ShowBusinessMan:
sports ads

Legendary quarterback Joe Montana and Ronnie Lott star in an epic new commercial for Skechers Relaxed Fit Footwear.
watch as Joe always keeps his cool thanks to his SKECHERS and a thundering tackle by Lott.

The NBA is out with two new commercials, "The Disappearing Act" is directed by Spike Lee and stars Magic Johnson, Steve Nash, and Chris Paul.

CP3 bursts on and off the court in a puff of smoke, so fast that at one point he leaves the court and appears at a table in a diner with other point guard greats, Magic and Nash. In a flash, CP3 is headed back to the hoop and scores!

Credits:
Ad Agency: Goodby Silverstein & Partners.

Check out Chris Paul in the "Born To Assist" State Farm Insurance ad, this kid can act too.

Adidas launches an online ad campaign to celebrate brand ambassador Leo Messi winning the Fifa World Player of the Year for the fourth year running.

The Barcelona star was given the honor at the Fifa gala in Zurich for breaking a record by scoring 91 goals in 2012.

The campaign, created by iris Worldwide features examples in moving sketches of some of Messi’s greatest goals. The one-minute 20-second film then shows Messi celebrating his goals with his teammates and exposing his adidas shirt.

Credits:
Creative Ad Agency: iris, Worldwide
Illustration by Hotspur & Argyle’s Richard Swarbrick
Editor: Simon Hargood via Assembly Rooms
Producer: Fiona Campbell
Creative: Adam Fish
Produced by Danny Fleet.

Photo courtesy H&M

Steve Lubomski, Director of Marketing for H&M North America, said in a statement..."We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."

"The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun. "I sometimes wear them to go to sleep — they're very cool," he explained. Is it just me or does that quote just sound strange?

Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.

Credits:
Agency: 180 LA
Client: Adidas
ECD: William Gelner
Prod. Co.: Biscuit Filmworks
Director: Christopher Riggert

Warm yourself up this winter with the hot fire created by Juniper Jones for Spikes new series, Bellator. A tournament based Mixed Martial Arts promotion featuring grueling battles of brute strength and cunning ability until one champion is crowned.

Juniper Jones was charged with creating a spot that celebrates the spirit and drive of the individual rising to the occasion in the face of insurmountable challenges. Fire scorches across the screen as the talented fighters showcase their moves. While it appears extremely life like, no practical effects were used. Our team generated the fire completely from scratch in post-production, creating a singular effect that reflects the distinctive brand of Spike TV’s Bellator.

Credits:
Agency: Spike
Production Company: Juniper Jones
Director/Creative Director – Kevin Robinson
Director of Photography – Scott Colthorp
Executive Producer – David Phillips
Executive Producer – Terry Minogue
Executive Producer – Susie Shuttleworth
Production Coordinator – Zachary Goldberg
3D VFX Artist – Russell Forrest Boebert
3D VFX Artist – Joe Gunn
Compositor – Carlos Foxworthy
Compositor – Jim Roberson
Compositor – Chris West
Sound – Jody Nazzaro, Northern Lights

A look at sports icon David Beckham's international appeal on the web via a pretty nice video courtesy of Google+. The spot is similar to other videos from "The Web is What You Make of It" ad campaign, the film shows off a suite of Google+ products that all allow Beckham to connect with fans all over the world.
The song in the commercial is David Guetta, "Without You."

Credits:
Agency: Whirled
Client: Google Plus
Director/Writer: Scott T. Chan
Producer: Bobbie Wang
Exec. Producer: Andrew Schulte
Art Director: Chris Crutchfield
Clips courtesy of UNICEF, Fremantle Media, TelegraphTV, Pepsi, ACMilan (youtube.com/ACMilan), Sainsbury's. Music courtesy of EMI Music.

The lovely Miss Sprint Cup "Kim Coon" stars along side Nascar great Tony Stewart in a new commercial for Sprint.

The SportsCenter cafeteria has a new chef and Henrik Lundqvist is the only person that can understand him.

This funny ad from ESPN's This Is SportsCenter popular ad campaign features New York Ranger star goalie Lundqvist and a Swedish character from The Muppets was created by ad agency Wieden + Kennedy, New York.

Credits:
Agency: Wieden + Kennedy New York
CD: Brandon Henderson
CD: Stuart Jennings
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Executive Producer: Temma Shoaf
Executive Creative Director: Ian Reichenthal
Executive Creative Director: Scott Vitrone
Head of Content Production: Lora Schulson
Prod. Co.: O Positive
Director: David Shane
EP: Ralph Laucella
EP: Marc Grill
DOP: Dave Morabito
Editor: Joint Editorial
VFX: The Mill
Mix: Heard City

Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA — I See You Baby.

Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball — those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs — they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.

Lance Armstrong Nike commercial, ironically this one from 2001 is an anti-doping spot where Lance replies to the question "what am I on?....I'm on my bike six hours a day."

Try to contain yourself as you read this one..."According to the most recent statistics on cancer survival rates, Lance Armstrong is neither alive, nor has he won the Tour de France". This gem was done by the ad agency Goodby Silverstein & Partners for Nike back in January 2000 for Nike.

Check out Lance as he makes the world spin while riding his bike in this Radio Shack commercial entitled "Universe". Loving the tagline — "The Shack and Lance Power The Universe."

GO Film's Christopher Guest unleashes the actor within Lance Armstrong for a Nike Livestrong Collection ad entitled "Feed The Warrior".

From back in 2004, the "Magnet" ad created by ad agency Wieden+Kennedy.

Even the USPS loved Lance Armstrong...Vive Le Lance.

In this print ad for Subaru Lance has to "Muscle His Way To The Front Of The Pack."

