Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.
We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.
Credits: New spot is the work of ad agency BETC, London.
What would you do to win a new Blackberry 10 SmartPhone? Model Deborah St. Pierre said she would do a BlackBerry Bikini Photo Shoot, and she did. The contest was run by The Blackberry authority site Crackberry.Com and here are the details from the site...
"To win a free BlackBerry 10 phone from CrackBerry.com, Deborah St. Pierre told us she would "do a BlackBerry-inspired bikini photoshoot". That immediately caught our attention. Longtime readers of CrackBerry will of course remember this Bikini + BlackBerry post that went into the CracKBerry history books as an all-time favorite. And even longer-time readers of CrackBerry will remember the epic-ness of our last What Would You Do contest, where we saw scantily clad pudding wrestling action take place in Times Square. Always wanting to up the CrackBerry ante, we declared Deborah a winner based on her entry submission and followed up with her to see how she wanted to execute on it. Debbie let us know she's a BIG FAN of both BlackBerry and CrackBerry. And when we found out she lived in Miami, we put her in touch with our good friends at Capture Fashion to work with her to pull together the photo shoot. Check out the video above and the spread of photos below. With BlackBerry 10 just around the corner, we didn't want to put any old BlackBerry Smartphones into the photos, so instead Deborah opted for BlackBerry, the fruit. But Deborah promised if everybody keeps the comments civil and positive and she gets lots of likes on the Youtube video, that she'll follow up with another BlackBerry photo shoot — next time with her BlackBerry Z10 in hand".
If you enjoyed the clip and photo shoot, show the lovely Deborah St. Pierre some love via her Twitter. Be sure to tell her Sylvia and Great-Ads sent ya over.
Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.
"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."
This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.
"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.
The Super Bowl campaign includes a pre-game release of a 1-minute 50-second—extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.
"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.
Credits: Agency: RPA Exec VP, Executive Creative Director: John Hage VP, Head of Art: Phillip Squier Associate Creative Director/Copy: Jon King Art Director: Brian Hall VP, Executive Producer: Jack Epsteen Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein Production Company: MJZ Director: Craig Gillespie DP: Emmanuel Lubezki Visual Effects: Eight VFX Editorial: Arcade Editor: Kim Bica Sound Design: Mit Out Sound Sound Designer: Ren Klyce
via: http://www.trustcollective.com/portfolio/content/rpa_transactions.php#ixzz1kzNyJWB1 Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
In typical GoDaddy style they have released the first of two Super Bowl ads early and there are no hot girls, which actually a pleasant surprise. The commercial, "Your Big Idea" features a few people who have the next "Big Idea" but fall short of living the dream.
If you were expecting Danica Patrick or model Bar Refaeli in something sexy, not to worry you can view other racy GoDaddy ads here until then.
Creative Credits Ad Agency: Deutsch, New York Production Company: Biscuit Filmworks Editorial/Post Production: The Cutting Room VFX: The Mill
The Flaming Lips star along a typical family who embark on an epic journey of shenanigan in Hyundai Santa Fe' 2013 Super Bowl ad. The commercial also features a new song, "Sun Blows Up Today" that the band recorded just for the spot.
The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's. Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead.
Credits: College for Creative Studies Advertising Agency: Team Detroit, Detroit, USA Chief Creative Officer: Toby Barlow Executive Creative Director: Gary Pascoe Art Directors: Vic Quattrin, Brandi Keeler Copywriters: Joel Wescott, Maggie Cote Photographer: Stock
A tastefully erotic calender for Tikveš Winery, the project entitled "The Ultimate Seduction" is the work of young designer Ian Straaf Kevreshan.
Credits: Tikveš Winery Calendar 2013 "The Ultimate Seduction" Creative Agency: McCann Skopje Concept / Creative Direction / Art Direction: Zdravko (Ian Straaf) Kevreshan Head of production: Goran Dimovski Producer: Igor Kusic 3D Art Direction: Ivana Milenkovic 3D studio: Bliss studio Photographer: Andreja Damjanovic Hair & Make up: Srdjan Petkovic Costume: Sanja Zdravkovic Making of: Aleksandar Jakovljevic
Blackberry announced today they will, for the first time have a 30-second ad buy for the Super Bowl this year. The timing could not be any better for RIM as Thorsten Heins officially announced today in a press release, that the BlackBerry 10 Launch event is to be held on January 30, 2013. The event will happen simultaneously in multiple countries around the world, where details of the smartphones and their availability will be announced.
"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement.
The commercial to run during the Big Game is the work of creative ad agency AMV BBDO, London and we are looking forward to seeing it.
Whether you look to the 80-foot-long mosaic at the Jack Layton Ferry Terminal, the giant white wording ‘You’ve Changed’ on the side of a building near Queen Street West and Ossington Avenue or the Greenwood Village Mural in the Beach, Lilie Zendel said the first year of StreetARToronto (StART) accomplished exactly what the program set out to do.
