ShowBusinessMan:
Axe Commercials

The Axe Fireman ad. What's sexier than a Fireman? AXE women seem to go for Astronauts.
Apperantly nothing beats an Astronaut. Ever.

Credits:
Ad Agency: BBH London

Legendary astronaut Buzz Aldrin announces the creation of the AXE Apollo Space Academy. No joke.

Now, the Unilever brand is pushing the envelope just a bit more in two ways: entering the Super Bowl advertising derby, and launching a Red Bull-esque promotion in which it promises to send 22 people just to the edge of space, with the tagline: "Leave a man, come back a hero."

The Super Bowl ad doesn't seem like such a big deal in comparison, but it will be for Axe. The brand will be airing a 30-second TV ad during the Super Bowl titled "Lifeguard" which, according to a press release, "includes a twist at the end" that aligns with a larger creative campaign scheduled for launch this month.

That other creative campaign — which Gaston Vaneri, Axe brand director, promised would take the brand "to new heights" — involves what it's calling the Axe Apollo Space Academy. The brand's new online contest promises to send winners to the edge of space and back aboard a private craft: a Lynx space plane built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao.

At a normal ticket price of $95,000, the plane is set to begin passenger flights in 2014. Winners of the Axe contest must write about why they should be chosen to fly, while others online will vote on the entries, and must attend a three-day training course. The deadline is Super Bowl Sunday, February 3.

"Space travel for everyone is the next frontier in the human experience," Buzz Aldrin, member of the 1969 Apollo 11 mission to the moon and the world's second moonwalker, after the late Neil Armstrong, said in a statement, according to Axe. "I'm thrilled that Axe is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."
via: Dale Buss @ BrandChannel

Apparently anarchy is coming to Axe, the newest ad campaign for AXE. They have also introduced a Graphic Novel that is going to be written by you! Check it out for yourself here.

A new ad campaign for AXE and their newest product Young/Mature. Get out those 3D glasses as the commercial uses some really nice stereoscopic 3D technology, but rest assured AXE loyalists it is still an AXE ad with sexy young men and women.

Credits:
Agency: Ponce, Buenos Aires
Client: Axe
Executive Creative Director: Ricardo Armentano
Executive Creative Director: Luigi Ghidotti
Creative Director: Mario Crudele
Creative Director: Lucas Cambiano
Art Director: Pedro Losada
Copywriter: Nicolas Zarlenga
Agency Producer: Brenda Morrison Fell
Production Company: Landia
Director: Maxi Blanco
Executive Producer: Claudio Amoedo
Production Director: Diego Dutil
Photography Director: Marcelo Lavitman
Editor: Pablo Colella
Post Production: Che Revolution Post
Music: George Barnett
Sound: Elefante Resonante

Fun new print ad campaign for the new and improved AXE Shower Gel, "The Cleaner You Are...The Dirtier You Get." Above are the Corset, Whip, and Whipped Cream print ads from ad agency, BBH.

Credits:
Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Copywriter: Richard Mcgrann
Art Director: Andy Clough
Photographer: Dimitri Daniloff
Typographer: Ali Augur
Art Buyer: Jeremy Gleeson
Account Supervisor: Keir Mather
Account Manager: Katja Dienel

Axe, The Morning After Pillow. Typical Axe advertising...enjoy

Finally we provide you with the solution to the ONE "problem" AXE has! AXE Morning After Pillow!

Credits:
Advertising Agency: DDB Latina Puerto Rico
Creative Directors: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art Direction: Juan Carlos López, Luis Figueroa.
Account Team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Prod. Co.: Buena Vibra
Agency Producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina

Lucy Pinder and the Lynx Dry ad campaign gets banned by the UK's Advertising Standards Authority because they are said to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women, so there ya go.

Here's a behind the scenes look into all three commercials in the campaign.

Lynx said the campaign is simply what the target, young men "come to expect, and were comfortable with the typical narrative, tone and content seen in advertising for the brand" and in relation to beach-based ads, "she [the model in the ad] was not undressed to an extent that would be in any way unusual in that location."

Lynx, better known as Axe is taking their Lynx Effect campaign from scantly glad women chasing men to preparing mankind for the 2012 end of the world. Apparently this is it, the final fragrance from Lynx, Axe or whatever they call it depending on what part of the world you live in.

Now someone correct me if I'm wrong, the Lynx 2012 commercial at about the: 23 second spot as our hero is building his arc is carving a potato...is that what I think it is? And you can forget what I said earlier about the sexy women, they show up at about the: 45 second mark, in pairs of course their getting on the arc!

To spread peace and bring people together for the better, we must teach love instead of prejudice. Young people are the future, and AXE and Zoran Petrovski want peace to start with you. Make love, not war.

You’ll never hate Mondays again thanks to these boisterous Axe / Lynx ads. Lynx will see a change in positioning from "the mating game" to getting guys ready to face the world with confidence. Below, you can seize your Wednesday.

