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fashion industry

  • Fred Perry 60th Anniversary Celebrated By Mother New York

    Fred Perry 60th Anniversary Celebrated By Mother New York

    In celebration of iconic fashion brand Fred Perry's 60th anniversary, the brand with its roots firmly in the British style subculture, reached out to influencers from the design, music and sports industries to customize a reproduction of the original 1952 shirt.

    The 60 shirts in total will become apart of a traveling tour stopping in London, Ginza and Beijing, beginning with an exhibition at Dover Street Market in London on January 26th. Amongst the many contributors asked to design a shirt were Raf Simons, Blur frontman Damon Albarn, Inez & Vinoodh, The Specials to name a few- Mother Design was honored to be asked to contribute a design.

    The team led by Christian Cervantes and Christopher Rogers attacked the shirt with a thoughtful arsenal: buckets of paint, a canister of tennis balls and a tennis racket. The outcome was a spontaneous kaleidoscope of exactly 60 brightly hued splatters resulting from exactly 60 swings to commemorate the brand’s 60th anniversary. "We wanted to honor the brand's origin in tennis as well as recognize it's influence in British music" stated Cervantes.

    Credits:
    Creative Ad Agency: Mother, New York.

  • Jason Wu for Target Mischief TV Commercial

    Jason Wu for Target Mischief TV Commercial

    Watch the Jason Wu for Target collection come to life in this new ad for Target entitled "Mischief" that not only features the song "Battez-Vous" by Brigitte in the commercial but also the animated cat Milu.

    Credits:
    Ad Agency: Wieden + Kennedy New York

  • Super Bowl Ad Watch: Skechers GOrun 2 Man vs Cheetah Looks All Too Familiar

    Super Bowl Ad Watch: Skechers GOrun 2 Man vs Cheetah Looks All Too Familiar

    Skechers released a teaser Super Bowl ad this week promoting the GOrun 2, in it a man attempts to outrun a cheetah. We won't actually know if he does or not until the ad airs during Super Bowl XLII.

    Sadly, the Skechers spot created by ad agency Siltanen Partners looks all too familiar to this old Charal Meats ad done by Leo Burnett Paris, see it below.

  • Catwalks and A Carton of Eggs | Behind The Scenes Look At Targets Everyday Collection

    Catwalks and A Carton of Eggs | Behind The Scenes Look At Targets Everyday Collection

    Carolyn Sakstrup, Marketing Director, Target, takes us behind-the-scenes at the broadcast shoot of The Everyday Collection.

    Like the brand’s signature color, Target’s advertising is bold and brave—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film. 2013 will be no different.

    The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way. Beginning Jan. 6, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.

    See all the spots here.

  • Burberry Spring/Summer 2013 Campaign with Romeo Beckham

    Burberry Spring/Summer 2013 Campaign with Romeo Beckham

    Romeo Beckham shines in the Burberry Spring/Summer 2013 Collection ad campaign. The 10 year old son of Victoria and David Beckham made his debut for Burberry earlier last December in this 30 second teaser spot for Burberry.

    The young Beckham stars alongside models Cara Delevingne, Edie Campbell, Charlotte Wiggins, Charlie France, Alex Dunstan and Max Rendell.

    The spot was directed by Christopher Bailey and shot by Mario Testino, featuring the music/song by Tom Odell, "Another Love".

  • Move Over David Lil Romeo Beckham Is The Newest Face of Burberry

    Move Over David Lil Romeo Beckham Is The Newest Face of Burberry

    Fashion brand Burberry brings on the Spring/Summer 2013 campaign with a big splash, the ad campaign features Romeo Beckham, the charming young son of David and Posh Beckham.

    Romeo, just 10 years old appears in this Burberry teaser ad twirling his umbrella and popping his collar, stealing the limelight from the British models Edie Campbell and Charlie France.

    The work was shot by Mario Testino and directed by Christopher Bailey, the campaign features the music Tom Odell and his song titled "Another Love".

  • A Burberry Woodland Adventure Web Trailer

    A Burberry Woodland Adventure Web Trailer

    Burberry promotes their fall and winter collection with a beautiful new web film; the "Woodland Adventure" trailer.

    Inspired by the British countryside, featuring runway models, magical woodland animals and an awesome soundtrack, yes that is an Owl at: 54.

    The music and song title for the Burberry Woodland Adventure commercial is Numb by Marina and The Diamonds.

  • Kmart "I'll Take Three OMG" Holiday Ad

    Kmart "I'll Take Three OMG" Holiday Ad

    Kmart "I'll Take Three OMG" holiday ad campaign...the best thing about this is the music. Song is Carol of the Bells by the musical artist Asia Bryant.

    Credits:
    Ad Agency: DraftFCB, Chicago.

  • Sofia Vergara stars in New CoverGirl TV Spot

    New York-based Charlex and Grey, long-time collaborators for make-up and beauty work, have joined forces yet again to produce a gorgeous COVERGIRL spot starring actress Sofia Vergara of Modern Family fame. Sofia features beautiful CG and a unique overall look crafted by a Charlex team led by Producer Corey Budro and CD Will Kim.

