Carolina Melis directed this short animation for the fashion brand, FENDI. It’s a viral film featured on FENDI’s channel. It’s quite interesting as is the new way fashion brands present their collection, something that it is an alternative to fashion magazines and catwalks.
Credits:
Directed and Designed by Carolina Melis
Animation by Michela Bruno
Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, ‘Washing: Re-Imagined’ uses the magic of art and the power of imagination to highlight appliance product features in a way not done before. Washing functions like Time Manager, Vapour Action and Refresh Cycle are used to create a piece of unique art that will be showcased by Electrolux at a later date.
"Most advertisements for washing machines treat appliances like commodities,” said Nuntawat Chaipornkaew, Executive Creative Director of Saatchi & Saatchi. “With Electrolux, we wanted to showcase the product with creativity and mystery to show that there is a lot more to the appliance than people expect."
‘Washing: Re-Imagined’ follows the success of Saatchi & Saatchi Thailand’s previous film for Electrolux that captured the first piece of art in the world created with a vacuum cleaner. ‘The Power to Capture Imagination’ film has received more than 1 million views on YouTube.
Creative Credits:
AD AGENCY: Saatchi & Saatchi, Thailand
PRODUCER: Aitthipat Boonkumol, Pattira Kietivanichanon, Chanida Noikampan
EXECUTIVE CREATIVE DIRECTOR: Nuntawat Chaipornkaew
COPYWRITER: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno,
ART DIRECTOR: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat
ACCOUNT MANAGER: Krittinee Kampitak, Nuttaphan Godden
PRODUCTION COMPANY: Wakeup Rabbit
PRODUCER: Athip Vichuchaianan
DOP: Panit Jirawattananunt
DIRECTOR: Pagorn Jungrungruang
More football, more tricks, more CG magic and more... well, balls! Nomint director Anders Schroder has created a soccer celebration for Danish league Superliga.
Anders and his studio Frame created this fast paced and fun title sequence featuring an amazingly skilled freestyle footballer and a million soccer balls going nuts, all for Danish football fans.
This is Anders's third football related film after his recent work for the spanish La Liga and last year's immensely successful Premier League project. via: Little Black Book
In the web film “Monster Surprise” a little league team discovers that their home field has been repainted to look like the Green Monster at Fenway Park, while the TV spot “Bring It Home” playfully jumps between familiar neighborhood sights that have been painted in that famous shade of Monster green. And for every gallon purchased, Benjamin Moore will help to renovate youth league ballparks throughout the Boston area. Both spots were directed by Element’s Alec Sutherland and feature the Red Sox’s signature song, “Dirty Water” by The Standells.
Credits:
Client: Benjamin Moore
Spot Titles: “Monster Surprise,” “Bring It Home”
Agency: The Martin Agency
CCO: Joe Alexander
SVP/CDs: Vanessa Fortier, Sean Riley
Sr. Copywriter: Justin Bajan
Exec. Broadcast Producer: Christina Cairo
Assoc. Producer: Liza Miller
Production Co: Element
Director: Alec Sutherland
Head of Production: Mark Hankey
DP: Mark Schwartzbard
Editorial Co: Whitehouse Post
Editor: Barney Miller
Executive Producer: Lauren Hertzberg
Producer: Melanie Klein
Assistant Editor: Matt Schaff
Finishing Co: Carbon VFX
EP/Partner: Frank Devlin
Sr. Producer: Paul O’Beirne
Sr. Flame Artist: Matt Reilly
Flame Assist: Joe Scaglione
Lucky Post’s Sai Selvarajan was tapped to create a new show open for the series Frame of Mind, which airs Thursdays at 10 p.m. on KERA TV. The series, newly expanded into a full 13-episode season, showcases the work of independent filmmakers and video-makers and features a wide range of innovative media produced in or by Texans.
“I’ve worked with Sai Selvarajan and Johnny Rutledge on a number of projects,” says Frame of Mind co-producer Bart Weiss, director of the Dallas Video Festival. “They always do an incredible job, but this may be their finest. The open perfectly contextualizes the series by illuminating the mindset of the filmmaker.”
In addition to the Show Open, Sai Selvarajan’s short film Duchamp – art directed by Johnny Rutledge - will air on the final installment of Frame of Mind. Concepted and written by Sai Selvarajan and Mark Coppage, Duchamp is a silent film about the power of music that stars real life husband and wife Aleksa Palladino (Manny & Lo, Boardwalk Empire) and musician Devon Church who make up the band Exitmusic.