What drives Lance? Well according to this ad it's not fame or fortune or even the yellow jersey. Mr. Armstrong goes on to say that he is driven by what's inside...I like this one...a lot.

And, finally Lance Armstrong for Michelob Ultra Beer...take an Ultra Holiday.

Witness the trail of destruction Cristiano Ronaldo and his new Nike Mercurial Vapor IX football cleats leave behind as he explodes towards the goal in this new commercial by Nike.

A montage of celebrities sit back and listen to Kobe define his KobeSystem in Nike's newest ad campaign for said shoe....blah blah blah.

Quarterback Aaron Rodgers is back in his State Farm Agent's office and is shocked to find his own teammate, BJ Raji, taking over his touchdown dance...or is it his Discount Double Check move?

State Farm® — State Of Imitation, they stole his move.

Tiger Woods and Rory McIlroy hit the range in a new Nike commercial, "No Cup Is Safe". Tiger and Rory tee off in a battle that reminds us of the old Larry Bird vs Michael Jordan spot to see who has the best drive.

Credits:
Ad Agency: Wieden+Kennedy

For the beer lovers and Canadian hockey fans who suffered during the NHL lockout that finally ended, two great commercials from back in 2004 from Molson Canadian.

Above is the Hockey's Back spot celebrating the return of hockey, and below the spot that aired during the lockout, "Do You Really Want To Hurt Me."

The newest commercial for the ESPN It's Not Crazy, It's Sports campaign, Shake On It.

The NBA "Live Forever" TNT commercial that first aired on Christmas Day is driving basketball fans crazy with excitement. A really heart felt spot that tugs on every fans emotions all set the beautiful music of Drew Holcomb & The Neighbors and their song "Live Forever."

Lyrics to the NBA Live Forever ad:
Take Courage, when the road is long
Don't ever forget that
You are never alone
Some people say faith is a childish game
Play on, children, like it's Christmas day
I want you to live forever
Underneath the sky so blue
I want you to live forever
Underneath the sky so blue
Oh yeah, I want you to live forever
Underneath the sky so blue
Oh, I want you to live forever
Underneath the sky so blue...

Bridgestone is among one of the first 2012 Super Bowl XLVI advertisers to start building up the hype to the Super Bowl ad game with a teaser campaign. "Performance Balls and Puck" commercials, launched during the Bridgestone Winter Classic hockey game on NBC. Sports commentators Mike Milbury, Barry Melrose, Dick Vitale and Michelle Beadle compete to be the first to the scoop in the "Time to Perform" press conference.

The engineers at Bridgestone are about to make a very important announcement: they're going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it.

Follow the biggest sports reporters as they try to break the story of how Bridgestone is going to attempt to revolutionize the world of sports by bringing their tire technologies to each sport. Stay tuned at facebook.com/BridgestoneTires leading up to Super Bowl XLVI. The spot features: Michelle Beadle, Dick Vitale, Barry Melrose, Mike Milbury and Kenny Smith.

Sports legend Dick Vitale is tracking the Bridgestone story but a rising star in Michelle Beadle thinks she will get the scoop first. Follow the story at facebook.com/BridgestoneTires to learn more about Bridgestone taking their innovative tire technologies into the world of sports.

The latest announcement left the world's leading sports announcers speechless and tweet-less.

Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions. Developed by Honda's longstanding agency of record, RPA, the new 30-second spot, "Passionate Fans," first aired during the 2012 Bridgestone NHL Winter Classic.

"This new spot gives Honda the opportunity to showcase its commitment to the sport. 'Passionate Fans' celebrates favorite customs and the passion of the league's devotees," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

The spot features Perry, the current league MVP, and 12-time All-Star Lidström walking from an arena after a late-night NHL game. As the pair prepares to depart in their Honda Pilot, a hat falls on the windshield, mirroring hard-core hockey fans' habit of tossing their hats toward the ice when an NHL player pulls off a hat trick, scoring three goals in a single game. As the stars exchange confused glances, wondering if the other had scored a hat trick recently, hats rain from the sky. As an octopus plops on the dashboard-a bow to Detroit Red Wings' fans habit of tossing these critters on the ice-a narrator says, "They've got passionate fans. We've got passionate fans."

"You don't typically find casual hockey fans-they are diehards by nature. Honda fans are also an enthusiastic bunch, so the two are a natural fit. This campaign ties the passion and tradition of the NHL directly to Honda," said Pat Mendelson, group creative director at RPA.

"Passionate Fans" will run on NBC and Versus and during sports programming. Print will appear in "USA Today" and online units will run online on NHL.com and NHL team sites.

Credits:
Spot: "Passionate Fans" (first air: 1/1/2012)
Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
GCD: Jason Sperling
AD: Can Kadioglu
Jr. CW: Charles Patterson
Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman

Production Co: Alive&Well
Director: Alex Feil
DP: Christopher Sargent
Executive Producer: Phillip Detchmendy
Line Producer: Lawrence Lewis

Editorial Company: Spot Welders
Editor: Lucas Spaulding
Assistant Editor: Sophie Kornberg
Executive Producer: David Glean
Post Producer: Patrick McElroy

Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Denise Brown
Visual Effects Company: Public
Lead Flame Artist: Max Harris
Visual Effects Producer: Stacy Aungst
Visual Effects Executive Producer: Kim Nagel
Title Design: Royale
Executive Producer: Danielle Hazan
Audio Post Company: Juice West
Audio Post Mixer: Bob Gremore
Sound Design Company: SOUTH
Executive Producer: Dan Pritkin
Celebrity Talent: Nicklas Lidström of the Detroit Red Wings, Corey Perry of the Anaheim Ducks