ShowBusinessMan:
weight watchers

The new ad for Weight Watchers not only features the song "Do It Our Way (Play)" by Alesha Dixon, but it stars over 180 real life weight-watchers members in the advert created by Saatchi & Saatchi. The song was written by Strictly Come Dancing judge Alesha Dixon specifically for the campaign, with lyrics based on the experiences of the women who star in it. The TV ad is over 3 minutes long and it is also one of the longest ever to run on British TV.

Credits:
Agency: Saatchi & Saatchi
Client: Weightwatchers
Executive Creative Director: Kate Stanners
Creative: Rick Dodds
Creative: Steve Howell
Agency Producer: Rebecca Williams
Directors: Si & Ad
Producer: Lucy Gossage
Director of Photography: Marcus Zyskind
Art Director: Cat Meredydd
Editing: Sam Rice Edwards

Jessica Simpson lets the world know she lost 50 lbs, is having another baby and it's all about new beginnings via a new TV commercial for Weight Watchers.

The Weight Watchers celebrity ambassador Jessica Simpson shared the happy news on Christmas that another gift is on the way! After a 50lb weight loss to get back to her pre-baby weight, she's expecting a second child next year — as she'll tell you herself in this Weight Watchers TV ad. Weight Watchers claims to know that one of the most important factors for having a healthy baby is being a healthy mother, and though Jessica will not be following the program during her pregnancy, they feel good that what she's learned during her time on they're program can help her make healthy choices in any life stage.

It's wonderful news when any family is expecting a child and WW couldn't be happier for Jessica, Eric and soon-to-be big sister Maxwell.

Listen as retired NBA great Charles Barkley steps up to the podium in the newest Weight Watchers (for men of course) commercial and calls out some rather interesting names. The roll call starts out with simple names like Peter, and Richard but it progressively gets a little more entertaining as the camera zooms in on Barkley and he calls out Wang, Admiral Winky, Buster McThunder Stick, and Captain ShaftsALot.

Credits:
"Roll Call" presented by Charles Barkley
Advertising Agency: McCann Erickson