ShowBusinessMan:
Chevy

This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.

The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.

Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."

The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.

Pearl also did one for the release of the X-Men film on the Roosevelt.

As a way to celebrate turning 100, Chevy has created this spot titled 'Then & Now' that depicts how they remain connected to the iconic moments, locations, and Chevy vehicles as if those moments were with us right here, right now.

The music is Ray Charles and the song is America the Beautiful.
Full commercial credits:
Agency – Goodby, Silverstein & Partners
Creative Director – Jeff Goodby & Jamie Barrett
Executive Creative Director – Hunter Hindman
Associate Creative Director – Stefan Copiz
Copywriter– Tyler McKeller
Producer – Conor Duignan
Executive Producer – Hilary Coate
Assistant Producer – Ryan Wilson
Business Affairs Manager – Heidi Killeen
Group Account Director – Todd Grantham
Account Director – Steve Barry
Account Manager – Alexis Contos
Assistant Account Manager – Kevin Manley
Operations Manager – Talya Fisher
Original Concept – Tyler McKeller
Client – Chevrolet
Director of Advertising – Kevin Mayer
Assistant Director of Advertising – Rich Martinek
Asst. National Advertising Manager – Anthony Biondo
Production Company – Park Pictures
Director/DP – Lance Acord
Executive Producer – Mary Ann Marino
Line Producer – Caroline Kousidonis
Editorial Company – Final Cut
Editors – Hal Honisberg
Executive Producer – Saima Awan
Editorial Producer – Suzy Ramirez
Post Production/VFX Company – A52
Lead Flame Artist – Stefan Gallot
Executive Producer – Jennifer Sofio Hall

Chevrolet begins their Centennial celebrations with a web film created by Mother, New York entitled The Road We're On. Along with an interactive microsite a series of webfilms will be released weekly leading up to November 3, the first from Bridgeville, Pennsylvania showcases the heritage and connection between the town and Chevy.
Credits:
Agency: Mother New York
Client: Chevrolet
Creative: Scott Carlson, Blaise Cepis, Stacey Smith and Leigh Masters
Mother: Michael Rose and Laura Perlongo
Strategist: Daniel Edmundson
Executive Producer: Jill Silberstein
Producer: Diana Frame
Director: Scott Carlson, Blaise Cepis, Lance Edmands and Phil Van
Director of Photography: Dima Dubson
Director of Photography: Matt Mitchell
Editor: Lance Edmands and Mike Sobo
Assistant Editor: James Blose
Sound Design: Michael Coffman
Post Supervisor: Diana Frame

Chevrolet introduces the all new 2013 Chevy Malibu Eco and the 2013 Chevy Malibu LTZ with a new ad campaign, "Malibu State of Mind" featuring Tim Allen as the brand's voice in the spots. OK so it's not the first time Allen has been the Chevy's voice in their TV ads but, didn't anyone really notice the commercials he did last year?

At least Tim Allen is easier on the ears, know where near as frightening as having to listen to the two goofy couples singing that 80's smash hit song "True" in that other Malibu Eco commercial.

The Chevy Malibu Eco commercial featuring the Spandau Ballet song "True" and two couples singing said song...That's it nothing more to say about this spot, hopefully it will just away.

Chevrolet & Leo Burnett Detroit commissioned Kyle Alexander to shoot the lifestyle campaign for the 2014 Chevrolet Silverado.

The 12-day production traveled to a variety of locations throughout the Southwest, including the beautiful Sango de Crtisto Mountains near Santa Fe and an amazing 150,000 acre private ranch in Western Texas. Kyle and his team had a blast caravanning from location to location, each day feeling like a mini road trip adventure.
See more of Kyle's work below and HERE.

via: Vaughan Hannigan

Chevy Silverado salutes the hard working American men with the new Strong Anthem ad just in time for July 4th celebrations.

We dedicate the new Silverado anthem, "Strong," to you, the hardworking, honest and dependable men and women that make our truck what it is. Grammy award-nominated Will Hoge lends his voice in a nod to those who are Silverado Strong.

The extended version of the commercial is below after the credits.

