Seth Ricart
Directed by BUCK
ARF & Co DIrector: Alex Fernbach
Sound Mixing Co: Heard City
Sound Mixer: Keith Reynaud
Music: PT Walkley

Here's a great new commercial for McDonald's (France)all set to classic song "Eye Of The Tiger", a lumberjack and farmer show us their brute strength just as they earn themselves a McTimber and a McFarmer.

Credits:
Client: McDonalds, France
Ad Agency: TBWA Paris
Director: Trevor Cornish
DP: David Lanzenberg
CD: Jean Francois Goize
CW: Jean Marie Gateau
Producer: Virginie Chalard

Production Company: Spyfilms / Smile Unlimited
Executive Producer: Luc Frappier (Spy) / Jean Jaques Grimblat (Smile Unlimited)
Producer: Mark Fetterman / Marie Bordaz (Smile Unlimited)

I just love this new commercial for McDonald's entitled "Package", created by DDB Germany. This little guy smartens up after having all his McDonald's lunch eaten up by bullies in the park by disguising his cherished McD's with a Burger King bag...cute.
Credits:
Advertising Agency: DDB, Berlin, Germany
Advertising Agency: Heye & Partner, Berlin, Germany
Chief Creative Officer: Eric Schoeffler, Mathias Jahn
Executive Creative Director: Bastian Meneses von Arnim, Markus Lange
Copywriter: Res Matthys
Production Company: Hager Moss, München
Film Director: Sven Lützenkirchen
Production Company Producer: Frances Rehn, Steff Schröder
Agency Producer: Sascha Driesang
Account Manager: André Musalf
Planning: Thilo Ritz
Cameraman: Sven Lützenkirchen
Cameraman, Assistance: Nicole Müller
Post Production: Philipp Bartel, Julia Eberl, Julia Dobler
Sound Design: Stephan Moritz, Robert Dreiseitl
Light Design: Tim Harlinghausen
Media: Björn Deuter, Mareen Naupert
Project Manager: Tina Bockeloh
Editor: Sven Lützenkirchen

Leo Burnett's new ad for McDonald's this Christmas is the charming story of a postman — in many ways the modern Santa Claus — who braves the elements to deliver festive joy to the British public. After a tough day's work, he rewards himself for his efforts with a delicious Winter Warmer and some banter with his workmates.

Credits:
Client McDonald’s
Creative agency Leo Burnett
Copywriter Alison Steven
Art director Liam Bushby
Creative Directors Tony Malcolm & Guy Moore
Planner (creative agency) Livia Stefanini
Media agency OMD UK
Planner (media agency) Grace Cowey
Production Company MJZ
Director Jim Gilchrist
Editor Ben Campbell, Cut and Run
Post-production MPC
Audio post-production Soho Sound Studios, Simon Capes
Exposure National television, outdoor

Finally a McDonald's ad we like, although totally unrealistic the spot is pretty funny. Nothing beats a kid and his grandfather out fishing.
Credits:
McDonald's Fries: Best Fries on the Planet
Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

McDonald's currently works with over 17,500 British and Irish farms to source all its whole cuts of beef, all its pork products, all bottled organic milk and all free-range eggs. Here we see a group of children happily playing with their toy farmyard to highlight each ingredient's story.

Credits:
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art director: Richard Robinson
Planner (creative agency): Sarah Sandford
Media agency: OMD UK
Planner (media agency): Grace Cowey
Production company: Rattling Stick
Director: Sara Dunlop
Editor: Bill Smedley at Work Post
Post-production: The Moving Picture Company
Audio post-production: Wave Studios
Music: John Altman & Jeff Wayne Music

McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."

Press:
McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ — was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.

The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.

As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.

McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.

A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.

A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.

