ShowBusinessMan:
creative ads

  • The Ultimate Seduction — Tikveš Winery 2013 Calender

    The Ultimate Seduction — Tikveš Winery 2013 Calender

    A tastefully erotic calender for Tikveš Winery, the project entitled "The Ultimate Seduction" is the work of young designer Ian Straaf Kevreshan.

    Credits:
    Tikveš Winery Calendar 2013 "The Ultimate Seduction"
    Creative Agency: McCann Skopje
    Concept / Creative Direction / Art Direction: Zdravko (Ian Straaf) Kevreshan
    Head of production: Goran Dimovski
    Producer: Igor Kusic
    3D Art Direction: Ivana Milenkovic
    3D studio: Bliss studio
    Photographer: Andreja Damjanovic
    Hair & Make up: Srdjan Petkovic
    Costume: Sanja Zdravkovic
    Making of: Aleksandar Jakovljevic

  • IBM "All In The Cloud" New TV Ad Campaign

    IBM "All In The Cloud" New TV Ad Campaign

    IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.

    “All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.

    Credits:
    Ad Agency: Ogilvy & Mather
    Mike Hahn, Art Director/Group Creative Director
    Ryan Blank, Copywriter/Group Creative Director
    Susan Westre, Worldwide Executive Creative Director
    Steve Simpson, Chief Creative Officer, North America
    Fred Kovey, Copywriter
    Andrew Mellen, Copywriter
    Jillian Abramson, Art Director
    Lee Weiss, Executive Producer
    Jess Latour, Production Coordinator
    Dave Lambert, Assistant Producer
    Karl Westman, Executive Music Supervisor

    Production Company: Psyop/Smuggler
    Director: Psyop
    Psyop Creative Directors: Marie Hyon, Marco Spier
    Executive Producer: Lucia Grillo
    Senior Producer: Crystal Campbell
    Associate Producer: Kay Chen
    Storyboard Artist: Ben Chan
    Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol
    CG Lead: Mark Rohrer
    CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic
    Lead Compositor: Manu Gaulot
    Compositor: John Loughlin, Herculano Fernandes, Carl Mok
    Flame: Jamie Scott
    Editors: Cass Vanini, Jonathan Flaum
    Music: Pulse Music

  • SnöBar — Frozen Alcohol-Infused Ice-Pops and Ice Cream

    SnöBar — Frozen Alcohol-Infused Ice-Pops and Ice Cream

    Here is a new spot for SnöBar, the ad introduces us to what they claim to be the Cocktail for the 21st Century. Are we ready to embrace an alcoholic popsicle?

    Credits:
    Breakthrough innovations within the spirits category have been few and far between.SnöBar is changing all of that. SnöBar has successfully created a fun way to enjoy cocktails by launching gourmet, frozen alcohol-infused ice-pops and ice cream. Made with natural ingredients and premium alcohol, there’s a full cocktail in every serving, the alcohol infused desserts are guaranteed to stimulate and please even the most sophisticated palate.

    Copywriter: Billy Pollina
    Producers: Billy Pollina, Dave Goldberg, Ron Dumont
    Executive Producer: Shannon Masjedi
    Co -Director: Billy Pollina
    Co-Director: Dave Goldberg
    Art Director: Jason Larimer
    Director of Photography: Brian Vilim
    Editor: Dave Goldberg
    Production Services: AZ Studios, Los Angeles
    Camera: HDiablo

  • 3.2 Million Ink Dots = Hero by Miguel Endara

    3.2 Million Ink Dots = Hero by Miguel Endara

    This video is the making of "Hero," a drawing of Miguel Endara's dad composed entirely out of 3.2 million ink dots.
    Miguel created this fantastic piece with, believe it or not just one pen, the pen is a micron.005, made in Germany.
    He states the 3.2 million is not an exact number, but very very close to the real number. He multiplies his speed of plotting (how many dots he puts down per 10 seconds) with the number of hours he worked on each section.
    Credits:
    Music by Bonobo — Noctuary
    Created and Produced by Miguel Endara

  • Starbucks Cup Magic App

    Starbucks Cup Magic App

    A Starbucks Cup of Magic app for the holiday's?...somethings really are just too ridiculous for words, but what do I know.

    From Starbucks.....

    This year let's bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters — on Red Cups, Christmas Blend bags, in-store and more — and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you'll discover...

