Chevrolet introduces the all new 2013 Chevy Malibu Eco and the 2013 Chevy Malibu LTZ with a new ad campaign, "Malibu State of Mind" featuring Tim Allen as the brand's voice in the spots. OK so it's not the first time Allen has been the Chevy's voice in their TV ads but, didn't anyone really notice the commercials he did last year?
At least Tim Allen is easier on the ears, know where near as frightening as having to listen to the two goofy couples singing that 80's smash hit song "True" in that other Malibu Eco commercial.
Chevy creates an epic end of the world Super Bowl ad and slams Ford in the process. 2012 Chevy Super Bowl XLVI Commercials: A man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar. Unfortunately, not everyone makes it to the meeting point. Dave didn't make, Dave drives a Ford, best part of this ad has to be the Twinkies.
The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.
Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.
The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."
The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.
Pearl also did one for the release of the X-Men film on the Roosevelt.
Elastic Director Angus Wall shakes off the doldrums of winter with a vibrant, pastel-hued ad for the 2013 Chevy Spark entitled "Dance In Paris" and featuring the song Cha Cha Cha by Jimmy Luxury. Working via Commonwealth, Wall guides five colorful ladies and their matching Chevy through the streets of Paris for a day of shopping and adventure. On the way, the five Spark's spin and swerve in a gorgeous ballet, courtesy of the VFX and editorial pros at Elastic sister companies Rock Paper Scissors and a52.
Credits: Agency: Commonwealth Chief Creative Officer: Linus Karlsson Vice Chief Creative Officer: Andreas Dahlqvist Executive Creative Director: Matt Canzano Chief Production Officer: Brian DiLorenzo Director of Content: Jeff Beverly Senior Producer: Kelly Balagna SVP, Executive Music Producer: Peter Gannon Talent Manager: Stacy Swann
Production Company: Elastic Director: Angus Wall DP: Sal Totino Executive Producer: Jennifer Sofio Hall, Megan Meloth Line Producer: Jason Sterman, Melinda Nugent Production Designer: Julian Laverdiere Wardrobe Sylist: Alix Friedberg Casting: House Casting
Editorial Company: Rock Paper Scissors Editor: Jamie Foord Assistant Editor: Chancler Haynes Executive Producer: Carol Lynn Weaver Producer: Juliet Batter
VFX: a52 VFX Supervisor: Andy McKenna CG Supervisor: Kirk Shintani 2D VFX Artists: Andy McKenna, Andy Barrios, Cameron Coombs 3D Artists: Kirk Shintani, Andy Lewis, Ian Ruhfass, Cody Woodard, Frantz Vidal, Erin Clark, Adam Carter, Chris Janney, Joe Chiechi Executive Producer: Jennifer Sofio Hall, Megan Meloth Producer: Scott Boyahan
Music Title: “Cha Cha Cha” Artist: Jimmy Luxury Music Writers: James D’Angelo, Leo Johns, Jimmy Kelleher, Marc Lanjean, Henri Salvador, Marcel Stellman
Rob Dyrdek performs some cool stunts in another Chevy 2012 Super Bowl Commercial, this one entitled "Stunt Anthem". The ad features all-new Chevy Sonic and this Sonic is up for some adventure as Dyrdek take's the Sonic first time skydiving, bungee jumping, kick flipping, and performing with OK GO. The song and music is "We Are Young" by the band Fun featuring Janelle Monàe.