Credits:
Creative Agency — Leo Burnett London
Copywriters — Mark Franklin & Rob Tenconi
Art Directors — Mark Franklin & Rob Tenconi
Creative Director — Adam Tucker
Planners — Tom Roach & Kit Patrick
Production Company — Moxie Pictures
Directors — Luke Franklin & Neil Gorringe
Production Company Producer — Jess Ensor
Agency Producer — Graeme Light
Editor — James Rosen, Final Cut
Post-production — MPC
Audio post-production — Wave

Christine H. from Oshawa asked, "What is in the sauce that is in the Big Mac?" So McDonald's answered with another from their video series "Our Food Your Questions"

McDonald's Canada executive chef, Dan Coudreaut shows us exactly what the Big Mac sauce recipe includes and how to make a Big Mac right at home. In case your wondering the big secret about the Big Mac sauce is the following: mayonnaise, sweet pickle relish, yellow mustard, white wine vinegar, garlic powder, onion powder and paprika.

I only have one question....McDonald's has an executive chef??? They're kidding right?

This new 10 second TV commercial from Amsterdam for the McDonald's McFlurry Magnum White is just another TV spot for the Dutch, but for this English speaking Canadian the first seconds of the voice over are absolutely priceless.

Credits:
Produced by Caramel Pictures Amsterdam
Director / DP: Ronald Koetzier
Executive Producer: Peter Zeven

Credits:
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe

Chalkboard menu hand-written on a full-size billboard in front of McDonald's restaurant. The artist and his team drew and erased it twice a day... everyday.

Credits:
Agency: DDB Warsaw.
Artist: Stefan Szwed-Stronzynski.
Art studio: Good Looking.
Production: Krewcy Krawcy Productions

McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
Created by Leo Burnett, the TV and national press campaign, centres around the premise that the ‘Great Tastes of America’ promotion brings a little taste of America to the UK. The campaign focuses on American quirks appearing in our day to day lives. The 30 second TV ad shows some typically American people and icons, contrasted against some typically British backdrops. The ad shows a London cabbie looking bemused as he sees a sea of New York style yellow cabs around him, a fisherman somewhat confused by an airboatpulling out of a quiet canal lock and a team of cheerleaders performing an energetic routine at a cricket game, much to the bewilderment of on-lookers.
Each week the new burger on offer features at the end of the commercial, with an American idiosyncrasy unique to that burger’s theme unfolding inside a McDonald’s restaurant as bemused UK customers tuck into their food.
The TV is supported by a press campaign inspired by the American tradition of specially designed number plates featuring model making by Paul Baker and photography by Richard Maxted.
Credits:
Creative agency Leo Burnett
Copywriter Ed Tillbrook
Art director Richard Ince
Creative Directors Tony Malcolm & Guy Moore
Planner (creative agency) Livia Stefanini
Media agency OMD UK
Planner (media agency) Lucinda Allen
Production Company Smuggler
Director Neil Harris
Editor John Mayes @ Marshall Street Editor
Post-production MPC
Audio post-production Grand Central
Exposure National television & Republic of Ireland

The Jerusalem-based ad agency TBWA\Yehoshua creates a great new ad for McDonald's Israel promoting the Big America burger. The commercial features the Secret Service rounding up teenagers who are obviously McDonald's employees enjoying their night off to be whisked into work to prepare the burger for President Obama. An Obama look-a-like pulls into the drive thru and says "God bless Israel...Big America".

If you're thinking you have seen this before well you have, it is basically the same spot that ran back in 2008 minus the Big America burger and replace President Obama with then President George Bush. Bush wasn't so keen to bless anyone he was just happy McDonald's was open.

Credits:
Creative Advertising Agency: TBWA\Yehoshua, Israel.

The idea: McDonald’s wanted to target people looking for a late night snack. So we made an ad that could only be seen at night. On a billboard, we wrote “open all night” in reflective tape. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.

