Olive oil advertising just got a whole lot sexier with Bertolli's new social media ad push introducing Alfredo Caldo-Freddo, the barely dressed naughty Italian chef.
The 3-minute commercial uses Mr. Caldo-Freddo, the multi-talented chef to teach us the right way to use olive oil and the not so sexy man to show us the wrong ways.
Despite some negative feedback, the ad and Bertolli's new spokesman is being very well received by many women much like the recent (and still this girls favorite sexy chef) Kraft's Zesty Italian Dressing Guy.
Credits:
Creative Ad Agency: MJW Advertising, Australia
Creative Director: Marrianne Little
Strategy Director: Scott Davis
Account Director: Lucy Cunningham
Production: Jungleboys
Director: Alethea Jones