The Flaming Lips star along a typical family who embark on an epic journey of shenanigan in Hyundai Santa Fe' 2013 Super Bowl ad. The commercial also features a new song, "Sun Blows Up Today" that the band recorded just for the spot.
Credits:
Creative Ad Agency: Innocean
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Cars.com all new digital ad campaign kicks off on Feb. 3, 2013 and encourages users to add a lot of Drama.
Cars.com will be adding some drama to they're 2013 Super Bowl ad campaign. To engage online audiences, Piston created The Dramatizer: a digital experience that gives audiences the power to increase the drama of otherwise ordinary situations with a click. Piston is part of a multi-agency collaboration to produce fully integrated creative for Cars.com across TV, digital, print, radio and social, a preview of what we can expect to see is in the preview spot above.
The saying goes, “Tell me and I’'ll forget. Show me and I may remember. Involve me and I'’ll understand.” That’s the driving force behind the new Cars.com The Dramatizer campaign from Piston. The Dramatizer’s robust media plan includes page takeovers and other high impact units with ESPN, Yahoo News, CBS’ Sports.com, among others. Piston, digital agency of record for Cars.com for over four years, tapped frequent collaborator Superfad as its production partner for the original engagement’s ever-intensifying story lines.
Wanting to create a uniquely interactive and entertaining campaign that rewards the audience for clicking while building the Cars.com brand,” explains David Schafer, Piston’s Executive Creative Director. “Placing the story in the hands of users, viewers can add progressive drama to an otherwise benign scenario. Each ad is like a mini movie. From the production by Superfad to the collaboration with the leadership at Cars.com, this year's Super Bowl creative is by far the most engaging and memorable to date.”
With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.
Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
•A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function
The track also included this brilliant billboard...nice.
The film, entitled “Painting Coconuts”, captures the entire build through the eyes of track maker David Beattie of Slot Mods USA. Set behind the scenes leading up to launch of the Audi quattro Experience, the film offers a unique look into Beattie’s personal story, his passion for the art of custom track design and the sport of slot car racing. It also delves into his process and the challenges his team faced to execute a project with so many innovative features. The film was directed by Tamir Moscovici (Urban Outlaw) of Industry Films.
Zak Mroueh, President and Executive Creative Director of Zulu Alpha Kilo, said, “This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans.”
Jennifer Dobbs, Audi Brand Marketing Manager, said, “In every way, this innovative experience brings to life our passion for design, craftsmanship and sportiness. It’s also a perfect embodiment of the progressive ideals of the Audi brand and our desire to delight our customers in Canada.”
Captured through the eyes of track maker David Beattie of Slot Mods USA, the film offers a unique look into his personal story, passion for the art of custom track design and the sport of slot car racing.
It also delves into the process and challenges his team faced to execute a project with so many innovative features.
Credits:
Client: Jennifer Dobbs
Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio
As game day approaches, Hyundai is lifting the veil on its 30-second in-game commercial running in the first quarter. “Team” is a unique twist on a classic ‘tables turned’ tale; we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe takes an active role helping the young boy and his mom gather a team to step up to the challenge.
To further engage fans, Hyundai is launching a mobile social experience that serves as a digital companion to “Team” and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe. Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, users will be entered into a drawing to win seven tickets to the 2014 Super Bowl. Starting today, consumers can visit FindYour7.com and login with Facebook profile to the “Find Your 7” program.
“We had fun with ‘Team’ as it allowed us to highlight the seven seats in the all-new Santa Fe in a unique and memorable way,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “Taking this concept digitally only made sense as we recognize that Super Bowl viewers are no longer tethered to their TV during the game, but instead sharing and staying connected via mobile phone, tablet and other digital devices. By harnessing the power of Facebook, ‘Find Your 7’ creates an entertaining dual-screen experience that allows consumers to create their own dream team and have fun with friends across social media sites during the Big Game.”