  • Nescafé Hypnotist Commercial

    Nescafé Hypnotist Commercial

    Credits:
    Advertising Agency: twofifteenmccann, USA
    Chief Creative Officer: Scott Duchon
    Art Director: Steve Couture
    Copywriter: Joe Rose
    Agency Director of Integrated Production: Tom Wright
    Agency Producers: Chris Weldon, Betsy Beale
    Account Director: Juliana Mejia
    Production Company: Anonymous Content
    Director: Christian Bevilacqua
    DP: Ottar Gudnason
    EP's: Jeff Baron
    Producer: Paul Ure
    Editorial Company: Rock Paper Scissors
    Editor: David Brodie
    Executive Producer: Carol Lynn Weaver
    Producer: Kendra Scott
    Editorial Assistant: Austyn Daines
    Visual Effects: A52
    VFX supervisor: Andy Barrios
    2D artists: Brendan Crockett, Cameron Coombs, Enid Dalkoff, Steve Miller
    CG supervisors: Kirk Shintani, Adam Newman
    3D artists: Julian Fitzpatrick, Joe Chiechi, Wayne Hollingsworth, Tim Donlevy
    Executive Producer: Jennifer Sofio Hall
    Head of Production: Megan Meloth
    Producer: Daughn Godd Ward
    Telecine: Company 3
    Colorist: Stefan Sonnenfeld
    Original Music: Human
    Producer: Jonathan Sanford
    Sound Designer: Human
    Mix: Lime Studios
    Mixer: Rohan Young
    Audio producer: Jessica Locke

  • Unzip X turns out to be Mariah Carey and Jenny Craig

    Unzip X turns out to be Mariah Carey and Jenny Craig

    Well all the hype surrounding the Unzip X commercial is finally out, we all know the woman turned out to be Mariah Carey and the big mystery behind Unzip X is weight loss giant Jenny Craig. I was expecting a little more....oh well. Jenny Set Go

  • The Mystery of Unzip X Reveals More

    The Mystery of Unzip X Reveals More

    Update to the original Unzip X Mystery spot.
    All of you patiently waiting to find out what the mystery is behind the Unzip X commercials still have to wait, but here is the newest Unzip X teaser with a little more revealed of the woman in the ad. The mystery of unzip X will be released this evening.

    For all of you guessed the mystery behind Unzip X is Mariah Carey, well you guessed right! Mariah Carey's Spain YouTube Channel has this very video clip uploaded. So we know who the mystery woman is, but do we know what the big mystery is?

  • Live Augmented Reality for National Geographic / UPC

    Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic's content from around the globe.

    Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

    1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.
    Credits:
    Client: National Geographic / UPC
    Agency: appshaker.co.uk
    Creative Directors: Alex Poulson / Kevin Jackson
    Art Director: Barnabas Nanay
    3D / Effects: Vertigo Digital
    Production Directors: Adam Trost / Szabolcs Turányi-Vadnay

  • Radio Soulwax "Machine" Trailer

    Radio Soulwax "Machine" Trailer

    Machine, conceived and directed by Saam Farahmand was inspired to create a unique interpretation of the ethos behind the project. The result is a breathtaking film that perfectly encapsulates the audio visual obsession of Radio Soulwax.
    Credits:
    Art Director: Georgia Shelton
    Director: Saam Farahmand
    Producer: James Waters
    Vfx: The House Of Curves
    Vfx Supervisor: Andrew Daffy
    Compositor: Mikkel Hansen
    3D Artist: Dan Prince
    Lighting Camera: Franklin Dow
    Model Maker: Jack Kirby
    Model: Marilyn Rose
    Make-Up Artist: Dorita Nissen

  • John Varvatos' New Star USA Fragrance "Sixth Sense"

    John Varvatos' New Star USA Fragrance "Sixth Sense"

    Visual effects and animation studio, Light of Day (www.lightofday.tv) recently teamed up with John Varvatos to create a commercial featuring a six-fingered hand to promote their new fragrance, John Varvatos Star USA. The commercial idea stemmed from the fragrance's tagline, "The New Fragrance For Your Sixth Sense."

    The TV spot features a shot of fingers on a man's hand counting along with rock music in the background. The hand proceeds to put up a peace sign and the new fragrance's packaging is shown. As realistic as the hand appears it has one more finger than usual, allowing it to count up to six. The hand and its movements are so realistic that one may not immediately notice anything out of the ordinary the first time watching it.