Amnesty International in collaboration with its agency TBWA Paris are back. Directed by Onur Senturk and co-produced by Troublemakers.tv and the studio One More, Pens is a full CG film shot in motion capture (Mocaplab) that epitomises the potential of each signature in the defence of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and features the song Iron Sky by Paolo Nutini. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective – inspiring communities to defend their fundamental human rights.
Creative Credits:
Client - Amnesty International
Agency - TBWA Paris
Vice President - Anne Vincent
Account Management - Laure Lagarde
Account Management - Isabelle Dray
Clients - Bertin Leblanc, Arnaud Humblot
Creative Director - Philippe Taroux
Creative Director - Benoit Leroux
Art Director - Ingrid Varetz
Head of TV - Maxime Boiron
Agency Producer - Amer Zoghbi
Production Company - troublemakers.tv
Director - Onur Senturk
Producer - James Hagger
Production Manager - Aurelie Chevalier
Production Manager - Cecile Alvarez
Production Assistant - Charles-Philippe Bowles
1st Assistant Director - Thomas Bidart
Motion Capture - Mocaplab
Motion Capture Shoot Director - Remi Brun
Motion Capture Supervisor - Frank Vayssettes
Motion Capture Editor - Charles Fourgeront
Motion Capture Assistant - Ahmed Turki
Motion Capture Actor (Hero) - Romain Ogerau
Motion Capture Actor - Franck Pech
Motion Capture Actor - Charles Lelaure
Co-Producer & Post-Production - One More
Post Producer - Benjamin Darras
Art Director - Johnny Alves
Post Production Coordinator - John Meunier
VFX Supervisor - Eddy Richard
3D Artist - Francois-Xavier Gonnet
Modelling, Setup - Gwenhael Glon
Layout - Romain Durr
Animation - Jérémie Vidal
Layout, Lighting, Renders, Compositing - Jérome Rouvelet
Layout, Lighting, Renders, Compositing - Thomas Rodriguez
Layout, Lighting, Renders, Compositing - Tim Lebon
Layout, Lighting, Renders, Compositing - Victor Besse
R&D Supervisor - Alain Xerri
Editor - Nicolas Larrouquere
Additional Editing - Romain Bouileau
Flame Operator - Hervé Thouement
Music - Iron Sky by Paolo Nutini, Dave Nelson & Charlie Chaplin
Music Art Direction - Philippe Mineur, Ferdinand Huet
Sound Producer - Benoit Dunaigre
Head of Music & Sound - Olivier Lefebvre
Coca-Cola wanted to say thank you to those who make the world a little happier. Ogilvy & Mather, NY created The Wearable Movie — an interactive film that you not only watch but actually star in.
Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note. The recipients were asked to take a photo wearing the shirt and upload it to http://wearablemovie.com.
There, hundreds of frames were pieced together to create The Wearable Movie. It told the tale of two friends, and their dog, who do whatever it takes to create happiness and put a smile on a pair of lips.
Credits:
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Creative Directors: Abe Baginsky, Tom Elia
Art Director: Jen Lally
Associate Director / Project Management: Akiko Nakashima
Account Directors: Nicole Pinochet, Marianne Pizzi
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Design Director: Lucas Camargo
Associates: Justin Bettman, Swati Prasad
Animation: Psyop
Digital Production: Bossa
Original Music: Found Object
Charles Saatchi has always been a proponent of controversial British art, but there is one particularly provocative artwork on the market that that he definitely won’t want in his collection.
A young British artist (who prefers to remain anonymous) has created a life-size model of Saatchi with a hand outstretched ready to choke anyone who cares to interact with the piece. The work is entitled ‘Playful Tiff’ — the words Charles Saatchi used to describe the infamous incident where he put his hand around his wife Nigella Lawson’s neck at Scott’s restaurant in London. Viewers of ‘Playful Tiff’ are invited to place their neck in Saatchi’s hand and capture the moment by taking a photo on their mobile phones.
In line with the devilish persona that Saatchi has adopted to promote his book ‘Be The Worst You Can Be’, the model is bright red and replete with horns.
The artwork is currently on display at the Jealous Gallery In Crouch End in London.
Trevor Carmick a video editor from Boston creates a sweet collection of animated beer labels of some fine quality crafted ale's. The animated gif's are subtle and worthy of beeing seen and shared web wide. Below are a few of my favorite from Trevor's collection to date. Check out the rest of the Beer Labels In Motion work on Trevor's website here, or follow him on twitter @BeerLabelMotion.
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year.
James Kirkham, Holler founding partner, said: “Our Jura activity is going to have a focus on breaking convention and not resorted to tried and tested category norms. This is a great first example of instant, smart, socially inspired promotions which ignite passion and get people talking.”
