ShowBusinessMan:
Adidas

  • New adidas adizero™ Rush "The Team" TV ad

    New adidas adizero™ Rush "The Team" TV ad

    Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.

    Credits:
    Agency: 180 LA
    Client: Adidas
    ECD: William Gelner
    Prod. Co.: Biscuit Filmworks
    Director: Christopher Riggert

  • A Christmas Tale Re-Told by Ebenezer Snoop and Adidas

    A Christmas Tale Re-Told by Ebenezer Snoop and Adidas

    The timeless Christmas classic tale of Ebenezer Scrooge is remade for this online film/ad campaign by Adidas, A Cautionary Tale of Ebenezer Snoop re-told by Snoop Dogg or is it Lion. The film features apperances by 2NE1, Ilie Nastase, David Beckham, Dwight Howard, Derrick Rose and a few more.

    The Cautionary Tale of Ebenezer Snoop is a re-telling of a classic holiday tale, but in a very Snoop Dogg way. Watch to see if Ebenezer Snoop can find his holiday spirit, or if he will be stuck with the bahhumbizzles forever.

    Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

    Credits:
    Advertising Agency: Sid Lee, USA
    Creative Director: Sid Lee

  • Selena Gomez Goes NEO For Adidas

    Selena Gomez Goes NEO For Adidas

    adidas NEO Label signs Selena Gomez as their new style icon, Pulse Films director D.A.R.Y.L. delivers a dynamic new ad, which debuted last Friday, for Adidas NEO, the brand's youth orientated label starring their new global style ambassador Selena Gomez.
    In the dead of night a group of teens embark onto the back streets of Los Angeles to paint the city NEO... Leaving their green trail over walls, billboards and street signs. Selena and her allies gather on top of a building to tag a water tower with their distinctive calling card, before the sun rises to reveal a unique impression of Adidas Neo on the familiar skyline of Downtown LA.Credits:
    Pulse Films and directed by D.A.R.Y.L.

    Below, adidas NEO takes window shopping to a new level with an interactive digital window concept that connects to your smartphone, making it possible to shop at their store after hours without an app or scanning a QR code.

    By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window's shopping bag instantly appears on your mobile ready to save, purchase or share with friends.

    This window was installed in September 2012 at the adidas NEO Nürnberg store for a six-week pilot test.

  • Adidas Originals I Am The PSM

    Adidas Originals I Am The PSM

    Rohan Blair-Mangat’s latest piece for Adidas was shot over 3 days in the lead up to, and during a concert in front of 12,000 people featuring Snoop Dogg and Gorillaz Sound System in Fortaleza, Brazil. The spot is a clever blend of lifestyle film and commercial, focusing on Pauli "The PSM" who is the enigmatic drummer for The Gorillaz, as well as an ‘influencer’ for Adidas.
    Music and Song is by Swindle, "Do The Jazz"

    Adidas Originals “I Am The PSM” Credits:
    Client: Adidas Originals
    Title: I Am The PSM
    Production Co: Stink
    Director: Rohan Blair-Mangat
    Producer: Tom Birmingham
    Exec Producer: Edward Grann
    Production Manager: Lea Campos
    D.O.P: Rohan Blair-Mangat
    Editor: Sam Ostrove @ Cut & Run
    Post: Diego Vazquez Lozano @ Realise Studio

  • The Hunt For Fast Adidas miCoach App

    The Hunt For Fast Adidas miCoach App

    Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.

    adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.

    The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.

    Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game.
    The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.

  • Snoop Lion Adidas Space Diver Commercial

    Snoop Lion Adidas Space Diver Commercial

    Snoop Lion, aka Snoop Dog, Reggae's new heavy-hitter, stars in Alex and Steffen's powerful new ad for Adidas Space Diver. Teaming up again with Creature of London, their flair for stunning effects and powerful imagery shines through, as our hero summons a pluming maned king to patrol alongside him.
    Alex & Steffen's last collaboration with these sporting giants provoked an other worldly response that saw the Adidas Space Diver sell-out in only three days!After seeing this, we're expecting no different.
    Credits:
    Director: Alex & Steffen

  • Adidas and Adizero Welcome Redskins QB RGIII to Washington D.C.

