ShowBusinessMan:
NHL

The SportsCenter cafeteria has a new chef and Henrik Lundqvist is the only person that can understand him.

This funny ad from ESPN's This Is SportsCenter popular ad campaign features New York Ranger star goalie Lundqvist and a Swedish character from The Muppets was created by ad agency Wieden + Kennedy, New York.

Credits:
Agency: Wieden + Kennedy New York
CD: Brandon Henderson
CD: Stuart Jennings
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Executive Producer: Temma Shoaf
Executive Creative Director: Ian Reichenthal
Executive Creative Director: Scott Vitrone
Head of Content Production: Lora Schulson
Prod. Co.: O Positive
Director: David Shane
EP: Ralph Laucella
EP: Marc Grill
DOP: Dave Morabito
Editor: Joint Editorial
VFX: The Mill
Mix: Heard City

Credits:
Hockey's back. Stay connected to Canada’s greatest passion with the Samsung Galaxy S III.
Brand: Samsung
Advertising Agency: Cheil, Toronto, Canada
Creative Director: Jason Partridge
Art Directors: Laura Kitching, Donald Vann
Copywriter: Tom Mednick
Director of Client Services: Cory Smythe

New TV commercial for BAUER Hockey Own The Moment.
Who needs the NHL...

Check out the RBC Hockey Never Stops ad HERE.

In a new commercial for Nike, "Hockey is Ours" some of Canada's best players like Steven Stamkos and P.K. Subban and a cameo from Russian star Alex Ovechkin team up with a bunch of local-rink players to declare that no matter what the NHL might do, they can't take away hockey.

Stamkos is shown holding up the spoils of a day spent ice-fishing, using frozen hamburgers as pucks, the ad also features appearances by Tessa Bonhomme and Sarnia Sting.

Credits:
Written by Art Director Jed Heuer
Directed by Tim Godsall

In August, the NHLPA challenged San Jose Sharks All-Star Logan Couture to put his aim to the test. Together with his 7-year-old friend Ryan — Ryan sporting NHLPA Hockey Gear available at Wal-Mart Canada, they blasted 800 pucks at an 8’x7’ garage door. It took them four hours, and the entire neighbourhood heard them chipping away at the garage door, while their agency, Lowe Roche, documented the event for posterity. The result was a one-of-a-kind masterpiece.

Logan signed the door and it will be hung at the Lucan Arena in his hometown, where he got his start shooting pucks in his own driveway. You can get your hands on NHLPA Hockey Gear, available now at Wal-Mart Canada Stores across the country.

Credits:
Title: "Avant Garage"
Client: NHLPA Gear
Agency: Lowe Roche, Toronto
Creative Director: Sean Ohlenkamp
Art Director: Matt Camara
Copywriter: Jordan Gabriel
Social Media Strategy: Jonathan Daly
Director: Dean Vargas
Production House: Motion Pantry
Post Production: Motion Pantry
Audio House: Silent Joe

Credits:
Advertising Agency: TBWA, Toronto, Canada
Creative Director: Allen Oke
Copywriter / Associate Creative Director: Jonathan Smith
Art Director / Associate Creative Director: Rodger Eyre
Agency Broadcast Producer: Nadya MacNeil
Director: David Hicks
Production Company: Sons and Daughters
Executive Producer: Liane Thomas
Line Producer: Andrew Sulliman
Director of Photography: Alar Kivilo
Editorial: Jon DeVries, School Editing
Post Production\FX: Sean Cochrane, The Vanity
Music: Joey Serlin, Vapor Music Agency
Digital Producer: Tasha Dean
Director of Marketing, Visa: Brenda Woods
Account Director: John Hughson

The 2013 Stanley Cup Playoffs start on April 30th and the NHL and NBC want us to get weird it's the cup.

Credits:
Ad Agency: mono