Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.
Credits:
Agency: 180 LA
Client: Adidas
ECD: William Gelner
Prod. Co.: Biscuit Filmworks
Director: Christopher Riggert
The timeless Christmas classic tale of Ebenezer Scrooge is remade for this online film/ad campaign by Adidas, A Cautionary Tale of Ebenezer Snoop re-told by Snoop Dogg or is it Lion. The film features apperances by 2NE1, Ilie Nastase, David Beckham, Dwight Howard, Derrick Rose and a few more.
The Cautionary Tale of Ebenezer Snoop is a re-telling of a classic holiday tale, but in a very Snoop Dogg way. Watch to see if Ebenezer Snoop can find his holiday spirit, or if he will be stuck with the bahhumbizzles forever.
Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.
Credits:
Advertising Agency: Sid Lee, USA
Creative Director: Sid Lee
adidas NEO Label signs Selena Gomez as their new style icon, Pulse Films director D.A.R.Y.L. delivers a dynamic new ad, which debuted last Friday, for Adidas NEO, the brand's youth orientated label starring their new global style ambassador Selena Gomez.
In the dead of night a group of teens embark onto the back streets of Los Angeles to paint the city NEO... Leaving their green trail over walls, billboards and street signs. Selena and her allies gather on top of a building to tag a water tower with their distinctive calling card, before the sun rises to reveal a unique impression of Adidas Neo on the familiar skyline of Downtown LA.Credits:
Pulse Films and directed by D.A.R.Y.L.
Below, adidas NEO takes window shopping to a new level with an interactive digital window concept that connects to your smartphone, making it possible to shop at their store after hours without an app or scanning a QR code.
By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window's shopping bag instantly appears on your mobile ready to save, purchase or share with friends.
This window was installed in September 2012 at the adidas NEO Nürnberg store for a six-week pilot test.
Rohan Blair-Mangat’s latest piece for Adidas was shot over 3 days in the lead up to, and during a concert in front of 12,000 people featuring Snoop Dogg and Gorillaz Sound System in Fortaleza, Brazil. The spot is a clever blend of lifestyle film and commercial, focusing on Pauli "The PSM" who is the enigmatic drummer for The Gorillaz, as well as an ‘influencer’ for Adidas.
Music and Song is by Swindle, "Do The Jazz"
Adidas Originals “I Am The PSM” Credits:
Client: Adidas Originals
Title: I Am The PSM
Production Co: Stink
Director: Rohan Blair-Mangat
Producer: Tom Birmingham
Exec Producer: Edward Grann
Production Manager: Lea Campos
D.O.P: Rohan Blair-Mangat
Editor: Sam Ostrove @ Cut & Run
Post: Diego Vazquez Lozano @ Realise Studio
Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.
adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.
The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.
Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game.
The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.
Snoop Lion, aka Snoop Dog, Reggae's new heavy-hitter, stars in Alex and Steffen's powerful new ad for Adidas Space Diver. Teaming up again with Creature of London, their flair for stunning effects and powerful imagery shines through, as our hero summons a pluming maned king to patrol alongside him.
Alex & Steffen's last collaboration with these sporting giants provoked an other worldly response that saw the Adidas Space Diver sell-out in only three days!After seeing this, we're expecting no different.
Credits:
Director: Alex & Steffen
To welcome Robert Griffin III to Washington, D.C., The Redskins and to celebrate his preseason NFL home opener, adidas is lighting up the names of thousands of passionate football fans on a massive, moving projection of the Redskins quarterback displayed across the Newseum's 74-foot-high marble First Amendment tablet, down the street from the White House.
Fans who joined the conversation on the adidas Football facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the Heisman Trophy winner two nights before his Redskins home debut. Three projectors were used to display the 74-foot image of RGIII in action with the lightest football cleats in the game—the adizero 5 Star Mid.
