Pizza Hut sends a big thank you to all the quarterbacks with a pre Super Bowl ad thanking them for all the shout outs. "For decades, quarterbacks have been calling our name to start every play," said CMO Kurt Kane to USA Today.
To increase engagement, Pizza Hut is inviting fans to upload videos of their own best "Hut! Hut!" calls, with one call winning the chance at becoming part of the Pizza Hut commercial that will air right before the Super Bowl XLVII.
Kaley Cuoco will be joining Bar Refaeli and Kate Upton during the 2013 Super Bowl commercial breaks. Toyota officially announced that the Big Bang Theory sexy lady will star in its Super Bowl spot.
"When I saw the concept for the commercial, I knew it was something I wanted to do," Cuoco said of the Saatchi & Saatchi LA created commercial that is still top secret stuff.
What we do know is that Toyota is making a huge social media push. It has announced a "Get In The Big Game" contest where fans can Instagram or Tweet photos of themselves using the hashtag #wishgranted with the winner appearing in the commercial with Cuoco. Only one photo will make the ad, which won't be revealed until the ad premieres in the first quarter of the game.
Psy on the set of the Wonderful Pistachios "Get Crackin'" Super Bowl commercial shoot.(Photo by Susan Goldman)
Wonderful Pistachios announced today that international pop sensation, PSY, will star in the brand's first-ever Super Bowl spot, airing during the big game on February 3. This newest installment in Wonderful Pistachios' iconic "Get Crackin'" ad campaign will also be the first time the "Gangnam Style" rapper has ever been featured in a U.S. television commercial.
"The Wonderful Pistachios brand is fun, just like me," said PSY, "Also, I love pistachios and I look good in green. The Super Bowl is way too big for me," jokes Psy (real name Jai-Sang Park). "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."
PSY hit the American music scene last year when his quirky "Gangnam Style" music video went viral and later made headlines by becoming the first YouTube video to break a billion views.
"The Super Bowl is the most widely watched sporting event of the year, 'Gangnam Style' is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market," said Marc Seguin, Paramount Farms vice president of marketing. "It's a powerhouse combination."
Directed by Grammy-Award-winning director Mathew Cullen, the official PSY "Get Crackin'" commercial will debut during Super Bowl XLVII. The spot will continue to air on cable channels and primetime television after the premiere and can be seen online at www.getcrackin.com and www.youtube.com/wonderfulpistachios, where viewers can also watch previous "Get Crackin'" commercials featuring talent such as Manny Pacquiao, Honey Badger, and Keyboard Cat.
Fans can get in on the action by uploading a picture of how they "Get Crackin' Gangnam Style'" for a chance to win a 12-month lease of a 2013 Mercedes Benz SLK 250 — the same model convertible driven by the now notorious "Yellow Suit Guy." Full Wonderful Pistachios sweepstakes details can be found at www.facebook.com/wonderfulpistachios.
via: PR Newswire
Help decide which fan-made commercial will air during the 2013 Super Bowl XLVII. Vote everyday between January 4 and January 29 at http://apps.facebook.com/crashthesuperbowl for your favorite Crash The Super Bowl Ad. The five finalists are in:
Goat 4 Sale: A goat eats Doritos. Goat loves Doritos. No more Doritos. Goat freaks out.
Road Chip: A little girl tries to kill her dog.
Fetch: A man and his dog play fetch, but then...
Express Checkout: A bro needs to get punched.
Fashionista Daddy: Self explanatory.
Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.
Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.
She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.
Both models are former Sports Illustrated swimsuit issue cover girls.
But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.
"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."
For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.
This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.
Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.
"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."
The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.
Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.
While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."
Get ready for whole lot of Beyonce during the 2013 Superbowl, Pepsi announced the Big Games half time performer will also be appearing on Pepsi cans and I'm assuming we wont be surprised to see here in one of Pepsi's Super Bowl ads this year. Read the full scoop at Brand Channel HERE.
The Fact Brief:
Pepsi is announcing a true creative and wide-ranging global collaboration with worldwide music icon, Beyoncé. Together they will collaborate in developing new content and innovative ways to engage fans, consumers and retailers to benefit both brands.
All the single ladies will be watching Super Bowl 47 along with football fans thanks to today's announcement that the 2013 Pepsi Half-Time performer is Beyonce
NFL confirmed the news Tuesday afternoon after Beyonce posted a photo of herself sporting eye black, where "Feb. 3" is written on one and "2013" on the other, on her Tumblr page, Pepsi made it it official on their Twitter page. The Super Bowl is set for Feb. 3, 2013 at the Mercedes-Benz Superdome in New Orleans.
The Doritos Crash The Super Bowl XLVII ad contest is back for 2013 (early I know...) here is a preview of what the contest is all about this year. The preview highlights past entries and winners plus a taste of what's to come with Michael Bay and the Transformers 4 movie.
The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that's twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4.
Five finalist ads will be announced in January 2013. Then it will be up to fans to vote for their favorite consumer-created ad. Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