    Credits:
    Client: COVERGIRL
    Spot Title: Sofia
    Agency: Grey
    CD: Mark Fina
    AD: Sandrine Amar
    Producer: Topher Lorette
    CG & FX: Charlex
    CD: Will Kim
    Senior Producer: Corey Budro
    Designer: Jun Lee
    Flame Retouch: Alan Neidorf, Burtis Scott, Marc Goldfine
    Flame Design: Kyle Derleth
    Lead Modeler: Alex Cheparev
    Additional Modeler: Hung Ma
    Lead Rigger: Steve Mann
    Additional Rigger: Andre Stuppert
    Lead Animator: Tony Tabtong
    Lead Lighter: James Fisher
    Additional Lighters: Frank Grecco, John Volny, Salar Saleh, Will Atkin
    Executive Producer: Meredith Machial
    Executive Creative Director: Alex Weil
    Production Company: a WHITELABEL product
    Director: Stephane Sednaoui
    Edit House: Union Editorial
    Editor: Laura Milstein

  • Social Marketplace The Cools Takes Victoria Secret Model Jessica Hart Skateboarding

    Social Marketplace The Cools Takes Victoria Secret Model Jessica Hart Skateboarding

    The Cools partnered up with Bobbi Brown to celebrate some of their favorite "Pretty Powerful" girls in NYC. The Cools hosted a skateboarding lesson with pro skater Eli Reed last week in Thompkins Square Park for 10 friends and produced a 90 second video documenting the early morning lesson.

    The video featuring Victoria Secret model Jessica Hart, Leandra Medine (The Man Repeller), Natalie Joos, True Blood's Anastasia Ganias, Hannah Bronfman, Annie Georgia Greenberg, Chrissy Rutherford, Logan Horne, and more as they learn some pretty powerful moves in Thompkins Square Park.

    The Cools is a New York City startup founded by Parisian entrepreneur Olivier van Themsche, that delivers a social marketplace tailored to your personal style. Follow curators you trust, share inspiration, shop from the community or sell your own things. This social marketplace is a vibrant and shop-able dialogue among tastemakers.

    Credits:
    Filmed by Jason Jenkins
    Produced by Sydney Reising, and digital ad agency The 88, NY.

  • Harvey Nichols 2012 Same Little Red Dress Christmas Cat Fat Advert

    Harvey Nichols 2012 Same Little Red Dress Christmas Cat Fat Advert

    This years Harvey Nichols 2012 Christmas ad is an all out war between two ladies caught in the same dress. It's that all too familiar scenario. You've spent weeks, months even, searching for that seemingly perfect party outfit and arrive feeling fabulously festive — only for someone else to show up wearing the exact same dress.

    This year, the Harvey Nichols Holiday video explores the dilemma of a #samedress situation, heightening the drama by extending the initial death stare, so that this fashion face-off is played out with laser beams and explosive energy bolts!

    Credits:
    Ad Agency: Adam & Eve

  • The Pre Internet Shoe Is Back | The Diesel Yuk 20th

    The Pre Internet Shoe Is Back | The Diesel Yuk 20th

    The Diesel YUK 20th anniversary edition shoes are perfect for not doing parkour.
    And not doing parkour is pretty awesome.

    Music is "Drumstep Mix" by Mr Matos.

    Credits:
    Agency: SMFB Oslo
    Client: Diesel
    Creative: Pal Hoyer-Andreassen
    Creative: Magnus Hogberg Hansen
    Designer: Niklas Hellborg
    Web Producer: Kristoffer Lorang Dahl
    Strategist: Kristian Kristiansen
    Production Company: Acne Production
    Director: Anders Jedenfors
    Producer: Petur Mogensen
    Line Production: Picture Farm
    Line Producer: Arianne Culley
    Line Producer: Cris Bren
    Digital Production Company: Nodes Norway

  • Once Upon A Dream — Harrods of London Does Disney Princesses

    Once Upon A Dream — Harrods of London Does Disney Princesses

    Aurora from Sleeping Beauty by Elie Saab
    Disney’s most magical fairy-tale princesses have been re-imagined for a new generation, courtesy of fashion’s most romantic designers for the London department store Harrods. Harrods went with magical theme for its Christmas displays this year.

    Ariel from The Little Mermaid by Marchesa

    Belle from Beauty & The Beast by Valentino

    Cinderella by Versace

    Jasmine from Aladdin by Escada

    Mulan by Missoni

    Pocahontas by Roberto Cavalli

    Snow White by Oscar de la Renta

    Tiana from The Princess and the Frog by Ralph & Russo
    The gowns and accessories will be on display at Harrods in the Brompton Road windows, near Door 7.

