ShowBusinessMan + creative ads

Live Augmented Reality for National Geographic / UPC

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic's content from around the globe.

Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.
Credits:
Client: National Geographic / UPC
Agency: appshaker.co.uk
Creative Directors: Alex Poulson / Kevin Jackson
Art Director: Barnabas Nanay
3D / Effects: Vertigo Digital
Production Directors: Adam Trost / Szabolcs Turányi-Vadnay

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Live Augmented Reality for National Geographic / UPC + creative ads