Credits:
Ad Agency: Mullen
From New York to Tokyo, from Rio de Janeiro to Paris, any city in the world has its people that represent their home, their passions, their ambitions and their joy of life is the theme of the newest Adidas Origianls, "All Originals Represent" commercial/ad. The spot features the Nicki Minaj song "Masquerade" and features Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, 2NE1, Kids These Days and Derrick Rose representing their crew in the ad.
Credits:
Production Agency: Jimmy Lee.tv
Post-Production: The Cutting Room / Jimmy Lee.tv / Vision Globale
Production House: Pretty Bird
Director: Melina Matsoukas
Dp: Frederik Jacobi
Grading: Company 3
Editors: Chuck Willis, Merritt Duff, Jimmy Lee.tv
Sound Design And Mix: Machine Head, Boogie Studio
Music: Nicki Minaj "Masquerade"
Adidas and creative Adam Fish of Iris capture the genius of FC Barcelona star Lionel Messi by dressing him in a bespoke LED suit and capturing his skills at 1,000 frames per second.
The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light.
The film captures and analyzes Leo's movement, to reveal the secret of his movement on the pitch as well as highlight the light in motion design of the new adizero F50 Messi boot he'll wear for the first part of the season. To do this, Leo wore a custom-made LED suit and hood, with hundreds of individual LED's sewn by hand in to adidas TechFit gear. As well as 'hacked' adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football. He was then filmed at 1000 frames per second using a Phantom camera and the resulting footage treated using a specially developed visual effects technique — creating a beautiful echo effect and a concert visual aesthetic set to a fitting electro/dance track by Congorock.
Credits:
Developed by Iris and ML Studio
Director: Marcus Lyall
Creative: Adam Fish
Shot on location in Barcelona, Spain.
To celebrate the re-release of the adidas Mutombo, the "House of Mutombo" video series will present an illustrated and animated history of basketball legend Dikembe Mutombo. The videos feature paper cut illustrations from Nathan McKee, animation by Jamal Qutub, and music from PJ Portlock.
The adidas Mutombo is available in the US on 8.24.13
The Adidas Ajax Experience prank might not go over so well here in North America but in Amsterdam, Adidas and the ad agency Iris pulled off an epic prank.
Imagine: The new home shirt of your favorite football/soccer team has arrived. You go to the fan shop to try one on and Adidas pulls this on you with the help of the entire Ajax soccer team.
A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way mirror. When fans entered the room and started trying on their jersey, the mirror/wall suddenly opened. And there were Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women's team players and Leonne Stentler Babiche Roof to cheer them on.
Credits:
Ad Agency: Iris, Amsterdam.
Washington Redskins quarterback Robert Griffiin III stars in the TV commercial for the Adidas Adizero 5 star. RGIII shines in the Adidas ad playing multiple roles, he haunts a fearful opponent, appears driving a bus driver, a trainer, a police office and the signal caller.
| Adidas RGIII Do What Light Does Full Credits: | |
|---|---|
 | Ad Agency: 180 Los Angeles Client: Adidas Executive Creative Director: William Gelner Creative Director: Gavin Milner Creative Director: Grant Holland Executive Producer/Managing Partner: Peter Cline Director: Sam Brown Production Company: The Directors Bureau Music and Sound Design: Human Copywriter: Zac Ryder Art Director: Adam Groves |
Credits:
Creative Ad Agency: LEW LARA/TBWA, Brazil
Client: ADIDAS
Campaign: COPA CONFEDERACIONES
Title: WHISTLE
Gerente de Marca: Peter Ravailhe
Dir. Gral. Creativo: Andre "Dede" Laurentino / Manir Fadel
Dir de Cuenta: Rodrigo Vidigal
Head of Art: Fernando Reis
Redactor: Marcelo "Padoca" Lima
Produccion: Luzia Olivera
Director: Maxi Blanco, Milton Kremer
Asist. De Direccion: Chema Linares Romero / Flavia Zanini
Productor Ejecutivo: Carol Dantas / Sebastian Hall
Productor: Paloma Vazquez
Jefe de Produccion: Roberto Bellezia
Director de Arte: Billy Castillho / Perry Newberry
Vestuarista: Ciro Medina
Director de Fotografia: Alexandre Erml / Wyatt Troll
Posproduccion: Clan VFX
Adidas tells Great Britain, it's time to take the stage with adidas at the London 2012 Olympic Games with this new advert created by Sid Lee.
