New Coca-Cola Zero commercial, "Unlock The 007 In You" showcases the exciting partnership between Coke Zero and Skyfall, the twenty-third James Bond film.
The ad features a regular Joe drinking a Coke Zero at a local bar when he notices a beautiful woman who seems eager to ditch the guys at her table. When he drinks his Coke Zero, he unlocks the 007 in himself and immediately hums the iconic James Bond music theme, our hero steps to the table, that sets off a wild chase scene, featuring a few thugs, a motorcycle ride down some steep steps, a huge collision, and a long leap from a bridge by the ersatz Bond while he holds hands with the girl...exciting stuff huh? You can Unlock the 007 in you at their Faacebook page Here.
Cut+Run’s Jon Grover recently edited a commercial for Coke Zero via agency Translation. Directed by Caviar’s Jody Hill, the spot stars comic actor Ken Jeong who prefers the notion of “and” (as in Real Taste and Zero Calories) over “or.”
Facing the choice between two uniquely different movies, Ken Jeong looks down at his can of Coke Zero. Inspired, he leaps into action performing a rendition of “War (What Is It Good For?)” with original dance moves and substituting the word "or" for "war," much to the entertainment and delight of passers by. After all, why choose when you can enjoy everything?
Credits: Advertising Agency: Translation CEO: Steve Stoute Chief Creative Officer: Chris Cereda Associate Creative Director: Cory Smith Senior Copywriter: James Cohen Copywriter: Sunita Deshpande Producer: Barry Sonders Group Account Director: Lauren Schwartz Account Supervisor: Julia Ruzyllo Account Executive: Rebecca Ponce Account Executive: Greg Dyer
Production Company: Caviar Director: Jody Hill Executive Producer: Michael Sagol Executive Producer: Jasper Thomlinson Head of Production: Leigh Miller Producer: Luke Ricci
Editorial Company: Cut + Run Editor: Jon Grover Assistant Editor: Adam Bazadona Producer: Ashley Carrier Executive Producer: Rana Martin
Conform: Cut + Run Flame Artist: Joseph Grosso Graphics Artist: Paul Fiterson
Coke Zero's latest TV spot about a young guy whose frustration by his parents' conflicts is the catalyst for action in the creation of his own dance move — the Toe Tappy. Fueled by Coke Zero, his own determination, and the encouragement of his friends, he brings his dance to the public and it spreads around the world. The music is " I'm all in" by rapper Metis featuring Aynzli Jones
Credits: Advertising Agency: Ogilvy & Mather, Paris, France Chief Creative Officer: Chris Garbutt Executive Director Branded Entertainment / Digital Head: Fred Levron Creatives: Baptiste Clinet, Florian Bodet, Nicolas Lautier, Adam Kennedy, Brandon, Rochon, Johnny Budden Director: Nima Nourizadeh Head Agency Producer: Laure Bayle Music Artist: Metis & Aynzli Jones Global Busness Director: Tonya Fossey
Coke Zero wanted to know what it takes for people to notice the difference between Coca-Cola and Coke Zero, without conducting another boring taste test.
Introducing Zero Clue! An interactive taste test that got Coca-Cola drinkers unknowingly enjoying a Coke Zero thanks to a unique and innovative color-changing can.
Credits: Creative Ad Agency: Ogilvy & Mather, Paris, France Chief Creative Officer: Chris Garbutt Executive Creative Director: Chris Garbutt Creative Directors: Yvan Hiot, David Raichman Copywriters: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Sophie Baruchel Art Directors: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Nicolas Gagner,Martin Olivier Illustrator: Robyn Makynson Typographer: Robyn Makynson Producers: Laure Bayle, Aurélie Appert Account Supervisors: Philip Heimann, Tonya Fossey Advertiser's Supervisors: Danielle Henry, Miranda Madar Account Manager: Anne-Sophie Carbo, Larry Ball-Piatti, Gianluca Brisigotti Planner: Hadi Zabad Global Group Content Director: Guy Duncan Global Creative Director: Danielle Henry Global Communications Manager: Miranda Madar Technology Partner: Capital Innovation