“We were inspired to create a mobile ‘first’ for the Super Bowl,” said Tom Pettus, VP/Creative Director at INNOCEAN USA. “‘Find Your 7’ is a social experience designed specifically for mobile that intelligently drafts a ‘Dream Team’ of seven Facebook friends, based on the theme of the Super Bowl spot, ‘Team.’ What makes this experience magical, beyond winning a trip to next year’s Super Bowl, is that the program selects a team of your friends, who could be sitting watching The Big Game right next you.”
“Find Your 7” pre-populates the vehicle for the user based on intelligence gathered from a user’s connections on Facebook, including frequency of friend interactions, likes, etc. Unlike similar applications in the past where selections were made at random, this program determines candidates that are a true fit for each archetype. After people lock in their friend configuration and create a team name, a custom video introduces their dream team, assigning each of the seven teammates to their character archetypes: the muscle, the brains, the prankster, the motivational speaker, the technician and the loose cannon. The video, designed with the look and feel of an action movie trailer, dynamically incorporates elements such as the friends’ names, profile pictures, hometowns and interests to create a custom experience for each person that can be shared on all social channels.
“The Find Your 7 digital experience that INNOCEAN built for Hyundai is unique in that it was designed for mobile first,” said Bill Stephenson, Global Marketing Solutions, Facebook. “This is exactly how Facebook develops products as more and more digital content is consumed on the mobile device and the mobile experience will be particularly important given this launches during the Super Bowl. Also, the team at INNOCEAN and Hyundai spent an inordinate amount of time with the Facebook team thinking through the user experience and answering two questions that we use as a litmus test for branded experiences on Facebook – why would I care and why would I share?”
Credits:
Client: Hyundai Motor America
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Director: Robert Prins
Creative Director: Max Godsil
Senior Art Director: Arnie Presiado
Senior Copywriter: Jeb Quaid
Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell
Account Director: Bryan DiBiagio
Account Supervisor: Heidi Clemens
Product Specialist: Lawrence Chow
Dir. Of Business Affairs: Ann Davis
Production Company: O Positive, LLC
Director: Jim Jenkins
Editorial: Arcade Edit
Visual FX: Airship
Color: Co3
Music Mix: Eleven
Sound Design: Henryboy
press release via:
Hyundai Sonanta Turbo, the "Stuck" commercial is one of a number of ads the car maker will be airing during Super Bowl XLVII. This one needs know description, just watch, enjoy, and think about all the times you have been in one of these scenario's yourself.
For those who just have to have an official explanation: "Stuck," a 30-second in-game spot running in the second quarter, takes viewers on a classic American road trip. In a tale told with observational humor and a little bit of empathy, viewers are taken on a journey through the eyes of a young couple as they encounter and get "stuck" behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.
Credits:
Creative Ad Agency: Innocean, USA
Executive Creative Director: Greg Braun
Audi and Italian ad agency Verba take us on a visual orgasm of Italy's landscape in their latest ad for the Quattro. Audi. Italia. Land of Quattro, I'm sure there just might be a few other nations that might argue that claim...beautiful spot either way.
Love Audi? See more beautiful Audi spots here.
Credits:
Advertising Agency: Verba, Milan, Italy
Executive Creative Director: Michelangelo Cianciosi, Luca Cortesini
Art Director: Gaetano Cerrato
Copywriter: Elsa Tomassetti
Production Company: Filmmaster
Director: Federico Brugia
The new Audi Quattro commercial campaign entitled "Ahab" is inspired by one of the all-time classics in American literature, "Moby Dick." Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of quattro® to life. The mighty tow truck driver, played by David Florek has hooked them all but one...The Audi Quattro. The ad was shot in Willow, Alaska.
Credits:
Ad Agency: Venables Bell & Partners, San Francisco
Produced by: Epoch Films
Director of photography: Jamin Conn
Assistant director: DK Johnston
Post production: The Mill, Los Angeles
Volkswagen's newest commercial "Toss" is an epically funny display of a father and his son playing a game of baseball toss. Created by ad agency Deutsch, L.A. the ad features a father and his son playing catch in the front yard (the 2013 Passat in the background of course) but this dad is just horrible at throwing a ball....Pass on something he will be grateful for.
