Hyundai Sonanta Turbo, the "Stuck" commercial is one of a number of ads the car maker will be airing during Super Bowl XLVII. This one needs know description, just watch, enjoy, and think about all the times you have been in one of these scenario's yourself.
For those who just have to have an official explanation: "Stuck," a 30-second in-game spot running in the second quarter, takes viewers on a classic American road trip. In a tale told with observational humor and a little bit of empathy, viewers are taken on a journey through the eyes of a young couple as they encounter and get "stuck" behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.
Credits:
Creative Ad Agency: Innocean, USA
Executive Creative Director: Greg Braun