Ladies here is one reason for you to tune into the Super Bowl on February 5, during the second quarter of the game, H&M will debut a 30-second ad starring David Beckham wearing nothing more than his boxers! H&M will be launching the new David Beckham Bodywear collection.
Steve Lubomski, Director of Marketing for H&M North America, said in a statement..."We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."
"The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun. "I sometimes wear them to go to sleep — they're very cool," he explained. Is it just me or does that quote just sound strange?
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.
They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff
Credits: Advertising Agency: RPA, USA Executive Creative Director: Joe Baratelli Group Creative Director: Jason Sperling Creative Director: Chuck Blackwell Associate Creative Director / Copywriter: Ken Pappanduros Art Director: Ariel Shukert Copywriter: David Sullivan SVP, EP: Gary Paticoff Senior Producer: Isadora Chesler Director of Business Affairs: Maria Del Homme Production Co: Moxie Pictures Director: Todd Phillips DP: Larry Sher Executive Producer: Lizzie Schwartz Head of Production: Roger Zorovich Line Producer: Salli Zilles Production Supervisor: Barry Heaps Production Designer: Shepherd Frankel Editorial Company: Union Editorial Editor: Jim Haygood Executive Producer: Michael Raimondi Producer: Lynne Mannino Asst. Editor: Dylan Firshein VFX/Telecine: The Mill Managing Director: Ben Hampshire Telecine Artist: Adam Scott Lead Flame Artist: Andy Bate Producer: Enca Kaul Music: Beacon Street Studios Composers: Andrew Feltenstein, John Nau Mixer: Paul Hurtubise Executive Producer: Adrea Lavezzoli Producer: Caitlin Rocklen
Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on.
Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V. Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together."
This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.
In typical GoDaddy fashion, they leak their 2012 Super Bowl XLVI commercial early. This years Super Bowl ad features Danica Patrick and Jillian Michaels are painting a naked model's body with messages about the company's.co domain names.
Come on GoDaddy you guys should be able to do better than this, it's getting old.
Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite
Credits: Advertising Agency: Deutsch, Los Angeles, USA
Lexus will have an ad in the 2012 Super Bowl XLVI for the first time ever. It features the all-new GS, and they have started promoting it with a 15 second teaser ad.
Credits: Ad Agency: ATTIK in association with Lexus
Century 21 is keeping their 2012 Super Bowl ad top secret but they wanted to start a buzz with this teaser.
The CENTURY 21 Super Bowl Commercial Committee won't tell Steve Daingerfield any secrets about the big ad. Not to worry — He's going to pay a visit to some other real estate companies to try his luck finding out about their Super Bowl Commercials
Bridgestone is among one of the first 2012 Super Bowl XLVI advertisers to start building up the hype to the Super Bowl ad game with a teaser campaign. "Performance Balls and Puck" commercials, launched during the Bridgestone Winter Classic hockey game on NBC. Sports commentators Mike Milbury, Barry Melrose, Dick Vitale and Michelle Beadle compete to be the first to the scoop in the "Time to Perform" press conference.
The engineers at Bridgestone are about to make a very important announcement: they're going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it.
Follow the biggest sports reporters as they try to break the story of how Bridgestone is going to attempt to revolutionize the world of sports by bringing their tire technologies to each sport. Stay tuned at facebook.com/BridgestoneTires leading up to Super Bowl XLVI. The spot features: Michelle Beadle, Dick Vitale, Barry Melrose, Mike Milbury and Kenny Smith.
Sports legend Dick Vitale is tracking the Bridgestone story but a rising star in Michelle Beadle thinks she will get the scoop first. Follow the story at facebook.com/BridgestoneTires to learn more about Bridgestone taking their innovative tire technologies into the world of sports.
The latest announcement left the world's leading sports announcers speechless and tweet-less.
A sneak peak at the 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial competition with two ads, "Spy Thriller" video above and "My First Memory" below.
Chevrolet Goes Global to Find Best Filmmakers from 32 Countries to Create Ads Theme of "Chevrolet Route 66" Ads to Capture the "Spirit of Road Trips...." Fans Invited to View, Rate and Share their Favorite 30-Second Spot to Inspire Chevrolet Judges' Selection at ChevroletRoute66.MSN.com
One grand prize winner will be selected by Chevrolet from 197 entries from film makers across the globe.
In London, MOFILM editors worked diligently to preview every submission, ensuring that each spot adhered to Chevrolet's values and depicted the brand's message of "helping them along life's road..."
SOT Full: Chris Perry / Vice President, Global Chevrolet Marketing and Strategy
Among the submissions for the "Route 66" competition include: ● "Happy Grad" ● "Larry!" ● "Make Sure She's Okay" ● "Spy Thriller" ● "My First Memory"
Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.
The official press release: SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.
Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.
The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.
“How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”
Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.
“Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”
Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.
“I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”
The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”
.CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”
Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.
For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.
Morgan Freeman narrates the new Visa pre Super Bowl commercial entitled "Ned's Journey to the Super Bowl".
