The timeless Christmas classic tale of Ebenezer Scrooge is remade for this online film/ad campaign by Adidas, A Cautionary Tale of Ebenezer Snoop re-told by Snoop Dogg or is it Lion. The film features apperances by 2NE1, Ilie Nastase, David Beckham, Dwight Howard, Derrick Rose and a few more.
The Cautionary Tale of Ebenezer Snoop is a re-telling of a classic holiday tale, but in a very Snoop Dogg way. Watch to see if Ebenezer Snoop can find his holiday spirit, or if he will be stuck with the bahhumbizzles forever.
Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.
Credits:
Advertising Agency: Sid Lee, USA
Creative Director: Sid Lee