Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.
We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.
Credits: New spot is the work of ad agency BETC, London.
What would you do to win a new Blackberry 10 SmartPhone? Model Deborah St. Pierre said she would do a BlackBerry Bikini Photo Shoot, and she did. The contest was run by The Blackberry authority site Crackberry.Com and here are the details from the site...
"To win a free BlackBerry 10 phone from CrackBerry.com, Deborah St. Pierre told us she would "do a BlackBerry-inspired bikini photoshoot". That immediately caught our attention. Longtime readers of CrackBerry will of course remember this Bikini + BlackBerry post that went into the CracKBerry history books as an all-time favorite. And even longer-time readers of CrackBerry will remember the epic-ness of our last What Would You Do contest, where we saw scantily clad pudding wrestling action take place in Times Square. Always wanting to up the CrackBerry ante, we declared Deborah a winner based on her entry submission and followed up with her to see how she wanted to execute on it. Debbie let us know she's a BIG FAN of both BlackBerry and CrackBerry. And when we found out she lived in Miami, we put her in touch with our good friends at Capture Fashion to work with her to pull together the photo shoot. Check out the video above and the spread of photos below. With BlackBerry 10 just around the corner, we didn't want to put any old BlackBerry Smartphones into the photos, so instead Deborah opted for BlackBerry, the fruit. But Deborah promised if everybody keeps the comments civil and positive and she gets lots of likes on the Youtube video, that she'll follow up with another BlackBerry photo shoot — next time with her BlackBerry Z10 in hand".
If you enjoyed the clip and photo shoot, show the lovely Deborah St. Pierre some love via her Twitter. Be sure to tell her Sylvia and Great-Ads sent ya over.
Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.
"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."
This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.
"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.
The Super Bowl campaign includes a pre-game release of a 1-minute 50-second—extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.
"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.
Credits: Agency: RPA Exec VP, Executive Creative Director: John Hage VP, Head of Art: Phillip Squier Associate Creative Director/Copy: Jon King Art Director: Brian Hall VP, Executive Producer: Jack Epsteen Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein Production Company: MJZ Director: Craig Gillespie DP: Emmanuel Lubezki Visual Effects: Eight VFX Editorial: Arcade Editor: Kim Bica Sound Design: Mit Out Sound Sound Designer: Ren Klyce
via: http://www.trustcollective.com/portfolio/content/rpa_transactions.php#ixzz1kzNyJWB1 Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
The Flaming Lips star along a typical family who embark on an epic journey of shenanigan in Hyundai Santa Fe' 2013 Super Bowl ad. The commercial also features a new song, "Sun Blows Up Today" that the band recorded just for the spot.
The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's. Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead.
Credits: College for Creative Studies Advertising Agency: Team Detroit, Detroit, USA Chief Creative Officer: Toby Barlow Executive Creative Director: Gary Pascoe Art Directors: Vic Quattrin, Brandi Keeler Copywriters: Joel Wescott, Maggie Cote Photographer: Stock
Egg Films director Terence Neale’s latest ad for Chicken Licken Slyders will leave audiences asking, “Please, sir, can I have some more?” The concept for this commercial, devised by Net#work BBDO, involves a gloomy orphanage, a cheery couple, and a delightful twist — think M. Night Shyamalalalalalaalan.
Terence jumped at the chance to work on Chicken Licken, with its trademark off-centre approach to humor, again: “Chicken Licken is an amazing brand to work on,” says Terence, “You can feel the trust between the agency and the client. It creates an environment where everyone is working to produce the best possible outcome.”
His knack for directing performance shone through in all of the carefully chosen cast. He shared a special insight on working with children: “I think kids get intimidated when they feel like they are surrounded by people smarter than them, but thanks to the creatives and me, that wasn't a problem at all.”
