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  • Kellogg's Special K — "The Box"

    Kellogg's Special K — "The Box"

    Kellogg’s Special K is launching a new advertising campaign to mark its first recipe change in over 30 years. Created by Leo Burnett, the stop-frame animation showcases the iconic Special K box transforming into beautiful origami shapes. ‘The Box’ campaign will break in the UK on June 3rd and then roll out across European markets, including Spain, Italy and France. It includes 20” and 30” TV adverts and press, radio, VOD and digital.
    The new campaign will show the Special K box created out of origami, folding and unfolding to create elegant butterflies, birds and the famous Special K girl.
    The origami is a metaphor for the transformation of Special K, and a nod to the brand’s evolution. Special K has added an extra grain to all of its cereals and evolved from a two to a three-grain recipe, with all of its products now including wholegrain. Media for the campaign is handled by Carat.

    Credits:
    Advertising Agency: Leo Burnett
    Creative Director: Karen Reed and Natasha Ali
    Executive Creative Director: Mylene Pollock
    Copywriter: Liam Bushby and Alison Stevens
    Art director: Liam Bushby and Alison Stevens
    Account team: Carly Pritchard, Dominique Gomes, Sofia Sarkar
    Project Manager: Gaynor Goldring
    Planner (creative agency): Olivia Heywood and Charlie Kirkbride
    Agency Producer: Serena Schellenberg
    Production Company: Hornet
    Director: Peter Sluszka
    Photographer: Dan Tobin Smith
    Prod co Producer: Zack Korteight
    Music & Sound Design: Regina Spektor
    Post Production: Hornet inc.
    Making of: Copper pot pictures

  • Rice Krispies — What's It Like To Be A Fish

    Rice Krispies — What's It Like To Be A Fish

    Leo Burnett London latest commercial for Kellogg’s Rice Krispies Multi-grain Shapes, titled ‘What’s it like to be a fish’.
    The ad follows a young child through a journey of exploration and wonderment as she indulges her natural curiosity, wondering indeed what it’s like to take the form of the interesting shaped cereal she enjoyed at breakfast. With Mum on hand to offer encouragement, we watch a young girl create and adorn herself in a home-made fish costume, fin and all. The rather charming action is accompanied by ‘The Beautiful Briny Sea’ from Disney’s Bedknobs & Broomstics.

    Credits:
    Project: Rice Krispies ‘What’s it like to be a fish’
    Client: Ted Linehan, VP Marketing — Europe, Kellogg Company
    Creative agency: Leo Burnett London
    Creative Director: Don Bowen
    Executive Creative Director: Justin Tindall
    Copywriter: Philip Deacon & Sabina Kelly
    Art director: Philip Deacon & Sabina Kelly
    Planner (creative agency): Josh Bullmore
    Media agency: Carat
    Production Company: Bare Films
    Director: Joanna Bailey
    Director of Photography: Ben Smithard
    Prod co Producer: Helen Hadfield
    Editor: Joe Guest/ FINAL CUT
    Music & Sound Design: WAVE/Tony Rapaccioli
    Post Production: MPC
    Post Producer: Dionne Archibald/MPC
    Agency Producer: Katie Spong