Credits:
AGENCY: BBH London
TV PRODUCER: Chris Watling
STRATEGIST: Tom Callard
DEPUTY EXECUTIVE CREATIVE DIRECTOR: David Kolbusz
CREATIVE DIRECTOR: Gary McCreadie, Wesley Hawes
CREATIVE: Peter Reid, Carl Broadhurst, Charlene Chandrasekaran, Dan Morris
MUSIC AND SOUND
SOUND ENGINEER: Will Cohen
SOUND DESIGN: String and Tins
SONG: Defiant Order
ARTIST: Birdy Nam Nam
OFFLINE
EDITOR: Patric Ryan
EDIT COMPANY: Marshall Street Editors
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Electric Theatre Collective
PRODUCTION COMPANY
PRODUCTION COMPANY: Riff Raff
PRODUCER: Jane Tredget
EXECUTIVE PRODUCER: Matthew Fone
DOP: Alex Barber
DIRECTOR: Jonas and Francois

The Lynx Effect celebrates achieving 1 million Facebook fans (in the UK) with a creative web film and the Rube Goldberg Machine. The film also features several references and brief clips of popular Axe and Lynx ads including: angel wings (from the Excite campaign), Converse and undies ("Getting Dressed') and the little Chocolate Man.

The music is by Max and Simon and the film is the work of the TMW and it only took 58 takes.

"Hot Putt" and "High Street Hurdles", two new AXE EFFECT spots.

AXE brings their advertising back to where it was prior to the shift we saw with The Fear NO Susan Glenn spot that featured Kiefer Sutherland, with sexy athletic women doing Hurdles in the street and throwing a Shot Put ball through a window before pole vaulting in the Axe wearing guys room, or as Axe defines them: "Hot Putt" and "High Street Hurdles".

In typical Axe fashion, a woman's torso is the star in the newest commercial for Axe Hair entitled "Office Love." I hate to admit it but I like it. Axe claims, "it's not our fault we're visual creatures....Hair. It's What Girls See First."

Credits:
Ad Agency: BBH, New York

Axe has an Island, seriously they did. Promoting the His and Hers Axe Anachy the one-minute commercial entitled "Supplies," a speedboat speeds across the cerulean seas of the Caribbean to a soundtrack that would make any Miami Vice fan excited. The Axe ad also features an array of characters from girls pillow fighting, bartenders, masseuses, and pizza delivery guys all on their way to the Chaos Island.

Credits:
Ad Agency: BBH London
Directed by Tim Godsall.
via:Fastcocreate.com

From AXE Argentina comes the art of massage in the "Moments of Truth" web film ad campaign. No need for any more info, it's just another over sexed typical AXE ad.

AXE Fear No "Susan Glenn" new TV commercials are a nice surprise considering there are no bikini clad women, instead we meet Susan Glenn and see Kiefer Sutherland as he looks back on meeting Susan Glenn.

Credits:
Ad Agency: BBH, New York

The campaign, 'First Impressions Count', comprises four 20-second films which — in typical Axe style — highlight the importance of well styled hair when meeting that special someone for the first time. The ad Axe camapign includes 4 commercials: The Track, Tribe, The Surgeon, and Burglar.
Client: Axe/Lynx
Campaign: Axe Hair Styling
The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category.

The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed.
David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”

Credits:
Creative Ad Agency: BBH, London
BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman
BBH Creative Director: David Kolbusz
BBH Producer: Charlie Dodd
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Dan Hauck
BBH Strategist: Tim Jones
BBH Team Director: Heather Cuss
BBH Team Manager: Cressida Holmes Smith
Production Company: Outsider and Station Films
Director: Harold Einstein
Executive Producer: Eric Liney
Producer: Jon Stopp/Richard Packer
DoP: Danny Cohen
Post Production: The Mill
Editor/Editing House: The Mill
Sound: Factory

The Axe Effect: to him she was just another one. To her, he was the one...typical Axe advertising. More Axe HERE.

Credits:
Creative Ad Agency: Lowe, Dubai, UAE.

New Axe Anarchy Commercial, "Unleash the Chaos." The ad is just another AXE spot, but the music used for the commercial is beautiful; the song is "Mir Stanke Le (Harvest Song from Thrace)" by The Bulgarian National Radio And Television Female Vocal Choir.

Credits:
Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed‐Chérif
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Account Managers: Thomas Granger, Julien Levilain, Olivier Lopez
Director: Wilfried Brimo
TV Producers: Coralie Cupillard, Edouard Bonnet
Production: Wanda
Post Production: One More
Sound Production: The

The newest ad for Axe teaches the boys how to stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.

Credits:
Agency: BBH London
Client: Axe
Director: Tim Godsall
Global Brand Director: Giovanni Valentini
CW: David Kolbusz
Prod. Co.: Biscuit Filmworks UK
CW: Simon Pearse
CW: Dan Morris
AD: Emmanuel Saint M'leux
AD: Charlene Chandrasekaran
AD: Rob Ellis
CD: David Kolbusz
Producer: Rachel Hough
Team Director: Nic Manser
Strategy Director: Tim Jones
Production Company: Biscuit Filmworks
Director: Tim Godsall
Producer: Rick Jarjoura
DOP: Stephen Keith-Roach
Post Production: Framestore
Editor/Editing House: Work Post
Sound: Factory Studios