The newest ad campaign for Nike has turned the world into the classic video game Super Mario.
The commercial features athletes jumping onto platforms, leaping into drainpipes avoiding fireballs, and leaping from building to building à la Mario.
The Nike ad entitled "Game On, World." was created to promote the Nike+ fitness tracking system—which tracks the wearer’s movement wirelessly and logs data on the app.
Advertiser: NIKE UK
Product/Service: NIKE+ FUELBAND
Agency: AKQA London, UNITED KINGDOM
Advertiser NIKE UK
Product NIKE+ FUELBAND
Entrant AKQA London, UNITED KINGDOM
Type of Entry: Environmental Design
Category: Temporary Retail
Title: NIKEFUEL STATION
Advertiser/Client: NIKE UK
Product/Service: NIKE+ FUELBAND
Entrant Company: AKQA London, UNITED KINGDOM
DM/Advertising Agency: AKQA London, UNITED KINGDOM
Sound Designer: Jens C Fischer (Onformative)
Software Developer: Enrico Viola (Onformative)
Executive Creative Director: Duan Evans (AKQA)
Creative Director: Masaya Nakade (AKQA)
Senior Copywriter: Guy Bingley (AKQA)
Art Director: Nick Bastian (AKQA)
Creative Development Director: Andy Hood (AKQA)
Senior Creative Developer: Harald Krefting (AKQA)
Group Account Director: Gareth Nettleton (AKQA)
Senior Account Manager: Sarah Meynell (AKQA)
Associate Programme Director: Daniela Michelon (AKQA)
Group Technical Director: Gareth Scrivens (AKQA)
Associate Project Manager: Luke Ellis (AKQA)
Technical Delivery Manager: Jakes Lamprecht (AKQA)
Senior Software Engineer: Robin Weston (AKQA)
Senior Web Developer: Owain Llewellyn (AKQA)
Senior Web Developer: Maz Porta (AKQA)
Senior Web Developer: Robert Wakeford (AKQA)
Senior QA Analyst: John Owen (AKQA)
Generative Designer/Art Director: Cedric Keifer (Onformative)
Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.
The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.
One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.
