ShowBusinessMan:
Las Vegas Ads

  • Gay Las Vegas Print Ads Make Straight Couples Look Goofy

    Gay Las Vegas Print Ads Make Straight Couples Look Goofy

    Everyone's welcome, even straight people. Yup, this is a new print ad campaign from ad agency R&R Partners for Las Vegas Convention And Visitors Authority.

    LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.

    Credits:
    Advertising Agency: R&R Partners, Las Vegas, USA
    Executive Creative Director: Arnie DiGeorge
    Creative Director: Doug Finelli
    Assistant Creative Director / Art Director:Mark Naparstek
    Assistant Creative Director / Copywriter: Chris Hagan
    Photographer: Brian Kuhlmann

  • Cosmopolitan of Las Vegas "Misfit Right In" + "The Wild Card" TV Ads

    Cosmopolitan of Las Vegas "Misfit Right In" + "The Wild Card" TV Ads

    This is The Cosmopolitan of Las Vegas' 30-second TV ad, intended to pique the curiosity of our guests and stimulate conversation. It speaks to the power that comes from individuals being distinct and exactly who they are versus what people may think they should be. It's about making unique choices — whether or not they are considered expected or normal. The campaign originally premiered during the British Open (July 2013).

    The Las Vegas Luxury Resort's CMO Lisa Marchese told AdWeek this about the ad, "We wanted to create a spot that was radically different in form--the mix of typography to imagery, the way the imagery was shot. The tone is radically different. We wanted it to look like nothing else out there."
    The energetic track used in the commercial is a mashup called "Original Don," created by Major Lazer. It is reflective of The Cosmopolitan brand to have music play a leading role, as it does in this commercial.
    The type includes mini mantras that peek curiosity and you can fill in your own gaps:

    Mutation is progress...
    Wrong has more fun...
    Correct is a mistake...Right is a Trap
    Fight Right...Break some eggs
    Make a hot mess...
    Wild is laid...
    Misfit right in...

    The second ad from the campaign is "The Wild Card" and equally entertaining.

    Credits:
    Creative Ad Agency: Fallon, Minneapolis
    Production Company: Gentleman Scholar
    Directors: Will Johnson, Will Campbell