A sneak peak at the 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial competition with two ads, "Spy Thriller" video above and "My First Memory" below.
Chevrolet Goes Global to Find Best Filmmakers from 32 Countries to Create Ads
Theme of "Chevrolet Route 66" Ads to Capture the "Spirit of Road Trips...."
Fans Invited to View, Rate and Share their Favorite 30-Second Spot to Inspire Chevrolet Judges' Selection at ChevroletRoute66.MSN.com
One grand prize winner will be selected by Chevrolet from 197 entries from film makers across the globe.
In London, MOFILM editors worked diligently to preview every submission, ensuring that each spot adhered to Chevrolet's values and depicted the brand's message of "helping them along life's road..."
SOT Full: Chris Perry / Vice President, Global Chevrolet Marketing and Strategy
Among the submissions for the "Route 66" competition include:
● "Happy Grad"
● "Larry!"
● "Make Sure She's Okay"
● "Spy Thriller"
● "My First Memory"