ShowBusinessMan:
PETA

  • Olivia Munn Peta Billboard Ad

    Olivia Munn Peta Billboard Ad

    Olivia Munn wears nothing but her birthday suit in a new PETA anti-fur print ads and the giant billboard in LA.

  • Gentlemen PETA says "Stay Firm and Fresh" go Vegan

    Gentlemen PETA says "Stay Firm and Fresh" go Vegan

    Gentlemen Peta is talking directly to you now with their latest ad campaign, if you want to stay firm down there you better go vegan. In honour of World Vegan Day PETA launched the "Stay Firm Stay Fresh video, which demonstrates the sexual benefits of going vegan by showcasing men enthusiastically and proudly showing off their manhood with various vegetables. Sorry PETA, I like my man with some meat. This ad would have been great for another campaign but it really sucks in this context.

    Update: After watching it again, I hate it, sorry Fallon. Maybe if they used one decent looking man and not so many creepy looking dudes it would have been easier to stomach.

    Credits:
    Ad agency: Fallon London
    Client: PETA
    Creative Team: Manu Diaz
    Creative Team: Gonza Delgado
    Creative Director: Sam Hibbard
    Creative Director: Dan Watts
    ECD: Santiago Lucero
    Producer: Lisa Mason
    Director: Sam Peacock
    Prod. Co.: Stink
    Co-Producer: Fran Thompson
    Post: Electric Theatre Collective
    2D: Andrew Stewart
    Post: Dafydd Upsdell
    Sound: Wave Studios

  • Laura Vandervoort the Newest PETA Celebrity Print Ad

    Laura Vandervoort the Newest PETA Celebrity Print Ad

    Laura Vandervoort has her body-painted to look like a lizard for the newest PETA ad, and asks us "Whose Skin Are You In?"

    In Peta's behind the scenes video and exclusive interview Vandervoort says, "I want to make people aware that if you want a high end python bag or crocodile... Three or four alligators have to die for each purse. It's just ridiculous. A lot of people think that reptiles don't feel, but they do."

  • Peta — Fur Has No Happy Endings

    Peta — Fur Has No Happy Endings

    Peta destroys our image of three popular cartoon characters in this print ad campaign created by the advertising school Miami Ad School. The prints entitled: "Fur Has No Happy Endings" features images of Bugs Bunny, Winnie The Pooh, and the Fox who have had their fur removed...the horror of it all.

    Credits:
    Advertising School: Miami Ad School, San Francisco
    Art Director: Martins Zelcs
    Copywriter: Bryan Stokely

  • 98% Human — PETA and BBDO — PSA for the Great Apes

    98% Human — PETA and BBDO — PSA for the Great Apes

    Oscar winner Adrien Brody narrates a powerful new video that sheds light onto the turmoil faced by great apes used by the entertainment industry for Peta's latest ad campaign.

    A behind-the-scenes look at '98% Human', the powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

  • New Peta Ad — Do It Like They Do

    New Peta Ad — Do It Like They Do

    I was really liking the new ad for Peta, "Do It Like They Do" until they made the stupid claim that vegans have a bigger sexual appetite. Anyway here is Peta's blurb on the benefits of going vegan...

    From humping bunnies to bonking buffalo – animals are getting frisky in our brand-new ad, produced by top creative agency Fallon! The mischievous video drives home the message that vegans are much more likely to be, well, in the mood, thanks to the proven (sexual) health benefits of a plant-based diet.

    The secret to vegans' enhanced sex drive is simple: their diet is free from the artery-clogging cholesterol found in meat, eggs and dairy products, leaving them with better blood flow and a body that functions better – including in the bedroom! Vegans are also, on average, fitter and slimmer than meat-eaters and less prone to cancer, heart disease, strokes, diabetes and obesity.

    Credits:
    Advertising Agency: Fallon, London, United Kingdom
    Director: Nico Kassakof
    Executive Creative Director: Santiago Lucero
    Creative: Rick Gayton, Darren Beresford
    Agency Producer: Lisa Mason
    Music: Simon Elms
    Post Production Producer: Lee Pavey

  • Her Boyfriend Went Vegan — Peta Commercial

    Her Boyfriend Went Vegan — Peta Commercial

    The newest Peta commercial, "Boyfriend Went Vegan". In typical Peta fashion, this ad is creating more controversy. If you ask me she looked pretty happy at the end there.

    Credits:
    Advertising Agency: Matter, USA
    Creative Director / Art Director: Dan Neri
    Copywriter: Jon Koffler
    Producer: Randy Zook
    Director: Dave Laden
    Production Company: Hungry Man
    Executive Producer: Dan Duffy

  • A Fashion Runway Reversal by Peta

    A Fashion Runway Reversal by Peta

    Peta blows minds again with a shocking new ad entitled "Runway Reversal". From Peta: "Millions of animals are slaughtered for fashion every year. What if the tables were turned? What if humans had to endure the painful skinning that animals endure for "fashion"? Before buying real skins, put yourself in the animals' position".

    Music and song is "How You Like Me Now", by The Heavy.
    Credits:
    Advertising Agency: Ogilvy & Mather, China
    Executive Creative Director: Bill Chan, KweiChee Lam
    Creative Director: Rain Yu
    Art Director: Inyan Liu Mao Ye, Xinyan Liu
    Copywriter: KweiChee Lam, Dong Schiff, Jackie Bai
    Director: Rain Yu
    Producer: Jeff Wong, Ning Sun
    Executive Producer: Feng Gao, Yunsong Liu, Rong Ma