Credits: Advertising Agency: Goodby Silverstein & Partners, USA Creative Director: Jeff Goodby Executive Creative Directors: Jamie Barrett, Hunter Hindman Associate Creative Director / Art Director: Nick Spahr Associate Creative Director / Copywriter: Jonathan Graham Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate Senior Producer: Michael Damiani Assistant Producer: John Riddle Agency Music Supervisor: Todd Porter Group Account Director: Todd Grantham Account Director: Steve Barry Account Manager: Brendan Pascoe Assistant Account Manager: Phong Tran Operations Director: Christine Piper Senior Business Affairs Manager: Karen Keoleian Business Affairs Associate Manager: Heidi Killeen Production: Biscuit Filmworks Director: Noam Murro Managing Director: Shawn Lacy Director of Photography: Jeff Cutter Executive Producer: Colleen O’Donnell Line Producer: Jay Veal Production Designer: Bruce McCloskey Editorial: Arcade Edit Editor: Stewart Reeves Assistant Editor: Luke McIntosh Producer: Kirsten Thon-Webb Post Production / VFX: Method Studio VP of Production: Gabby Grourrier Executive Producer: Stephanie Gilgar Sr. VFX Supervisor: Rob Hodgson VFX Supervisor / Creative Director: Benjamin Walsh CG Supervisor: Jason Schgardt Executive Producer: Gabby Gourrier Head of Production: Stephanie Gilgar VFX Producer: Krystina Wilson VFX Coordinator: Anastasia Von Rahl Lead Compositor: Dominik Bauch Lead Lighter: Kevin Sears Post Production / VFX: Method Studio Matte Painting: Mike James, Danny Janevski, David Woodland Senior Compositor: Gabriel Reichel Roto: David Orman, Ben Tanti VFX Supervisor: James Rogers Executive Producer: Andrew Robinson VFX Producer: Jayne da Costa Telecine: Company 3 Colorist: Stefan Sonnenfeld Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow Courtesy of Arista Records LLC Arrangement by Sony Music Licensing Written: Will Jennings, Richard Kerr Published: Irving Music / BMI MIX: Lime Studios Engineer: Rohan Young Assistant Engineer: Jeff Malen Producer: Jessica Locke
As a way to celebrate turning 100, Chevy has created this spot titled 'Then & Now' that depicts how they remain connected to the iconic moments, locations, and Chevy vehicles as if those moments were with us right here, right now.
The music is Ray Charles and the song is America the Beautiful. Full commercial credits: Agency – Goodby, Silverstein & Partners Creative Director – Jeff Goodby & Jamie Barrett Executive Creative Director – Hunter Hindman Associate Creative Director – Stefan Copiz Copywriter– Tyler McKeller Producer – Conor Duignan Executive Producer – Hilary Coate Assistant Producer – Ryan Wilson Business Affairs Manager – Heidi Killeen Group Account Director – Todd Grantham Account Director – Steve Barry Account Manager – Alexis Contos Assistant Account Manager – Kevin Manley Operations Manager – Talya Fisher Original Concept – Tyler McKeller Client – Chevrolet Director of Advertising – Kevin Mayer Assistant Director of Advertising – Rich Martinek Asst. National Advertising Manager – Anthony Biondo Production Company – Park Pictures Director/DP – Lance Acord Executive Producer – Mary Ann Marino Line Producer – Caroline Kousidonis Editorial Company – Final Cut Editors – Hal Honisberg Executive Producer – Saima Awan Editorial Producer – Suzy Ramirez Post Production/VFX Company – A52 Lead Flame Artist – Stefan Gallot Executive Producer – Jennifer Sofio Hall
Artists Louise Chappell & Becky Bolton are Good Wives and Warriors who provide an intimate look at their creative process and original artwork inspired by the Chevy Spark city car.
Credits: Creative Advertising Agency: Goodby Silverstein & Partners/Commonwealth, Detroit, USA
Chevy Silverado salutes the hard working American men with the new Strong Anthem ad just in time for July 4th celebrations.
We dedicate the new Silverado anthem, "Strong," to you, the hardworking, honest and dependable men and women that make our truck what it is. Grammy award-nominated Will Hoge lends his voice in a nod to those who are Silverado Strong.
The extended version of the commercial is below after the credits.
Credits: Creative Ad Agency: Commonwealth CCO/ECD: Linus Karlsson ECD: Matt Canzano CD: Rick Dennis CD: Tim Teegarden Chief Production Officer: Brian DiLorenzo EP: Mark Sitley Senior Producer: Adam Davis Exec. Music Producer: Peter Gannon Prod. Co.: Tool of North America Director/DOP: Bob Richardson EP: Brian Latt EP: Danielle Peretz EP: Lindsay Skutch Line Producer: Kathleen Handwerk
This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.
Chevorolet creates a great new TV commercial entitled "Find New Roads Anthem." The spot is mash-up of vignettes showcasing a lineup of Chevy models: the volt, Spark, Sonic, Impala and the Corvette Stingray. From a typical family and it's robot dog to a thrill ride with the Stingray while a Stealth Fighter screams by over head, creative ad agency Commonwealth does beautiful work as each scene shifts with the swipe of a finger.
Credits: Creative Ad Agency: Commonwealth Chief Creative Officer: Linus Karlsson and Jeff Goodby Executive Creative Director: Matt Canzano and Andreas Dahlqvist Creative Director: Larry Frey Chief Production Officer: Brian DiLorenzo Director of Content: Jeff Beverly Senior Producers: Stacey Gizinski, Tricia Hoover and Kelly Balagna Executive Music Producer: Peter Gannon Directors: Brian Beletic and Filip Engstrom Production Company: Smuggler Director: Angus Wall Production Company: Elastic Director: Nicolai Fuglsig Production Company: MJZ Now listen up kids...The Sonic is NOT a Skateboard. Do not attempt.