Credits:
Creative Ad Agency: Commonwealth
CCO/ECD: Linus Karlsson
ECD: Matt Canzano
CD: Rick Dennis
CD: Tim Teegarden
Chief Production Officer: Brian DiLorenzo
EP: Mark Sitley
Senior Producer: Adam Davis
Exec. Music Producer: Peter Gannon
Prod. Co.: Tool of North America
Director/DOP: Bob Richardson
EP: Brian Latt
EP: Danielle Peretz
EP: Lindsay Skutch
Line Producer: Kathleen Handwerk

Elastic Director Angus Wall shakes off the doldrums of winter with a vibrant, pastel-hued ad for the 2013 Chevy Spark entitled "Dance In Paris" and featuring the song Cha Cha Cha by Jimmy Luxury. Working via Commonwealth, Wall guides five colorful ladies and their matching Chevy through the streets of Paris for a day of shopping and adventure. On the way, the five Spark's spin and swerve in a gorgeous ballet, courtesy of the VFX and editorial pros at Elastic sister companies Rock Paper Scissors and a52.

Credits:
Agency: Commonwealth
Chief Creative Officer: Linus Karlsson
Vice Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt Canzano
Chief Production Officer: Brian DiLorenzo
Director of Content: Jeff Beverly
Senior Producer: Kelly Balagna
SVP, Executive Music Producer: Peter Gannon
Talent Manager: Stacy Swann

Production Company: Elastic
Director: Angus Wall
DP: Sal Totino
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Line Producer: Jason Sterman, Melinda Nugent
Production Designer: Julian Laverdiere
Wardrobe Sylist: Alix Friedberg
Casting: House Casting

Editorial Company: Rock Paper Scissors
Editor: Jamie Foord
Assistant Editor: Chancler Haynes
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter

VFX: a52
VFX Supervisor: Andy McKenna
CG Supervisor: Kirk Shintani
2D VFX Artists: Andy McKenna, Andy Barrios, Cameron Coombs
3D Artists: Kirk Shintani, Andy Lewis, Ian Ruhfass, Cody Woodard, Frantz Vidal, Erin Clark, Adam Carter, Chris Janney, Joe Chiechi
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Producer: Scott Boyahan

Music Title: “Cha Cha Cha”
Artist: Jimmy Luxury
Music Writers: James D’Angelo, Leo Johns, Jimmy Kelleher, Marc Lanjean, Henri Salvador, Marcel Stellman

Audio Studio: Lime
Mixer: Loren Silber
Producer: Jessica Locke

Artists Louise Chappell & Becky Bolton are Good Wives and Warriors who provide an intimate look at their creative process and original artwork inspired by the Chevy Spark city car.

Credits:
Creative Advertising Agency: Goodby Silverstein & Partners/Commonwealth, Detroit, USA

Theophilus London takes a wild in this new commercial for Chevy and it's tiny but mighty Sonic. The lengths Theo goes to to find milk and quench his cereal craving seem extreme but I guess Mr. London watched Dwayne "The Rock" Johnson go for milk in the "got milk?" Super Bowl ad and thought hey I can do that...

The Sonic milk run ad is the work of agency Commenwealth.

Chevorolet creates a great new TV commercial entitled "Find New Roads Anthem." The spot is mash-up of vignettes showcasing a lineup of Chevy models: the volt, Spark, Sonic, Impala and the Corvette Stingray. From a typical family and it's robot dog to a thrill ride with the Stingray while a Stealth Fighter screams by over head, creative ad agency Commonwealth does beautiful work as each scene shifts with the swipe of a finger.

Credits:
Creative Ad Agency: Commonwealth
Chief Creative Officer: Linus Karlsson and Jeff Goodby
Executive Creative Director: Matt Canzano and Andreas Dahlqvist
Creative Director: Larry Frey
Chief Production Officer: Brian DiLorenzo
Director of Content: Jeff Beverly
Senior Producers: Stacey Gizinski, Tricia Hoover and Kelly Balagna
Executive Music Producer: Peter Gannon
Directors: Brian Beletic and Filip Engstrom
Production Company: Smuggler
Director: Angus Wall
Production Company: Elastic
Director: Nicolai Fuglsig
Production Company: MJZ
Now listen up kids...The Sonic is NOT a Skateboard. Do not attempt.

Chevy creates an epic end of the world Super Bowl ad and slams Ford in the process.
2012 Chevy Super Bowl XLVI Commercials: A man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar. Unfortunately, not everyone makes it to the meeting point. Dave didn't make, Dave drives a Ford, best part of this ad has to be the Twinkies.