Credits:
Agency:Sid Lee
Client:Adidas
Production Company: Jimmy Lee
Adidas Football introduces the new Nitro Charge soccer boots — Nothing Can Stop You features the song is Taprikk Sweezee — Nitrocharge.
Credits:
Creative Advertising Agency: TBWA\HAKUHODO, Japan
Executive Creative Director: Kazoo Sato
Associate Creative Director: Takahiro Hosoda
Copywriter: Motonori Sugiyama
Art Director: Hirohumi Nakajima, Keisuke Shimizu
Experience Designer: Kaname Aratame
Production Company: ROBOT Communications
The NBA Rookie of the Year Damian Lillard tells us a tale in the latest ad Adidas Quick Ain't Fair ad, pay attention it's another crazy quick ad...
"Gonna hit you with this tale of a boy I knew. He was rookie of the year at age 22. He came to Rip City to make it his own, when he laced his Crazyquicks man... minds were blown. Damian Lillard he went on a tear... man #QuickAintFair" — A$AP Rocky
The latest ad from 180LA for Adidas is crazy quick, pay attention as this quick ain't fair, features the song "Goldie" by A$AP Rocky.
When you're Quicker than your opponents, it ain't fair. It ain't fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain't fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday.
Credits:
Ad Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Head of Production: Natasha Wellesley
Agency Producer: Colleen Wellman
Art Director: Marcus Cross
Copywriter: Kevin Steele
Head of Account Management: Chad Bettor
Account Manager: Lauren Wax
Global Group Communications Director: Ryan Morlan
Global Communications Manager: Lorrin Pascoe
Track: “Goldie”
Artist: A$AP Rocky
Production Company: Reset
Director: Andre Stringer
Executive Producer: Jeff McDougal
Line Producer: Adam Cramer
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Managing Director: Linda Carlson
Executive Producer: Carol Lynn Weaver
Transfer Company: MPC
Colorist: Mark Gethin
Executive Producer: Asher Edwards
Color Producer: Amanda Ornelas
Special effects/VFX Company: MPC
Creative Director: Jake Montgomery
Flame Lead: Jake Montgomery
3D Lead: Daniel Marsh
Flame: Jake Montgomery,Andy Edwards
Nuke: Will Voss, Lisa Ryan
CG/FX: Erik Borzi,Maxx Burman, Christian Sanchez, Michael Wynd
Executive Producer: Asher Edwards
Producer: Nicole Fina
Mix Company: Beacon Street
Mixer: Mike Franklin
credits via: AdsoftheWorld
Chelsea FC stars John Terry, Fernando Torres and Juan Mata get covered in blue paint in the latest advert for Adidas: It's blue, what else matters?
Credits:
Agency: The Corner
Creative Director: Tom Ewart
Creative Team: Matthew Lancod, Robert Amstell,Pauline Ashford and Mike Kennedy
Designer: Will Chak
Business Director: Jonny Angel
Production Company: Jonny Angel
Director/Photographer: Mark Zibert
Sound Design: Wizzy Wow
Retouching: Smoke & Mirrors
Production Company: 24
Senior Communications Manager (Adidas): Steve Marks
Check out the colors that inspire Damian Lillard, Von Miller & Iman Shumpert in the latest commercial for Champs Sports and X Adidas. The colorful ad is pimping off court game gear with adicolor for adidas Originals and of course follow along using the hash tags #LiveInColor and #adiColor. Song and music is TNGHT — Higher Ground.