Credits: Title: ‘Orphanage’ Client: Chicken Licken Agency: Net#work BBDO City & Country: Johannesburg, South Africa Agency Producer: Caroline Switala Executive Creative Director: Rob McLennan & Graeme Jenner Copywriter: Cara Messias Art director: Clayton Swartz Director: Terence Neale Production Co & City: Egg Films, Cape Town Producer: Rozanne Rocha-Gray Director of Photography: Paul Gilpin Post Production & City: Pudding (grade) Blade (online) BFX (3D) Editor & Company: Evi Katz / Left Music & Music Publisher: Robroy Music
2014 Kia Sorento Space Babies Super Bowl commercial teaser...The space babies of planet Babylandia are suited up to embark on an epic journey nine months in the making. So fasten your diapers this adventure will blow your mind into another dimension.
An extended version of "Space Babies" will be viewable at YouTube.com/Kia leading up to the Super Bowl Sunday. Kia returns as a Super Bowl advertiser for the fourth straight time. After becoming the first advertiser to debut a Super Bowl commercial in movie theaters before the big game last year, "Space Babies" will air on more than 33,000 screens nationwide beginning on February 1 as part of ScreenVision and National CineMedia's FirstLook. "It has an answer for everything" is a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components.
Created by creative agency David&Goliath, and directed by Jake Scott the KIA spot is scheduled to air in the fourth quarter of Super Bowl XLVII.
Budweiser has launched its first-ever Twitter account – www.twitter.com/budweiser. The account went live last night.
The iconic brand marked the occasion with another "first" involving the Budweiser Clydesdales – tweeting the first photo of a member of the elite "Budweiser Clydesdales Class of 2013," a beautiful 150-pound baby born the morning of Jan. 16. It was the brand's first-ever Tweet.
Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.
"This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed," said Jeff Knapper, general manager of Clydesdale operations. "A star was truly born on Jan. 16." More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.
On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, "Brotherhood," which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, "Brotherhood" will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
This is the Clydesdale's 23rd Super Bowl spot since first appearing in a big game spot in 1986.
In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses. Budweiser's Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.
2013 A MILESTONE YEAR The Clydesdales celebrate a major milestone in 2013 – the 80th anniversary of their association with Anheuser-Busch. The Budweiser Clydesdales have been an integral part of Anheuser-Busch's heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality as well as integrity, achievement, success, perfection and team spirit. They were formally introduced to celebrate the repeal of Prohibition for beer. "The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses," Knapper said.
How is the baby Clydesdale featured in the commercial doing? Both mother, 7-year-old Darla, and baby are doing well, reports John Soto, supervisor of the breeding operations at Warm Springs Ranch in mid-Missouri. "We have had two foals born so far this year and they're both doing very well," Soto said.
"We take great pride in each and every one of our horses, and Warm Springs Ranch is a great home," Knapper said. "The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world."
Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.
Watch Hyundai Canada's official 2013 Big Game Day Commercial, titled "GASPOCALYPSE" starring the Sonata Hybrid, four 'weekend warriors', and a very generous Hyundai driver.
Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself. Unlike the their American counterparts, very few Canadian companies create original ads to take advantage of these huge numbers.
Hyundai Auto Canada Corp (HACC) has done just that for a second year a row with a 60-second epic called “Gaspocalypse”. The commercial tips its hat to the post-apocalyptic film genre and punctuates the fuel efficiency of the Sonata Hybrid.
“We wanted to create a spot that truly measured up on the Super Bowl stage,” said Gary Westgate, Senior VP and ECD at Innocean Canada. “And the production company pulled out all the stops to make sure it felt like you’re watching a blockbuster movie.”
Adds John Vernile, Vice President Marketing, Hyundai Auto Canada Corp, “We are thrilled to be one of the few Canadian companies committed to creating a unique commercial for the 2013 Super Bowl. People across North America tune-in to the game as much for the commercials as for the action on the field, so there is no bigger stage than the Super Bowl to make a statement about our hybrid’s world class performance.”