Theophilus London takes a wild in this new commercial for Chevy and it's tiny but mighty Sonic. The lengths Theo goes to to find milk and quench his cereal craving seem extreme but I guess Mr. London watched Dwayne "The Rock" Johnson go for milk in the "got milk?" Super Bowl ad and thought hey I can do that...
The Sonic milk run ad is the work of agency Commenwealth.
The Chevy Malibu Eco commercial featuring the Spandau Ballet song "True" and two couples singing said song...That's it nothing more to say about this spot, hopefully it will just away.
Chevrolet begins their Centennial celebrations with a web film created by Mother, New York entitled The Road We're On. Along with an interactive microsite a series of webfilms will be released weekly leading up to November 3, the first from Bridgeville, Pennsylvania showcases the heritage and connection between the town and Chevy. Credits: Agency: Mother New York Client: Chevrolet Creative: Scott Carlson, Blaise Cepis, Stacey Smith and Leigh Masters Mother: Michael Rose and Laura Perlongo Strategist: Daniel Edmundson Executive Producer: Jill Silberstein Producer: Diana Frame Director: Scott Carlson, Blaise Cepis, Lance Edmands and Phil Van Director of Photography: Dima Dubson Director of Photography: Matt Mitchell Editor: Lance Edmands and Mike Sobo Assistant Editor: James Blose Sound Design: Michael Coffman Post Supervisor: Diana Frame
HIFI PROJECT PROVIDES MUSIC & SOUND DESIGN FOR VISUALLY COMPELLING STARZ RE-BRAND CAMPAIGN
Los Angeles & Minneapolis – (May 13, 2013) Collaborating with ad agency Fallon, HiFi Project is the creative force behind the music and sound design for the new, visually compelling re-brand for cable network STARZ. According to HiFi Creative Director/Composer Paul Robb, this was the most extensive sonic branding campaign to date for the company, which is better known for working on commercial and advertising campaigns such as new spots for Gap, Jaguar, and Chevy.
HiFi Project was tapped to create an extensive soundscape that was innovative and revolutionary, taking the listener on a musical journey; while design firm yU+co was called on to create a design language that infused the entire landscape of the STARZ platform with their new tagline, “Taking You Places.” “We had a great time on this project because they really gave us a tremendous amount of freedom to create music,” explains HiFi’s Robb. “We were tasked with creating a soundtrack for the network that was thrilling, but never heavy-handed. They didn’t want music that was overly whimsical or cheery, but something that was gripping, seductive, and premium.”
HiFi initially provided STARZ with 60 original demos, from which network creatives chose five to explore further. After hearing extended arrangements (some as long as four minutes) of the “final five”, a hero track was chosen. HiFi then set about the demanding task of arranging this hero track into five broad style families, for each of the network programming categories. All in all, HiFi Project produced an astonishing 35 complete compositions, ranging from two seconds to over three minutes in duration.
“From a creative point of view, this was just pure joy,” says Robb. “We were given license to create music and sound design for these beautiful, abstract graphics that yU + co had created. We don’t get that level of freedom that often, so we were thrilled.”
“Because a great deal of our work is in the commercial and advertising realm,” adds Executive Producer Birgit Roberts, “and there are oftentimes far more restrictive parameters to that type of work, our team really had a great time with the creative process. It was also great to collaborate with both Fallon and the creative team in-house at STARZ on a re-brand of an entire cable network, which was a first for us.”
Credits: Client: STARZ Executive Creative Director: Jessica Creasey Director of Production: Kandy Barry Technical Director: Sean Richardson Creative Director: Michael Vamosy
Ad Agency: Fallon Integrated Producer: Angie Schoemer Art Director: Ben Pagel Creative Director: Andrew Voss
Chevrolet & Leo Burnett Detroit commissioned Kyle Alexander to shoot the lifestyle campaign for the 2014 Chevrolet Silverado.
The 12-day production traveled to a variety of locations throughout the Southwest, including the beautiful Sango de Crtisto Mountains near Santa Fe and an amazing 150,000 acre private ranch in Western Texas. Kyle and his team had a blast caravanning from location to location, each day feeling like a mini road trip adventure. See more of Kyle's work below and HERE.