The promotion is centered on a sweepstakes that offers a lucky Visa cardholder a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends. Cardholders enter the sweepstakes by using their Visa cards. The Visa N.F.L. promotion comes after a popular Visa sweepstakes last year, which offered the winner Super Bowl tickets for life. via: New York Times' Stuart Elliott
Credits: Executive Creative Director: Patrick O'Neill Global Creative Director: Will Hammond Associate Creative Director: Mariota Essery Associate Creative Director: Scott Brown Executive Broadcast Producer: Guia Iacomin Assistant Broadcast Producer: Alicia Portner North American Group Account Director: Mark Hansen Account Director: Nicole Bray Management Supervisor: Jennifer De St Remey Account Supervisor: Sarah Larsen Account Executive: Kyle Webster Assistant Account Executive: Kacy Carter Director of Business Affairs: Linda Daubson Business Affairs Manager: Mimi Hirsch Talent Payments Coordinator: Nora Said Broadcast Traffic: Jerry Neill Creative Contributors: Liz Cartwright Stephen Lum Ryan Lehr Gage Clegg Allen Oke Greame Campbell Greg Halbreich Evan Boswell IMPERIAL WOODPECKER – PRODUCTION COMPANY Director: Stacy Wall Executive Producer / Managing Partner: Doug Halbert Producer: Mary Livingston Production Supervisor: Marlo Verdin EDITORIAL COMPANY — WHITEHOUE POST Editor: Russell Icke Editor: Rick Lawley Editor: Dan Oberle Assistant Editor: James Dierx Assistant Editor: Brandon Porter Producer: Joanna Manning Executive Producer: Sue Dawson VFX – The Mill Executive Producer: Sue Troyan VFX Producer: Sabrina Elizondo Lead Flame: Phil Crowe
The E*TRADE Baby reassures a new dad about planning for his daughter's future with E*TRADE Financial Consultants in one of E*Trades Super Bowl spots this year, and his friend Bobby stops by for an unexpected surprise visit as he goes "Speed Dating".
Credits: Ad Title: "Fatherhood" Ad Agency: Grey, New York
Rob Dyrdek performs some cool stunts in another Chevy 2012 Super Bowl Commercial, this one entitled "Stunt Anthem". The ad features all-new Chevy Sonic and this Sonic is up for some adventure as Dyrdek take's the Sonic first time skydiving, bungee jumping, kick flipping, and performing with OK GO. The song and music is "We Are Young" by the band Fun featuring Janelle Monàe.
Credits: Advertising Agency: Goodby Silverstein & Partners, USA Creative Director: Jeff Goodby Executive Creative Directors: Jamie Barrett, Hunter Hindman Associate Creative Director / Art Director: Nick Spahr Associate Creative Director / Copywriter: Jonathan Graham Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate Senior Producer: Michael Damiani Assistant Producer: John Riddle Agency Music Supervisor: Todd Porter Group Account Director: Todd Grantham Account Director: Steve Barry Account Manager: Brendan Pascoe Assistant Account Manager: Phong Tran Operations Director: Christine Piper Senior Business Affairs Manager: Karen Keoleian Business Affairs Associate Manager: Heidi Killeen Production: Biscuit Filmworks Director: Noam Murro Managing Director: Shawn Lacy Director of Photography: Jeff Cutter Executive Producer: Colleen O’Donnell Line Producer: Jay Veal Production Designer: Bruce McCloskey Editorial: Arcade Edit Editor: Stewart Reeves Assistant Editor: Luke McIntosh Producer: Kirsten Thon-Webb Post Production / VFX: Method Studio VP of Production: Gabby Grourrier Executive Producer: Stephanie Gilgar Sr. VFX Supervisor: Rob Hodgson VFX Supervisor / Creative Director: Benjamin Walsh CG Supervisor: Jason Schgardt Executive Producer: Gabby Gourrier Head of Production: Stephanie Gilgar VFX Producer: Krystina Wilson VFX Coordinator: Anastasia Von Rahl Lead Compositor: Dominik Bauch Lead Lighter: Kevin Sears Post Production / VFX: Method Studio Matte Painting: Mike James, Danny Janevski, David Woodland Senior Compositor: Gabriel Reichel Roto: David Orman, Ben Tanti VFX Supervisor: James Rogers Executive Producer: Andrew Robinson VFX Producer: Jayne da Costa Telecine: Company 3 Colorist: Stefan Sonnenfeld Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow Courtesy of Arista Records LLC Arrangement by Sony Music Licensing Written: Will Jennings, Richard Kerr Published: Irving Music / BMI MIX: Lime Studios Engineer: Rohan Young Assistant Engineer: Jeff Malen Producer: Jessica Locke
The Dog Strikes Back, extended version of the Volkswagen 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and a few Star Wars superstar's make a surprise appearance.
Credits: Advertising Agency: Deutsch, Los Angeles, USA Chief Creative Officer: Mark Hunter
Group Creative Directors: Michael Kadin, Matt Ian Associate Creative Director / Copywriter: Brian Freidrich Associate Creative Director / Art Director: Mark Peters Director of Integrated Production: Vic Palumbo, Victoria Guenier Senior Producer: Jim Haight Associate Producer: Marina Korzon Prod. Co.: Park Pictures Director: Lance Acord Exec. Producer: Jackie Kelman Bisbee Exec. Producer: Mary Ann Marino Line Producer: Pat Frazier Editorial: Union Editorial Editor: James Haygood Assistant Editor: Dylan Firshein Exec. Producer: Michael Raimondi Senior Producer: Joe Ross Post Facility: CO3 Colorist: Stefan Sonnenfeld VFX: A52 Producer: Megan Meloth VFX Supervisor: Patrick Murphy Sound Design: 740 Sound Design Music: James Brown "Get Up Off of That Thing” Music/Original Score: Elias Arts Audio Post: Lime Studios Mixer/Owner: Mark Meyuhas Assistant Mixer: Matt Miller Producer: Jessica Locke
With thanks to Steve at Adrants, we got the 2012 Super Bowl commercial for Pepsi featuring X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John, entitled "King's Court".
Credits: Created by TBWA\Chiat\Day Directed by Noam Murro
