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super bowl XLVI

  • David Beckham for H&M in Super Bowl XLVI Commercial

    David Beckham for H&M in Super Bowl XLVI Commercial

    Photo courtesy H&M
    Ladies here is one reason for you to tune into the Super Bowl on February 5, during the second quarter of the game, H&M will debut a 30-second ad starring David Beckham wearing nothing more than his boxers! H&M will be launching the new David Beckham Bodywear collection.

    Steve Lubomski, Director of Marketing for H&M North America, said in a statement..."We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."

    "The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun. "I sometimes wear them to go to sleep — they're very cool," he explained. Is it just me or does that quote just sound strange?

  • Official 2012 Honda CR-V Super Bowl Commercial "Matthew's Day Off" Extended Version

    Official 2012 Honda CR-V Super Bowl Commercial "Matthew's Day Off" Extended Version

    To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

    They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff

    Credits:
    Advertising Agency: RPA, USA
    Executive Creative Director: Joe Baratelli
    Group Creative Director: Jason Sperling
    Creative Director: Chuck Blackwell
    Associate Creative Director / Copywriter: Ken Pappanduros
    Art Director: Ariel Shukert
    Copywriter: David Sullivan
    SVP, EP: Gary Paticoff
    Senior Producer: Isadora Chesler
    Director of Business Affairs: Maria Del Homme
    Production Co: Moxie Pictures
    Director: Todd Phillips
    DP: Larry Sher
    Executive Producer: Lizzie Schwartz
    Head of Production: Roger Zorovich
    Line Producer: Salli Zilles
    Production Supervisor: Barry Heaps
    Production Designer: Shepherd Frankel
    Editorial Company: Union Editorial
    Editor: Jim Haygood
    Executive Producer: Michael Raimondi
    Producer: Lynne Mannino
    Asst. Editor: Dylan Firshein
    VFX/Telecine: The Mill
    Managing Director: Ben Hampshire
    Telecine Artist: Adam Scott
    Lead Flame Artist: Andy Bate
    Producer: Enca Kaul
    Music: Beacon Street Studios
    Composers: Andrew Feltenstein, John Nau
    Mixer: Paul Hurtubise
    Executive Producer: Adrea Lavezzoli
    Producer: Caitlin Rocklen

  • Matthew Broderick as Ferris Bueller in Mysterious Super Bowl Ad Teaser

    Matthew Broderick as Ferris Bueller in Mysterious Super Bowl Ad Teaser

    Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on.

    Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V. Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together."

  • Audi Vampire Party 2012 Super Bowl Teaser Ad

    Audi Vampire Party 2012 Super Bowl Teaser Ad

    Yet another sneak peek preview into what we can expect to see from Audi and their 2012 Super Bowl commercial, vampires have a party.

    The Audi Vampire Party Super Bowl full teaser ad below.

    Credits:
    Ad Agency: Venables Bell & Partners

  • The "Chevy Happy Grad" 2012 Super Bowl XLVI Ads

    The "Chevy Happy Grad" 2012 Super Bowl XLVI Ads

    This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.

  • GoDaddy's "Body Paint" 2012 Super Bowl Commercial is Leaked

    GoDaddy's "Body Paint" 2012 Super Bowl Commercial is Leaked

    In typical GoDaddy fashion, they leak their 2012 Super Bowl XLVI commercial early. This years Super Bowl ad features Danica Patrick and Jillian Michaels are painting a naked model's body with messages about the company's.co domain names.

    Come on GoDaddy you guys should be able to do better than this, it's getting old.

  • The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

    The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

    Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

    Credits:
    Advertising Agency: Deutsch, Los Angeles, USA

  • 15 Second Lexus Teaser Ad for the 2012 Super Bowl XLVI

    15 Second Lexus Teaser Ad for the 2012 Super Bowl XLVI

    Lexus will have an ad in the 2012 Super Bowl XLVI for the first time ever. It features the all-new GS, and they have started promoting it with a 15 second teaser ad.

    Credits:
    Ad Agency: ATTIK in association with Lexus

  • Century 21 2012 Super Bowl XLVI Ad Teaser

    Century 21 2012 Super Bowl XLVI Ad Teaser

    Century 21 is keeping their 2012 Super Bowl ad top secret but they wanted to start a buzz with this teaser.

    The CENTURY 21 Super Bowl Commercial Committee won't tell Steve Daingerfield any secrets about the big ad. Not to worry — He's going to pay a visit to some other real estate companies to try his luck finding out about their Super Bowl Commercials

  • Doritos Crash The Super Bowl Announces Finalist for Super Bowl XLVI Ad Contest

    Doritos Crash The Super Bowl Announces Finalist for Super Bowl XLVI Ad Contest

    Doritos announces the five finalists in the Doritos' 2012 "Crash the Super Bowl" ad contest. All 5 ads below and in no particular order.

    Sling Baby, by Kevin Willson

    Mans Best Friend, by Jonathan Friedman

    Dog Park, by Tyler Dixon

    Hot Wild Girls, by Brad Scott.

    My personal favorite of the bunch is "Bird of Prey", come on who doesn't like a human bird man.

    Bird of Prey, by Joby Harris

  • Bridgestone Releases 2012 Super Bowl XLVI Teaser Ads

    Bridgestone Releases 2012 Super Bowl XLVI Teaser Ads

    Bridgestone is among one of the first 2012 Super Bowl XLVI advertisers to start building up the hype to the Super Bowl ad game with a teaser campaign. "Performance Balls and Puck" commercials, launched during the Bridgestone Winter Classic hockey game on NBC. Sports commentators Mike Milbury, Barry Melrose, Dick Vitale and Michelle Beadle compete to be the first to the scoop in the "Time to Perform" press conference.

    The engineers at Bridgestone are about to make a very important announcement: they're going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it.

    Follow the biggest sports reporters as they try to break the story of how Bridgestone is going to attempt to revolutionize the world of sports by bringing their tire technologies to each sport. Stay tuned at facebook.com/BridgestoneTires leading up to Super Bowl XLVI. The spot features: Michelle Beadle, Dick Vitale, Barry Melrose, Mike Milbury and Kenny Smith.

    Sports legend Dick Vitale is tracking the Bridgestone story but a rising star in Michelle Beadle thinks she will get the scoop first. Follow the story at facebook.com/BridgestoneTires to learn more about Bridgestone taking their innovative tire technologies into the world of sports.

    The latest announcement left the world's leading sports announcers speechless and tweet-less.