“(StART) was created last year as part of the graffiti management program to support and celebrate permitted graffiti and street art,” said Zendel, manager of the City of Toronto program.
StART is administered by the Public Realm Section of the Transportation Services Division at the City of Toronto and aims to develop, support, promote and increase awareness of street art and its role in adding beauty and character to neighbourhoods across Toronto.
StART hosted a meeting at MOCCA in West Queen West on Jan. 21 to wrap up their inaugural year and share details of this year’s program. In 2012 StART partnered with 20 Toronto organizations to create 48 murals across the city, on walls, fences, underpasses, benches and pavement, particularly in areas that are targeted by graffiti.
The creation of these murals assisted in cleaning up 1,300 pieces of ‘tagging’. More than 60 artists were involved in the projects.
The challenges that program participants faced in the first year, Zendel said, was finding the funds to match StART grants, which is a criteria of the program, finding walls to use in the city, and managing complaints from building owners, artists, non-profits and Business Improvement Areas.
The other big issue is maintaining the murals and preventing vandalism. “We certainly want to expand as much as we can in a geographic sense,” Zendel said. In 2013 StART will continue with its Partnership Program and its Diversion Program, which involves at-risk youth. Although StART aims to support artists it does not fund artists directly, but funds projects through organizations. Applications for murals to be painted this year are due by April 15 and they can be made through the StART website at http://www.toronto.ca/streetart/ Applications have to be made by incorporated non-profit or charitable organizations and must operate in Toronto.
“I personally would like to see some really large-scale projects this year,” Zendel said, adding the maximum funding for the partnership program has been increased to $30,000.
The StART contribution cannot exceed 70 per cent of the cost of the mural and of that remaining 30 per cent the partner organization must raise at least 15 per cent in cash.
By the spring of 2013 Zendel said they hope to launch a user-friendly map, which gives the details of the 585 murals and street art pieces found in Toronto. The map would include information about the artists and their inspiration for the work.
Story by Erin Hatfield via: York Guardian To learn more about the City of Toronto program that aims to beautify communities across the city through street art and wall murals visit http://www.facebook.com/StreetARToronto
Can MiO Fit new spokescelebrity Tracy Morgan say *#&^%$* on TV? We're not sure, but we know you can change water into a sports drink with electrolytes and zero calories. All you need is MiO Fit. Change is Coming 2.03.13 and with that we have yet another teaser spot for the 2013 Super Bowl Ad Extravaganza.
PR Newswire Press: "With countless millions watching the big game, we couldn't think of a better and more relevant way to introduce MiO Fit," said Doug Weekes, VP Refreshment Beverages for Kraft. "This new line of MiO introduces a world of change for sports drinks and we are so proud to debut it with our MiO Fit "Anthem" commercial during Super Bowl XLVII."
The comical spot features actor and comedian Tracy Morgan who takes a humorous look at all the other things that we have changed in America, beyond just sports drinks. The advertisement was created by TAXI New York and directed by Martin Granger.
The MiO Fit commercial will kick off an integrated marketing effort to introduce the new product to America. The campaign will include strong digital and social media, public relations, sampling, and consumer incentives starting the week before the game and extending through March. The brand will also engage social media fans in a conversation about "change" by asking what other changes they would like to see and why.
Egg Films director Terence Neale’s latest ad for Chicken Licken Slyders will leave audiences asking, “Please, sir, can I have some more?” The concept for this commercial, devised by Net#work BBDO, involves a gloomy orphanage, a cheery couple, and a delightful twist — think M. Night Shyamalalalalalaalan.
Terence jumped at the chance to work on Chicken Licken, with its trademark off-centre approach to humor, again: “Chicken Licken is an amazing brand to work on,” says Terence, “You can feel the trust between the agency and the client. It creates an environment where everyone is working to produce the best possible outcome.”
His knack for directing performance shone through in all of the carefully chosen cast. He shared a special insight on working with children: “I think kids get intimidated when they feel like they are surrounded by people smarter than them, but thanks to the creatives and me, that wasn't a problem at all.”
Credits: Title: ‘Orphanage’ Client: Chicken Licken Agency: Net#work BBDO City & Country: Johannesburg, South Africa Agency Producer: Caroline Switala Executive Creative Director: Rob McLennan & Graeme Jenner Copywriter: Cara Messias Art director: Clayton Swartz Director: Terence Neale Production Co & City: Egg Films, Cape Town Producer: Rozanne Rocha-Gray Director of Photography: Paul Gilpin Post Production & City: Pudding (grade) Blade (online) BFX (3D) Editor & Company: Evi Katz / Left Music & Music Publisher: Robroy Music
