ShowBusinessMan:
Levi's Jeans Ads

Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."

They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes.
But it doesn't have to be this way.
Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution.
Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox.
This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth.
Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!

17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex — one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe.

1791 Denim. 100% Made in the USA. Radio host Glenn Beck's new denim and clothing brand 1791 which originally launched as a charity clothing line 11 months ago, released a new commercial and web film (film below) promoting the clothing line.

Beck who was critical of the Levi's "Go Forth" campaign and complained that it "glorifies revolution"..."I put on a pair of old Levi’s and I said to my wife, ‘I love Levi’s! I’ve loved them since I was a kid. They’re my favorite jeans! I don’t know why I don’t wear them all the time!’ I am turning my red tabs in. I will not wear a pair of Levi’s. Won’t do it."

What's a man to do? You start your own denim shop! I have to be honest as a Canadian I have no positive or negative opinion of Glenn Beck, but I am really liking this 1791 Supply & Co. stuff.

See the Levi's Go Forth ad "America" that set Beck off Here.

A billion jeans. One of a kind stories.

This is how the world lives in Levi’s.

Explore the stories at levi.com/liveinlevis. Join the Project. Share how you #LiveInLevis.

Song: "Save Me" - Hanni El Khatib

The perfect fit + liquid shaping technology = a revolution in shaping jeans. The newest addition to Levi's Curve ID fit system keeps it's shape and shows off yours.

Stink director, Gustav Johansson's latest work for Levi's jeans captures different young women in Revel jeans. Shot through W+K Shanghai, Gustav embraced the idea of 'Let your body do the talking and letting the models to get creative expressing themselves with their body languages. Some interesting Shanghai city locations added a touch more charm to this fun spot.

The music and song is a cover of Bunny Siglers's "Shake Your Booty" redone by Pusha T. The: 60 version of the commercial is down below after the credits.

Credits:
Creative Ad Agency: Wieden + Kennedy, Shanghai
Production: Stink
Director: Gustav Johansson
Executive Creative Director: Achilles Li
Creative Director: Vivian Yong
Executive Creative Director: michael simons
Creative Director: Marcus Woolcott
Art Director: Kendra Wan
Copywriter: Joey Chung
Producer: Ding Ni
Executive Producer: Louise Kwan
DoP: Niklas Johansson

Levi's newest Go Forth commercial ad campaign for 2012 entitled "Thread", the spot features "This Is A Pair Of Levi's" a 60 second spoken word poem, written by W+K copywriter Erin Swanson.

This is a pair of Levi's®,
buttons and rivets and pockets and cuffs,

and the thread that holds it together.

When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

It's the thread in your seams that's tied to your dreams.

It's the sole in your feet that keep the beat;

You're gonna be great, you're gonna be great, you're gonna be great;
You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head

You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a
single stitch. You follow your heart, follow the leader, you're the leader;

Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.

This is a pair of Levi's®

Credits:
Ad Agency Wieden + Kennedy
Directed by Lance Acord
Copywriter: Erin Swanson
Creative director: Tyler Whisnand

Modern ballet mixing elements of classical ballet and a dash of bboy. Levi's meets up with Korea National Ballet and performs a modern ballet on the streets of Seoul for their Stretch to Fit Jeans.
Composed by Rafael May, featuring dancers Kim LiHoe — a classically trained ballet dancer and Lee DongHoon, Bboy trained and classically inspired. Choreographer by Sejung Hong and Director by Lee Jae Cheol.

Additional Levis Ballet Stretch Ad Credits:
Ad Agency: Tribal DDB, Korea