Credits:
Ad Agency: Deutsch, L.A.
Directed by Simon McQuoid.
Mercedes-Benz newest ad "The Journey." The spot features a young boy who takes himself on a journey and pretends to get lost repeatedly so the kind police officer can drive him home in Police Benz car.
The commercial features the music composed by "The German Wahnsinn Team" and vocals by Mia Spengler.
Credits:
Ad Agency: Jung Von Matt
Author: Andreas Bruns, Gunnar Heuwold
Director: Andreas Bruns
Producer: Dominko Gudelj
DoP: Roland Stuprich
Editor: Philipp Ostermann
Production Design: Cosima Vellenzer
Sounddesign: Domink Leube
Music: Philipp Feit, Roman Rossbach
Singer: Mia Spengler
Post Production: Mark Dauth, Valentin Grünberg, Heiko Leitsch
As part of the 2012 Veloster's global launch, Hyundai transformed New York's Times Square into a giant arcade. By uploading the new adrenaline-fueled game Hyundai Veloster HD into their iPhones, people were able to wirelessly race the Veloster on the massive digital screen overlooking the bustling center of Manhattan.
Credits:
Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea
Havas Worldwide London is behind a major new ad campaign for car maker Peugeot, promoting its ‘Just Add FuelTM’ finance package.
The idea behind the campaign is that Peugeot takes the stress out of buying a new car. It shows that people don’t need to worry about things that don’t affect them, and that with Peugeot’s ‘Just Add FuelTM’ finance package, they also do not need to worry about the car insurance for three years.
In the TV ad, ‘Gary’s Cat’, we are told the sad story of a worried man looking for his missing feline in the pouring rain, before the voiceover tells us: ‘Hang on. You don’t know Gary do you. Well, don’t worry then.’ It cuts to a couple driving a new Peugeot 208, having a great, worry-free time, and explains the benefits of the ‘Just Add FuelTM’ package, a single monthly amount that covers car tax, warranty, breakdown cover and comprehensive insurance for three years.
Dom Gettins, Creative Director at Havas Worldwide London, said: “Hunting through car insurance deals isn’t everyone’s idea of a good time so Peugeot’s ‘Just Add FuelTM’ is a brilliant idea, and we wanted to create an ad that would appeal to people who have better things to do with their lives than worry.”
Morgan Lecoupeur, Marketing Director at Peugeot UK, said: “With a unique and highly-attractive product in ‘Just Add FuelTM’ we needed a great idea, with a serious and an amusing aspect, also saluting our ‘Motion & Emotion’ signature, and I think Gary’s Cat will give us the awareness we seek from Christmas Day, as it airs for the first time.”
Credits:
Creative Ad Agency: Havas Worldwide, London
Creative Director: Dom Gettins
Art Director: George Brettel
Copywriter: George Brettel
Account Director: Jess Tarpey
Agency Producer: Laura Middleton
Director/Production Co: The Sniper Twins / Smuggler
Producer: Nick Fewtrell
Editor: Andy Mcgraw
Post Production: The Mill
Sound Design: Angell Sound
DoP: Jan Richter Friis
A Nissan Frontier goes snowboarding at Devils Ridge in Utah for Nissan's newest TV commercial. Pretty cool and might go madly viral as Nissan's last ad, the landing gear trick, check it out here.
Yes people it is just a "Fantasy, Trucks Can't Snowboard...Do Not Attempt", just in case you missed it at the beginning of the clip.
Credits:
Ad Agency: TBWA\Chiat\Day
Title: Mountain Ride
Brand: Nissan
BMW closes out the year with a new holiday Christmas greeting. They took four caroling members of the Zurich Acapella Group, but them into a BMW M135i driven by Martin Tomczyk on test track and created what they call "The Fastest Christmas Song in the World." Jingle Bells Jingle Bells...Oh what fun it is to ride in a BMW.
