Finally! Google brings their Maps App to iPhone and introduces the fact with a very Apple-Like video.
So all you iPhone users who have been lost trying to find your way back from where ever Apple sent you can cheer because It's Here, go download the Google Maps App and be home in time for Christmas. http://maps.google.com/helloworld
Before everyone starts asking, the song and music is by The Hundreds and Thousands, song title is "Here We Go."
How big a deal is this? Well judging from the comical but very truthful comments being posted on the video's YouTube page...it's a huge deal.
Art + Games App gets a complete redesign and goes retro with an ode to the popular 80's Peanut Butter Cup commercial. dabball, the first-ever art gallery + games app for the iPhone and iPad, relaunched this week with a completely new redesign, repricing structure, and retro-inspired web commercial.
In addition to discovering more than 400 original artworks by 43 international artists, art and game enthusiasts can now play all 400+ dexterity games, download featured art as digital wallpapers, as well as take 20% off their favorite museum-quality prints ordered directly from their mobile device.
To celebrate this momentous occasion, ecopop teamed up with We Are Helsinki to create a commercial that pays homage to a popular peanut butter cup advertising campaign you might remember from the 80’s. Peanut butter cups? Yep. Using the same simple analogy to communicate dabball's unique combination of art and games seemed just too delicious to pass up.
Film Credits: Agency: ecopop CW/CD: Chad Rea Production Co: We Are Helsinki Director: Steve Porcaro Editor: Steve Porcaro Music: Marcus S. Johnson
Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.
adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.
The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.
Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game. The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.
Bring Virginia and her friends to life when you mail your letter to Santa at Macy's! Learn how the Macy's Believe-o-Magic app works, and download it from the iTunes Store or Android Marketplace to take your photo with Virginia in stores. For more information, visit macys.com/believe. Credits: Agency: JWT New York Chief Creative Officer: Peter Nicholson Client: Macy's Executive Creative Director: Matt MacDonald Creative Director: Craig Love Creative Director: Shayne Millington Creative Director: Lea Ladera Art Director: Chad Baker Art Director: Joseph Merkeley Copywriter: Emily Sander Planner: Jonathan Fletcher Director of Digital Production: Suzanne Molinaro Director of Brand Production: Sergio Lopez Director of Creative Technology: Martin Legowiecki Executive Producer: Brenda Fogg Executive Producer: Robin Feldman Producer: Catherine Christiansen Production Design: Jenny Horn Production Design: William Creedle Production Design: Mishu Hassan Production Company: Metaio Production Company: The Ebeling Group
A Starbucks Cup of Magic app for the holiday's?...somethings really are just too ridiculous for words, but what do I know.
From Starbucks.....
This year let's bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters — on Red Cups, Christmas Blend bags, in-store and more — and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you'll discover...
Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic's content from around the globe.
Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.
1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result. Credits: Client: National Geographic / UPC Agency: appshaker.co.uk Creative Directors: Alex Poulson / Kevin Jackson Art Director: Barnabas Nanay 3D / Effects: Vertigo Digital Production Directors: Adam Trost / Szabolcs Turányi-Vadnay
Known for its chewy mint and fruit candies, Mentos has launched a Facebook app called The Negative Tweet Eliminator. The app includes a video featuring a positive zen guru named Dragee who removes negative tweets with the power of Mentos. Tweets appear in real time and are based on specific keywords and hashtags, such as ‘hate’, ‘fml’ or ‘fail’.
The dedicated Dragee tab on the Mentos Facebook page also includes a series of humorous videos offering positive life guidance where some of them can be customized to feature a friend’s name.
My Food My Way gets interactive with Foodagram, a new web app invites users to play with puppets in the name of healthy eating. Toronto Education Workers and the Toronto District School Board recently launched the My Food My Way campaign, the initiative strives to engage students on the subject of nutrition.
Now, as a way of reaching out to those kids aged 13-17, the campaign has developed an interactive web application called Foodagram that allows users to record and share puppet video messages.
"One of the ways that My Food My Way differs from other student nutritional campaigns is its philosophy of engage first, educate second," says John Weatherup, President of the Toronto Education Workers.
The app works like this: you choose a food puppet, record your voice through your computer's microphone, and then presto: the puppet says whatever you want in a video clip. The resulting messages can be sent via email or shared on Facebook and Twitter.
The cast of puppet characters includes a slice of pizza named Papa Roni, a milkshake named Molly Moo, and a hamburger named Pattie.
"Foodagram as an experience is one we think will resonate loudly with students; inviting them to learn about nutrition in a non-traditional way," says Ahmad Ktaech, the managing director of the marketing firm behind the campaign.
Marvin Greenberg, the campaign's chair, stresses the importance of this engagement: "By using fun and innovative technology, we can develop the relationship with students so that a discussion on healthy eating can begin".
To try Foodagram for yourself, visit: www.foodagram.ca.
In recent years, the zombie population has multiplied on a global scale. Zombies now make up a significant part of society, starring in countless video games, movies and popular television shows. Though they love to feast on human flesh, we havewhole-heartedly embraced the zombie community, turning them into a culturalphenomenon.
Recognizing a massive opportunity in the marketplace for a dating service that catered to zombie singles, Noise developed ZombieConnect, the first official mobile dating app for the walking dead- available on iTunes, and coming soon to Android.
Not a zombie? Zombie Connect allows everyday people to zombify themselves, browse profiles of fellow flesh-eaters and connect via Facebook.
Whether you’re looking for long-term love, a casual date or just someone to eat brains with, Zombie Connect is the perfect platform for bringing decomposing corpses together. Testimonials are pouring in fromzombies like Gorey Gretta, who used Zombie Connect to meet her now husband Bloody Barry. As they celebrate their first wedding anniversary she could not be happier, explaining:
You can get the Zombie Connect app for free at the iTunes App store. Get it Here.
With so many zombie-related cultural festivities coming up this month (Halloween), there’s no better time for you to find your slowly rotting soul mate.
Credits: Creative Ad Agency: Noise, Vancouver, BC. www.noisedigital.com
Use the Wonderbra Decoder to uncover Adriana's secrets, that's right kids QR Codes put to great use thanks to this creative use of Ms. Cernanova's assets. With the app You simply point your smartphone at Wonderbra ads, which include print, outdoor, video, and it lets you see beneath model Adriana Cernanova's clothing to her underwear. Considering the fact she's a professional underwear model, you're going to see sexy underwear. If your a fan of the model, you can see her giant sized WonderBra Ultimate Plunge billboard HERE.
Other than the use of the lovely Adriana there is nothing new here, it's very similar to what clothing retailer "MooseJaw" did last year with their X-Ray App. An augmented reality experience designed to work with the Moosejaw Winter Catalog, see it in action below.
Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.
Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.
The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.
Credits: Ad Agency: Goodby, Silverstein & Partners.
