How this entry into the Doritos Crash The Super Bowl 2012 contest didn't make it as one the finalist is beyond me. The list of ingredients used in the "Make Your Own Gold" spot alone could have made this a winner.
I knew you'd want to know so here you go...full list of ingredients: Staff of Anubis, Philosopher Stone, Rubber Hammer, Rubber Nails, Moon Rock Salt, Archimedes Screw, Harpsichord, Parachute, Blank, Bag of Holding, Cloud Mist, Elven, joy, Lucky Penny, Love Song, Erlenmeyer Flask, Marcoscope, Sense of Wonder, Blankety Blanks, Temporal Glitch, Haiku, Nods, Sweeps, Beeps, Deeps, Sneeps, Reeps, Winks, Memories, Fireballs, Congratulations, Laughter, Lightening, Star Dust,Rings of a Tree, Mother's Approval, Mountain Air, Cheesiness, Inspiring Footage, Smiles, Secret Ingredient, Smell of Morning, Love, and of course Salt.
Credits: Written by: Jack Dreesen, John Ramsey & David Ward Directed by: David Ward & John Ramsey Produced by: Jack Dreesen, John Ramsey & David Ward Starring: Byron Brown
A look behind the scenes at one of five finalists in the 2013 Doritos Crash The Super Bowl ads contest: "Goat For Sale". The ad was created by Ben Callner, listen in on Ben talking about how the ad came to be and the Goat, who's name is actually Moose.
The scream from the goat (soon to be the most famous screaming goat the world has ever heard) is actually Ben's friend Kieth from Savanna who in my opinion nails the scream that just might win these guys the contest.
Help decide which fan-made commercial will air during the 2013 Super Bowl XLVII. Vote everyday between January 4 and January 29 at http://apps.facebook.com/crashthesuperbowl for your favorite Crash The Super Bowl Ad. The five finalists are in:
Goat 4 Sale: A goat eats Doritos. Goat loves Doritos. No more Doritos. Goat freaks out.
Doritos recently announced the details of the seventh Crash The Super Bowl Ad Contest and as of today you can officially submit your ad! The 2013 Crash The Super Bowl VII should see some great consumer created ads considering this years grand prize winner is getting the opportunity to work with Michael Bay on the film "Transformers 4."
Is your ad ready to be submitted? Check out the submissions already rolling in on the Doritos FaceBook App, more details below:
What has become one of the most popular of all the Super Bowl Ads on game day are the finalist of the Crash The Super Bowl contest. Now the seventh year that Doritos is running the contest they kick it up big time by announcing this years winner has the opportunity to work with Michael Bay on the next installment of the “Transformers” movie franchise, along with a shot at a $1 million bonus!
Bay who actually started his career in advertising had this to say: "...creating television spots and trying to make a name for myself, I can definitely relate to those who enter the Crash the Super Bowl contest," said Bay, who began directing commercials and music videos one week out of film school in 1989. "I know firsthand how challenging it can be to succeed in such a competitive industry, so I’m excited to help someone else truly make a name of their own."
The contest invites people to use their own creativity to create homemade ads for the Doritos brand, the top two spots will air during the Super Bowl XLVII broadcast on Sunday, Feb. 3, 2013. One of the ads will be selected by America’s votes; the second by the Doritos brand team. The ad that ranks the highest on the USA TODAY Ad Meter rankings will be awarded the grand prize of working with Michael Bay, and if that ad lands at the top of the USA TODAY Ad Meter, Doritos will be handing its creator $1 million!
The contest will run exclusively from a Crash the Super Bowl-branded app on the Doritos Facebook Page (www.facebook.com/DoritosUSA) for the first time. You can upload your 30 second commercial starting today Oct. 8, 2012 to Nov. 16, 2012. The app is designed to engage and socialize with consumers in a much broader way than in previous years with app features like a "Pitch In" tool that allows fans to interact with each other. The tool will also allow people to help ad creators by requesting or offering up props, talent and other items contestants might need to create their ads. The traditional toolbox is still available and loaded with the Doritos logos, product shots, music and animations for use in creating your ad. The gallery of submissions is already filling up.
The top five ads will be announced in January 2013, awarded $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite. Then it will be up to fans to vote for their favorite ad, where they will tune in to learn for the first time which two ads will compete for the top spot in the USA TODAY Ad Meter. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter: • No. 1 spot on the USA TODAY Ad Meter wins you a cool $1 Million • No. 2 two spot on the USA TODAY Ad Meter wins you a $600,000 prize • No. 3 spot on the USA TODAY Ad Meter wins you $400,000
Ram Krishnan, vice president of marketing for Frito-Lay North America added, "Over the past six years, our fans have created thousands of Doritos ads, dominating the USA TODAY Ad Meter year after year and making Doritos the brand to watch on Super Bowl Sunday. Every year, our fans deliver for us, so this year we’re bringing them a contest grand prize that we know will be a true game changer. The opportunity to work on a blockbuster film like ‘Transformers 4’ is an experience we know will help catapult our lucky winner to the big time."
Consumer-created Doritos ads have ranked in the top-five of the USA TODAY Ad Meter the last six years, and in three of the last four years scored the No. 1 ranking, the campaign is clearly one of the greatest ad campaigns ever created.
The Doritos Crash The Super Bowl XLVII ad contest is back for 2013 (early I know...) here is a preview of what the contest is all about this year. The preview highlights past entries and winners plus a taste of what's to come with Michael Bay and the Transformers 4 movie.
The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that's twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4.
Five finalist ads will be announced in January 2013. Then it will be up to fans to vote for their favorite consumer-created ad. Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
$1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
$600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
$400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