A video of the event is below, and tweeters of a legal drinking age are in with a chance to win a vial of The 39 ¾ by retweeting it.
Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, where attendees were given an exclusive chance to taste the special tipple.
Artist Robbie’s Brown Shoes, of the Puck Collective, was on hand to capture the reactions of the tasters and his creations are now being shown on Jura’s Facebook page, as well as distributed via Twitter.
Toronto's Bata Shoe Museum, one of the world's largest and most comprehensive collection of shoes and footwear-related artifacts recently had the "Out of the Box; The Rise of Sneaker Culture" exhibition created and designed by famed international designer Karim Rashid that documents the sneaker history from the 1800's to today.
Eventscape was brought in to engineer, fabricate, and install the complete exhibition; literally from the floor finish up to the ceiling. To showcase the prized sneakers, the sleek design incorporates 32 translucent pedestals, a 40 foot long display case, an acrylic entrance screen, five integrated inset wall displays, and seamless printed graphics throughout.
The primary challenge was to engineer a system that would meet all the rigorous museum grade structural requirements of security, accessibility and durability while adhering to the narrow budget of a one-year long exhibit. Eventscape was able to achieve this without sacrificing the clean, flowing aesthetic of the design.
Below, check out a cool time lapse of the 3rd floor gallery being transformed from an empty space to the exhibition itself.
A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen. FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10.
“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.
“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”
"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."
The iPhone Concrete case is finally here thanks to the Korean arts & craft designers Posh-Products who are bringing the Luna Concrete Skin to market. There is no pricing up or availability date either on their product page. Not sure I personally would wrap my iPhone in concrete but creatively speaking it does look pretty cool.
New York Red Bulls soccer star Thierry Henry collaborates with Brooklyn pop-artist Tristan Eaton to create a 24 x 21 ft mural inspired by the City of New York. The result: sports meets art in an urban setting.
Credits: Production Company — RehabStudio, mural artists include Peachbeach, Lucia Ferro, Petros Xristoulias, and Ricardo Drummon.
To promote Starbucks’ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a special version that is spelled out with actual coffee beans.
This menu not only helps vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, “from the tip of the fingers to the tip of the tongue”.
The coffee beans are stuck onto what looks like an over-sized Starbucks napkin, which is another clever detail of this brilliant ad.
Credits:
Advertising Agency: Rái, São Paulo, Brazil
Creative Director: Andre Baldez Bolognesi, Bruno Cirello
Executive Creative Director: Maurício Cavalcanti, Camila Maschietto
Copywriter: Diogo Patoilo
Art Director: Marcelo Cuzziol
Editor: Pedro Amaral
Photographer: Fernando Manso
Designer: Marcelo Cuzziol
Glacéau vitaminwater to help young creatives #shinebright in brand’s latest campaign, by recruiting six mentors including Susie Bubble and Mikey Trapstar to help cutting edge creative talent
Glacéau vitaminwater, the original, enhanced drink, is launching a new campaign for the summer, which will offer emerging talent unrivalled opportunities to work with some of the biggest names in the entertainment and creative industries, as part of a long-term, global commitment to help young talent.
The #shinebright campaign will be kick-started this summer, throughout Europe, by six leading cultural entrepreneurs from the worlds of fashion, music, design and media. These cultural entrepreneurs will mentor and support aspiring creatives in a series of exciting projects, all geared towards giving them a step up the creative industry ladder.
World-renowned fashion blogger, Susie Lau (of Style Bubble fame) and Mikey Trapstar (founder of legendary urban streetwear label Trapstar) will be among the first wave of cultural entrepreneurs mentoring aspiring creatives. Susie will be offering one-to-one mentoring and the chance to work with her at London Fashion Week. Mikey is offering young designers the chance to showcase their designs in a London pop-up store, offering them the inside track on launching their own fashion brand. Other opportunities include the chance to work alongside musician /architect /designer Jenny Grettve at a studio in Sweden and a photography session capturing the streets of Paris during a one-to-one photography workshop with Theo Gosselin.
The content-rich and social campaign showcases the importance of nurturing creativity and talent through an integrated approach including PR, media partnerships, sampling, social media, social advertising and OOH.
Glacéau vitaminwater is urging consumers to get involved by heading to a dedicated campaign hub, www.vitaminwatershinebright.com to find out more about the creative challenges set by each of the six mentors. The six #shinebright opportunities are open until Friday 16th August. Follow @vitaminwater_uk to find out more about the collaborations, stay up to date and get involved.