Credits: Creative Agency: Innocean Worldwide Canada Executive Creative Director: Gary Westgate Creative Directors: Gary Westgate, Nelson Quintal Art Director: Simon Duffy Writer: Gary Watson Agency Producer: Alina Prussky VP, Group Account Director: Daniel Buckley Account Director: Shannon Beaver Agency Planner: Paul Kron Production Company: Steam Films/Tool of North America Director: Benjamin Weinstein Line Producer: Jason Manz Executive Producers: Krista Marshall, Jennifer Syces Director of Photography: Amira Mokri Editor: Brian Wells Editorial Company: School Editing Colorist/Transfer: Sean Coleman, CO3 Music and Sound Design: RMW Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick via: Glossy
Legendary quarterback Joe Montana and Ronnie Lott star in an epic new commercial for Skechers Relaxed Fit Footwear. watch as Joe always keeps his cool thanks to his SKECHERS and a thundering tackle by Lott.
Press: What if you could buy a new car alongside your everyday groceries? This is the scenario imagined in Volkswagen’s latest spot to promote the affordability of the Volkswagen brand and its most accessible model, the Jetta.
“Butcher”, which began airing this month, opens with a woman ordering four sirloin steaks in a traditional food market. She then asks, “How fresh is the Jetta?” just as she would while contemplating a roast or rack of lamb. The camera then pulls back to reveal two silver Volkswagen Jettas dangling and gently swaying behind the counter from the market’s ceiling. After briefly considering the affordable price, she spontaneously decides to buy the “one on the left”.
View Volkswagen Jetta “Butcher": http://www.youtube.com/watch?v=KWdAXw7ziOo View “How to Hang a Jetta” — a behind-the-scenes of the spot: http://www.youtube.com/watch?v=i_58EBCceAw
The spot, developed by Toronto-based agency Red Urban for Volkswagen Canada and directed by Untitled Films’ Jean-Michel Ravon, is an extension of a campaign launched late last year in the UK.
Since the impulse buy is familiar to most shoppers, communicating the brand’s message was easy. Executing the creative idea, however, was much trickier. Key to the spot’s believability was finding a location where two cars — at roughly 3,000 pounds apiece — could be hung from the wall or ceiling. Since Volkswagen Canada’s spots avoid using computer graphics as a way to reinforce Volkswagen’s authentic style, a very large space was needed.
“Choosing a location was tricky because we wanted the atmosphere to feel intimate, but the size of the vehicles ruled out small shop settings,” said Christina Yu, Executive Creative Director, Red Urban.
The stables of a downtown Toronto historical castle, Casa Loma, were eventually discovered and booked for the shoot. The stables provided a quaint space with high ceilings and authentic style details, like the subway-tiled walls so common in traditional food markets, which were a perfect backdrop for the concept of the shoot.
The next obstacle the team needed to overcome was hanging a hefty car from the ceiling in a way that looked seamless and believable.
“The big challenge was to hang the cars so that they would sway a little,” adds Yu. “To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight. A European trailer hook part was installed and reinforced before employing a custom rig solution to hoist the cars up inside the Casa Loma stables.”
Lynne Piette, Brand Marketing Manager at Volkswagen Canada, says, “We expect that the spot will resonate well with consumers as they begin the New Year. Providing a premium product and experience that's accessible to the masses is at the core of the Volkswagen brand, and this Jetta commercial represents exactly that.”
Credits: Title: "Butcher" Client: Volkswagen Canada Creative Agency: Red Urban ECD: Christina Yu AD: Liam Johnstone CW: Sarah DiDomenico Broadcast Producer: Anna Tricinci Integrated Producer: Terri Vesgo Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films Director: Jean-Michel Ravon Executive Producer: Lexy Kavluk Line Producer: Tom Evelyn DP: John Houtman Production Designer: Michael Walker
Editorial Company: Rooster Post Editor: Paul Jutras
Post Production: Track and Field Online Compositor: Ernie Mordak Music and Sound Design: The Eggplant Music Producer: Adam Damelin via: Glossy