Credits:
Client: BMW
Agency: Draftfcb, Zurich
Production: Pumpkin Film AG
Country: Switzerland
Director: Götz Hudelmaier
Executive Creative Director: Dennis Lück
Art Director: Stephanie Lang
Art Director: christoff strukamp
Copywriter: Maximilian Kortmann
Consultant: Sandra Kopplin
Post production: Fraqment
A mother raps "The Motherhood" song in Fiats newest commercial advert.
Word to all the mothers out there. This one goes out to you...
'The Motherhood' featuring Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis.
You can find out more about the new Fiat 500L on Fiat's UK Facebook page, here.
Credits:
Creative Ad Agency: Krow Communications and Rubber Republic.
There’s no place like home and there is certainly no road like the road home. BMW recently unveiled a special tribute to “The Road Home” gifted from their advertising agency, Kirshenbaum Bond Senecal + Partners (kbs+).
Filmed around Thanksgiving, kbs+ employees captured their personal experiences traveling home on mobile phones and video cameras. The result mixes over 50+ videos set to an original score through the eyes of a holiday traveler.
Recognizing immediately the universal message and human connection of the piece, BMW quickly got behind the idea of releasing the film. Just launched online this week, BMW will also air a 60-second TV version of the spot nationally in the coming weeks.
Mighty director Alexander Paul recently lensed a three-spot package promoting Hyundai's Genesis R-Spec and Equus vehicles.
Faster Acting focuses on a test driver guiding his Genesis R-Spec around a test course. As he bolts over the track in a squeal of smoke and speed, Paul shows us the car from multiple angles, including a goosebump-inducing view from behind the wheel. Valet Parking is a slow-motion spiral through the skylines and boulevards of Manhattan. As a couple gazes out the window of their Equus at the Guggenheim Museum in wonder, the valet nearly drops his client's keys watching the car roll past, and a narrator reminds viewers that J.D. Power recently ranked the ride highest in the vehicle appeal category for premium cars. Review begins with the oft-heard expression, "You can't always get what you want"; a Hyundai with a GDI engine navigates through the back roads of the Hamptons, its relaxed driver allowing his GPS navigation system to lead him pass hedgerows and summer estates as he sinks into the elegant leather interior. A final shot of the vehicle's sleek exterior proves that getting everything one wants in a car is quite possible.
"It was a real pleasure being able to interpret Hyundai's message with a great deal of artistic freedom," stated Paul. "Visually speaking, I wanted to give all three spots a distinct look and feel, reflecting both the raw experience of the car and the landscape in which it's being driven. While the fluidity of Valet and Review convey the elegance of the models, the sharp, precise cuts Faster Acting evoke speed and performance. We made the most of all three shoots, especially Valet, when the earliest snow blizzard in New York's history called for some much-welcomed improvisation."
"Alexander's love of cars is evident in his work," noted EP Eric Bonniot. "He treats them with a unique sense of humanity, giving them character through the stories he tells. Shooting these spots was a lot of fun for us because Hyundai is really in touch with its audience, and its new line of vehicles are an absolute knockout."
Credits:
Client: Hyundai
Spot Title(s): Valet Parking, Faster Acting, Review
Agency: Innocean
CD: Ed Miller
AD: Tyson Brown
Copy: Cooper Olson, Jonathan Hum
Prod Co: Mighty Film Co.
Director: Alexander Paul
DP: Stephan Von Borbely
EP: Eric Bonniot
Producer: Susanne Porzelt
VFX: Liquid
Lead VFX Artist: James Bohn
VFX Artist: David Parker
Producer: Terry O'Gara
Editorial Co: Spot Welders
EP: David Glean
Senior Producer: Carolina Wallace
Editor: Michael Heldman
Asst. Editor: Patrick Murphree
Telecine Co: New Hat
Mixer: Bob Festa
Shoot Location: NYC, Hamptons, Alabama
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike
Two new ads for the Fiat 500 Abarth, above is the spot "Topless" for the Cabrio model that features a lovely young lady enjoying the beach and a scorpion (what else would you expect) that cunningly unties her bikini top. The tagline for the Fiat 500c Abarth spot — small, wicked and now topless.