    Adidas and Adizero Welcome Redskins QB RGIII to Washington D.C.

    To welcome Robert Griffin III to Washington, D.C., The Redskins and to celebrate his preseason NFL home opener, adidas is lighting up the names of thousands of passionate football fans on a massive, moving projection of the Redskins quarterback displayed across the Newseum's 74-foot-high marble First Amendment tablet, down the street from the White House.

    Fans who joined the conversation on the adidas Football facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the Heisman Trophy winner two nights before his Redskins home debut. Three projectors were used to display the 74-foot image of RGIII in action with the lightest football cleats in the game—the adizero 5 Star Mid.

    Credits:
    Ad Agency: Mullen

  • adidas all Originals Represent | Full Version

    adidas all Originals Represent | Full Version

    From New York to Tokyo, from Rio de Janeiro to Paris, any city in the world has its people that represent their home, their passions, their ambitions and their joy of life is the theme of the newest Adidas Origianls, "All Originals Represent" commercial/ad. The spot features the Nicki Minaj song "Masquerade" and features Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, 2NE1, Kids These Days and Derrick Rose representing their crew in the ad.

    Credits:
    Production Agency: Jimmy Lee.tv
    Post-Production: The Cutting Room / Jimmy Lee.tv / Vision Globale
    Production House: Pretty Bird
    Director: Melina Matsoukas
    Dp: Frederik Jacobi
    Grading: Company 3
    Editors: Chuck Willis, Merritt Duff, Jimmy Lee.tv
    Sound Design And Mix: Machine Head, Boogie Studio
    Music: Nicki Minaj "Masquerade"

  • Leo Messi Is The New Speed Of Light in Iris Created Work for the Adidas adizero F50 boot

    Leo Messi Is The New Speed Of Light in Iris Created Work for the Adidas adizero F50 boot

    Adidas and creative Adam Fish of Iris capture the genius of FC Barcelona star Lionel Messi by dressing him in a bespoke LED suit and capturing his skills at 1,000 frames per second.

    The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light.

    The film captures and analyzes Leo's movement, to reveal the secret of his movement on the pitch as well as highlight the light in motion design of the new adizero F50 Messi boot he'll wear for the first part of the season. To do this, Leo wore a custom-made LED suit and hood, with hundreds of individual LED's sewn by hand in to adidas TechFit gear. As well as 'hacked' adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football. He was then filmed at 1000 frames per second using a Phantom camera and the resulting footage treated using a specially developed visual effects technique — creating a beautiful echo effect and a concert visual aesthetic set to a fitting electro/dance track by Congorock.

    Credits:
    Developed by Iris and ML Studio
    Director: Marcus Lyall
    Creative: Adam Fish
    Shot on location in Barcelona, Spain.

  • New Teaser Ad for adidas Originals "The House of Mutombo"

    New Teaser Ad for adidas Originals "The House of Mutombo"

    To celebrate the re-release of the adidas Mutombo, the "House of Mutombo" video series will present an illustrated and animated history of basketball legend Dikembe Mutombo. The videos feature paper cut illustrations from Nathan McKee, animation by Jamal Qutub, and music from PJ Portlock.

    The adidas Mutombo is available in the US on 8.24.13

  • Adidas’ Ajax Experience Prank

    Adidas’ Ajax Experience Prank

    The Adidas Ajax Experience prank might not go over so well here in North America but in Amsterdam, Adidas and the ad agency Iris pulled off an epic prank.

    Imagine: The new home shirt of your favorite football/soccer team has arrived. You go to the fan shop to try one on and Adidas pulls this on you with the help of the entire Ajax soccer team.

    A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way mirror. When fans entered the room and started trying on their jersey, the mirror/wall suddenly opened. And there were Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women's team players and Leonne Stentler Babiche Roof to cheer them on.

    Credits:
    Ad Agency: Iris, Amsterdam.