    This attention grabbing idea was originally displayed in a print ad of the hand holding up a peace sign. Using those ads as a reference, the Light of Day visual effects team was able to turn the 2D idea into a realistic and natural looking moving hand.

    "A dexterous six-fingered hand doesn't really exist in nature, so the challenge was creating a six-fingered hand that seamlessly looked real and moved in a believable way," said Dino Tsaousis, a flame artist for Light of Day who did the compositing and finishing work for the Varvatos commercial. "We had to play around with the palm and fingers to make it look anatomically correct as far as how the muscles moved."

    Tsaousis explained further that he even used his own hand as a reference when trying to determine natural muscle movements of the hand.

    "Between the finger, the palm, and the way the muscles move, there was about three or four different pieces that I stitched together to create the hand," Tsaousis said. "After that I had to rebuild the background and do some re-lighting for the feeling the client was looking for."

    From a technical standpoint, Autodesk Lustre was used for the coloring and Flame was used for the compositing and finishing.

  • UnZip X — Mysterious Video TV Ad

    UnZip X — Mysterious Video TV Ad

    What is UnZip X, who knows but we will find out what's behind this mysterious video promo on November 8, 2011.
    All I can tell you about this is what I got in an anonymous email sent to me the other day...

    You might have already seen the commercial on TV. You might have heard
    the heartbeat and seen the flashing lights. Is that high heel? There’s
    someone in there, just waiting to get out. It may not be Super Bowl
    season, but this is the commercial everyone is talking about, and
    everyone’s dying to know: Who is X? We can’t unveil the secret yet,
    but it’s obvious enough, this is going to be a BIG announcement.

    Right now, only the: 15 seconds of UnzipX are airing on TV. You never
    know, you just might recognize who it is. Don’t forget to come back to
    YouTube.com/unzipX on November 9th and unzip the mystery for yourself.
    Until then, we’ll never tell.

    That's all I know......honest.

    UPDATE: Nov. 7 A few more clues have been revealed in the recent release of this clip HERE

  • Rico Genest Covers Up His Tattoo's for DermaBlend

    Rico Genest Covers Up His Tattoo's for DermaBlend

    Rico Genest, aka "Zombie Boy" the world record holder for most tattooed body covers up his tattoos to promote DermaBlend Leg and Body Cover.

    The mysterious 25-year-old Canadian model Rick Genest shot to fame after displaying his body art in Lady Gaga's video "Born This Way" Genest whose entire head and torso are covered in tattoos was an unknown entity. He was literally picked out from obscurity by Gaga’s stylist.....look at me now mom.
    For those wondering about the music, the song is "There Is Hope" by Zoo Brazil featuring Rasmus Kellerman.

  • Tafel Lager "A World I Call Home" TV Commercial

    Tafel Lager "A World I Call Home" TV Commercial

    A new 60 second TV spot for Namibia's finest beer, Tafel Lager created by DV8 Saatchi & Saatchi.
    Credits:
    Client: Tafel Lager
    Agency: DV8 Saatchi & Saatchi
    Agency Producer: Linda Buckingham
    Agency Creative Director: Mark Bongers
    Agency Assistant Creative Director: Leon van Rooyen
    Producer: Guy Nockels
    Production Manager: Gwen Swart
    Director: Sergio
    1st AD: Steve watchorn
    Art Director: Naobie Noisette
    Focus Puller: Ewen Bogle
    Key Grip: Ari Stavrinos
    Gaffer: Henry Blignaut
    Location Manager: Paul van der Ploeg
    Key Hair/Make-Up Artist: Thomas van der Nest
    Wardrobe Mistress: Annelize Ras
    Unit Manager: Pierre Roos

  • "Love Your Eyes" Interactive Campaign for the Opticians Council of Canada

    "Love Your Eyes" Interactive Campaign for the Opticians Council of Canada

    A multi-city interactive installation that toured across Canada for the Opticians Council of Canada.

    The campaign message, "Love Your Eyes", urged the public to take care of their eyes in a unique manner; through interactive educational videos about Licensed Opticians. After selecting one of six different frames that represented a personality, a short interactive video would ensue that educated the participant about the role of a licensed optician. After participating, each individual was awarded a "Love Your Eyes" gift package. Within each gift package were items that would help an individual take care of their eyes as well as a $100 gift certificate for eyewear redeemable at local optical stores. The installations also redirected individuals to a national online contest hosted at licensedoptician.ca where they could vote for a chance to win giant prize packs that related to the six different personalities in the interactive videos.

