This is an update to my previous post about the Mini Fan The Flame Facebook campaign we posted earlier. They created a nice video to promote the campaign as well.
Credits: Agency: TBWA\Agency.com, Belgium Creative Director Online: Gert Pauwels Creative Director: Hendrik Everaerts Art Director: Lander Janssens Copywriters: Paul Van Oevelen, Bout Holtof Account team: Bénédicte Ernst, Hadoum Ghassab Online Project Manager: Tine Anthoon Digital Project Coordination: Jan Bikkembergs, Stijn Dupas Online Strategic Planner: Rindert Dalstra Flash Development: Ken Kool, Diederik Vanderemoortele HTML & PHP Development: Geert Broeders Motion Graphics: Annelies Eskens
Diesel TimeFrames is launching a global campaign, by Crispin Porter & Bogusky, that inspires people to make the most of the time they are alive. A TV ad is supported by an online survey that calculates the number of days users have to live....Great another thing to stress about. If you really must know you, find out how many days you have left to live, so that you may waste them more bravely. Go to Diesels Facebook survey and answer all the questions truthfully for an accurate calculation. www.diesel.com/daystolive
Credits: Creative Agency: Crispin, Porter & Bogusky Client: Diesel Executive creative director: Matt Gooden Creative director: Henrik Delehag Art directors: Martin Jon Adolfsson, Philip Sinclair Writer: Emma Penz Planner: Wojtek Szumowski, Ruth Chadwick Media agency: Mindshare Director: Anthony Dickenson TV production company: Pulse Digital production company: Storythings Exposure: TV, digital, out-of-home retail, social media.
Here is yet another social media thank you by yet another brand, this time Citroën has passed 100,000 'likes' on its Facebook page and wanted to say a big THANK YOU to all its fans for making it happen.
“Citroën is delighted to have such a large and loyal fan base that is so switched on to all our different activities,” said Marc Raven, communications director at Citroën UK. “Their feedback, support and engagement are hugely appreciated and we hope to provide more rewards for them into next year with more exclusive content and competitions.”
Known for its chewy mint and fruit candies, Mentos has launched a Facebook app called The Negative Tweet Eliminator. The app includes a video featuring a positive zen guru named Dragee who removes negative tweets with the power of Mentos. Tweets appear in real time and are based on specific keywords and hashtags, such as ‘hate’, ‘fml’ or ‘fail’.
The dedicated Dragee tab on the Mentos Facebook page also includes a series of humorous videos offering positive life guidance where some of them can be customized to feature a friend’s name.
Totally unrelated to advertising but, this is just too funny not share with everyone.
Here's the deal, Bryans mom recently joined facebook, sweet mom is new to facebook and it appears the internet in general, mom has a lot of trouble understanding it all so she calls her son and leaves voice mail messages (several of them) regarding all the problems she is having......awesome.
FaceBook celebrates one billion users with a new TV ad entitled "The Things That Connect Us". The commercial is their first major ad created by Wieden + Kennedy. Using objects like chairs, doorbells, airplane and bridges the spot brings things together much like Facebook.
Credits: Ad Agency: Wieden + Kennedy Director: Alejandro Gonzalez Inarritu
A new app, but just any app and online ad campaign for "If I Die 1st" which gives you the opportunity for world fame through your death...Just when I thought I'd seen it all.
The "if i die" app allows users to leave a final message to be published after they die. After leaving your message, users simply choose close Facebook friends & family to be their Trustees — In charge of reporting their passing away.
The if i die 1st campaign actually launches a new exciting feature: Personal Messages, which enable users to have a message sent to anyone they choose, via email.
Credits: Advertising Agencies: twentythree and Mizbala twentythree Creative Partners: Erez Rubinstein, Yossi Tzarfati Mizbala Executive Creative Director: Dori Ben-Israel Animation: Yuval Meron Music: Lee Curreri (AKA Bruno Martelli from TV series FAME) Programming: Raviv Cohen (Go-Public) Client: Willook Willook CEO & Founder: Eran Alfonta
A Campaign by the Ad Agency Mother to Support the Original Home of The Olympics
As The Games draw to a close, creative agency Mother launches a campaign to shift the nation’s Olympic enthusiasm to the plight of Greece – the troubled birthplace of The Olympics.
The social media based campaign entitled F**k This I’m Off To Greece is live now and is rallying for Britons to support Greece by buying specially designed t-shirts, and donating directly to the healthcare charity Doctors of the World, through the dedicated Facebook page. All users who simply like the page are in a bid with the chance of winning a two thousand pound holiday to Greece.
“We’re seeing a country [Greece] where pensioners are forced to rummage around for food in dustbins, with old men shooting themselves due to the economic meltdown there, and so we wanted to do something about it. The London Olympics has caused massive excitement here, and now The Games are almost over we want to get Brits to give something back to the forgotten mother of The Olympics” says Jim Bletsas, Design Director at Mother.
The charity Doctors of the World has a free healthcare drop-in clinic in Perama, Greece. Originally set up to help struggling migrants access healthcare, it is now seeing over 80% of Greek people, as the country’s health system is in collapse.
Nikitas Kanakis, President of Doctors of the World Green, said: “The numbers are shocking – around 20 percent of Greeks are living a desperate existence. The number of Greeks seeking survival at community kitchens and medical centres has quadrupled, the number of homeless and those in temporary shelter has tripled. We are talking about the start of a humanitarian crisis.”
Donations to the charity can be made online to a Just Giving page and via sales of a specially designed t-shirt both of which can be accessed through the campaign’s F**k This I’m Off to Greece Facebook page. The campaign is being run as non-profit and all the proceeds are going directly to Doctors of the World in Greece.
The Facebook page is live now: http://www.facebook.com/ftiotg and the activity will run online now until the end of the Paralympics in September.
A boring business trip gets a lot less boring, when Facebook Home brings a guy's friends on the journey with him in the newest ad entitled "Airplane". And all it takes is a few glances to reveal that his life isn't as conservative as his khakis.
Credits: Creative Ad Agency: Wieden + Kennedy, Portland, USA Creative Directors: Stuart Harknes, Chris Groom, Dan Hon Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples Director: Fredrik Bond Art Director: Johan Arlig Copywriter: Dan Kroeger Producer: Endy Hedman Executive Producer: Kate Leahy Visual Effects: The Mill Post production: Yamaris Leon
COLORECTAL CANCER ASSOCIATION OF CANADA (CCAC) urges Canadians to show the bums online for the purpose of attention attraction to necessity of regular inspection of intestines.
Favourite bums by Ogilvy Montreal
Social campaign «Get Your Butt Seen» is created by advertising agency Ogilvy Montreal and includes online, television and the outdoor advertising.
Load the bum!
The image of the buttocks can be loaded on a web site of campaign and on page Colorectal Cancer Association of Canada on Facebook. After photo loading, for you the information becomes accessible: about a cancer, preventive maintenance, about early diagnostics etc.
The US president Barack Obama has warned the American teenagers against rash use of social network Facebook.
Answering questions of senior pupils, Obama has noticed, that in "a century YouTube" everything, that is written in Facebook can emerge later in a life — including rash acts. He has underlined, that many times heard that people did not take for work after the employer carried out information search about the future worker on the Internet.
The president also some times mentioned, as itself made mistakes when went to school, but in details to press did not become. Earlier he admitted, that at school smoked marihuana.
According to site research careerbuilder.com, 45% of employers use social communities for check of competitors. The basic source of the information for them is Facebook which world audience exceeds 250 million persons.
-2.jpg)