Adidas and creative Adam Fish of Iris capture the genius of FC Barcelona star Lionel Messi by dressing him in a bespoke LED suit and capturing his skills at 1,000 frames per second.
The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light.
The film captures and analyzes Leo's movement, to reveal the secret of his movement on the pitch as well as highlight the light in motion design of the new adizero F50 Messi boot he'll wear for the first part of the season. To do this, Leo wore a custom-made LED suit and hood, with hundreds of individual LED's sewn by hand in to adidas TechFit gear. As well as 'hacked' adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football. He was then filmed at 1000 frames per second using a Phantom camera and the resulting footage treated using a specially developed visual effects technique — creating a beautiful echo effect and a concert visual aesthetic set to a fitting electro/dance track by Congorock.
Credits:
Developed by Iris and ML Studio
Director: Marcus Lyall
Creative: Adam Fish
Shot on location in Barcelona, Spain.