The campaign was created by luxury and lifestyle agency, atelier and social agency, holler. Both are part of the Leo Burnett Group in the UK.
Glaceau vitaminwater’s 2013 Shinebright campaign is part of a long term, global commitment to help young creative talent to be at their best. The six mentors were chosen to represent the campaign as they have a unique style and personality that reflects six of the different vitamin and mineral combinations available.
The mentors star in a photoshoot by Matt Irwin, styled by Anna Trevelyan, which is being featured on billboards in cutting edge urban spots across the UK, France, Denmark and Sweden, to catch the eyes of a discerning crowd.
How to win a £12k scholarship to the School of Communication Arts. Find a problem in your life. “Ahh, those alcoholic bums who always drink next to my house.”
Come up with an interesting solution. “Arr man it stinks of cat piss here. Let’s f**k” off somewhere else”
Solve a problem in your life to win a £12K scholarship.
The Print Ad titled Bums was done by School of Communication Arts advertising agency for the Art & Communication School in United Kingdom.
Creative Advertising Agency: School of Communication Arts, United Kingdom
To promote the Embraer Lineage 1000 Airplane, creatives created this floating catalog and sent it to potential high end clients.
Credits:
Advertising Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Copywriters: Aricio Fortes, Rodrigo da Matta
Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
Planning: Ana Cortat
Client Service: Marcio Santoro, Celina Esteves, Cecilia Cilento
Media: Luiz Fernando Vieira, Francisco Custodio
Print Production: Carla Lustosa, Edson Harada
Southwest Airlines is proud to introduce our newest Specialty Plane. Penguin One, the world's first flying penguin.
Platige Image’s game division, led by Director Tomek Bagiński, follows the success of their epic The Witcher 2 cinematic with a stunning game teaser for CD Projekt RED’s Cyberpunk 2077, a follow up to Mike Pondsmith’s successful Cyberpunk 2020 games of the 1990s. A showcase of Platige Image’s design and execution capabilities, the snapshot of a violent far-future dystopia is building enormous momentum for the game’s September release, earning a Silver CLIO and nearly six million hits on YouTube.
That the cinematic scooped up a Silver CLIO is just the latest positive development for Warsaw based Platige Image, which recently opened a new branch in New York. “This CLIO is a testament to the skill set that defines Platige Image’s team, especially with such fierce competition from the best studios out there,” noted Platige Image NY Managing Director Julian Cdae. “We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction.”
The cinematic, which Platige not only created but helped to write, is a compelling masterpiece of the slow reveal, set in a still-framed world that at first shows only what appears to be a woman’s face, then a bullet smashing to bits upon impact with her cheeks as police fire at her, followed by progressive frames that reveal her to be a killer cyborg surrounded by piles of dead bodies. News cameras hover over the violent scene, evoking the 24-hour channels of today in order to create a visceral connection between the viewer and the futuristic footage.
In a departure from the formulaic videogame heroines so commonly cobbled together from banal component parts, Platige Image built their character from an actress captured on IR’s 72×18 megapixel camera system, a state-of-the-art setup that captures 1.27 gigapixels of 3D color data from 360 degrees in a single shot. So vivid were the images that only the actress’ scanned hair follicles had to be recreated from scratch.
“Ever since we set out to create it, we knew the promo would work only if the female protagonist engendered a serious emotional response in the viewers and pushed the boundaries of the typical female videogame form,” notes Bagiński. “The ability to work with a real actress and Platige Image’s access to IR’s outstanding camera thoroughly transformed the film, as the scanning enabled us to capture this fleeting element of authenticity, to use the beauty of a real person.”
Platige Image faced considerable challenges in creating the cinematic, setting to work on the project while CD Projekt RED was still in the game’s core development stages. As Platige Image sketched out dozens of ideas for the teaser, the game developer honed the concept, style, look and feel of the game itself. Each influenced the other in a highly productive creative seesaw. “Developing the game and promo simultaneously made the film a logistical and organizational challenge, but it also imbued it with much more spontaneity and creativity,” notes Bagiński.
Credits:
Director / Story: Tomek Bagiński
CG Supervisor / Animation Director: Maciej Jackiewicz
Executive Producers: MarcinKobylecki, Jarosław Sawko, Piotr Sikora
Producer: Marta Staniszewska
Concept Artists: Damian Bajowski, Jakub Jabłoński, Maciej Kuciara, Maciej Rębisz
Additional Concept Artists: Jakub Bogaczyński, Adam Trędowski, Rafał WojtunikCD PROJEKT RED
Concept Artist: Robert Adler