    Credits:
    Photographer JASON ELL
    Senior Fashion Editor SARAH WEBB
    Hair SIMON IZZARD at Frank Agency
    Make-up and Nails ROZELLE PARRY at DWM
    using Shu Uemura and Essie
    Make-up Assistant GIA MILLS
    Models IVANE G at Profile, DOMINIQUE at Models 1,
    CAROLINE MEAD at IMG, AMBA REOHORN and
    CHARLOTTE P at Select, and JENNIFER at M+P Models
    Deputy Fashion Editor POPPY ROCK
    Photographer’s Assistants MICHAEL FURLONGER,
    LIZ FRANKS, SCOTT ARCHIBALD and ROBERT SELF
    Set Designer CHRISTOPHER WOODS at CLM

  • Aksel Lund Svindal "Beyond Reason" Joins Team Oakley

    Aksel Lund Svindal "Beyond Reason" Joins Team Oakley

    Four-time World Champion, Olympic gold medalist and a two-time overall World Cup Champion, Askel Lund Svindal joins Team Oakley. A nicely shot ad entitled "Beyond Reason" tells the story of Aksel on how his life is all about chasing the snow and skiing.

    Norwegian alpine ski champ, Aksel Lund Svindal is a force to be reckoned with. You can find Aksel flying down some the world’s quickest hills at the most insane speeds imaginable. He blows through gates with precision and power, while blazing down the mountain in lightning fast times. Born to a ski family, Svindal quickly refined his craft and rose to the top of the sport. He’s remained there throughout his remarkably successful career, finishing in the top four in World Cup rankings every year since 2006. Svindal is not only a savvy skier. He knows what he’s talking about when it comes to business, marketing, product and sponsorships. That’s why it made even more sense for him to join the Oakley team.

    Music was composed and arranged specifically for this commercial by German Wahnsinn.

  • Bérénice Marlohe Looks Stunning for Omega

    Bérénice Marlohe Looks Stunning for Omega

    The new face of Omega James Bond actress Bérénice Marlohe, above a video from the OMEGA James Bond SKYFALL event in Venice, Italy. Below, the stunning French actress tick-tocks all the boxes in this sizzling photo-shoot as she fronts a new advertising campaign for Omega.

    Images: Omega 2013

  • Cartier "Winter Tale" 2012 Holiday Web Film

    Cartier "Winter Tale" 2012 Holiday Web Film

    The luxury brand Cartier is back this year with another Holiday ad campaign with the beautiful Panther Cub's starring in the Magical Winter Tale.

    Cartier invites you to enjoy its magical Winter Tale, two panther cubs play hide and seek in a snow-laden forest of fir trees. These mischievous cubs lead us on an enchanting adventure. Follow their journey, filled with discoveries and precious gifts.

    Panthers were first introduced to us in Cartier's ad/film "L'Odyssée de Cartier", a journey between dream and reality (below). For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope. Directed by: Bruno Aveillan.

    For those of us who wont be shopping for the luxuriously wonderful things from Cartier, Target has a really "Big Dog" in their Holidays are Coming ad, see it HERE.

  • Nicki Minaj Pink Friday Official Fragrance Commercial

    Nicki Minaj Pink Friday Official Fragrance Commercial

    Nicki Minaj released the official commercial for her Pink Friday perfume, named after her first album release. This is apparently, a follow-up ad to the unofficial commercial that hit the web last month, see it below.

  • New Marc Jacobs Ad Features A Wanker in the Park

    New Marc Jacobs Ad Features A Wanker in the Park

    Here we go with another it's not what you think it is commercial, the new Marc Jacobs ad, "Jack of All Shades" features a good looking guy polishing his Square Aviator Sunglasses at the park. Too bad they made him look like a wanker, the polisher is an employee of the Jacobs Soho store in New York, Andrew Weyer.

    Credits:
    Copyright(c) 2012 Marc Jacobs International, LLC
    via: The Cut

  • Gilt Launches First Ever TV Ad Campaign With A GunFight and a Taxi

    Gilt Launches First Ever TV Ad Campaign With A GunFight and a Taxi

    New York-based Gilt Groupe, the members-only flash sales website, launches its first TV ad campaign with two new commercials. Above is extended version of the "Gunfight" ad and below is the "Taxi" spot, where there is just too much going on in the back seat of that cab even for me.

  • The Gap Holiday TV Ad "Love Comes In Every Shade"

    The Gap Holiday TV Ad "Love Comes In Every Shade"

    The new Gap 2012 Holiday ad entitled "Love Comes In Every Shade" features rapper Nas and his father, blues musician Olu Dara, actress Aubrey Plaza, the band The Atomics, actress Diana Garcia and musician Greg Rogove. The song is called "Just Me And You" by the musical artist Nylon Studios.

    Credits:
    Ad Agency: Peterson Milla Hooks
    Country: United States of America
    Director: Peggy Sirota
    Executive Creative Director: Dave Peterson
    Creative Director/ AD / copywriter: Courtney Vincent
    Editing Company: Channel Z Minneapolis
    Post production: Pixel Farm Minneapolis
    Agency Producer: sean healey
    Editor: Brett Astor
    Music Studio: Nylon NY
    Music Supervisor: Daron Walker