    Credits:
    Advertising Agency: My Loud Speaker, Vancouver, Canada
    Creative Director: Tammy Tsang
    Art Director: Jonathan Tsang
    Copywriter: Matthew Tsang
    Video Production Company: Linetest Collective

  • PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

    PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
    -- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
    (Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

    Why it's important

    By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

    How it works

    Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

    Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

    Video made for the YouTube Generation

    Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

    The team behind the site

    A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

    "More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

    Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

  • Interactive Campaign Using Instagram For Velux

    Interactive Campaign Using Instagram For Velux

    Students Kat and Andrew put together a little interactive installation for VELUX set in the streets of Copenhagen for an industry project at The Copenhagen Institute of Interaction Design (CIID) run by Jamie Allen.

    #theVELUXpose is an interactive installation for VELUX set in the streets of Copenhagen. VELUX specializes in roof windows and our brief was to inspire young urban citizens to see the roof as an opportunity space and something to aspire to. Our goal was to connect the digital generation and VELUX.

    As a symbol, we used the posture people have when looking through these roof windows, which is looking up at an angle of 125º. We brought this experience from the roof, down down to the streets and used Instagram as a way to get people excited and involved.

    We put an iPhone in a box with a frame that has VELUX written on it so that it would come up as the border in the image. We hacked together a really long handsfree kit cable so that we could trigger the camera from far. The image gets synced with an iPad for participants to upload their image to Instagram with their own filter.

    We put an iPhone in a box with a frame that has VELUX written on it so that it would come up as the border in the image. We hacked together a really long handsfree kit cable so that we could trigger the camera from far. The image gets synced with an iPad for people to upload their image to Instagram with their own filter.

    Credits:
    Project by:
    Andrew Spitz — andrew-spitz.com
    Kat Zorina — katzorina.com

  • How Many Truckers Fit In The New Volvo FH

    How Many Truckers Fit In The New Volvo FH

    How many elephants fit in a car? This question inspired choreographer Christian Vilppola from Cirkus Cirkör to squeeze a lot of truckers into the new Volvo FH.

    Putting a new twist on this timeless question, the film was created to show the spacious cab in the new Volvo FH — now one cubic metre bigger than before.

    Credits:
    Agency: Forsman & Bodenfors
    Client: Volvo Trucks
    Art Director: Anders Eklind, Sophia Lindholm
    Copywriter: Martin Ringqvist, Björn Engström
    Account Supervisor: Olle Victorin
    Account Manager: Cilla Glenberg, Alison Arnold, Jenny Edvardsson
    Agency Producer: Alexander Blidner
    Designer: Jerry Wass
    Planner: Tobias Nordström
    Director: Patrik Gyllström
    DoP: Christian Haag
    Production Company: B-reel
    Choreographer: Christian Vilppola
    Sound Design: Plan8

  • "BeWitch" Liquid Soap Art by Gabriel Moreno

    "BeWitch" Liquid Soap Art by Gabriel Moreno

    What if an artist could use liquid soap to make art? Spanish artist Gabriel Moreno created the first painting ever made with liquid soap, Unilever's Lux Magic Spell was used to create this masterpiece. The finished product was named "Bewitch" and it is actually a stunning piece of work.

    Gabriel created the painting in front of a live audience at the official launch event for the soap...not only is it beautiful but it smells good too.

    Credits:
    Advdertising Agency: JWT
    Regional Creative Director: Tay Guan Hin
    Executive Creative Director: Juhi Kalia
    Art Director: Aurelien Bigot
    Producer: Gerry Hamill
    Assoc Creative Director: karen muck
    Business Director: Sue Mulhall, Hinoti Joshi, Anjali Bewtra
    Editor: Mark Doney

  • A Washable Logitech Keyboard K310 | TV Commercial

    A Washable Logitech Keyboard K310 | TV Commercial

    A new ad starting airing today for the Logitech Washable Keyboard, the K310. A number of reasons why anyone would need a washable keyboard come to mind, but we'll leave that to you.

    The keyboard that loves a wash. From a light dusting to a deep soak, this washable USB keyboard is easy to clean and easy to dry.