The "Got Milk" and the "Milk Mustache" ad campaigns add none other than The Rock (Dwayne Johnson) to star in the first ever Super Bowl ad. The extended version of Milk Mustache "got milk?" campaign is a fun filled chaotic journey, as Johnson chasing down the milk truck in a panic after realizing they are out of milk.
Credits:
MilkPEP (the U.S. Milk Processor Education Program)
Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.
MORE COWBELL! BC Dairy Association Explores Connection between Music and Milk Production
British Columbians to Compose Songs for Dairy Cows in New Online Challenge
The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.
Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.
“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”
Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants — determined through a public voting system — will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.
“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”
The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.
In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.
The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!
Creative Credits:
Agencies: Grupo Gallegos & Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Chief Strategy Officer: Andrew Delbridge
Chief Creative Officer: Marty Orzio
Creative Directors: Eric Kallman, Kate Catalinac
Associate Creative Directors: Saul Escobar, Curro Chozas
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Head of Production: Carlos Barciela
Producer: Valeria Maldini
Production Company: Anonymous Content
Director: Armando Bo
Editing: Luna Post
Editor: Pablo Piriz
Telecine: The Mill
Original Music Composition: Elias Arts
Executive Creative Director: Brent Nichols
Creative Director: Dave Gold
Executive Producer: Ann Haugen
Producer: Katie Overcash
Sound Design: TruLove Post
Sound Designer: Gonzalo Ugarteche
Visual Effects: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Adam Reeb
Production Coordinator: Kris Drenzek
Creative Credits:
Client: California Milk Processor Board
Campaign: Milk Fuels a Better Future
Ad Agencies: Grupo Gallegos; Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Chief Strategy Officer: Andrew Delbridge
Chief Creative Officer: Marty Orzio
Creative Directors: Eric Kallman, Kate Catalinac
Associate Creative Directors: Saul Escobar, Curro Chozas
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Head of Broadcast Production: Tod Puckett
Senior Broadcast Producer: Leila Seghrouchni
Production Company: Dummy
Director: Harold Einstein
Director of Photography: Jonathan Freeman
Editing Company: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Mark Popham
Visual Effects: The Mill
Music: Butter
Credits:
Advertising Agency: Deutsch, New York, USA
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Directors: Jeremy Bernstein, Karyn Pascoe, Bernie Hogya
Associate Creative Directors: Luke Hughett, Sean Lee
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Director of Integrated Production: Joe Calabrese
Director of Creative Technology: Rey Peralta
Director of Digital Production: Suzanne Molinaro
Digital Producer: Kristina Trimmer
Executive Producer: Lauren Ziffer
Associate Producer: Dylan Mizner
Senior Project Manager: Jeremy Gelade
Creative Credits:
Ad Agency: Wieden+Kennedy, London
Creative Directors: Larry Seftel and David Day
Director: Mark Malloy
The Strategic Milk Alliance, a new joint venture created by proud dairy farmers across Canada, is pouring out a new communications campaign, titled ‘Milk Every Moment” that reconnects teens and adults to drinking milk. The evocative and heart-warming creative is an ode to childhood that highlights some of the fun yet nonsensical activities people seem to have outgrown, while revealing milk as a timeless pleasure that can be enjoyed at any age.
“Not everything we did when we were kids made sense, but one thing that did make sense was pairing milk with foods such as cookies and grilled cheese sandwiches,” says Dean Lee, executive creative director, DDB Canada. “This campaign is designed to remind people that drinking milk with their favourite foods was great during their childhood and it still tastes just as good now.”
Developed by the integrated groups of DDB Canada’s Vancouver office, the comprehensive national campaign kicks off with a 60-second cinema spot, “Fun” that portrays all the amusing and occasionally illogical activities children would do purely for enjoyment’s sake. The cinema spot depicts familiar moments from childhood when cardboard boxes became hideouts and frosted posts tempted tongues, all by way of reminding viewers of the time when ‘fun’ governed their decision-making. From the ad’s nostalgic illustration of a young girl wearing rubber gloves for shoes to young boys throwing wet paper balls to the ceiling, the ad’s evocative voice-over helps narrate each scene.
All of the young actors are filmed in scenes to portray eras of the 70s, 80s and 90s, which targets and prompts people of all ages to recall their own history of playful antics. Ending the spot is a universal yet calming reassurance: “While not everything we did when we were kids made sense, drinking milk did, and still does.”
“People, as they move into adulthood, are likely to replace milk with other beverages,” says Katherine Loughlin, Manager, Market Development with Alberta Milk. “With the goal of increasing adult and teen milk consumption across Canada, the new campaign reminds people how great milk pairs with certain foods – something they would have known as kids and may have forgotten over the years.”
Three 30-second TV spots, “Fun,” “Heart” and “Curiosity” help to underpin the message, reinforcing the idea that milk used to and can still be the perfect sidekick. Each spot ends with a call to visit www.MilkEveryMoment.ca, where people are encouraged to share content such as favourite milk pairings, recipes, photos and videos.
The website further ignites users’ passion and excitement for milk through contests and community engagement. The first social contest to launch on June 17 will invite Canadians to post and share content of themselves or their children engaging in memorable childhood moments, such as the ones portrayed in the broadcast spots. The content can be shared directly on the website or via Facebook, Twitter, Google+ and Pinterest. Through a series of public voting and editorial considerations, the six-week contest will determine four winners in total: three of them will take home a Polaroid digital camera and one grand prize winner will receive a DSLR digital camera.
Digital, social, print, outdoor, public relations, experiential and shopper marketing round out this integrated campaign by driving traffic to MilkEveryMoment.ca. Each program element creates conversation and interest surrounding milk. This campaign is the first for the Strategic Milk Alliance since forming and signing DDB Canada as its agency of record in July 2012.
Milk Every Moment was launched earlier this week and will run throughout the year with OMD Canada responsible for the media plan.
The latest got milk commercial tells us if you don't want that dream you are having about that sexy goddess swimming late at night, alone and whispering Ti Amo in you're ear just might become a nightmare if you don't drink your milk. Sometimes the best thing for a good night's sleep might be a nice glass of milk before bed.
Credits:
Ad Agency: Goodby, Silverstein and Partners, San Francisco, USA
Ray Rice of the Baltimore Ravens secures his place in history as not only a member of Super Bowl XLVII Championship team but the latest member of the Got Milk? Milk Mustache family.
Rice is featured in the 17th annual national Milk Mustache "got milk?" Campaign Super Bowl winner ad, as he celebrates his win with a protein-packed breakfast. An 8 oz. glass of milk is packed with nine essential nutrients, including eight grams of high-quality protein. Protein at breakfast can help power you through the morning.
The print ad is featured in today's USA Today, the joint ad copy reads, "Now that it's over, there's only one thing I want to do. Repeat. But next season, every other team will be chasing us. So I fuel up to play 60 with the protein in milk. This morning and every morning. That's worth repeating, too."
Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?" Campaign.