Credits:
Title: McDonald’s Reflective Billboard
Client: McDonald’s Canada
Agency: Cossette Vancouver
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

Credits:
Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Copywriter / Art Director: Jean-Marie Gateau
TV producer: Virginie Chalard
Sound: Fabrice Pouvreau
Director: Jérôme Langlade
Production: QUAD
Account Management: David Leclabart, Matthéo Pressmar, Bertrand Régnier Vigouroux

A New York cab driver moves down under to Australia to show off his expertise in McDonald's newest ad campaign. The cabbie takes an Aussie guy on a tour to find the best American-style burgers in the DDB, Sydney created ads from the New York Classic to the Smokey Texan Burger.

Tastes of America — Smoky Texan Burger: 15 spot...

McDonald's Tastes of America — New York Classic Burger: 15 ad...

American Roadhouse Brekkie Roll: 15 spot...

Credits:
Creative Ad Gency: DDB, Sydney.

McDonald's France has begun airing two new commercials, above is the ad entitled "Killer" and below the "Prison" spot. In Killer, the bad guy who all too closely resembles Jason from Friday The 13th is the victim this time as two young ladies chase him down through a forest for his bag of McDonald's food...not just any food either, in France the chessy goodness burgers are topped with goat cheese and raclette.

Credits:
Agency: TBWA, Paris
CD: Jean-Francois Goize
AD: Alexandre Mba-Nze
Copywriter: Mehdi Hamzaoui
TV Producer: Amer Zoghbi
Agency Producer: Smile Unlimited
Director: Greg Gray
Sound: Else
Sound Director: Fabrice Pouvreau

LIMEY Director Nick Jones had “Fishy Fishy” fun, shooting a new commercial for global fast food chain, McDonald’s. The: 30 spot combines creative humor and playfulness, showcasing McDonald’s new “Fish McBites.” Nick Jones’ directorial talents lend to good taste and a good time. A seamless collaboration with the McDonald’s brand, which campaigns on the slogan “I’m lovin it,” the new spot is sure to leave you feeling that way.

“This was a great idea, and I think we pulled it off in a light-hearted and realistic way,” explains Jones. “We saw an awful lot of cast; there’s a lot of talent out there! And we ended up with some great people. The Agency was a dream; really funny, very cool and totally trusting to work with. Great ideas were going back and forth. The crew was superb, really on it, and a pleasure to work with also. I shot loads of options, tons of coverage, and we all couldn’t get the song out of our heads by the end of the day!”

"I always enjoy working with Burrell, and it was a pleasure to do so again,” adds LIMEY Owner/EP Andrew Denyer. “The spot was right up Nick's alley, fun and youthful. Nick’s suggestion to shoot and stage the spot at night was one of those choices that really up’ the spot’s creative value. Nick’s eye for talent and natural performances show through."

Credits:
Client: McDonald’s
Spot Title: “Fishy Fishy”: 30
Agency: Burrell
Chief Creative Officer: Lewis Williams
CD/Writer: Terrence Burrell
CD/Art Director: Paul Olsen
Executive Agency Producer: John Seaton
Production Company: LIMEY
Director: Nick Jones
Owner/EP: Andrew Denyer
Editorial: Spin Artist
Editor: Phil Lee
Music House: Sonixphere

McDonald’s launch's its latest Deli Choices ad campaign with "Break The Habit of Lunchtime". Created by Leo Burnett, the TV commercial encourages people to break their old boring habits by ditching their typically bland lunchtime food, and the tedious routines that come along with it. Instead, with the launch of the new Cajun Crispy Chicken wrap, McDonald’s urges people to try something new and enjoy that precious lunch hour.

Credits:
Client: McDonald’s
Creative Ad Agency: Leo Burnett
Creatives: Nick Bonner & Sam Simmonds
Creative Directors Tony Malcolm & Guy Moore
Agency Producer: Hannah Boase
Media Agency: OMD
Production Company: Smuggler / Steam
Director: Janie Rafn / Charlie Stebbings
Editor: Mark Edinoff @ Work Post / Toby Conway-Hughes @ Marshall Street
Post-production: Moving Picture Company (MPC)
Audio post-production: Wave