Below is the "Test Track" spot which is billed as the only electric that turns “you” on, the ad shows a female test-driver entering the passenger's side of the vehicle, then the car whips around a curve, losing control. The crew rushes to her rescue only to find her and the driver in a very precarious position. The new Fiat 500e: environmentally sexy.
Fiat's "Seduction" Super Bowl commercial is still our favorite, see it HERE.
The challenge, how to launch the new Mini 2-Seater Roadster and tell middle aged men that their best adventures are in the future not the past. How? You create a Psychic Mini of course. The campaign sent them signs by way of billboards, and reached out to all the online skeptics, then contextually in the physical world. When people went online to search for answers a Psychic revealed all and then finally giving the user a personalized Psychic reading all thanks to the MINI...nice.
Credits:
Advertising Agency: Profero, USA
Advertising Brand Manager: Anna Kilmurray
Acc Director: Jay Kossifos
Account Executive: Bridie Scriven
Executive Creative Director: Elspeth Lynn
Creative Directors: Dave Newbold, Jim Eyre
Copywriter: Dave Newbold, Spencer Jones
Art Director: Jim Eyre
Music & Sound: Pitch n Sync
Designers: Lionel Agbadou, Luke Till / LEAD
UX / Information Architect: Simon Pan, Dave Regan
Copywriter: Dave Newbold, Spencer Jones
Agency Producer: Jonathan Acton, Silvia Figueirido
Microsite build: LIDA
Production Company: The Mill / Smoke & Mirrors
One of the world’s most elite (and expensive) cars recently became a canvas for the creative whims of the techie minds at The Media Merchants, a technology-driven production agency based in Vancouver.
In November, the agency gathered influencers in the city’s creative, technology, design, advertising and automotive sectors for The Lamborghini Project, an exclusive audio-visual event centered around projection mapping onto a Lamborghini Reventon.
At $1.5 million, the Reventon is the luxury automaker’s priciest road car. Only 20 have been produced and sold to the public. Using its raw, understated and angular exterior as inspiration, creative technical director Anthony Diehl and animator Stuart Langfield projection mapped a series of real-time visuals on to the vehicle’s dark grey, semi-matte finish.
Initially, Media Merchants conceived The Lamborghini Project exclusively as a projection mapping experience but once they began the meticulous process of mapping animated images onto the car, they realized they had a one-of-a-kind opportunity to do something even more ‘live.’
“One of the surprising and fun elements of the project was getting everything aligned perfectly and then discovering that we had a pretty awesome VJ setup sitting in front of us,” says Anthony Diehl, creative technical director on the project. “Although it wasn’t part of the original plan, we couldn’t help ourselves and took the opportunity to run a live VJ set with visuals created in real-time.”
Diehl and Langfield developed the animated visuals using hybrid 3D and 2D techniques developed specifically for the purpose of projection mapping onto 3D objects. Working from the idea of ‘contrast,’ they sought to highlight the Reventon’s dark, moody and clean lines through a combination of predefined op-art imagery and improvised, real-time effects.
“It’s a scalable technique, allowing us to add or remove projectors for the final execution depending on technical or budget considerations, even after the animated content has been produced,” explains Diehl. “We really tested out the extent of this process on the Lamborghini project and it worked beautifully.”
The video content was created using MadMapper and Modul8 VJ software run off two Macbook Pro laptops networked together for playback sync and then plugged into three 7000 Lumen Panasonic projectors and one 6000 Lumen Christie Projector.
For the music, Media Merchants turned to Mitch Lee of Redemption Audio for a soundtrack that contrasted pure and crisp strings, pianos and snyths with distorted percussion, dissonant noise and an ominous silence. The end result perfectly underscored The Lamborghini Project’s gorgeously subtle symmetry.
Credits:
Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group
via: GlossyInc.
The VW Beetle just got louder with the release of the Beetle Fender Edition. The three print ads above include tag lines: "66 Years of Rock, Now Rolling." and "Groupies Not Included".
Credits:
Advertising Agency: DDB Tribal, Berlin, Germany
Head of Art: Lisa Kirchner
Art Direction: Christoph Stender
Photographer: Nick Meek
